Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 178 Weibo Night Part 4

The flashbulbs at the Weibo Night event never went out. The celebrities' brief red carpet appearances were actually a fierce battleground behind the scenes.

Don't be fooled by the fact that celebrities only spend a few minutes walking down the red carpet.

This is a war without gunfire!

While the spotlight is focused on haute couture and jewelry, the marketing battle offstage is already raging!

Each team started a "styling battle" as early as half a month ago, from securing priority booking for Parisian haute couture to matching antique jewelry, repeatedly weighing the visual impact and potential for generating buzz for each outfit.

At the event, staff members kept a close eye on the trending topics list, their fingers flying across the keyboard.

When the camera panned across the flowing feather skirt of a certain actress born in the 85s, press releases claiming she was "a fairy descending to earth" instantly flooded the homepages of hundreds of entertainment bloggers.

If a scene of their own artist appearing alongside a top celebrity unexpectedly goes viral, the editing team immediately adds atmospheric background music to the eye contact clip, and the short video with the trending topic can surpass one million views within 30 minutes.

The most intense clashes took place in the real-time "anti-black battlefield".

Once a competitor's design is found to be trending, the backup plan is immediately activated.

They might release behind-the-scenes footage of artists' unreleased alternative looks, or launch a "Most Beautiful Red Carpet of the Year" poll in conjunction with fan clubs, using data to firmly grasp the buzz.

Meanwhile, the teams behind those controversial looks are busy contacting online trolls to control public opinion, turning "aesthetic controversy" into a positive topic of "daring to break through," and keeping the buzz going.

……

Galaxy Media, Conference Room
When Shen Wei pushed open the glass door of the conference room, thirty display screens were monitoring online public opinion data in real time.

He loosened his tie, mimicking Gu Yang's usual habit, and slammed his fingertips heavily on the conference table: "Tian Xiwei has already walked the red carpet. According to President Gu's 'Sweet and Charming Breakout Plan,' we'll now execute Plan A!"

The operations team leader immediately connected the Douyin MCN department to a video conference.

On the other end of the screen, twenty young faces simultaneously put on headphones.

"All beauty accounts will post videos analyzing Tian Xiwei's styling, fashion accounts will post red carpet comparison photos, and entertainment accounts will focus on promoting the hashtag #SweetGirlTakesOff#."

Shen Wei stared at the real-time data panel. "Pay special attention—the 'Galaxy Fashion' account posted unreleased behind-the-scenes footage of the fitting, with the suspenseful phrase 'Turns out this outfit is even more amazing.'"

"Design team, are the emojis ready?"

"It's finished, Mr. Shen. Three sets were made in total!"

The business director is on the phone: "Mr. Li, we can make it official now. Yes, just say he was moved by her performance on the red carpet."

Shen Wei nodded in satisfaction, "All troops, attack...!"

……

While Tian Xiwei was still being interviewed on the red carpet, the top internet celebrities of Douyin's "Galaxy System" had already updated their status simultaneously.

The comparison video posted by @Beauty Guru Lisa received 200 million likes.

The left screen shows Tian Xiwei's previous sweet looks, while the right screen displays animated GIFs from tonight's red carpet, captioned "The sealed queen has finally awakened."

Gu Yang's specially requested background music, "Toxic," instantly topped the Douyin (TikTok) trending songs chart.

Star Media's emoji studio launched a blitzkrieg.

The #TianXiweiSweetSpicyCriticalAttack# emoji pack quickly swept through various WeChat groups.

The two most popular ones are:
GIF of Tian Xiwei taking off her down jacket with caption
"This is a devastating blow, a complete dimensional reduction attack!"

Screenshot of her deep V-neckline with text

"What are you looking at? Call me 'sister'!"

These emojis were spread through a matrix of 3000 marketing accounts controlled by Star Media, and the number of emojis sent exceeded 800 million within three hours.

It quickly sparked spontaneous sharing among netizens.

Cartier's official Weibo account in China is also updating this information.

The center of the nine-grid photo features a retouched image of Tian Xiwei on the red carpet, accompanied by the caption: "Cartier is proud to announce Ms. Tian Xiwei as the brand's new brand ambassador for China. Her multifaceted charm and bold breakthroughs perfectly embody the 'Ruby Spirit'."

The hashtag #CartierAnnouncesTianXiwei# suddenly jumped to third place on the trending topics list, with views soaring by millions per minute.

The comment section was quickly flooded with comments from the chef's fans, such as "Impressive!" and "She deserves it!" Interspersed among them were comments from passersby exclaiming, "They secured a top luxury brand so quickly? Tian Xiwei's team is really something!"

……

A massive "it's actually pretty good" moment unfolded on the Hupu forum.

Just a week ago, in the poll of actresses born in 95, Zhang Jingyi, Zhang Ruonan, and other pure and innocent actresses held an absolute advantage.

As soon as Tian Xiwei's sexy red carpet look was revealed, straight men all switched sides:

"Let's have a rational discussion; the sweet girl's transformation is the most lethal move."

"I just like the contrast..."

"Jingyi, I'm sorry, it's just too big!"

"Actually, I've always thought Tian Xiwei was prettier than Zhang Jingyi, I just never said it before."

"These body proportions perfectly conform to the golden ratio; I'm voting from a scientific perspective."

"The mature and sophisticated style is forever the best!"

The poll post was quickly pushed to the top of the homepage, and Tian Xiwei topped the Hupu 95 Flowers poll with 63% of the votes.

One netizen joked, "Tonight, the aesthetics of straight men on Hupu have undergone a collective evolution."

...The atmosphere at the Weibo Night event grew increasingly heated!
The glass curtain wall of the Water Cube reflects the last rays of the sunset.

On the red carpet, the frequency of the flashes gradually became intense.

Everyone knew that the real highlight was about to begin.

"Clear the area! Clear the area!" The urgent shouts of the event staff echoed on both sides of the red carpet.

The previously relaxed reporters suddenly straightened their backs, becoming as alert as sharks that had smelled blood.

The editor-in-chief of a fashion magazine adjusted his black-rimmed glasses and whispered to the intern beside him, "Remember this moment; what follows is the biggest climax of the night."

The black curtain at the entrance to the red carpet swayed slightly, and the first thing to emerge was a hand with distinct knuckles.

The hand casually lifted the curtain, and the Patek Philippe Starry Night watch on the wrist reflected a deep blue light.

Then, Gu Yang stepped into the spotlight.

The entire scene seemed to have been paused.

He changed into an exquisitely tailored jet-black velvet suit, its dark, deep-sea-like patterns shimmering under the lights.

The pure black turtleneck sweater he wore underneath made his neck appear long and slender, and his perfect 1.86-meter height gave this seemingly simple suit a stunning charm.

“My princess.” Gu Yang turned slightly to the side, revealing a genuine smile, and slowly reached out his hand behind the curtain.

A hand wearing a silver-embroidered glove gently touched her.

The subtle patterns on the gloves shimmered under the light, like nebulae flowing through the Milky Way.

When Zhou Ye appeared on the red carpet, the gasps from the audience blended into a strange chord.

She wore a "Galaxy Wings" dress that the company had customized a month in advance; the entire dress seemed to be woven from the night.

The upper body features a fitted fishbone design, perfectly showcasing her square shoulders and swan neck.

The neckline is adorned with rhinestones of varying sizes, which tremble slightly with each breath, making it seem as if the entire starry sky is worn on the body.

The most striking feature is the cinched waist, which accentuates her figure like a goddess in a classical oil painting.

The skirt features a design that is shorter in the front and longer in the back, revealing her straight and slender legs in the front and a three-meter-long train in the back.

The train, adorned with millions of hand-sewn crystals, rippled with starlight with each step she took, making it seem as if she were walking on the Milky Way.

Zhou Ye's makeup tonight perfectly showcased her cool and elegant temperament.

Her eyebrows were shaped as sharp as swords, and her eye makeup featured matte earth tones, with only a few small diamonds embellishing the outer corners of her eyes.

The lip color is a rose-beige shade with blue undertones, which is neither too flashy nor too understated, yet exudes a subtle and alluring charm amidst its cool elegance.

When she slightly raised her chin, the diamond necklace around her neck cast shimmering light on her collarbone, making her look like a finely sculpted ice goddess.

What's most amazing is the transformation in her demeanor.

The moment she stepped out from behind the curtain, she narrowed her eyes slightly, a half-smile curving her lips, and her entire aura instantly shifted from her usual gentle and charming demeanor to that of a domineering queen.

"It's Tong Nian and her husband!"

Suddenly, screams, choked with sobs, erupted from the audience.

In the phenomenal hit drama "Go Go Squid!" in 2017, the on-screen couple played by Gu Yang and Zhou Ye left an unforgettable impression on countless viewers.

In the movie "Better Days," their collaboration once again as a tragic couple became a classic.

Gu Yang bent his arm, and Zhou Ye naturally took his arm. The moment the two stepped onto the red carpet, the sound waves throughout the venue created a physical shockwave.

The median strip in the press area was being violently pushed and shoved, and even the live broadcast camera of a certain website was shaken by the impact.

The fan zones on both sides of the red carpet went completely wild.

The girls, dressed in matching support outfits, shouted the classic line from the drama at the top of their lungs: "Tong Nian, you are the only obsession I have in this life!"

"Han Shangyan, Xiao Bei, but my favorite is still Gu Yang!"

Some fans were so excited that they dropped their cameras, even dropping expensive lenses on the ground, and didn't bother to pick them up, only focusing on taking pictures with their phones.

When the two reached the autograph board, Gu Yang suddenly made a signature gesture from the show: he raised his hand and gently ruffled Zhou Ye's hair.

The classic "head pat" scene from "Go Go Squid!" instantly brought a chorus of sobs to the audience.

Zhou Ye tilted her head and smiled in agreement, her eyes full of love as she looked at Gu Yang!
"look here!"

"Left! Left!"

The media's outcry was almost hysterical.

Gu Yang stood still with one hand in his pocket and the other hand lightly supporting Zhou Ye's waist.

This position maintains just the right distance between the two, neither too intimate to arouse speculation, nor too distant to ruin the chemistry between them.

All entertainment reporters knew perfectly well that the headline image for tomorrow's major entertainment sections had already been created.

Weibo's trending topics are refreshing at an explosive speed:

#Gu Yang and Zhou Ye are going crazy on the red carpet#
#TongNian and her husband's head pat brings back memories#
Just as the two were about to leave, Gu Yang suddenly stopped. He bent down slightly and straightened Zhou Ye's slightly disheveled skirt.

This gentlemanly gesture sparked a new wave of screams!
When the scene of Gu Yang bending down to adjust Zhou Ye's skirt was broadcast live to the audience on the big screen, the entire venue erupted in a chorus of "Wow!"

Celebrities also enjoy shipping couples!

(End of this chapter)