I'm just trying to ride the wave of popularity!

Chapter 366 The Mad Market

"Holy crap! It really works! As long as you snag movie tickets, you can enjoy discounts on everything in the [Xuan Shi Mall], and these discounts can be combined! Damn, the prices here are already low, and now with these discounts, I can buy so much stuff with just 100 yuan!"

"Has Zhou Yang gone mad?"

"Who cares! This is a huge profit!"

"Damn it, yeah, not taking advantage of a good deal? That's a fucking bastard!"

The noise on the internet continues!

From cinemas and online stores to producers, theater chains, and even real estate developers!
As this live stream gained traction, countless companies are holding emergency meetings overnight!
An unprecedented earthquake!

It's causing a sensation in all emerging industries!
Offline!
An even more frenzied buying spree is underway!

On the morning of September 11th, the doors of [XuanShi Mall] opened!

Countless users flocked to it.

Countless people rushed into the mall, and when they saw that [Xuan Shi Mall] was filled with a wide variety of dazzling and cost-effective products, everyone was shocked!

A movie ticket costs 15 yuan!

What is this concept?
This ticket price!

As a movie with similar special effects, it only has a quarter of the effects of Transformers!

Moreover, it includes a Coca-Cola worth 4 yuan and a shopping voucher that can actually be used to deduct 3 yuan, which means that viewers only need to pay 8 yuan to watch the special effects movie!
This is an unprecedented and astonishing price reduction in the film market!

It's worth noting that in 2006, the average price of a movie ticket at Huaxia Cinema was 26 yuan, while special effects blockbusters typically cost between 30 and 50 yuan. Even during the "Domestic Film Protection Month," the ticket prices for domestic films, including those of terrible domestic films, weren't worth that much!

Such an astonishing discount instantly broke through the audience's psychological defenses.

The "autumn tiger" heat in early September was still unbearable, and people were worried about not being able to find a good place to escape the heat.

Now you can not only enjoy super low movie prices, but also get shopping discounts. It's a win-win market extravaganza!
Even if Zhou Yang makes a bad movie, as long as it's not as outrageous as "Building Dreams in the Entertainment Industry", it's definitely worth the money to relax in the theater after shopping, enjoy the air conditioning, and unwind!
At this moment, countless people flooded into [Xuanshi Mall], and under the temptation of super value offers and the merchants' promotional shouts, they went on a shopping spree, unable to stop!

The mall was bustling with activity, and the shopkeepers were so busy they barely had time to breathe.

The goods on the shelves were emptied at a visible speed, and restocking carts shuttled back and forth in the aisle, their tires almost sparking.

A long line formed in front of the checkout counter. Several shop assistants wiped their sweat as they unpacked new stock boxes. The sports shoes that had just been put on the shelves were quickly reduced to samples.

The food court, led by [A Liang Catering], was incredibly popular. The stoves in the kitchen never went out, and the waiters nimbly maneuvered through the crowd with mountains of plates, but they still couldn't keep up with the influx of customers...

In less than a day...

Nearly 60% of the stock at Yanjing's [Xuanshi Mall] was quickly snapped up, and many shelves of high-quality, cost-effective daily chemical products were already empty.

As evening approached, just when people thought the shopping frenzy would gradually subside, even more customers flocked to the mall!

Consumers rushed to the merchandise area, with some even pre-ordering discounts in a frenzy, afraid of missing out on the promotion.

Even though the merchants repeatedly emphasized that the discounts would last for a long time, they remained skeptical!

Even more outrageous, some elderly women who are usually very frugal are now acting like they're under a spell, desperately squeezing into the crowd to buy a lot of daily necessities that they may never need, as if these things are free.

All of this stemmed from various rumors that suddenly began circulating in the market, claiming that the joint promotional event for the film might only last a few days, or even end today.

The source of these rumors all seems to point to that suddenly viral post on the internet...

The post is titled "He's committing suicidal price cuts; he's actually making no profit at all!"
This viral post was published on the same day as Zhou Yang's live stream, and immediately sparked a frenzy of reposts and heated discussions on platforms such as [Kuaibo] and [Movie Home].

The author of the post is a professional economics expert who, through detailed data analysis, pointed out that Zhou Yang was actually losing money to generate traffic through this marketing campaign...

The article clearly states that during the [Xuanshi Mall] event, the partner brands need to reduce their profits by about 20%, and Zhou Yang's side also needs to reduce their profits by an additional 10%. These domestic brands already have low prices and limited profit margins, so a 20% reduction is almost enough to make no profit!
In addition, he also professionally analyzed that although Zhou Yang's film used domestic special effects, the special effects team he assembled was extremely expensive, and the cost of the special effects production was actually no less than that of Hollywood...

Film production costs are already very high. Add to that the 10% box office subsidy and profit sharing, and then take into account various operating expenses. Experts ultimately concluded that this business model has almost no profit margin and is operating at a loss. It's no exaggeration to describe it as "suicidal." Attracting customers with such losses for a day or two is fine, but it cannot be sustained in the long run...

Upon hearing that this cheap and inexpensive promotion wouldn't last long...

Consumers went absolutely crazy!
……

In fact, this time, it's not just consumers' feelings that are being stimulated!

Even more so, the inner thoughts of countless merchants!
On September 11th, the shelves in [Xuanshi Mall] labeled "Zhou Yang's Partner Brand" were instantly emptied, and countless distributors held their purchase orders, desperately urging the manufacturer to ship the goods as soon as possible!
When everyone in the mall was so busy, countless users seemed to have lost their minds and were buying and buying!

As more and more customers rushed into the mall, sweeping up the shelves, the area outside the mall was completely packed!
The eyes of countless brands that haven't yet joined or signed agreements with [XuanShi Entertainment] are now extremely envious!
The regional manager of [BUTE] athletic shoes, watching a rival brand clear out 500 pairs of inventory in half an hour, suddenly went berserk, pushing his way through the crowd towards the sales office, only to be pushed and knocked against the wall by more than twenty equally frenzied competitors...

Among these people were representatives from listed companies in suits and ties, as well as factory managers from various product lines. At this moment, they all tore off their facades and rushed into the promotional materials. "We're offering a 40% discount!"

"Just give me a counter!"

"We support Mr. Zhou, we support art, and we love movies!"

"Chinese films cannot do without us. We hope to contribute our share to the Chinese film industry!"

"We want to adopt Mr. Zhou's business model!"

It may seem like a loss-making business on the surface, but in this era where traffic is king, sales volume is the key!
It signifies an increase in market share, a competition for industry dominance, and an expansion of brand influence.

Working with Zhou Yang is like catching a crazy express train of traffic!

This is not only an excellent advertising platform, but also a ticket to the future.

Who knows?

Who knows, maybe one day Zhou Yang will be able to lead our products out of Asia and into the world?
....................................

Early morning of September 12.

Everything is quiet!

Wang Jiansen of Wanda Real Estate frowned as he watched the frenzied online discussion.

Next, my gaze fell upon [Xuan Shi Shopping Mall]...

The sales revenue of Yanjing Xuanshi Shopping Mall alone exceeded 300 million RMB in one day!
Across the country, nearly 30 shopping malls have already sprung up!

The same applies to these 30-plus shopping malls!

Besides [Xuan Shi Shopping Mall], there are countless other new shopping malls invested in by coal mine owners, following these models!

This is an astonishing statistic!

After reviewing the data, he closed his eyes!
From film declarations of war to theatrical release scheduling, from online stores to the public opinion arena...

After remaining silent for half a year, Zhou Yang unexpectedly unleashed a series of powerful punches, catching everyone off guard.

This blow sent the entire industry reeling, and investors were thrown into disarray...

He silently looked at the nearly 60 yuan movie ticket price for "Transformers" and fell into deep thought.

"Do you think this movie ticket is expensive?" he asked, turning to the analyst beside him.

The market analyst pushed up his glasses and calmly replied, "If there are no other reasons, the quality, impact, and special effects of Transformers represent the latest breakthrough in the Hollywood industry. The ticket price is reasonable, after all, it showcases the world's top level of film special effects, which is unprecedented before—of course, provided there is no comparison."

"Transformers and Zhou Yang's movies are completely different genres and on completely different levels. There's no comparison between them." Wang Jiansen nodded, but then stared at the analyst.

"There's no comparison; professionals know that's incomparable. But moviegoers won't see it that way. They just want something cheaper... With ticket prices nearly four times higher, plus Zhou Yang's series of moves, perhaps we need to lower our prices a bit and offer some corresponding promotions... Although most of Zhou Yang's products are domestically produced, there are still quite a few poor people in China. Not everyone can afford high-end products. Zhou Yang is targeting the lower-tier market..." The market analyst, monitoring various data, said seriously, "We must respond; otherwise, the road ahead will be very difficult!"

Upon hearing this, Wang Jiansen fell silent.

The model of combining cinemas with real estate is the core strategy upon which Wanda Properties relies for its survival, and it is also the inevitable path for its future development.

The strategic importance of this business model must always be a priority and must never be shaken!

As he thought of this, he narrowed his eyes.

Finally, he dialed the numbers for Tianyu Media and Hongsheng Capital...

he wants……

Make them concede some of their profits.

"You must lower movie ticket prices!"

"Half of the profits will be given up, no discussion!"

"Don't talk to me about making money!"

"This time, we must make concessions no matter what, otherwise... don't blame me for not warning you, the situation is already very serious... the market has been completely disrupted!"

(End of this chapter)