Xiaomi Heavy Industry, its first entrepreneurial venture!

Chapter 111 Crush the Competitor! (Third Update!)

Chen Fen pulled her son along with the flow of people, and after passing through the simple gate, she suddenly noticed that there were some more signs on both sides of the passage.

However, those signs didn't bear the name "Mijia," but rather some strange company names.

What about Gasi Bella?

What Dongbei?

What Panasonic?

What Haili?

What is AU Optronics?

What Chi Mei Electronics?

Below these company names are brief introductions to their history and areas of expertise.

Below this long explanation is a series of bold and red annotations.

It looks like someone's evaluation of these companies.

A century-old enterprise, a leader in compressors!

[Quality far surpasses all others!]

While staring at the signs, Chen Fen also listened to the explanations from the people around her. The voices were all jumbled up, and she could only barely make out the gist of it.

"It seems that this Gasibera manufactures refrigerator compressors."

"This Dongbei is one too."

"I think the Mijia brand also has refrigerators, right?"

“I took a look and there is a refrigerator. If their refrigerator compressors are from these two brands, then at least the basic performance of the refrigerator is guaranteed.”

"Where's the air conditioner?"

"Hail and Panasonic aren't exactly high-end brands, but at least their minimum standards are guaranteed."

"So, this so-called Mijia can at least guarantee a minimum standard?"

"I'm not entirely sure; we'll have to go inside and see for ourselves before we can say for sure."

Hearing the conversations around her, Chen Fen gave her son a push and continued walking forward.

After navigating a long passage of signs, the mother and son finally entered the exhibition area. As soon as they entered, the person guarding the entrance handed them two bottles of water.

"Take it and drink it."

Chen Fen took the bottle casually, first looked at the bottle opening, then touched the bottle body to confirm that the bottle opening had not been tampered with and that there were no signs of tampering on the bottle body, before unscrewing one of the bottles and handing it to her son.

Upon entering the exhibition area, Chen Fen discovered that what appeared before her were not so-called home appliances, but rather individual parts displayed on a stand.

Each of these parts has a name on it.

Air conditioner compressor

Regulator

Heat dissipation fins

[Copper heat pipes]

【refrigerant】

【Screen】

Below these parts, there is a sign with numbers on it. The numbers vary in size, ranging from a few cents to hundreds of dollars.

Below these prices are some familiar brand names, and below those brand names are some appliance names with very difficult-to-pronounce names.

After watching for a while, Chen Fen finally understood the purpose of the booth.

Approximately how much does this part cost? Which manufacturers use this part, and what are the prices of their existing products?

When people see the same parts used by different manufacturers in different home appliances, with prices varying drastically, they feel like the sky has fallen.

Taking a deep breath, Chen Fen remembered that she needed to buy an air conditioner, so she simply pulled her son toward the air conditioner.

As I walked over, I saw a young man in black overalls carrying a megaphone explaining the outdoor unit:
"This is what the internal structure looks like when you take apart the outdoor unit of the air conditioner."

"When buying an air conditioner, the indoor unit is certainly important, but the outdoor unit is the most important."

"First of all, since the outdoor unit of the air conditioner is mounted outside, waterproofing is the top priority."

"However, please tell the elderly in your family that even if you are worried that the outdoor unit of the air conditioner is not waterproof, do not put it in a plastic bag. Do not put a plastic bag in the outdoor unit of the air conditioner, not even a burlap sack."

"The performance of an air conditioner's outdoor unit determines how well the air conditioner you buy will work."

"Given the same price, you need to consider the size of the air conditioner's outdoor unit's heat dissipation fins, the size of the cooling fan, the size of the heat dissipation copper pipes, and the specifications and brand of the compressor."

"Always remember that thicker and more numerous heat pipes are always better than thinner and fewer heat pipes."

"No matter how much the salesperson talks, it's useless. He can't change physics no matter how hard he tries."

"Now that we've talked about the outdoor unit, let's talk about the indoor unit."

"Many friends who bought air conditioners said the indoor unit would leak water, but it's not actually leaking water."

"It's because the installation was poor, causing the drain outlet of the indoor unit to be higher than the unit itself. As a result, all the condensate in the air collects at the outlet of the indoor unit."

"But none of that matters. We have a proper demonstration of drilling here for you to take a look."

When the guide finished explaining this part, he put down the parts he was holding and turned to walk to the table next to him.

On the table are three aerated concrete blocks, each about 60 centimeters high, about one meter long, and 20 centimeters thick.

Each of these three concrete blocks has an opening, and each block also has its own markings.

From right to left, there is one correct opening and two incorrect openings.

From the outside, you can clearly see that the opening on the far right of the concrete is tilted downwards.

There is a straight opening in the middle of the concrete.

On the left side of the concrete is an opening facing downwards at the viewer's angle.

The guide tapped the three openings one by one with his hand, and continued calmly:
"Remember, the air conditioner opening should always have the indoor opening at the top and the outdoor opening at the bottom, tilted at a certain angle, and the indoor unit should also be installed higher than this opening."

"If your installer drills holes in the middle and on the left during installation, and then tells you that's how it's done, don't doubt it, just slap him across the face, slap him to death."

"Then make him pay for the hole he drilled in your wall."

As the guide spoke, he made two gestures as if he were pulling someone out of a chair.

His exaggerated movements drew laughter from those around him.

The guide smiled and continued walking.

At the very end, there was an air conditioner that was already connected.

Both the indoor and outdoor units of the air conditioner are off-white. Unlike other air conditioners that look flashy, this one has a slightly frosted texture, making it very simple and pleasing to the eye.

As people gathered around, the guide picked up the remote control and pressed a button.

The air conditioner started working, blowing out a blast of cold air.

January is already cold, and with the air conditioner blowing cold air, anyone who gets close to the indoor unit instantly feels chilled to the bone.

After a while of being exposed to the cold air, the guide switched the air conditioner to warm air.

A warm breeze blew by, and the people who had just made way surged forward again.

"This air conditioner is good."

"I just don't know if the quality is good, or how long it will last."

"I think Mingzhu Air Conditioning is more technologically advanced and stylish." "Idiot, didn't you see all those parts just now? They put all those parts there to clearly tell you that they used these parts to assemble this air conditioner. Your so-called Mingzhu Air Conditioning uses similar parts."

"But I still think they have the technology."

"You can buy one and take it apart."

Why bother buying it? Why not just ask the guide?

The chatter stopped, and the group looked expectantly at the guide, hoping to get an answer from him.

The guide wore a smile, a formulaic one:
"Mingzhu Group is the leading company in the home appliance industry and a benchmark that we must strive to catch up with. Their air conditioners are naturally far ahead and have their own unique technology."

“We are different; we are supply chain technology.”

"That's why we sell them at a relatively low price."

Upon hearing about the price, the people gathered around the air conditioner vents, enjoying the warm air, immediately perked up. They stared intently at the guide, hoping to hear a reasonable price from him.

Under the expectant gazes of the crowd, the guide turned around, pulled out two signs from behind the outdoor unit of the air conditioner, and casually hung them on the indoor unit's opening.

[Xiaomi's 1HP Inverter Air Conditioner - Extremely Energy-Saving, Price: 2399]

[Xiaomi 1.5HP Inverter Air Conditioner with Super Energy Saving, priced at 3099.]

Upon seeing these two signs, the people gathered around the air conditioner vent finally realized something was wrong.

Because the brand name has the words "inverter" on it.

The difference between inverter air conditioners and fixed-frequency air conditioners is that fixed-frequency air conditioners stop working when they reach the set temperature, and then restart when the temperature control components sense that the temperature has dropped or risen.

After starting, the outdoor unit of the air conditioner will run at full speed in order to quickly achieve the effect of cooling or body temperature, which will increase the corresponding power consumption.

Moreover, it makes a lot of noise every time it is started.

The most intuitive user experience is that the air conditioner works well at first, but after a while, the temperature drops or rises, and then the outdoor unit of the air conditioner starts running loudly, and the temperature starts to drop or rise again, and after a while, it starts again.

Inverter air conditioners don't have these problems.

This thing is constantly running. Once it reaches the suitable temperature, it reduces its operating frequency to maintain the operating frequency at the lowest possible temperature.

In the long run, inverter air conditioners are more effective.

The problem is that inverter air conditioners are a new technology.

Recently, major domestic air conditioner brands have been promoting their inverter air conditioners, and based on actual experience, these inverter air conditioners are indeed easy to use.

Major supermarkets and shopping malls are all promoting it.

The only downside is that it's ridiculously expensive.

But now, right in front of me, the price of this inverter air conditioner is several thousand yuan lower.

In the silence, Chen Fen pushed through the crowd and asked the guide standing not far in front of her:
"Can you tell me why other companies' inverter technology is so expensive, while yours is so cheap?"

"Is this a case of cutting corners?"

This is very blunt and ruthless.

The guide helplessly spread his hands and shrugged his shoulders as he replied:
"Large companies have their own unique technologies, so they have prices."

“We don’t have the technology; our products are all from the supply chain. We’re just an assembly plant.”

"Therefore, our prices naturally cannot be compared with theirs."

"As for their so-called 5-year warranty, we also have that, and we have our own installation team."

“Our factory is located in Suzhou. If you are not satisfied, we can even organize a visit to the factory.”

"None of this matters."

"Moreover, frequency conversion technology is not a very high-end technology. Don't overestimate its value, and there's no need to pay a premium for it."

"Alright, this round of air conditioner explanation is over. I need to start from the beginning."

"If you need anything, you can visit the exhibition area for other exhibits."

The guide bent down, bowed to the people present, turned around, walked back along the path he had just taken, greeted a new group of people, and then began the explanation from the beginning.

Chen Fen held her son's hand and looked at the air conditioner for a while, then turned around and decisively walked towards the TV area.

Behind the TV series' information booth, Lin Yi stood with his arms crossed, watching the group of people in front of him with a smile.

The people in front of me are the heads of more than a dozen major suppliers in the Yangtze River Delta region.

The group of people in charge all looked at Lin Yi with strange expressions, a mixture of resentment, schadenfreude, and anticipation.

Lin Yi met the group's gaze without fear. After a long silence, it was finally one of the Matsushitas who spoke:

"To be honest, although you mentioned it in your plan, I still didn't expect you to actually post this price. You're really not afraid of death."

"But this tactic is very popular, isn't it? As suppliers, what you need is quantity. As for the money that the brand owner earns, he has to share it with the distributors, so it really has little to do with you." Lin Yi pointed to the order signing area next to the exhibition exit.

The signing area was divided into several windows, but those windows were already packed with people.

Panasonic's head, Gao Jin, glanced back, then turned and whistled:
"No, no, no, this actually has little to do with us."

“You’re absolutely right. As suppliers, we do need quantity. When we make our own products, we try to avoid competing with our competitors.”

"If you can give us enough, I can let it go."

"But the question is, can you survive the onslaught from your competitors?"

"If you don't survive, then no matter how much you say, it's useless."

"Then you underestimate me." Lin Yi raised his right index finger and shook it slightly. "The purpose of our entire group was to crush our competitors."

"Take life and death lightly, and fight if you're not convinced."

After hearing this, Gao Jin lazily shrugged his shoulders: "Fine! Anyway, you've already paid the money, so it's none of my business if you want to tell people your price."

"I'll see."

"Waiting for the day you crush your competitors."

As he spoke, he took out a business card and placed it in front of Lin Yi:
"Remember to call me in advance next time you need to place an order."

"Bye bye!"

Gao Jin turned and left, and the heads of the other companies also took out their business cards:
"Mr. Lin, next time we cooperate, remember to call the number on the business card, and I'll give you a discount."

"Call up!"

"You absolutely must make a call!"

After seeing these people off, Lin Yi walked around the exhibition hall again before entering the sports center's monitoring room through the staff entrance.

In the monitoring room, Zhou Tianming sat in front of the computer, watching the monitoring footage on the screen, occasionally looking down to take notes in the notebook in front of him with a pen.

Hearing the door open, he put down his pen and turned around. Seeing that it was Lin Yi, he quickly smiled and waved.
“I’ve thought about it along your lines. If we follow your plan, we can expand your Mijia ecosystem and develop the products below into complete industrial chains.”

"That could create at least 5 jobs for Suzhou."

"This is still the least likely scenario."

"If things go smoothly and all the factories are located in Suzhou, then this number could at least triple."

“15 skilled workers work in Suzhou. In addition to bringing in tax revenue, they can also boost local consumption.”

“Especially your press conference, with a little summarization, could easily be included in the development plan white paper.”

"You've been a huge help to me."

"Tell me, is there anything else I can help with? Tell me quickly, I have some free time before the New Year, I can run errands for you."

(End of this chapter)