How did this star become more popular after his scandal?

Chapter 333 Promotional Song: The Unspeakable Secret

Along with the announcement of Jiang Yu's unspeakable secret, the film's release date was also officially set. During this time, Jiang Yu and his team began their promotional efforts. It's fair to say that since the official announcement, the film has maintained high popularity and generated considerable online discussion.

However, netizens are divided on Jiang Yu's film. One side is not optimistic about it, while the other side believes Jiang Yu can create a miracle.

Those who are pessimistic about Jiang Yu's film are mostly concerned about its subject matter. Some feel it's a pity, given that fantasy films have had virtually no market in the last two years. People don't doubt Jiang Yu's talent and popularity, but if a film of this genre has no market, no matter how talented, capable, or popular Jiang Yu is, it won't help.

Those who were optimistic about Jiang Yu's film were mostly his fans. They genuinely believed Jiang Yu could create miracles. Everyone felt that Jiang Yu had already achieved so many miracles, even with this film having little market potential. If it were anyone else, people thought it would probably flop, just like those people predicted. But Jiang Yu isn't an ordinary person. Everyone felt that this time, with Jiang Yu, he might still be able to create a miracle.

With only half a month left until the Spring Festival, all the major films scheduled for the holiday season have been officially announced. The recent promotional campaign for this film is part of that process.

This year's Spring Festival falls on February 1st, and it's already mid-January. After major films officially announced their release dates, promotional trailers and announcements for almost every movie can be found online.

Among these, the most talked-about and discussed film is Jiang Yu's "Secret." However, although this film has the highest level of discussion and popularity, it's mainly due to Jiang Yu's popularity. Despite its high popularity, "Secret" is also the least anticipated film.

Even with the intense promotion and extensive marketing efforts, many online users still hold skepticism towards Jiang Yu's niche film.

On January 20th, just 10 days before the release of the film "Secret," Jiang Yu's personal Weibo account and his company's Weibo account suddenly posted a new message.

"There are only 10 days left until the movie 'Secret' is released. Today, I'm bringing you the movie's theme song of the same name, 'Secret.' I hope you like it, and I hope you'll support our movie. See you on Chinese New Year's Day..."

It's a very short text, but it's accompanied by Jiang Yu's brand new single.

Just after everyone saw Jiang Yu's Weibo post, his new song, "Secret," which he had prepared in advance, was also simultaneously released on Tencent Video.

But shortly after Jiang Yu posted this message, it immediately went viral and became a trending topic. Even his new song, "The Secret That Cannot Be Told," immediately jumped to the top of the new song chart.

Jiang Yu's new song is now available!

"Jiang Yu's New Song: The Secret That Cannot Be Told!"

The theme song for the movie "Secret" is now available!

"A secret that can't be told!"

"Jiang Yu has finally released a new song!"

……

When everyone saw Jiang Yu's announcement of his new song, netizens flocked to Tencent Music to listen to it.

As everyone knows, Jiang Yu's new song is not only his first new single in a long time, but also the theme song of his upcoming movie, Secret.

Before this, Jiang Yu had also written theme songs for some movies. For example, the theme songs he wrote for Director Jiang's new movie last year, "The Fleeting Years" and "If Love Has a Destiny," were both huge hits. Not only were the songs popular, but Director Jiang's movie also benefited from their popularity.

Back then, everyone said that without the support of Jiang Yu's two theme songs, the box office performance of that movie would have been somewhat lower, and it wouldn't have reached such a high level at all.

Now, Jiang Yu's new movie, *Secret*, is about to be released. As a fantasy urban romance film, everyone is eagerly anticipating the theme song that Jiang Yu wrote for it. After all, this type of theme song is Jiang Yu's forte, especially in the music field. In the current Chinese music scene, Jiang Yu is undoubtedly number one; the quality of his songs is consistently high.

You might even worry about the quality of other musicians' and singers' songs. But with Jiang Yu, you don't need to worry at all that he's released so many songs and the quality remains consistently high.

"I've been waiting for so long. I had guessed before that this movie would definitely have a theme song written by Jiang Yu, and now it's here."

"Hehe, The Secret That Can't Be Told. The song has this name, and the movie has the same name. Looks like I really have to go see it."

"I won't say much more. Even if the movie isn't good and the subject matter is bad, I'll definitely listen to the songs it releases."

"I also have to listen to this song. After all, people may question the subject matter of Jiang Yu's movie, but his songs are definitely fine."

"You guys are too slow! I've already listened to the whole thing, haha, it's really good. I'm even a little curious now, what kind of story does this movie tell?"

"Wow, buddy, you're moving way too fast! Jiang Yu just made the official announcement a few minutes ago and you've already heard it? Are you a lightning-fast guy?"

"Get lost. I saw it as soon as Jiang Yu announced it. I was just off work and having lunch when I listened to it. The song is really good. After listening to it, I'm even a little curious about the movie. I feel like I can take my girlfriend to see it during the Chinese New Year."

……

At that moment, Lin Qianqian also saw the message posted by Jiang Yu and immediately became excited. She didn't even have time to look at Jiang Yu's Weibo, and directly opened Penguin Music. When she saw the homepage recommendation of the upcoming new single "Secret That Cannot Be Told", Lin Qianqian clicked on it.

"Let me see what this theme song of the same name is like."

Lin Qianqian was also curious about the quality of the theme song of Jiang Yu's movie "Secret".
She was also very curious about what Jiang Yu's movies were like, and she could get a general idea of ​​what the movie was about by listening to the theme song.

As Lin Qianqian clicked to play Jiang Yu's song "Secret That Cannot Be Told," a melodious piano tune immediately filled her ears. "Song Title: Secret That Cannot Be Told"
Singer: Jiang Yu

Lyricist: Jiang Yu

Composer: Jiang Yu..."

As Lin Qianqian listened to the piano-based prelude, a faint sadness gradually spread through her heart. She could feel that the emotional tone of Jiang Yu's song was tinged with a touch of regret and sorrow.

This period of time made Lin Qianqian realize that Jiang Yu's movie might actually be a rather sad film, not the kind with a happy ending that everyone would enjoy.

However, movies with sad endings tend to be more moving and memorable. But right now, Lin Qianqian's mind wasn't on the movie; it was focused on Jiang Yu's newly released theme song.

The cold coffee left the coaster.

The emotions I held back came much later.
The past I desperately want to make up for
It's still clearly visible on my face.
The most beautiful thing is not a rainy day.

It's the eaves where we once sheltered from the rain.
The scene of memory is swinging on a swing.
The dream started to turn sour…

As Lin Qianqian listened to Jiang Yu's new song, "The Secret That Cannot Be Told," scenes of her youth involuntarily flashed through her mind. Combined with the previously leaked footage of Jiang Yu and Yang Zihan filming together, Lin Qianqian unconsciously projected the images of the male and female protagonists from her imagination onto Jiang Yu and Yang Zihan.

However, judging from the emotional tone of the song, Lin Qianqian felt that both the song and the movie were rather sad, especially the song, which she could now most directly feel was a song with a sad emotional tone.

In Jiang Yu's singing, one could sense a touch of sadness and regret, which reminded Lin Qianqian of Jiang Yu's upcoming movie of the same name.

"I guess 'Secret' is also a rather regrettable movie."

This is a rather sweet movie, so the theme song will definitely not be like that. A sad and regretful song would be a refreshing and sweet one.

You said that letting go of love gradually will allow you to go further.

Why bother trying to change time that has already passed?
You used your fingertips to stop me from saying goodbye.
Imagine you are by my side before I lose you completely.

You said that letting go of love gradually will allow you to go further.
Perhaps fate only allowed us to meet.
Only after the petals have fallen do we discover these fragments of happiness.
How am I supposed to pick it up...?

Listening to Jiang Yu's heart-wrenching high notes, the regretful and sorrowful melody, and reading Lin Qianqian's lyrics, many listeners unconsciously found themselves immersed in the film. It seemed that at this moment, listening to Jiang Yu's theme song, everyone could already feel the emotions that Jiang Yu's upcoming film wanted to express.

At that moment, everyone seemed to witness a poignant and regretful love story, as if they could see the sorrow and pain of the male and female protagonists after their separation. At that moment, after listening to Jiang Yu's song, everyone suddenly had the same thought in their minds.

"How about we go see Jiang Yu's movie?"

This was the first feeling many people had after listening to Jiang Yu's theme song, "The Unspeakable Secret." After listening to the song, everyone felt an even stronger curiosity about Jiang Yu's upcoming film.

Jiang Yu's theme song is so well-written. Moreover, the theme song allows listeners to feel some of the film's content and emotions. This has only increased everyone's curiosity and anticipation for Jiang Yu's upcoming movie.

"Wow, I just finished listening to the theme song of Jiang Yu's movie, it's so good, and it almost made me cry. I feel like I have to go see Jiang Yu's new movie during the Chinese New Year."

"I really want to go see it. I wasn't particularly interested in Jiang Yu's song at first. But now, I really want to see what kind of story his movie tells. The song is so regretful and sad, so what will the movie be like?"

"Indeed, judging from the emotional tone of Jiang Yu's song, this is a very regrettable and sad movie. I want to watch it but I don't dare to. I find it very difficult to accept that kind of sad ending."

"It's okay, I'll just go see it. Anyway, I've already decided that I'll definitely go see Jiang Yu's movie on the first day of the Lunar New Year. His song has already moved me, I just don't know if the movie will move me."

"I have to see it, I must go and support my brother. So many people are criticizing my brother, but this is his movie being released, I have to go and support him."

"Exactly! So many people don't think my brother's movie is good, but I'm going to support him. Who says niche subjects don't have a market? This time, I'm going to create a miracle with my brother."

……

Lin Qianqian had just finished listening to Jiang Yu's theme song. She sat there, lost in thought, listening to the song repeatedly. She didn't speak, simply absorbing the emotions the song conveyed, seemingly trying to connect the song to the emotional story of the upcoming film.

Lin Qianqian could sense the emotions Jiang Yu wanted to express in his song, and even feel the emotional story his upcoming film would tell. Musically, the song had moved her. And as for the film, she was very curious about what kind of story Jiang Yu's movie would tell.
Now, after listening to Jiang Yu's song, he is even more determined to go to the cinema on the first day of the Lunar New Year.

Even though everyone online was saying that Jiang Yu's film was a niche subject and destined to flop, Lin Qianqian always felt that perhaps this wouldn't work for Jiang Yu. He had always been someone who was good at creating miracles and surprising people. Maybe this time, he would create a miracle again?

Especially after listening to Jiang Yu's theme song, Lin Qianqian's premonition grew even stronger. She felt that Jiang Yu's movie wouldn't be bad. Even if the subject matter wasn't great, if it gained positive word-of-mouth, it might be able to reopen the market for niche fantasy films.

If Jiang Yu really succeeds, it will definitely be another major event that shocks both inside and outside the industry.

(End of this chapter)