Huayu: The Best Actor starts with obtaining the role entry

Chapter 158 - The booming sales of the collaboration products demonstrate the commercial value of Baiye!

Dove first officially announced Bai Ye and Liu Shishi as its new brand ambassadors.

Those sweet short films that we missed back then were also posted on Weibo.

At the same time, Dove tagged Bai Ye and Liu Shishi, and both of their studios and accounts reposted the message simultaneously.

Anta then officially announced the signing of Baiye and released a collaborative product.

A set of nine photos appeared on Weibo, along with an advertisement featuring you as the main character.

Following closely behind, L'Oréal and Yadea also officially announced Bai Ye as their brand ambassadors at the same time.

[Baiye Studio: From now on, we have you @Yadea @Dove @Anta @L'Oréal.]

Below is a promotional photo of White Night.

At the same time, Baiye forwarded it.

Fans offered their congratulations in the comments section of this reposted Weibo post.

[Congratulations to Brother Bai on securing four endorsements!!]

[They even have Dove and L'Oréal! It's a domestic sportswear brand, but it's actually quite good!]

This era.

In this day and age, being able to endorse products from overseas is a real achievement.

Many fans regret that Bai Ye did not endorse Nike and Adidas.

After all, these two brands are very well-known both domestically and internationally.

As fans, we naturally hope that our idols can land big endorsements.

But this thing, everyone's watching it.

Although Bai Ye has been promoted to a top-tier player, he is still somewhat inferior to the veteran top-tier players.

And most importantly, some foreign brands seek out domestic companies, which is not something that top-tier companies can easily secure.

The four brands officially announced this time are considered quite good by fans.

It's her first time endorsing a brand, what more can she ask for?!

【Yadea? I was just thinking of getting a new electric scooter, so I'll buy a Yadea!】

[I'm also planning to buy an electric scooter. I didn't know what kind to get, but I'll just do it to support my idol!]

Men's skincare? Should men even take care of their skin?

[Just give it a try, it's not expensive anyway. I'll buy it for my boyfriend to try, and if he doesn't like it, I won't buy it again!]

[That's true, it's only a few dozen yuan. Give it a try and see. Maybe Bai Ge's great skin is due to daily skincare?]

Wow! I'll buy a bottle right away and try it!

[Aren't you guys paying attention to Dove chocolate?! They truly are the best on-screen couple; just the two of them standing there have such great chemistry!]

[Yes, yes! I really hope Liu Shishi and Bai Ye can get together!]

Let's talk about getting together later. Right now, I'm more interested in those Anta collaboration outfits! Have you guys seen them? They look so good!

[Blue sky and white clouds plus a cute little dragon? Anta, do you have to be so good at designing?! I'll buy it! Fine, I'll buy it!]

I heard that Bai Ye was involved in the design. A friend of mine's third uncle's daughter's nephew's uncle's neighbor works at Anta, and he said that Bai Ye personally participated in the design!

[Hey everyone, let's go! Let those brands see our purchasing power, and then even more brands will be coming to Brother Bai!]

【rush!!!】

On the fans' side.

It does affect sales, but sometimes the impact is limited.

Aside from die-hard fans, for ordinary fans, the main thing is whether this thing is useful to them.

Fortunately, none of the four items that Bai Ye endorses are very expensive.

And you might need it in normal times.

Like chocolate, buying one occasionally isn't expensive, but for clothing brands like Anta, it's something you basically need.

In other words, Yadea and L'Oréal have many limitations.

Fans have already started organizing to buy this thing.

Support your idol!
If your idol rarely makes any public appearances, it would seem unreasonable not to support them this time.

Six days later.

First- and second-tier cities such as Beijing, Shanghai, and Shenzhen.

Anta's local stores were the first to stock a batch of clothing from the "White Night" collaboration.

There are three styles in total. The three styles are similar, but they are divided into a jacket and thin pants for spring and autumn, a short-sleeved shirt and shorts for summer, and a padded jacket and pants for winter.

Add a pair of sneakers and skate shoes.

It was just a trial collaboration, mainly to invite Bai Ye to be the spokesperson.

Because they had never tried this before, even though the design was pretty good and Anta internally agreed that it was quite good, they were still a little unsure in the end.

Magic City.

Inside the Anta store, looking at the huge line of people, a sales clerk rubbed his eyes and muttered in disbelief, "Am I seeing things?! The line started so early in the morning?!"

They received a shipment today.

That is, three outfits and two pairs of shoes in collaboration with White Night.

In fact, they had anticipated that quite a lot of people would come.

After all, even before the clothes and pants arrived, people kept coming in to ask when the store would have the collaboration items with Baiye.

They explained to each of the people who came that they would have goods arriving today.

So the staff did expect there would be a lot of customers today.

"I'm not seeing things, are they all buying collaboration items? But do we even have that many here?!"

"Who cares? Let's just go in one by one according to the queue."

The shop assistants open the shop and then start arranging for people to come in. As for what happens after that, they can't do anything else besides maintaining order.

The staff were stunned as they watched helplessly as all the collaborative items in the store disappeared in less than a minute.

"What are you waiting for? Hurry up and go get more!"

The store manager's voice rang in the ears of all the employees.

Are they all here for the collaboration items?!

As the largest store in Shanghai.

This is basically where they got the most collaboration items.

However, it only lasted for less than twenty minutes.

All the collaboration items were completely sold out.

"Boss, that's it?! You're telling me the collaboration items are already sold out as soon as I came in?!"

A boy stared at the empty clothes rack and instantly broke down.

I queued for so long, and it's all gone now.
"Yeah, boss, that's not fair! I was trying to steal it for my girlfriend, and it's already gone as soon as I came in?"

"Yeah, restocking! Don't they know how to make money when they have the chance?!"

As the store manager watched this scene unfold, he apologized while also feeling a pang of emotion.

This collaboration is absolutely insane.

"I've already notified headquarters, and they should be restocking soon!"

"Hurry up, my girlfriend is waiting!"

"Yes Yes Yes!"

The store manager said this, and then had someone call over the staff to guide the customers to look at other clothes and pants.

There aren't any collaboration items available, but you can check out other options.

With such a popular scene, even if many people come specifically for the collaboration items, they are likely to make a purchase once they enter the store.

Wouldn't that also drive up sales?!

The store manager immediately started contacting higher-ups; the product was selling like hotcakes. Even their largest flagship store in Shanghai couldn't handle the demand, let alone other locations. If the call was made even a little late, they might not be able to get any stock at all.

same moment.

At all Anta stores nationwide, the co-branded items were sold out almost instantly.

"Urgent! Get the factory to operate 24/7, three shifts!! Don't stop for a moment, provide night shift allowance, and make sure the factory doesn't shut down!!"

Anta headquarters.

At this moment, the marketing department is experiencing mixed feelings after receiving calls from various locations.

The good news is that this collaboration was a success; the partnership with Baiye was driven by the marketing department.

After all, Anta had never done this before. The marketing department had been pursuing Bai Ye for a long time, hoping to cooperate with him.

After so long, the marketing department is under a lot of pressure. After collaborating with Baiye, what if the sales of this co-branded product are dismal?

Furthermore, if other goods don't sell better because of the endorsement, then without a doubt, the entire marketing department will have to leave.

But it’s different now!

This year's bonus is a sure thing!

This collaboration was absolutely the right decision. Not only did it lead to a surge in sales of the co-branded items, but it also boosted sales of other clothing, pants, and shoes among the customers who came into the store.

The downside is that the contract was only for two years.

I wish I had signed a longer contract. I'm pretty sure that after this sell-out, Bai Ye will raise his price the next time I want to discuss a collaboration!
Anta, on the other hand, began to rapidly produce and sell the co-branded products across various regions.

At the same time, it will expand into third-, fourth-, and fifth-tier cities.

"Wow?! Xixi, you got it?!"

Teito University.

An Yu glanced at Qiu Zixi's outfit, which included a set of Anta co-branded sneakers, and immediately leaned closer to examine it closely.

no? !
How did you manage to snag that?!
"I didn't rob it. Didn't you go with me that day?! There were so many people."

"So how did you manage to force yourself on him?!" An Yu said, then suddenly looked at Qiu Zixi with an "I understand" expression. "You went to see Bai Ye, right?! I knew it! If you went to see him now, your old flame might rekindle, and..."

"What?! I bought it from a scalper!"

Before An Yu could finish speaking, Qiu Zixi blushed and immediately retorted, interrupting her.

Why are you getting back together?!
She was too embarrassed to go to Bai Ye.

"There are scalpers selling these? How much did you buy them for?"

"This set cost an extra two thousand."

"excuse me"

An Yu had originally thought that she could accept it if she paid a little more money.

But if it costs that much more, then forget it.

"Hehe, are you starting to regret it?"

An Yu didn't dwell on the matter and instead looked at Qiu Zixi in a teasing manner.

You must regret breaking up with him now, right?!
After all, if she were still with Bai Ye, she would be incredibly happy.

"I don't."

"Then why are you so focused on it? You're willing to pay extra for this outfit, and you even watched 'You Are the Apple of My Eye' last time."

"Stop! Stop! I'll treat you to breakfast later, stop talking!"

Qiu Zixi quickly interrupted An Yu before she could say anything.

If An Yu were to continue talking about this, the time I cried while watching "You Are the Apple of My Eye" would probably be brought up again by An Yu.

But as I watched, I couldn't help but cry.

"Hehe, then I'll gladly accept." An Yu chuckled, then pulled out her phone. "Have you seen some of Zhao Jie's comments?! They're so sour they're practically unbearable. He's probably a hater of Bai Ye now, right?"

An Yu smiled and showed Qiu Zixi some of Zhao Jie's sarcastic remarks.

She almost died laughing when she watched it just now.

Zhao Jie used to mock Bai Ye, but now Bai Ye has become a top-tier celebrity, and the collaboration outfits are selling like hotcakes.

Now Zhao Jie is extremely envious.

"Don't show me any news about this person, I don't want to see it."

"That's true. It feels like you two were never meant to be together. He just had to come along!"

An Yu nodded and did not press the matter further.

As the two were walking, a handsome young man's eyes lit up when he saw Qiu Zixi. He quickly walked over and greeted her, "Qiu Zixi, it's nice to see you again."

"Uh, is there something you need?!"

Looking at the person in front of her, Qiu Zixi felt a headache coming on.

Some time ago, after having some interactions with him because of student council matters, she sensed that he wanted to pursue her.

Lately, it seems like they've been intentionally or unintentionally trying to get close to me.

She's seen it all before; it's been happening since she enrolled in school.

"Nothing much, I just happened to see you guys, so I wanted to ask if you'd had breakfast yet. If not, we can have breakfast together. By the way, is this a collaboration with Anta?!"

I recently saw it too; it's quite popular on Weibo, and it looks really good in person. It's true what they say, good clothes really do look even better on good-looking people!

puff
Hearing his words, An Yu couldn't help but burst out laughing.

Although his praise was valid, this outfit was endorsed by her ex-boyfriend.

Listening to a suitor praising her ex-boyfriend—isn't that like asking for an easy point?!
If the breakup with Bai Ye was amicable, then people would only think that Bai Ye was a good person and would regret cooperating with him.

If she breaks up with Bai Ye in a completely acrimonious way, then she'll just feel like this guy praising her ex-boyfriend is tantamount to insulting her!

"Sorry, we're about to go to class. We've already had breakfast."

"Huh!?"

An Yu was pulled away by Qiu Zixi just like that.

Didn't you say you'd treat yourself to breakfast?!

What do you mean they've already had breakfast?!

"Yueyue, it's a collaboration! Look at that outfit, Lin Lin actually managed to snag it!!"

same moment.

Bai Yue listened to what her best friend was saying and fell into deep thought as she looked at the clothes the people in front of her were wearing.

It seems my older brother has succeeded again?

However, the design of this outfit is indeed quite beautiful, it's just so hard to get one.

Bai Yue also wanted to offer her support, but unfortunately, she couldn't get any.

She decided!

Ask Bai Ye for a set!
all over the country.

It seems to have sparked a buying frenzy for the collaboration between Anta and Baiye.

The sales of other Anta clothing items were also stimulated.

Meanwhile, Anta's release of its sales figures for the past two weeks instantly shocked the entire entertainment industry.

Six hundred million!
The collaboration items with the "White Night" theme alone sold 600 million yuan worth of goods, and other clothing items also contributed to the overall sales increase.

Bai Ye once again proved her commercial value, instantly shocking everyone.

Is the commercial value of this "White Night" really that high?!
Six hundred million in sales in just half a month?

This data is incredible!
Most importantly, according to some rumors, Dove, Yadea, and L'Oréal all saw varying degrees of sales increase after announcing their signing with Baiye.

This commercial value instantly made many companies act like sharks smelling blood.

Previously, there were some doubts, after all, Bai Ye had never been a spokesperson before, and it was possible that she was just popular, but in reality, the sales she could drive were relatively low.

However, after Anta announced the sales figures for its collaborative products, it was learned through various inquiries that several other companies also experienced growth, just not as dramatic as Anta.

Many brands that had previously maintained a high-handed attitude began to show interest at this point.

Meanwhile, Yadea, L'Oréal, and Dove are even considering releasing a collaborative product!
(End of this chapter)