Xiaomi Heavy Industry, its first entrepreneurial venture!

Chapter 495 The Press Conference That Ignites the Scene! (Third Update!)

"The press conference is at 7 p.m., it's already 6:30 now, why hasn't it started yet?"

"I don't know. This is the first time this company has held a technology launch event like this. Maybe... they just lack experience!"

Amidst the bustling noise, in the VIP section, Guo Song glanced around the room, then fixed his gaze on Lin Yi:

"You say this press conference is a game-changer for the industry, but to me, it doesn't look like it could be!"

"You don't think this is a scam, do you?"

"How could that be!" Lin Yi lowered his voice and quickly denied it.

He didn't recognize any of the people Guo Song brought, but they were about the same age as Guo Song and had a more refined demeanor, so they must be powerful figures in some local department.

If this leaves a bad impression, Lei Jun will never be able to work in Yanjing again.

If he doesn't continue in this line of work and instead makes his own phone, what if he gets ganged up on and beaten up?
I'm an honest person, but I can't stop those who are so arrogant and domineering.

Just as Lin Yi was about to say a few more words, soothing music started playing. He looked down and realized it was time for the technology launch event.

As gentle music played, the soft lights in the hall went out, and then spotlights suddenly shone on the curtain at the stage entrance.

Under the spotlight, the curtain slowly opened, and Lei Jun, dressed in casual clothes, walked out from under the curtain. He waved to the crowd, a smile on his face, and jogged slowly to the center of the stage.

He stopped, smiled at everyone, bent down, and bowed deeply.

Standing up straight, he naturally addressed the audience, saying, "Hello everyone, I am Lei Jun. Today may be the last time I launch my entrepreneurial project."

"I am very grateful to everyone for taking time out of your busy schedules to attend this press conference."

Thank you again everyone!

As soon as he finished speaking, he bowed again.

Lei Jun straightened up again, and his expression had become very natural.

At the same time, he began to roam the stage: "As everyone knows, I used to work at Kingsoft."

"He also founded Joyo.com."

"But actually, I've always been a loser."

"After yet another failure at Joyo.com, I started thinking, what should I do?"

"Should we start a project that makes money, or a project that we like?"

"After struggling with the decision for a while, I decided to work on a project that I like."

"And this project is mobile phones."

"Why did I choose to make mobile phones? It's because I saw Apple's exquisite design, and also because I couldn't stand some of the expensive and difficult-to-use smartphones on the market."

"That's why we have today's press conference!"

As soon as he finished speaking, the LED screen behind him, which had been black, lit up, revealing an orange-yellow, slightly rounded cross-shaped pinyin symbol.

Below this sign are two sentences.

Xiaomi, born for enthusiasts!

Always believe that good things are happening!

After displaying the icons for a while, the screen changed to a nine-grid display. Within the nine-grid display, there were computer riggers typing code in front of computers, workers busy in a production workshop, and a negotiating team at a negotiating table...

The nine-grid display lasted for about 30 seconds, then returned to normal, and Lei Jun's voice rang out again:
"Once we had the idea of ​​making mobile phones, we started to think about where we should start."

"Later we decided to start with the system."

"So, please allow me to explain our MIUI system to you."

"It's not just a simple Android customization; we're built for enthusiasts. We update every Friday, and users can directly participate in the design. As long as your suggestions are appropriate, we'll approve them and customize the features."

"Many of the friends who came here today have probably seen our system on the forum."

"Many of our friends are even loyal users of our system, and I would like to express my gratitude to you all once again."

Thank you for your support!

Lei Jun was giving a speech on stage, and below the stage, Guo Song turned to look at Lin Yi:
"This person seems easy to get along with; you've made a good choice as a business partner."

"It's just that I'm a bit long-winded!"

He had barely finished speaking when a man of similar age, who appeared gentle and refined, spoke up:

"So you old Lu guys just don't understand romance!"

"This is a press conference. Since it's a press conference, you have to learn how to engage people's emotions."

"We need to proceed step by step, gradually telling the people present and those who will watch this press conference in the future what we have done and how our actions justify the price of this product."

"From the beginning until now, there doesn't seem to be anything worth overturning."

"If things continue like this, then today's press conference was a waste of time."

"Because this kind of press conference is no different from those of other manufacturers."

"Over the years, the only product launch events I've been able to look up to are Apple's."

As he spoke his last words, the man's gaze fell upon Lin Yi.

The meaning is quite clear.

Lin Yi naturally understood his expression, gave a faint smile, and continued in a low voice, "Don't worry, leader, we won't let you come for nothing."

During a break in their conversation, Lei Jun finished explaining the MIUI system on stage.

As he applauded, the spotlights came on again, shining on both sides of the stage. The curtains were drawn back, and two small glass display cases appeared under the spotlights.

Then they slowly moved to his left and right sides, and the spotlight shone on them, making it clear that there were four mobile phones in the display cases on both sides.

However, the label on the left is Xiaomi 1.

The one labeled on the right is the Xiaomi 1s.

As the two glass display cases came to a stop, the large screen behind them switched to an advertisement showcasing the phone's appearance.

After the phone screen finished displaying, four different people appeared, caught the four phones falling from the sky, and started showing off.

After the advertisement ended, the phone's specifications were displayed.

During a break in the commercials, Lei Jun moved to the edge of the stage, a position from which he could better showcase the content on the screen.

After gesturing for the audience to turn their attention to the big screen, he said with great excitement:

"At first, I only wanted to make a mobile phone, but after our detailed research..."

"We found that different users have different perceptions of mobile phones."

"The primary focus is on meeting user needs, followed by some business and performance requirements."

"Therefore, after careful consideration, we made adjustments to the mature prototype and launched different models of the same phone with different positioning this time."

"First is our Xiaomi 1, a phone that we plan to position as a performance phone, born for enthusiasts."

"This phone is equipped with a Qualcomm Snapdragon S3 processor, a dual-core architecture, a 1.5GHz main screen, and supports asynchronous multi-core processing. Its performance is currently among the world's leading levels."

"To address the differences in signal support among domestic carriers, we have equipped our devices with different processors for different carriers." "When purchasing, students must carefully check the version and choose the appropriate version for their SIM card."

"However, users of China Mobile SIM cards should note that the TD-SCDMA network is being built up slowly and the signal is slightly weak. Although we do have a version available, we do not recommend it, as it will make your user experience very poor."

"Now that we've talked about the processor, let's move on to our battery."

"Many friends are afraid of traveling far away. Every time they travel far away, they bring a lot of batteries with them."

"Now, with our equipment, you don't have to worry anymore."

"Because we use high-performance batteries from Xiaomi Heavy Industry."

"A 60-gram battery with a capacity of up to 35000 mAh, when fully charged, allows you to hold your phone in your hand 24 hours a day to chat, take pictures, and make calls."

"Play unlimited times!"

As he spoke excitedly, the image on the big screen changed from showing the phone's processor to displaying the battery.

The black-packaged battery is disassembled in the image, and the weight of each small component is labeled.

After the demonstration, the disassembled parts were reassembled.

It becomes a complete battery.

The scene then shifts to a short advertisement, showing a family about to go out. The mother naturally plugs the charger into her phone to start charging.

The power of discourse, as the advertisement blurred, returned to Lei Jun's hands:

"Then some students might ask, if a 1000 mAh battery usually takes a long time to charge, wouldn't a 35000 mAh battery take until next year to charge?"

"Here, I need to tell everyone that we don't need to rush until next year!"

"4 hours!"

"When we learned about the battery capacity, our engineers' first thought was to cut the battery capacity."

"At most, 5000 mAh can be retained. Theoretically, this can reduce battery weight and charging time."

"However, after comprehensive discussion, we abandoned this idea."

"We chose to use a more powerful charger, charging cable, and battery protection device to speed up the charging process."

"Full charge from 0% to 100% in 4 hours!"

"Super fast charging gives you the freedom to go out and the courage to go wherever you want."

"Finally, with the support of the ultra-large capacity battery, the performance of our device has been fully unleashed."

"Of course, you don't need to worry about it getting too hot. We've added extra heat sinks to make the internal temperature of the phone more even and the heat dissipation more efficient..."

As Lei Jun explained step by step, the eyes of the people sitting next to Lin Yi and Guo Song gradually lit up, as if they were very interested in what was on the stage.

Time slipped away, and Lei Jun finished introducing the performance and differences of the two phones just 36 minutes into the exhibition.

Under the watchful eyes of the crowd, he took a deep breath and continued smiling as he addressed the audience:

"This is the first time I've spoken so much, and my mouth feels a little dry."

"After talking for so long, now it's finally time to announce the price."

"Would you like to guess the starting price of these two phones?"

"Guess anything, and you'll win a prize if you guess right!"

"The reward is one phone for each version, for a total of three!"

"Everyone is free to guess!"

When it came time to announce the prices, the audience became very excited, with one number after another ringing out from below. Lei Jun was very happy and satisfied to hear the numbers being called out.

Because these numbers all exceed 4000.

Even if you remove the troublemakers, you'd be happy if only one person remained, because that person genuinely believed their product was worth 4000 yuan.

Amidst the cacophony of sounds, Lei Jun raised both hands and pressed them down. When the sounds subsided, he slowly raised his right hand and, under the watchful eyes of the crowd, snapped his fingers with a flourish. Then, he slowly turned around, leaned to the left, and raised his right hand high, pointing at the screen.

With the snap of his fingers, the spotlights that had been turned off came back on, shining on the two display cases.

The image on the screen has changed to prices.

Xiaomi Mi 1 (1GB+4GB): 1499 (regardless of carrier)

Xiaomi Mi 1s (2GB+16GB): 2499 (regardless of carrier)

The price was prominently displayed on the screen, with no smaller print below it—just the blatant price. Then, Lei Jun lowered his raised hand, straightened up, lightly dusted off imaginary dust, and said with a regretful expression:
"I can't even give away a cell phone!"

After shaking his head with a look of regret, he asked smugly:

"Didn't expect that, did you?"

After the price was announced, the audience fell silent. Everyone stared intently at the big screen, ignoring Lei Jun's words.

After a brief silence of more than twenty seconds, a thunderous cheer erupted from the audience.

This performance, this price...

"Mr. Lei is awesome!"

"Mr. Lei, you're the best!"

"I hereby declare that you are Thor!"

Next to Lin Yi, Guo Song, after looking at the prices on the stage, suddenly turned around and looked at Lin Yi:
"This is what you call subversion?"

"No!" Lin Yi shook his head slightly, then looked away and fell to the side, where he met the eyes of several people looking over at Guo Song. He shook his head again: "This is just a small part of the subversion, not enough."

On stage, Lei Jun raised his hands with a beaming smile, silencing the noise, "This price is a bold attempt for us."

"But behind our bold attempt is the support of our partners. Without them, we would not be able to get reasonably priced parts or chips, and even if we did, we would not be able to assemble them."

"Now, please give a warm round of applause to our partner, Xiaomi Heavy Industry Group!"

The applause erupted once again, and the spotlight moved off the stage and onto Lin Yi.

Lin Yi sat there naturally, enjoying the attention from those around him.

On stage, as the spotlight moved away, Lei Jun laboriously pushed two display cases aside, then walked to the stage entrance and pushed another display case to the center of the stage.

After a few seconds, another spotlight shone down on his head, revealing the three colored mobile phones in the display case to the crowd.

Once everyone's attention was focused, Lei Jun patted the display case and smiled as he addressed the audience:

"Actually, I lied to everyone today. In addition to the Xiaomi series phones, we also released a phone from another sub-brand today."

"This brand is called Redmi!"

"Before I talk about this brand, I'll announce its price first, so that everyone can stop guessing."

After his calm words, the image on the large screen behind him changed to the three differently colored mobile phones in front of him.

Below the phone was a sentence.

Redmi 1 (512MB + 2GB): 799 (regardless of carrier version)

(End of this chapter)