Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 150 A Star-Studded Premiere

The "Pleasant Goat" fans are showing their support for Gu Yang's new movie in their own ways.

Lin Xiao, a graduate student at a university in Beijing, is a big fan of Gu Yang. She is wearing glasses and organizing data in front of her computer.

On the screen was a chart of the pre-sale box office trend for "Better Days" that she had just created, with different colors indicating the proportion of tickets purchased by different age groups.

"The proportion of viewers aged 25-30 is 12% higher than expected," she wrote in her fan group. "I suggest the publicity team prepare more film reviews from the perspective of working professionals."

At an advertising company in Shanghai, Su Qing, a new employee, refreshed the movie ticketing page during her lunch break. As a new fan, she carefully took a screenshot of the three movie tickets she had purchased and captioned it, "First time supporting Gu Yang's movie."

Asen, a cartoonist from the mountain city, chewed on his pen and flipped through a photo of Gu Yang and Zhou Ye.

In her comic strip, two chibi-style characters meet at the entrance of a movie theater, one holding popcorn, the other clutching a script. She smiled, drew a little heart-shaped bubble, and posted it in the couple's fan page: "Looking forward to the new movie~"

Chen Mo, a college student in Guangzhou, is organizing his roommates to book a private event.

He asked in the fan group, "What kind of support items do we need to prepare for a small private event for 20 people?"

I immediately received a reply: "The fan club has prepared uniform banners. Just remember to maintain order during the movie screening."

Meanwhile, in the core group chat of the fan club, the person in charge, Yang Ting, was checking the list: "The 200 million yuan in charitable donations have been secured, the movie-watching groups in 30 cities are ready, and the public opinion team is on duty 24 hours a day..."

She rubbed her temples and added, "To reiterate, any form of following someone on the same flight or staying at the same hotel is strictly prohibited."

These "Pleasant Goat" characters, scattered all over the country, are now glued to their phones, waiting for the premiere to be broadcast live.

……

Emperor Cinemas, located in the heart of Beijing's Chaoyang District CBD, is a popular choice for many blockbuster premieres.

This modern cinema boasts eight luxurious theaters, the largest of which, Theater 1, can accommodate nearly 400 viewers and features ergonomic leather seats, a Dolby Atmos system, and 4K digital projection equipment.

The cinema's overall design is simple and grand, with a 6-meter-high glass curtain wall at the entrance and star-shaped decorative lights on the ceiling.

Along the hundred-meter red carpet from the cinema plaza to the main entrance, there are ten crystal lampposts, each engraved with a classic line from the movie.

At the end of the red carpet, a 5-meter-high three-dimensional signature wall stands majestically, with the outline of the movie title outlined in fluorescent material on the pure white wall, emitting a soft blue light.

The most eye-catching were the two rows of hostesses dressed in red cheongsams.

They are all female internet celebrities under Xinghe Media.

They usually shine in their live streams, but now they all became the most eye-catching sight at the premiere.

Despite his busy schedule, Wang Dashao was still very concerned about the company's opening ceremony and specially condescended to become the head of the opening ceremony preparation team.

He took on the entire responsibility of selecting the etiquette ladies.

He has truly gone to great lengths for the company's development.

The competition for these spots was so fierce that the company was practically fighting each other.

After all, everyone knows that the company is taking this premiere very seriously.

Moreover, with so many guests, if you catch the eye of some big shot, you might just go from being an internet celebrity to an actor. Who wouldn't want to seize such an opportunity?
"Relax," came Wang Dashao's considerate voice through the headset, "Remember that you represent the image of Xinghe."

"Behave well, and your brother will treat you to a big meal later!"

The media areas on both sides of the red carpet were already filled with tension.

Tencent Entertainment set up a 360-degree surround-view camera setup, and the host is touching up her makeup.

Douyin's live streaming van was parked on the side of the road, and technicians were repeatedly adjusting the signal.

Some social media bloggers even used gimbal cameras to find the best angles in the fan area.

"I heard that twenty live streaming platforms are broadcasting it simultaneously today," a fashion magazine reporter said, checking his camera. "I just saw that a BBC reporter is here too."

The most dedicated team was a short video crew who even rented a lift truck to prepare for shooting panoramic shots from high altitudes.

The security team leader's walkie-talkie never stopped ringing:

"Zhou Ye has over 200 fans in Zone A, we need reinforcements!"

"There is overcrowding at the location where Gu Yang's support items are stored. Please help clear the area!"

"..."

The fans who had already arrived were clearly divided into groups, and each group immediately found its own organization.

In the clearly defined support areas:
Tian Xiwei's "chefs" were all dressed in light purple support outfits and were distributing movie-themed masks in an orderly manner.

Dilraba's "Alice" red formation held up signs that read "Blooming Independently".

Zhou Ye's fans quietly held up banners with movie quotes.

The most spectacular area is the Gu Yang fan zone.

They used 500 mobile phones to form a flowing sea of ​​stars, changing patterns in response to commands.

Xiao Li, the head of the fan club, reminded everyone through a megaphone: "Wait until Yangyang arrives before revealing the final design!"

At 5:00 p.m. sharp, the emergency response plan of the Chaoyang Traffic Police Brigade was activated on time.

Traffic policeman Wang Jianjun stood at the intersection of Jianguo Road, sweat trickling down his tanned face.

He gripped the walkie-talkie, his voice hoarse: "Level 1 traffic control will be implemented at Exit B of Dawanglu Station on Metro Line 1. All vehicles detouring should use Xidawanglu..."

Before he could finish speaking, a scream came from the direction of Emperor Cinemas, and he shook his head helplessly.

"Captain Wang, this scene is even more exaggerated than the China World Trade Center on New Year's Eve!" Young traffic policeman Xiao Li jogged over to report, his uniform back already soaked with sweat.

Wang Jianjun squinted and looked into the distance. The entire Jianguo Road, heading east, had turned into a sea of ​​red taillights.

The roadside was filled with support vehicles and media broadcasting vans, and the constant stream of fans turned this usually orderly main road into a scene of revelry. "Send the second group to the China World Trade Center area to manage the flow," he said, wiping his sweat. "And call in a few more auxiliary police officers to maintain order at the subway entrance."

"Your takeout has arrived. Huh?"

Deliveryman Zhang Wei stared at his phone's location tracking, then looked up at the densely packed crowd in front of him.

The milk tea bag he was carrying still had water droplets clinging to it, and the order notes read, "Urgent! Delivered to the Emperor Cinemas fan support area."

"Make way! Make way!" He struggled to squeeze through the crowd, when he was suddenly startled by screams from the crowd.

A girl wearing a hat that read "Gu Yang Global Fan Club" turned around, her eyes lighting up: "It's my milk tea!"

"No way..." Zhang Wei looked at the customer who had been blocking his way for half an hour, not knowing whether to laugh or cry.

The girl stuck out her tongue shyly and slipped him a twenty-yuan tip: "Thank you for your hard work! Our brother will be here soon!"

Shop owners around the cinema were all smiles.

Mr. Zhou, the owner of "Starlight Cafe," is directing his staff to hang a banner that reads: "Enjoy a 50% discount with your ticket to the movie 'Better Days'."

In front of the glass display window, several fans took selfies and bought more than a dozen specialty drinks.

Across the street, in the "Spring Flower Shop," the proprietress, Sister Lin, was busy arranging 200 bouquets of baby's breath that had just arrived.

"They all need blue wrapping paper, yes, the blue of movie posters!" She instructed her employees while taking a phone order, "Xiao Wang, Xiao Zhang, go to the warehouse and get the rest of the LED string lights!"

"The price is twice as high as usual, but don't worry about nobody buying!"

"Boss lady, you deserve to be rich!"

In the back-end monitoring room, sixteen screens simultaneously flashed images from different angles.

"Mr. Gu's car will arrive in five minutes!"

"The guy in the third row of the media area wearing a baseball cap is a paparazzi, security please be aware!"

"Two more pens have gone missing from the autograph section. Tell the etiquette team to keep a close eye on them!"

Shen Wei, the chief director of the opening ceremony, stared at the main screen, his fingers unconsciously tapping the table.

A sudden static noise came through the earpiece, followed by a clear voice: "The artist's convoy has entered the field of vision."

In the surveillance footage, the signature wall at the end of the red carpet was brightly illuminated.

In the distance, a black Maybach slowly drove up, its headlights piercing the twilight.

He took a deep breath and pressed the call button: "Attention everyone, please welcome the host to the stage."

Xie Nan stepped onto the red carpet in a well-tailored beige suit dress and black high heels, her neat short hair remaining perfectly still in the night breeze.

Good evening, friends from the media and fans.

She stood in front of the autograph wall and bowed slightly, her voice clear yet composed.

His right hand held the microphone with standard and elegant posture, while his left hand naturally pointed towards the fan area, eliciting cheers.

The fan section immediately erupted in excitement.

"My God, it's Xie Nan!"

"The host is very professional!"

"Gu Yang even invited Wu Jing's wife?"

"Wasn't it said that Gu Yang was Wu Jing's illegitimate son?"

"They're each going their own way..."

……

Xie Nan was already used to such discussions, and maintained a perfectly appropriate smile on her lips.

"Please be careful, everyone. Let's look forward to tonight's star-studded feast."

Her voice carried throughout the square through the speakers, while a prompt from the director came through her earpiece.

Xie Nan nodded almost imperceptibly, his gaze fixed on the end of the red carpet, where a black Maybach had come to a stop and the door was slowly opening.

The moment Gu Yang stepped out of the car, the entire scene seemed to be paused, followed by deafening screams.

Tonight he wore a midnight blue haute couture suit by Giorgio Armani, the tailored cut perfectly highlighting his broad shoulders and narrow waist.

The top button of her white silk shirt was undone, revealing glimpses of her collarbone, which elicited screams from fans.

Her meticulously styled black hair was combed back, revealing a full forehead and sharp brow bones, and her jawline was as distinct as if it had been carved by a knife under the flash.

"Gu Yang! Gu Yang!" The shouts of the fans rose in waves, and countless mobile phones and cameras were raised at the same time, with flashes forming a silvery-white sea.

Several female fans in the front row were so excited that their eyes welled up with tears, and they tightly gripped the support banners in their hands.

Gu Yang walked confidently down the red carpet, each step exuding a powerful aura.

He waved to the fans, which triggered an even louder roar, and the faint smile on his lips seemed to raise the temperature in the room by a few degrees.

Upon reaching the autograph wall, he first nodded to Xie Nan, saying, "Sister Nan, thank you for your hard work today."

Xie Nan smiled and shook his head, naturally adjusting the microphone height for him: "We're family, no need for formalities."

Gu Yang took the pen and turned around to write his name on the signature wall in a flamboyant style.

(End of this chapter)