I'm just trying to ride the wave of popularity!

Chapter 315 Bloodshed!
In the conference room of [Huaying International], the smoke was so thick that people's faces were almost invisible.

Li Minghao stared at the glaring red data curve on the projector, his emotions gradually sinking to rock bottom.

Not far away, representatives from the three major cinema chains and executives from the five major film and television companies crowded around a long table, yet it was so quiet that the hum of the air conditioning vents could be heard.

"Just received news..." The secretary's voice was like a dull knife scraping against glass, "[Wan Hong], [Tian Guang] and eight other cinema chains have just officially announced their joining the [Cinema Chain Alliance], with all ticket prices aligned with Zhou Yang's 12 yuan strategy. Star Wars has also joined [Xuan Shi Entertainment]'s activities... and a joint statement has been released." The secretary pushed open the door, her face pale.

Xu Haibo of Tianyu Media had a terribly gloomy expression: "These opportunists can't even last 24 hours!"

Just then, the projection switched to the real-time trending topics—#Joint Statement from Eight Cinema Chains#.

Xu Haibo's pupils constricted sharply upon seeing this statement!
In response to the viewing demands of moviegoers and to promote the healthy development of the film market, our [Cinema Alliance], together with [XuanShi Mall] and partner brands, jointly proposes: We urge cinema chains such as [Tianyu] to lower ticket prices, allowing more viewers to enjoy quality films at better prices. Simultaneously, we announce the launch of a "Movie Viewing + Consumption" joint subsidy program—viewers who purchase tickets at cinemas under the [Cinema Alliance] will receive an additional discount coupon of up to 7.5% off (no minimum spend) on top of the existing discounts offered by [XuanShi Mall], applicable to [XuanShi Mall] and over 3000 partner brand stores nationwide. This activity is valid indefinitely.

We firmly believe that movies should not be a luxury, but a cultural feast shared by all. We are willing to join hands with industry colleagues to promote market prosperity! —China Cinema Alliance

……

The following is a statement!

Countless netizens are going crazy over it!

Netizens are absolutely furious!

The comment section was instantly flooded with comments like "Mr. Zhou is awesome!" and "Watch a blockbuster for 12 yuan and get a coupon? This is a steal!"
#TheatricalChainAlliance'sReasonablePrices# topped the trending searches.

Some people shared screenshots of their ticket snatching success with great joy: "The money I saved is enough to buy three cups of milk tea!" Many more movie fans frantically tagged the three major cinema chains: "Are you going to join or not? If not, I'll refund your ticket!"

……

A despicable and vile business war is now being laid bare before everyone's eyes.

Seeing this, everyone's face turned ashen. Xu Haibo clenched his fists tightly, his knuckles trembling from the force.

When his gaze fell upon the glaring words "Star Wars 20 yuan," an uncontrollable surge of anger welled up within him.

They spent a staggering $4000 million to sign a Hollywood blockbuster and invested heavily in massive publicity, only to become victims who benefited others.

This is a...

Suicidal marketing!

"Where did he get so much money!"

A voice suddenly broke the silence in the conference room.

"It's those coal mine owners supporting him! Not only that, but also a large number of brand owners and investors following suit."

"these people"

"I can smell blood!"

Upon hearing this, a series of curses erupted throughout the conference room!
"Now is not the time for insults!" Chen Kang, vice president of [Huashang Brothers], gritted his teeth and slammed his fist on the table: "Eight companies have followed Zhou Yang, what about the remaining seven? I want to see their attitude!"

He glanced at the secretary holding the documents beside him.

The secretary flipped through the documents, her hands trembling slightly: "They demand... they demand that we immediately fulfill our promise of a 30% market share, or they'll follow Zhou Yang tomorrow!"

Before he could finish speaking, the CFO suddenly burst in: "The Hong Kong stock market just opened, and the share prices of our three cinema chains have all plummeted by 15%! Tianyu's 'Star Wars' pre-sale refund rate has exceeded 40%. The market is already somewhat out of control! If we don't take some measures..."

The conference room suddenly fell silent, and everyone stared at Li Minghao.

The air in the conference room seemed to freeze, so oppressive that it was hard to breathe.

Li Minghao stared at the constantly changing stock price data on the projector and closed his eyes.

Finally, Deng Baichuan, chairman of Tianyu Media, took a deep breath: "Lower the price! We must follow suit immediately! Reduce the price of Star Wars tickets to 20 yuan, and 40 yuan for IMAX theaters! If we delay any longer, all the audiences will leave. We at Tianyu Media have already lost money. Now, we're not afraid of losing a little more. Now, it's time for you at Huaying International to show your attitude!"

As soon as he finished speaking, Xu Haibo's expression changed slightly: "President Deng, this price will only make us lose more! The pre-sale refunds are already straining our cash flow. If we lower the price again, our financial statements will be unrecognizable... If Star Wars doesn't break 4 million, the stock backlash will push us straight into the abyss!"

"Then what do you suggest we do?" Chen Kang of [Huashang Brothers] gritted his teeth. "Are we just going to watch Zhou Yang swallow the whole market? He has endless money from those coal bosses, but we can't afford to wait! Our capital is fleeing the country!" He suddenly pointed out the window. "Look downstairs! Those scalpers are dumping our movie tickets!"

In the corner, the operations director suddenly interjected, "How about we also do some joint brand partnerships? Like Zhou Yang, issuing consumer vouchers?" Before he could finish, he was interrupted by a burst of snickers. The marketing manager pulled out his phone and sneered, "Too late! I just contacted more than twenty partner brands, and they've either already signed exclusive agreements with Zhou Yang, or they're demanding triple subsidies before they'll cooperate."

He scrolled through the text message and showed it to everyone: "These opportunists have already been fed by Zhou Yang! Typical opportunists!"

"Then let's find overseas brands!" Deng Baichuan said, his eyes red. "Let's contact Walmart and Carrefour, and we'll pay them to cooperate."

"..."

....................................

On the second day of its opening, at six o'clock in the morning, the streets of the suburbs of Yanjing were already blocked by a surge of people.

The bus stop was crowded with elderly people carrying shopping baskets, while young people excitedly waved newspaper ads for "The War of the Moon II"—the opening sale items were unbelievably cheap, some items were only a few cents, and there were buy-one-get-one-free ads everywhere... The taxi driver who had dropped off the young people stuck his head out and turned around, cursing!
They never dreamed that this once desolate site would be so full of cars, with a red "Parking Full" warning sign posted an hour ago.

It's barely dawn yet!

They instinctively looked towards the doorway!

At the entrance of the shopping mall, a long line of people formed in front of the egg giveaway booth.

In fact, as early as four o'clock in the morning, before dawn, some elderly people were already waiting, wrapped in their clothes and carrying small stools.

The plastic stool legs scraped against the cement floor with a screeching sound. As soon as the salesperson pulled open the roller shutter, the crowd erupted in cheers of "It's starting!"

The elderly woman, who was over seventy years old and usually looked a bit hunched over, was in excellent spirits at this moment. Clutching the flyer, her eyes were fixed on the basket of eggs: "Girl, is this really free? You can get it after buying something? It's true that you get free eggs with every purchase?"

Upon hearing a series of confirmation sounds, the elderly men and women immediately rushed in, and the security guards couldn't stop them for a while. They announced that the earliest opening time was 7:00 AM!

At the ticket counter of Feihe Cinema on the third floor, a young couple wearing bell-bottoms were engrossed in calculating: watching "Star Wars" only costs 20 yuan, and with some discounts, it can even be less than 20 yuan. They can also use the 80 yuan voucher that comes with the movie ticket to buy two jin of pork ribs and still have 30 yuan left...

They never dreamed that things could go so crazy here!
Suddenly, a commotion broke out at the back of the line. It turned out that a scalper holding a sign that read "Buying tickets for an extra five yuan" was being escorted out by security guards.

Almost all the brands that have partnered with Zhou Yang came!

The fresh food section on the basement level was bustling with activity, and Xiao Wang, a promoter for [Bingbing Yangkele], was sweating profusely from her busy schedule.

She had just hung up the sign that read "Buy three bottles and get a movie ticket free" when all thirty boxes of goods were snapped up.

Mr. Chen, the owner of the neighboring [Langchao Socks] store, nervously pressed the calculator—the sales in the first two hours of opening were equivalent to half a month's sales under normal circumstances…

Despite the unprecedentedly low prices to accommodate Mr. Zhou, the strategy of low profit margins and high sales volume quickly cleared out more than half of the inventory...

Xu Xueliang of [A Liang Catering], leveraging his existing relationship with Zhou Yang, opened an [A Liang Catering] store in the most prominent location of [Xuan Shi Mall], offering breakfast, lunch, and dinner. Moreover, he recently launched his own [A Liang Burger] brand and rented a store there as well. Right now, business is booming!

……

"Mr. Zhou! Please consider us!"

"Mr. Zhou, are there any shops left? Could you give us one?"

"Mr. Zhou!"

"Yes, Mr. Zhou, what about us? Would you consider it?"

"Mr. Zhou, we'd like to join your brand alliance program. We can offer you even better prices. Give us a shop, and we can discuss further cooperation..."

"Mr. Zhou!"

"..."

The threshold of the second-floor sales office was almost worn down by the crowds, with several men in suits arguing heatedly over the "prime location."

There were still seven or eight Wenzhou businessmen carrying sample bags blocking the glass door. One of them was so anxious that he slapped his thigh and said, "If I had known that Zhou Yang had such a powerful influence, I should have slammed the deposit on the table yesterday!"

Although this development zone was once jokingly called a "ghost town" because of its remoteness and desolation, and although no one could predict how long the current bustling scene would last, the brand owners who had followed Zhou Yang all the way had not hesitated to bet their entire fortunes.

Seeing these scenes...

Seeing the explosive sales growth of Bingbing Yang Coca-Cola, the popularity of Langchao Socks, and the rise of Aliang Catering...

These brand owners, who have witnessed Zhou Yang's magic touch, now only have a burning desire for wealth and a desire to join Zhou Yang's system and become a member!

Zhou Yang's classic cases are still vivid in my mind!
And this world has never lacked gamblers!

they!

I'm willing to take the gamble with Zhou Yang!
……

"We want the whole development! But there's one condition—it must be completed quickly and to a high standard; absolutely no abandoned projects! Money is no object!"

"We aim to create a benchmark project for film and television complexes; this is our first battle!"

"If you can do it, sign the contract immediately!"

"..."

Just as the crowds were surging at the [Xuanshi Mall], not far away, in a construction site that had been halted due to funding problems, three coal mine owners, led by Li Dachun, and their team of bodyguards stormed into the office with great momentum.

Faced with the bewildered developer, Li Dachun dumped a box of cash onto the table without saying a word.

"We've already acquired several properties in the surrounding area, one more won't make a difference!" Li Dachun slammed his fist on the table, his voice booming, "I know you don't want to lose money due to a broken cash flow! Sign the contract, and this money is yours immediately. We'll take over your properties. If you don't sign, we'll find another buyer right away. Our time and patience are limited..."

(End of this chapter)