1994: Vegetable farmers strike back

Chapter 387 Returning to Guang
As Chen Zhengxu walked out of the Yingtai Hotel, the spring breeze was blowing, everything was reviving, and even he felt refreshed.

He turned to Xiao Kang, the hotel's purchasing manager, and said, "Manager Xiao, please raise any issues promptly so we can make improvements."

Xiao Kang shook hands with him, "President Chen, you are too modest. I have never had any problems getting your vegetables over the years, which has saved me a lot of trouble."

The chicken heart mustard we recently recommended also performed very well. Remember Ying Tai if you find any good dishes here in the future.

Chen Zhengxu smiled and said, "Definitely, I'll be going now."

"OK, bye."

After getting into the Jetta, Chen Zhengxu took out his notebook and made a mark.

"I've finished following up with another one."

"Perfect performance."

"Not a single person has asked for a price reduction, and this business is going very well."

Recently, the vegetable market has cooled down, but Chen Zhengxu has not experienced any decline in prices; in fact, his delivery profits have continued to expand.

The delivery price didn't decrease, but the price of some vegetables that needed to be purchased externally did.

When prices rise and fall, that's when you make money.

"But the most volatile one is still the water mustard, which remains in short supply even after prices have risen against the trend!"

"Unfortunately, the quality won't last much longer."

Recently, there has been more rainfall in the Guangzhou-Foshan area, and the Pengcun base has also been affected by the rain.

I didn't dare to harvest vegetables for two days, which resulted in dissatisfaction from many customers.

"We still need to strengthen the construction of cold storage facilities."

Summarizing his experience, when he was about to start the car, the mobile phone next to him started beeping.

"Hello~"

"Mr. Xu, it's me, Xiao Xiong. Ye Xingwen from Buji placed an order for bok choy and Chinese cabbage."

Chen Zhengxu was a little surprised, "How much does it cost?"

Zhou Xiaoxiong said, "The choy sum is 55 yuan per piece, which is 5 yuan more expensive than the pieces at stall number 63. I have already agreed to it. I ordered a total of 100 pieces of choy sum and 30 pieces of bok choy. They should all be supplied to Hong Kong."

Chen Zhengxu was genuinely surprised this time.

Tongxingtai's relationship with the vegetable market has become somewhat delicate recently, with its purchases gradually decreasing.

Although the stalls and delivery services are efficient and do not affect the market's output, it does have some impact on profits.

Moreover, this kind of behavior is also unpleasant.

Therefore, the vegetable market needs a new supply channel to Hong Kong.

Now, using water mustard as a medium, it has truly been achieved.

“Well done, Little Bear. Keep up the good work with the clients. Buji is in Shenzhen, close to Hong Kong. Try to reach cooperation agreements with a few more merchants.”

“Okay, Mr. Xu.” Zhou Xiaoxiong pondered for a moment and said, “But won’t we become dependent on middlemen in the future?”

"So we need to be careful about the degree and make sure to leave enough stock for the stalls to keep customers coming back," Chen Zhengxu said. "Moreover, if we do this, Tongxingtai should see a turnaround soon."

"Hmm~ I think I understand."

Whether it's the water mustard or the vegetables from Jiangxin Market, they are highly competitive even in the Xiangjiang Market.

The capacity of the Xiangjiang Market is limited. As long as their vegetables can circulate in the Xiangjiang Market, they will eventually be noticed by Tongxingtai.

After hanging up the phone, Chen Zhengxu returned to the distribution center.

Clerk Wen Rong reminded him, "President Xu, remember to pick up Boss Chen from the airport."

"I remember." Chen Zhengxu nodded.

Wen Rong added, "Manager Ao from the Shanghai vegetable market also called back, saying that the broccoli is growing well and he's asking about export orders. I might have to pass that on to the boss."

"Yes, that's why the boss came back."

Chen Zhengxu nodded slightly, then walked over to Jiang Xiaoyan, took a copy of the water mustard and the market's sales report, before heading to the airport.

Baiyun Airport. Chen Jiazhi helped Li Xiu walk slowly. The plane was bumpy midway through the flight, and the landing was quite abrupt, causing Li Xiu to get airsick again.

"Will you come along again in the future?"

“Come on,” Li Xiu said stubbornly, “I won’t feel dizzy after I ride it a few more times.”

Chen Jiazhi laughed and said, "Alright, you can come along if you want, but the duties of a secretary will be yours~"

Li Xiu teased, "Boss Chen's life is getting better and better, now he even has a secretary."

"Haha, that's right, a boss has to have a boss's demeanor."

Upon exiting the hall, Chen Jiazhi saw Chen Zhengxu waving and calling out to people, and then his luggage was taken away.

"Did you have a smooth journey?"

“It’s going very smoothly.” Li Xiu recovered. “Boss Chen is going to rent another 100 mu of land in Yuanmou to build greenhouses for growing vegetables. At least another one or two million will be gone.”

Chen Zhengxu smiled and said, "Only by investing money can we earn more money back. The company has been making a lot of money lately."

After a pause, Chen Zhengxu said in a low voice, "Today alone, we sold nearly 10 yuan worth of water mustard."

Li Xiu exclaimed in surprise, "So many?"

“Chicken heart mustard is in high demand right now, and the market has been in short supply. We have raised the price again, and the price delivered to hotels has generally risen to 3.2 yuan per kilogram.”

Chen Jiazhi raised an eyebrow; he knew the market was trending downwards.

"Does the customer have no objection to this price?"

"No, some big hotels and restaurants are even more expensive, but this batch will be harvested soon."

"Ao Deliang said that the next batch might be affected by rain, and the quality might not be maintained, so the price will probably have to be lowered then."

"What is the progress of the expansion of the Pengcun base?"

"We are still waiting for this crop to be harvested, and at the same time we are investigating farmers' willingness to rent land. We heard that many people want to grow their own vegetables. It is expected that the new base will have to be separated from the existing base."

"It's alright, you can walk around the surrounding area."

The first batch of chicken heart mustard has been on the market for more than 20 days. With the promotion of Kaopu Fresh, its reputation and influence are growing, and sales have exceeded 200 million yuan.

On the way from the airport to the parking lot, Chen Zhengxu talked about the situation of Shui Dongjie.

In less than a month, the sales revenue of mustard exceeded the input cost.

Once this batch of vegetables is sold out, recouping the costs is a certainty, and with another batch following in the first half of the year, profits will follow.

After getting into the car, Chen Zhengxu said, "We're not afraid of having too many bases now, we're just worried about not having enough supplies, so you should invest in more bases, Uncle."

"We need to hurry up, especially with the bases supplying Shenzhen. Today, a supplier got 100 boxes of Chinese cabbage and 30 boxes of bok choy from a reliable supplier."

"And there is still a lot of room for growth."

Chen Jiazhi listened silently, thinking to himself that nowadays, having a base really does mean you can make money without lifting a finger.

Last month's kale market and this month's Shui Dong kale have resulted in two consecutive months of huge profits, leaving the company with ample funds.

The construction of the next base needs to be expedited.

On the way, Chen Zhengxu also relayed Ao Dehai's information about the broccoli.

Thinking of this, Chen Jiazhi asked, "Is President Xu in Yunshan?"

"I'm not sure, are we going to Spruce?"

"Never mind, I'll go back to the office and call her, and ask her to go to the Canton Fair with me."

"I'll go with you to scatter them."

"Do you know English?"

"Does not speaking English mean I can't go?"

Chen Jiazhi felt another pair of eyes watching him. "Okay, let's all go together."

(End of this chapter)