Xiaomi Heavy Industry, its first entrepreneurial venture!

Chapter 465 The Competitor's Response! (Third Update!)
The chat group was quiet for a moment, and then a senior executive from BBK posted a question mark.

The question mark was immediately followed by a sentence.

"What does its performance have to do with us? We're not focusing on high-performance machines."

After that sentence, the chat group fell silent again. The person who had asked the question first typed a string of question marks, then a string of ellipses, and finally, the letters NB.

After sending those two letters, he sent another message a while later:

"Everyone, stop pretending to be dead. I know what you're thinking. You're all hoping that this company will fight with others and then you can reap the benefits."

"At other times, it's really good to have this idea."

"But the problem is, didn't you discover that Lei Jun's company has any connection with that suddenly emerging Xiaomi Heavy Industry Group?"

"In other words, this phone will definitely be equipped with a high-performance battery that Xiaomi Heavy Industry will be the first to use."

"The biggest problem with smartphones now is battery life. With high-performance batteries, their battery life will reach an incredible level, and that alone will steal away a large number of customers."

"If we don't do something, we can only watch helplessly as others steal our customers!"

"It's time to unite!"

After delivering a few impassioned remarks, the person who asked the question stopped typing and prepared to wait for others to echo their sentiments.

But to his utter surprise, after waiting for several minutes, he didn't receive any agreement, but instead heard a remark from a senior executive at BBK Electronics:

"Phone Man, transform!"

Finally, the person asking the question couldn't hold back any longer and typed out another string of text:

"Don't you guys at BBK work? Or do you not need to take any action?"

The message had barely been sent when a senior executive at BBK Electronics replied immediately: "We're waiting for you to scout the way!"

"Okay, I'm not talking to you anymore, I'm going to a meeting."

Dongguan City, Guangdong Province.

Zhu Yun turned off the computer, grabbed a notebook and pen from the drawer, locked the drawer, and then walked out of the office, humming a song, to attend a meeting in the conference room next door.

Entering the meeting room, finding his seat, and plopping down, he immediately whispered to his colleague next to him:
"Isn't General Manager Duan not here? Why is there a sudden meeting?"

The colleague next to him first looked across the conference table, then at the head seat, and finding no one there, turned his head and whispered:

"It is said that General Manager Duan was having a meeting at Vivo, and the situation there was not very optimistic, so he contacted General Manager Xiang and asked him to hold a meeting as soon as possible to brainstorm ideas."

Just as this colleague finished speaking, their general manager, Xiang Bo, pushed open the door to the conference room, walked to his seat, smiled and nodded to everyone present, and opened the document in his hand:
"Ladies and gentlemen, let me first give you some background information on why this meeting is being held."

"Since many of our colleagues don't browse forums, we still need to make this clear."

"This morning, several posts appeared on various mobile phone forums."

"These are some leaked posts. In these posts, a brand new company and a brand new mobile phone have appeared."

"They also released some posters."

"This is a brand new smartphone. According to insider leaks, this phone is equipped with Qualcomm's Snapdragon S3 chip, which has not yet been released."

"From this glimpse, we can see that this smartphone will have very strong performance; it can be said to be a groundbreaking product."

"And just now, Lei Jun, chairman of Xiaomi Group, the manufacturer of this phone and registered in Yanjing, also officially responded to this news."

"We'll wait for their good news!"

"President Duan has been busy with vivo these past few days. Upon hearing this news, he urgently convened a meeting an hour ago to learn more about vivo's smartphone development progress and found that the progress was not ideal."

"He then urgently contacted OPPO through his connections, and together with us, the technical and sales departments of the three companies jointly determined that this phone might be launched at the end of the year or after the new year."

"It's already the end of September, and there are still a few months until the end of the year."

“We have to do something in these few months, or we’ll just have to watch the market slip away.”

"The reason we're holding this meeting today is to do something."

After Xiang Bo finished speaking, his gaze calmly swept over the people present.

The people present were all senior executives in charge of BBK's mobile phone business. The booming development of the mobile phone business in the past two years is entirely due to these people.

Now, it's time to get to work!
After a while, when no one spoke, Xiang Bo called out names directly:

"Zhu Yun, you're the marketing manager. What are your thoughts?"

When her name was called, Zhu Yun didn't speak immediately. Instead, she calmly played with the pen in her hand and looked at the others with composure.

After looking at it for a few seconds, he turned to Xiang Bo and asked, "Mr. Xiang, what do you think a feature phone can do?"

"What you just said about what we can do is essentially like a former battlefield commander using a Maxim machine gun, seeing a new battlefield commander using tanks, turning his gun on the tanks, and trying to take them down."

"it's out of the question!"

"In addition, the company's internal resources are already being tilted towards vivo, so there's not much we can do!"

After a few words, the meeting room fell silent. Xiang Bo, the general manager, lowered his head and scribbled absently on his notebook with his pen.

A rustling sound rang out, and after a while, he finally looked up:

"Okay, I'll try another direction!"

"We shouldn't try to use a Maxim gun to take down a tank, and that analogy isn't quite right either."

"Tanks can fight in conjunction with machine guns, but for us to fight alongside smartphones is a dead end."

"So, when faced with a dead end, what should we do to maximize our interests?"

After Xiang Bo finished speaking, the scene fell into a deathly silence, but for Zhu Yun, it was a good thing; he liked this way of putting it.

He flipped through the notebook, reaching some studio records. He pressed his finger on them, head bowed, and said calmly:

"Let me first talk about the market feedback, uh... after that, colleagues from the cost department and the technical department can share their thoughts!"

"Our current business products are mainly music phones."

"The main focus is on music and appearance, and the target audience is women, especially women over 18 years old."

"Our image is practically inextricably linked to theirs!"

"Judging from the feedback, their need for social interaction is much higher than that of others."

"The multi-dimensional enhancements of smartphones can help them solve this problem."

"This foreseeably leads us to a shrinking market, and there's not much we can do right now."

"There are only two choices!"

"The first option is to take advantage of the current market, lower the price slightly, make a quick profit, and run away!"

"Our second option is to upgrade the configuration, such as the battery, the headphones, and the sound quality. According to my estimate, if we do this, we should have another 2 to 3 years to survive."

"That's all I wanted to say. Now it's time for the colleagues in the cost department and the technology department to speak."

As the topic shifted, the others in the meeting room followed Zhu Yun's gaze and focused their attention on the group of people opposite him, whose names were displayed as "Technology Department" and "Cost Department."

Before the cost department could speak, the technical department did:

"Don't think about it anymore, there's really only one choice."

“I am the head of the technical department, but the people who actually do the work and are very good at it have been seconded to vivo by General Manager Duan.” “The people who remain in the technical department can only handle appearance design, normal maintenance, and some minor adjustments.”

"What President Zhu Yun just mentioned was a major adjustment, we..."

"We are powerless!"

Xiang Bo, sitting in the main seat, turned pale. He didn't want to admit it, but what the technical department said was an objective fact, and he couldn't refute it.

The only option was to change the subject.

"Where's the cost department?!"

"It's a bit difficult!" The head of the cost department looked up and shook his head vigorously: "A long time ago, the company's senior management made the judgment that the future trend would be smartphones."

"Just as Mr. Zhu Yun just said, our brand image is already established, mainly targeting young women."

“Using our own brand will cause us to lose existing customers, and other people won’t buy it.”

“Using a sub-brand would just make it more like a roadside brand.”

"So the company's senior management invested in vivo separately, preparing to create a separate brand. In the past two years, all the resources of our mobile phone division have been invested there."

"The remaining departments in the company are unlikely to give us their resources. Our current department is essentially a cow that eats grass and produces milk."

"As for drinking milk, that's none of our business!"

These problems already existed, but bringing them up in the meeting at this moment still made Xiang Bo a little unable to hold back.

He fiddled with the pen, then let out a long sigh: "Later, we'll prepare a meeting summary as Mr. Zhu Yun suggested and submit it to Mr. Duan. If Mr. Duan agrees to the upgrade, then we'll proceed with the upgrade."

"If Mr. Duan does not agree, then we will continue to maintain the status quo."

"Just do what you're told!"

That's all for now! Meeting adjourned!

After saying the meeting was over, Xiang Bo picked up his documents and walked out. Once outside and back in his office, the first thing he did was take out his phone and call his boss, Duan Yongping.

He ignored the rambling from the meeting and explained Zhu Yun's plan in detail.

After saying that, he waited quietly for Duan Yongping's reply.

After a long silence, Duan Yongping replied softly, "Let's keep the status quo."

"Have someone send me the meeting minutes!"

beep...

The phone rang, and Xiang Bo walked to the window, holding the phone. Looking at the busy crowd outside, he began to think about whether he should change jobs.

On the other side of Dongguan City, there is Vivo Mobile Communications.

Duan Yongping put down his phone, placed his right hand on the armrest of the chair, supported his forehead with his palm, and took deep breaths.

In the business world, there's a saying that goes something like this: your biggest competitor isn't your rival, but someone from another industry.

A competitor is someone you've been fighting against for years, someone you both know well about, someone whose nature you are.

However, every industry is like a mountain to climb. Anyone who dares to lead a company to expand into another industry is a ruthless person, and you never know what tricks they have up their sleeve.

It's very troublesome.

For Duan Yongping, Lei Jun was such a person who had developed across industries.

Of course, if it were only Lei Jun, he wouldn't be as distressed as he is now.

In the mobile phone industry, I've been working in this field for so many years, while the other party is just a newcomer. Their tricks are nothing to them.

What troubles him is the Xiaomi Heavy Industry Group behind him. This company is low-key and unassuming, but wherever it goes, it can always get thousands of acres of land from the local government.

The factory was built with a bang, and no one knows where the money came from.

It was probably stolen from a bank!
The most important point is that this company possesses high-performance batteries, and after that high-performance battery was first revealed, they sent people to contact the other party.

The other party replied that the factory was not yet completed and they had no intention of accepting orders at the moment.

I was even thinking of waiting until they finished building the factory before contacting them and getting orders.

It now seems that the other party is planning to handle the order themselves!
Where did they get so much money?

Could they really have gone to rob a bank?

Headache!

dong dong!

There was a knock on the door from the outside. After receiving Duan Yongping's permission, the door was opened, and several people entered the office and slowly approached Duan Yongping.

"Mr. Duan, we contacted several parts manufacturers and inquired about the prices of stainless steel mid-frames and back covers."

"The price is a bit high, about twice as expensive as we expected."

"Moreover, our size is already quite large. If we add a stainless steel frame and a stainless steel back cover, the price will be one thing, but the overall weight of the phone will be very heavy."

"The weight and feel of a mobile phone have a great influence on customers' choices."

"Then there was Qualcomm. Our people contacted them, and they responded very quickly."

"In their reply, they were only willing to sell us the S2 chip."

"Finally, it was Xiaomi Heavy Industry. We sent them an email, and they responded faster than Qualcomm."

"But the reply was very brief."

"Just a few words!"

"The gist of it is that they want us to give them the battery pack's weight, size, output voltage, and input voltage."

"Just pay and pick up the goods when the time comes."

"His attitude was extremely arrogant!"

The person who came in spoke, and then stood quietly to the side, waiting for Duan Yongping's reply.

Duan Yongping didn't rush to reply, but continued to rest his forehead on his hand, frowning as he pondered.

After a full ten minutes, he finally looked up and said to the people who had just come in:
"Pack up and prepare the relevant documents. I'm going to Suzhou to meet with the CEO of Xiaomi Heavy Industry."

"Let's see if we can reach a deeper cooperation agreement!"

After arranging his upcoming schedule, Duan Yongping continued:
"In the next few days, have the marketing department do their research as soon as possible, and have the technical department do their research as soon as possible, and get all the processes organized so that we can have a specific time when a prototype can be produced."

"We've been working on this since last year, and the prototype still hasn't come out."

"Look at Xiaomi Group next door. Their people did get together a long time ago, but the company was only registered recently. You can still find news online about them going to America to discuss cooperation."

"The prototype is already out in just a few months!"

"Look at this efficiency!"

"Look at them again!"

(End of this chapter)