Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 249 Fierce Film Promotion War

Outside the floor-to-ceiling windows, the lights of Yanjing CBD gradually come on.

Gu Yang stood in front of the floor-to-ceiling window of Xinghe Media's president's office, the cigarette between his fingers burned to the end.

The phone screen kept refreshing the real-time public opinion data; those fluctuating numbers were like a silent battle.

"Brother Yang, the data is starting to shift."

Zhang Ruonan pushed open the door and entered, a newly printed public opinion report held between her slender fingers.

Today she wore a fitted beige knit dress, the hem swaying gently as she walked, like a soft breeze.

Gu Yang turned around, his gaze lingering on her for a moment.

Zhang Ruonan walked naturally behind him, placed her hands on his shoulders, and skillfully found the stiff muscle joints with her fingertips.

“Our new topics are now in the top three trending searches on Weibo.” She said while massaging him, her breath gently brushing against Gu Yang’s ear. “The proposal video on Douyin has already surpassed 30 million views.”

Gu Yang closed his eyes, feeling the pressure of her fingertips. "What about Bad Monkey Pictures?"

“It’s a complete mess.” Zhang Ruonan chuckled, her fingers sliding down his neck. “The accounts of the online trolls they hired have been exposed by netizens, and now the comments section is full of ridicule.”

She suddenly exclaimed "Oh dear!" and leaned forward to look at Gu Yang's phone, her hair brushing against his cheek.

"Yang-ge, look! The Civil Affairs Bureau is trending on social media!"

Gu Yang took the opportunity to put his arm around her waist and let her sit on his lap.

Zhang Ruonan leaned naturally against him and swiped her phone to show him the latest data.

"#We Got Married After Watching The Disappearing Girl#, this topic went viral half an hour ago."

She pointed to the photos on the screen of couples queuing to get their marriage certificates, saying, "The Changsha Civil Affairs Bureau suddenly had more than 20 couples today, all saying they would use their marriage certificates to defeat He Fei."

Gu Yang chuckled softly, his fingers unconsciously twirling the ends of her hair. "Have the public relations department contact these couples and send them on their honeymoon trips."

“It’s already arranged.” Zhang Ruonan looked up at him, her eyes sparkling. “Also, Professor Zhang just sent a message saying that his analytical article has been reprinted in the Acta Psychologica Sinica.”

She suddenly remembered something, jumped off Gu Yang's lap, and ran to get the tablet computer.

The knitted dress accentuated her beautiful waistline, and Gu Yang's gaze followed her figure.

"This is the most exciting part."

When she came back, she straddled Gu Yang's lap and pulled up a video.

The scene shows a psychology class at a university analyzing He Fei's personality traits. "Now, more than 30 universities across the country have listed our film as a psychology case study."

Gu Yang's hand naturally rested on her waist, while his other hand slid slowly down.

Unfortunately, his touch was a bit off.

Suddenly, he stopped.

A video circulating online has been selected by the company's marketing team, who are now spending heavily on its promotion.

It's a video from a cinema's real-time surveillance system, showing a boy kneeling in front of a poster for the movie "The Vanished" and crying and apologizing.

"This is……"

"It's true!"

Zhang Ruonan laughed so hard her shoulders trembled slightly. "This guy lost money in the stock market behind his girlfriend's back. After watching the movie, he had a change of heart and turned himself in on the spot." Gu Yang shook his head and suddenly tightened his arms, pulling her even closer.

"Notify the legal department to prepare a lawsuit against Huahouzi for unfair competition. Also, release all the dirt we collected on several other film companies that they've been accusing of..."

His lips were almost touching her ear. "By the way, Nan Nan, stay and work overtime tonight."

Zhang Ruonan's ears turned red, but she remained motionless in his arms.

Something is holding me up...

……

In the days that followed, all the other films were eliminated early.

The two films that competed most fiercely during the summer movie season were "The Vanished" and "Dying to Survive".

A battle between two titans!

The film "Missing Her" grossed 2.18 million yuan on its opening day!
"Dying to Survive" grossed 1.58 million yuan on its opening day!
Thanks to Gu Yang's appeal and pre-release promotion, "The Vanished" won the box office champion on its opening day, but "Dying to Survive" was a close competitor.

On July 8, the two films had been in theaters for four days.

The film "Missing Her" grossed 14.8 billion yuan in its opening week!
"Dying to Survive" grossed 13.3 billion yuan in its opening week!
They respectively took the top two spots at the global weekly box office.

In its second week, "Dying to Survive" surpassed "Dying to Survive" at the box office!
With its outstanding reputation on Douban (9.0), "Dying to Survive" maintained its strong momentum in its second week, with cumulative box office revenue exceeding 20 billion yuan.

However, "The Vanished" only grossed 19.3 billion yuan at the box office due to the impact of public opinion attacks from its competitors.

However, Galaxy Media's counterattack and subsequent publicity campaign have already been fully launched.

Shanghai, the Bund

Night fell like a giant black silk ribbon, gently covering the entire city, while the Bund was illuminated by lights, bustling with activity.

The LED screen on the Aurora Building is dazzling.

At this moment, what is displayed above is no longer an ordinary advertisement, but a thrilling montage of heart-wrenching underwater scenes from the movie "Gone Girl".

In the scene, Zhang Jingyi is locked in a cold iron cage in the deep blue sea. She struggles desperately, and her eyes gradually turn from anticipation for the starry sea to despair.

Every subtle movement and every change in expression was clearly presented, eliciting gasps and sighs from the onlookers.

The surging seawater, the twinkling starlight, and Zhang Jingyi's helpless figure together create a poignant yet terrifying scene, making the viewer feel as if they are there, experiencing her fear and despair.

Above this stunning visual, the song "Cage" gently begins to play.

Zhang Bicheng's highly distinctive voice, carrying a hint of sorrow and struggle, pierced through the night sky.

The endless piano melody, like an undercurrent in the ocean, perfectly matches Zhang Jingyi's plight in the scene, vividly portraying the predicament and struggle of being imprisoned by the truth.

Meanwhile, the Oriental Pearl Tower was not idle either. Its lights constantly changed colors and patterns, echoing the LED screen of the Aurora Tower, as if they were having a dialogue of lights.

As the "Kiss in the Cage" clip flickered on the Aurora screen, the lights of the Oriental Pearl Tower seemed to come alive, sometimes presenting a mysterious underwater scene, and sometimes transforming into the dangerous lighthouse in the movie. The two worked together to vividly render the tense atmosphere of the movie, attracting countless tourists to stop and take out their mobile phones to take pictures. For a moment, the air on the Bund was filled with excitement and amazement.

Meanwhile, thousands of miles away in the mountain city of Hongyadong, an even more breathtaking visual feast is unfolding.

Three thousand drones were arranged in an orderly fashion in the night sky, their lights flashing, gradually forming a stunning underwater star formation and the words "The Vanished Her".

The drones, like stars in the night sky or luminous creatures in the mysterious seabed, constantly change position and shape, perfectly presenting the dreamlike yet dangerous underwater starry sky from the movie to the audience.

(End of this chapter)