How did this star become more popular after his scandal?

Chapter 316 The situation is tense
After Chu Shaoyang and his team officially announced the release date of the TV series "The Legend of the Great Wilderness", it sparked heated discussions among netizens online.

As a key investment and production project of WarnerMedia, and a co-production with iQiyi, "The Legend of the Great Wilderness" is an S+ level drama series. It has received abundant promotional resources. Shortly after its official release date was announced, it dominated the trending topics on major platforms.

Warner Music, Taobao, and numerous other investors all have high hopes for the TV series "The Legend of the Great Wilderness." As a TV series adapted from a classic novel IP, it boasts a huge fan base. Furthermore, they have invested heavily in the series, aiming to make it a blockbuster hit this year.

Looking at the current situation, the show has just been officially announced and has already sparked such heated discussions online, garnering such high traffic and popularity. All parties involved are quite satisfied. At least based on the current promotional efforts, this drama clearly has the potential to be a hit.

Shortly after Chu Shaoyang and his team made their official announcement, Mr. Yang from Tencent Video also saw the news and was immediately taken aback.

"Their platform also launched on October 8th, what a coincidence!"

When General Manager Yang saw the release date of the TV series "The Legend of the Great Wilderness" on iQiyi, he was taken aback. He was somewhat bewildered, wondering how such a coincidence could happen. "The Legend of the Great Wilderness" was scheduled to premiere on October 8th, which was the same date that their "The Lost Tomb" was preparing to announce its release date.

Furthermore, when he discussed it with Jiang Yu, they had already decided that the TV series "The Lost Tomb" would be released after National Day, on the evening of October 8th. It's just that it hasn't been officially announced yet; they plan to make the official announcement tomorrow.

Before they could even officially announce a release date, they saw the news that iQiyi's "The Legend of the Great Wilderness" had a release date. Moreover, the release time is the same as their "Tomb Raiders" series—it's clearly a clash.

Although it's common for movie and TV series to have conflicting release schedules in the industry, and nothing out of the ordinary, Mr. Yang was well aware that Warner Entertainment was behind the TV series "The Legend of the Great Wilderness," and that the young master of Warner Entertainment, Chu Shaoyang, had a deep-seated grudge against Jiang Yu. The two were practically irreconcilable enemies, having competed openly and covertly on several occasions. Chu Shaoyang had even deliberately targeted Jiang Yu before, using underhanded tactics to remove Jiang Yu from the show "The Voice of China."

President Yang was aware of the feud between Jiang Yu and Chu Shaoyang. In fact, when they were preparing to buy the rights to "The Grave Robbers' Chronicles," they encountered Chu Shaoyang. If Jiang Yu hadn't been the original author of "The Grave Robbers' Chronicles" and hadn't had a grudge against Chu Shaoyang, they probably wouldn't have been able to acquire the rights.

However, Chu Shaoyang's investment in the TV series "The Legend of the Great Wilderness" clashes with Jiang's investment in "The Lost Tomb". Leaving aside the feud between Chu Shaoyang and Jiang Yu, Tencent and Taobao are also at odds, having been competitors for years.

This time it's all good; both of their TV dramas have been scheduled for the same time slot. Then, we'll see who's stronger and who's weaker.

Mr. Yang has great confidence in the TV series "The Lost Tomb". Not only is the novel written by Jiang Yu, but it's also a wildly popular novel online with a huge fan base. Furthermore, Jiang Yu himself is the screenwriter and even stars in the series, and the cast includes award-winning actress Yang Xue. With the script's quality also being top-notch, Mr. Yang is very reassured.

However, he also knew that the TV series "The Legend of the Great Wilderness" was also adapted from a classic novel IP. Furthermore, Warner Bros. and Taobao had invested heavily, making it an S+ level production. Compared to their own "The Lost Tomb," it was second to none. Moreover, he was well aware that Warner Bros. Entertainment was a top-tier company in the domestic TV drama industry.

In the realm of television dramas, over 80% of the hit series produced in recent years have been invested in and produced by WarnerMedia. They're second to none; this is their forte and specialty.

Therefore, General Manager Yang did not dare to be negligent. Although he was very confident in his own TV series "The Lost Tomb", he did not underestimate their "The Great Wilderness Chronicle".

Upon seeing this news, General Manager Yang immediately sent a message to Jiang Yu, along with a screenshot of the trending topic.

"Xiao Jiang, Xiao Jiang, look at the trending topics! Goodness! We've run into Warner Music and Taoyuan Music again. This time we're in for a tough battle."

Meanwhile, Jiang Yu had just returned to the hotel where the film crew was staying to rest, preparing for filming to begin in the afternoon. At that moment, he lay in bed, but instead of taking a nap, he was replying to the ever-increasing number of messages on his phone.

Jiang Yu also saw the news that Chu Shaoyang and his team had given "The Legend of the Great Wilderness" a release date. After all, it had already become such a hot topic on social media, it was hard for him not to see it.

Ever since the news broke that "The Legend of the Great Wilderness" had a release date, Chu Jingya, Yang Xue, and Su Muwan have all been messaging him, asking about it. Jiang Yu has even seen the message from President Yang and is currently replying to them one by one.

However, Jiang Yu wasn't too surprised by this. He knew that their "Tomb Raiders" project started around the same time as Warner Bros.' "The Great Wilderness Chronicles." Both were adapted from classic online novel IPs, so their progress shouldn't have been too different.

He had a premonition that he might run into Chu Shaoyang and his group, and now it has indeed happened. However, it is Chu Shaoyang and his group who have announced the release date and time first.

However, Jiang Yu was not afraid. This time, he wanted to have a good competition with Chu Shaoyang, Warner Entertainment, and Tao Factory.

Jiang Yu also intends to settle all scores with Chu Shaoyang.

Isn't TV drama their forte? Then he'll defeat Chu Shaoyang and Warner Entertainment in their area of ​​expertise.

However, Jiang Yu was not careless, nor did he underestimate the TV series "The Legend of the Great Wilderness" that they produced, after all, Warner Entertainment and Tao Factory still had the strength.

They invested such a large sum in a TV series? This "Legend of the Great Wilderness" must be of good quality, and its promotional resources must be substantial.

Thinking of this, Jiang Yu also sent messages to Chu Jingya and President Yang.

"Let's not worry about these things for now. Let's just follow our own pace and announce the release date as usual tomorrow."

"We'll also invest more in promotional resources, but we don't need to worry about anything else for now. Just follow the normal procedures. The quality of a drama depends on its content. We'll see how it fares once both dramas are released."

Jiang Yu knew that both companies' dramas were launching on October 8th. Currently, both Taobao and Warner Music were investing heavily in promoting "The Legend of the Great Wilderness," hoping for a strong start and good results. Jiang Yu, however, wasn't worried. He would follow suit, focus on promotion, and let the rest take its course. He knew that no matter how good the promotion or how high the initial buzz, if the drama's quality was poor after release, it would all be for nothing, and the large initial investment would be wasted.

Now, all they need to do is proceed steadily and follow their publicity plan step by step. The outcome will be revealed on October 8th next month, when both dramas premiere and the competition begins.

Jiang Yu looked at the news online and some trailers for Warner Entertainment's "The Legend of the Great Wilderness." To be honest, he was actually quite looking forward to this showdown with Warner and Chu Shaoyang.

As a leader in the domestic TV drama industry, Warner Bros. was also eager to know how their TV dramas compared to Warner Bros. and Chu Shaoyang were. This was not only because of his personal grudges with Chu Shaoyang, but also because he wanted to test the quality of his TV drama.

One is a tomb raiding drama, and the other is a fantasy/martial arts drama. Although the themes are different, they can still compete when they are released to see which one has better content, attracts more viewers, and achieves higher ratings and better results.

After chatting with Jiang Yu, President Yang, and Chu Jingya, and replying to all the messages, he simply ignored them.

He needs to take a good nap now, as he has filming this afternoon. Otherwise, he'll be constantly drowsy and won't be able to perform well on set. He's the director, actor, and screenwriter all at the same time. It's quite a demanding job, and he needs to stay alert and focused.

The very next morning, Jiang Yu and Tencent Video announced that the TV series "The Lost Tomb" would be released on October 8th.

It was a very simple message, sent simultaneously by Jiang Yu's personal Weibo account, his company's Weibo account, and Tencent Video.

When this news was released, it quickly became a trending topic on major platforms within just half an hour, sparking heated discussions among netizens.

"Hmm, The Lost Tomb. And it stars Jiang Yu and Yang Xue. Wait, Jiang Yu is also the screenwriter! Wow, that's amazing!"

"Yes. This novel is very popular online. I myself am a fan of tomb raiding novels. Now that it's been adapted into a TV series, I'm actually looking forward to it."

"If I remember correctly, this novel is the most popular one in the last two years. On YueDian Chinese website, it has long dominated the monthly ticket chart and the bestseller chart, and it has broken many records."

"Yeah, I never expected it to be made into a TV series, especially with Jiang Yu and Yang Xue starring, and Jiang Yu himself serving as the screenwriter. Wow, I'm starting to look forward to this TV series."

"Do you know who the original author of this novel is? There's been no news about him online, he's so mysterious. Now that the novel has been adapted into a TV series, we haven't seen the author post anything or make any appearances to help promote it."

"I'm not sure. This author is very mysterious. He hasn't even participated in regular author interviews. And there's no news about him at all. It's as if he's only focused on writing books and hasn't thought about anything else."

"Hey, the author must be very talented to write a book like this. And Jiang Yu is the screenwriter for this TV series, so there's no need to worry about his ability and talent ruining the original work."

"Yes, Jiang Yu's screenwriting ability can be seen from his previous works such as Detective Chinatown and the animated series Super Beast Armed. There's no need to worry about him ruining the original work. Now I'm starting to look forward to it."

"Wow, didn't any of you pay attention to the release date of this TV series? It's also October 8th. The same time that The Legend of the Great Wilderness was released."

"Oh my god, now that you mention it, I realize I was so focused on the Tomb Raider Chronicles IP novel that I didn't check the time. It really is released at the same time as The Great Wilderness Chronicles."

"Wait a minute. I think The Legend of the Great Wilderness is a joint production between Warner Music and Taobao Entertainment, and Jiang Yu has a deep grudge against Chu Shaoyang, the young master of Warner Music. This time, the two of them are going head-to-head again, this is going to be a good show."

"Yes, Jiang Yu and Chu Shaoyang have a long history of feuds, and their TV dramas have even clashed this time. Moreover, TV dramas seem to be Warner's strongest project, but Jiang Yu's side is not weak either. I feel this showdown is going to be quite exciting."

……

When everyone noticed that Jiang Yu's "The Lost Tomb" was also scheduled for release on October 8th, the same date as Warner Entertainment's "The Great Wilderness," everyone sensed a tension.

They were all well aware of the feud between Jiang Yu and Chu Shaoyang from Warner, and their dramas were being released at the same time. Moreover, Chu Shaoyang's dramas had just officially announced their release dates yesterday, and Jiang Yu's dramas were also scheduled for release today, coincidentally, both on October 8th.

Is this a coincidence, or is it something Jiang Yu did on purpose?
Does Jiang Yu want to go head-to-head with Warner and Chu Shaoyang? Does he want to compete with Chu Shaoyang and defeat Warner Entertainment?

After all, before this, Warner Entertainment had Chu Shaoyang, who had done quite a few things targeting Jiang Yu.

Although WarnerMedia lost to Jiang Yu in their previous film competition, everyone knows WarnerMedia isn't particularly strong in movies. This time, however, it's WarnerMedia's forte: television dramas. Jiang Yu is a newcomer to this field, and while his screenwriting skills are strong, nobody really knows him. Will this drama be any good? Moreover, IP dramas adapted from online novels have many problems and are prone to flopping.

Warner Entertainment has been a leader in the domestic television drama industry for many years, especially in adapting IP novels, where they have accumulated rich experience and produced many hit shows. Even though everyone agrees that Jiang Yu is very capable and talented, he is a newcomer in the television drama field this time. Can he really win against Chu Shaoyang and Warner Entertainment as he has before?

However, Jiang Yu's direct announcement, directly confronting Warner Entertainment, created a tense atmosphere. The tension was palpable, and everyone could feel a sense of impending conflict spreading.

(End of this chapter)