1994: Vegetable farmers strike back

Chapter 373 Even Growing Vegetables Requires Gambling Gods

Chen Jiazhi hadn't yet recovered from the hypothetical scenario of losing a seedling factory when Ao Deliang told him: Boss, you're about to strike it rich.

If managed well, the profits could go beyond just one seedling factory.

300 mu of Shui Dong mustard will be put on the market within a month, with an estimated yield of more than 3500 jin per mu.

Total output: 105 million jin!

Upon hearing this number, Chen Jiazhi suddenly jolted awake and shouted.

"Ding Hong, come here!"

The voice was loud and clear, and Ding Hong from the marketing department ran over immediately.

"Mr. Chen, what is it?"

What's the price of mustard greens today?

"The stall price is 70 yuan per piece, while Tongxingtai is about 2.8 yuan per jin."

"it is good!"

Chen Jiazhi then briefly explained the market situation to Ao Deliang, urging him to make sure the harvest was done well.

Upon hearing that the market was doing well, Ao Deliang understood why his boss was so excited.

It's hard not to get excited.

Just like him now, he was a little nervous when he spoke.

"Boss, I was originally planning to harvest in a few days, but do you want to do it earlier? I'll find someone now, and we can get a truckload or two back tomorrow."

"No." Chen Jiazhi calmed himself down. "It takes 8 to 9 hours to get here from Maoming. Make sure to keep it fresh and prepare properly."

"The current good market is just a coincidence. The most scarce resource of Shui Dong mustard is its quality, and we can't ruin its reputation."

Ao Deliang also breathed a sigh of relief, "I understand, boss."

Chen Jiazhi pondered for a moment and said, "Well, we can't rush things. You should prepare first. I'll come and take a look on the day we start harvesting. You've done a good job this time."

He gradually came to his senses.

The Shuidong base was acquired shortly before the Spring Festival, and it has only been a little over a month, less than two months.

To be honest, time is a bit tight.

But it's unlikely that Ao Deliang was lying. In any case, it's never a bad thing to go out and see more.

In any case, the availability of water mustard is good news.

Good news should be shared.

Chen Jiazhi then called Chen Zhengxu again, and Chen Zhengxu was also very excited about the more than 100 million catties of water mustard that had been produced in a month.

"Damn, Mr. Chen, now the water mustard and Chinese kale have started a relay race!"

"Hahaha, yeah, Mr. Xu, are you happy now?"

"That was awesome, absolutely awesome!"

The recent surge in demand for kale at the market has also significantly benefited the delivery business.

After all, having something that others don't has gives you an advantage in acquiring new customers or increasing delivery prices to expand profits.

Chen Zhengxu was worried about how to expand his advantage after the loss of the Chinese mustard greens, but then the Chinese mustard greens came out of nowhere again.

No one understands better than him the appeal of watercress to upscale restaurants.

The taste of the batch of water mustard purchased at the beginning of the year left a deep impression on many people.

Chen Zhengxu suddenly paused, then asked, "Is the quality the same as last time?"

"I'm not entirely sure yet, since the interval is a bit short," Chen Jiazhi said thoughtfully. "I'll be there before the cutting begins, and I'll call you if there are any discrepancies."

"it is good."

This may be the only thing worth questioning.

But Chen Jiazhi still trusted Ao Deliang.

Even today, the neatness of the furrows in the northern section that Ao Deliang once led remains unparalleled.

The current team leader maintains a similar style, keeping everything clean and tidy.

A person who pursues perfection in every detail would not sacrifice quality to shorten the production time.

Moreover, before leaving, Chen Jiazhi specifically emphasized the planting standards to him.

After calming down from his excitement, Chen Zhengxu said, "I think we can start developing the Shenzhen market."

“100万斤水东芥如果分摊到45天卖完，每天就是2.22万斤，30天卖完就是每天3.33万斤。

The delivery pressure is considerable, and it would be a waste to sell so much through physical stores.

After a moment's thought, Chen Jiazhi agreed.

Stalls operate on a high-volume basis, so their profit margins are lower.

Furthermore, Chen Zhengxu and Li Cai had long been eyeing the development of the Shenzhen market.

They've already scouted the location; all they need to do is rent space and build a small cold storage facility. A small distribution center can be set up in as little as a week.

At the same time, Chen Zhengxu also included Zhongshan and Zhuhai in his future plans.

Even so, relying solely on delivery cannot absorb the 20,000 to 30,000 kilograms of water mustard every day in a short period of time.

The stall is the last resort.
Hmm? No, there's also Tongxingtai.

Chen Jiazhi almost overlooked President Xia. Water mustard is almost enough to continue the supply of mustard greens. If President Xia has any ulterior motives, wouldn't he just be walking into a trap?
What a coincidence!

"Ding Hong, bring me today's Tongxingtai order form again so I can take a look!"

"I'm coming."

Ding Hong arrived quickly and said, "President Chen, Tongxingtai only ordered kale, bok choy, and lettuce today; they didn't take any other vegetables."

"Okay, I'll take another look." Chen Jiazhi took the document and began to examine it carefully.

Chinese kale: 1150 pieces, 120 yuan/piece, 13.8 yuan;

Choy sum: 340 pieces, 90 yuan/piece, 3.06 yuan;

Lettuce: 122 pieces, 90 yuan/piece, 1.098 yuan.

Besides the garnish being a bit too irritating, Chen Jiazhi also found the lettuce somewhat jarring. "When did the lettuce come into season?"

"Yes, in the next few days." Ding Hong then added, "Today should be the third day. The yield isn't much; we're harvesting about one acre a day."

"The yield per mu is about 3660 jin, which is not bad." After calculating, Chen Jiazhi asked, "Do you know what variety of lettuce we tried planting?"

Harvesting acre by acre is only feasible for trial planting.

So, where did Yi Dinggan hide this lettuce? He often patrols the fields, so why doesn't he remember?

"It looks like lettuce seeds from Yuanmou."

"Then the output is average."

Ding Hongyu choked, "You've said everything, good or bad."

"You go ahead and get busy."

Under normal production and climate conditions, Chen Jiazhi recalls that the yield of Yunnan lettuce per mu (a Chinese unit of area, approximately 0.067 hectares) is 4000 to 5000 jin (a Chinese unit of weight, approximately 0.5 catties).

That's definitely not good enough.

Judging from this, besides kale and bok choy, lettuce is also selling very well at Tong Hing Tai.

However, cutting other vegetables did have some impact on the market.

At least when he was inspecting the fields, he could often see romaine lettuce, bok choy, and Shanghai bok choy, which were supplementary crops and were grown in larger quantities than lettuce.

Nowadays, these vegetables can only be sold through food stalls.

After understanding the situation, Chen Jiazhi then called Tongxingtai.

After a short wait, Xia's car arrived.

"Mr. Xia, you should still remember the water mustard, right? It will be available for sale in a few days. I'm just letting you know in advance."

When the base was being built in Shuidong, Chen Jiazhi specially invited him to help out, and with Huang Jianyuan's strong recommendation and Yunshan's admiration, Xia Youche could hardly forget it.

But when Xia Youche heard this, his heart skipped a beat. Damn it, why is it going public now?!

In recent days, Xia Youche has become increasingly fearful as he reviews the situation. Unbeknownst to him, Jiangxin Vegetable Market has a stronger presence in Tongxingtai than he imagined.

Besides its market share, its quality has won widespread recognition.

He once tried using another company's bok choy instead of the bok choy when delivering it to a customer, and the customer gave feedback that same day: Why is the bok choy different?

what is this?
If this continues, Tongxingtai will really be at their mercy.

Therefore, he has decided to work with Xingtai to transform Jiangxin Vegetable Market, starting with bok choy, romaine lettuce, mustard greens, and other vegetables.

Once there are more vegetables on the market and prices drop, then we'll start focusing on bok choy and Chinese kale.

Before the market could even fall back, you're telling me that water mustard is back in season?

He's now genuinely worried that the quality of Shuidong mustard is really that good, just like Huang Jianyuan, who went to Shuidong with him last time, was clearly won over!
If his customers also admire Shui Dong Jie as much as Huang Jianyuan does in the future, how can he shake off the influence of Jiangxin Vegetable Market?
No, Tongxingtai can't accept Shui Dongjie!

Xia Youche's mind raced, and he quickly made up his mind.

"Mr. Chen, I'm a little sorry, but Tongxingtai has no plans to sell water mustard yet."

Chen Jiazhi was still slightly surprised. "Why?"

Xia Youche: "Tongxingtai mainly focuses on volume sales. The premium for branded dishes is too high, which does not fit our business strategy."

I don't believe you for a second!
Chen Jiazhi wanted to complain, but his tone remained nonchalant: "Alright, President Xia."

He hung up the phone.

Before Chen Jiazhi could recover, the phone rang again. He thought Xia Youche had changed his mind, but it turned out to be Huang Jianyuan.

"Mr. Chen, congratulations! The kale is still making a fortune, and the Shuidong kale is about to hit the market again. This year's good start is going to last. It really is the young generation that are so energetic."

"Mr. Huang is quite well-informed."

"Haha, Mr. Xu just called Mr. Xu. I happen to be at Spruce Farm too. Mr. Xu is also looking forward to the water mustard from his own base."

In addition, Mr. Xu asked me to convey that Mr. Xue Chenglin from Malaysia and Ms. Yu Hong from Singapore are quite interested in broccoli, and to ask you to take the initiative to communicate with them.

"Okay, please thank Mr. Xu for me."

Chen Jiazhi felt that the call hadn't been in vain, and the situation was getting better and better.

He then joined Ding Hong in meeting with Xue Chenglin and Yu Hong to confirm their intention to cooperate on broccoli.

Over the next few days, Jiangxin vegetable market maintained a stable sales trend.

The distribution has been slightly adjusted; apart from kale and choy sum, the supply of other vegetables at stall number 63 has increased.

But there were no problems with the stalls shipping goods.

Driven by the popularity of Chinese kale and bok choy, no other vegetable could survive a single night at stall number 63.

After Tongxingtai finished cutting the rest of the vegetables, the remaining purchase volume of kale, bok choy, and lettuce remained stable.

Because the market is still in good shape, Xia Youche doesn't want to cut sales volume so quickly.

However, some things are beyond his control.

"What?! The kale is going to be gone?!"

Xia Youche was taken aback when he learned that this batch of kale had been shipped out and that although the next batch could be produced, the supply would be drastically reduced.

Chen Jiazhi joked, "Mr. Xia, you're so greedy. Haven't you made enough money in the past two weeks? Hong Kong-style kale is already 6 yuan, and I'm only charging you 4 yuan."

Xia Youche forced a smile. "Well, it's gone now, isn't it?"

Chen Jiazhi asked again, "Are you sure you don't want the water mustard? The supply should be stable for quite some time."

Xia Youche thought silently for a while, then said, "Forget it, it doesn't fit our business strategy."

He thought that since things had come to this point, he might as well take this opportunity to reduce the presence of Jiangxin Vegetable Market in Tongxingtai.

Not only does he not want watercress, he also plans to find another vegetable supply base to reduce his reliance on Jiangxin vegetable market.

There's also lettuce~
Forget it, the quantity is small and the quality is good, there's no need to cut the price.

Meanwhile, the last batch of kale from Jiangxin Vegetable Market's cold storage was also sold out.

Chen Jiazhi also obtained complete data for this batch of kale: 400 mu, 518 tons, and 362.6 million yuan.

Including other vegetables, the market's sales in March exceeded 5.5 million yuan.

This explosive power surprised even Chen Jiazhi; only a gambling god could succeed at growing vegetables!
(End of this chapter)