Restart life

Chapter 535 0523 [A villa with a 2-square-meter garden, President Chen is going to move to a bigger house]

The exclusive online rights to "A Bite of China" were quickly acquired by AcFun.

150 million yuan per episode, with a permanent buyout.

This is absolutely an astronomical price.

At that time, documentaries didn't have many viewers, and many sold for 20,000 to 30,000 yuan per episode, with the most successful ones selling for 300,000 to 500,000 yuan.

Chen Guiliang took the initiative to contact Wang Xiaoya and even bought the documentary at an exorbitant price. He also discussed cooperation with the Spring Festival Gala (Spring Festival Gala red envelopes). These actions quickly attracted the attention of CCTV's top management.

A CCTV leader invited Chen Guiliang to dinner, and Chen Guiliang gladly accepted.

While drinking and eating, we also finalized the Spring Festival Gala red envelopes.

No need to pay a single penny for advertising.

This is why Chen Guiliang needed to personally intervene; negotiations with ByteDance's middle and upper management were simply unsuccessful. Chen Guiliang had to personally persuade the senior management of CCTV!
The specific cooperation method is as follows: ByteDance's WeChat will send a total of 5 million RMB in red envelopes to people across the country through CCTV's Spring Festival Gala.

ByteDance's WeChat has been advertising.

CCTV's Spring Festival Gala uses this opportunity to engage deeply with audiences across the country.

It's essentially a form of resource exchange.

A few years ago, the Spring Festival Gala would definitely have charged money, but in the last two years, it has finally lowered its standards.

The main reason is that the Spring Festival Gala is getting worse and worse. Although the ratings are still very high, it's mostly used as a backdrop for the New Year celebrations. While the Gala is playing on TV, people are playing mahjong or something similar.

Moreover, for some reason, Benshan no longer appears on the Spring Festival Gala.

The Spring Festival Gala has always wanted to do something big to attract viewers, which is exactly what ByteDance's WeChat is doing by giving away 5 million yuan in red envelopes.

In addition, CCTV has made a series of reforms this year in an effort to better cater to the tastes of today's young people.

"CCTV is undergoing a major program overhaul this year. To appeal to younger audiences, many lively and engaging programs have been added. Mr. Chen, would you be interested in participating?"

"Let's pick one that suits me better."

"Does Mr. Chen know Sa Beining? He's about to host a program called 'Let's Talk,' which specifically invites 'role models in the hearts of Chinese youth' as ​​guests. The audience will mostly be students from universities like Tsinghua and Peking University. Mr. Chen is a youth idol, so he's very suitable to participate in this program."

"Sure. Have the online streaming rights for 'Let's Talk' been sold?"

"not yet."

"I can get AcFun to have a long-term partnership with 'Open Lecture'."

"that would be great!"

After a dinner with CCTV leaders, Chen Guiliang went home drunk.

As soon as he entered the elevator, he encountered several young people who excitedly chatted with Chen Guiliang, saying they had their company and offices in this building. They even took out their phones to take photos with him without his permission.

Yang Shuo tried to stop him, but Chen Guiliang smiled and cooperated. After taking the photos, he said, "I just had a drink, so it's best not to post the photos online. Of course, this is just a suggestion."

"President Chen is so approachable; he even consults with us about something like this. Don't worry, it definitely won't be uploaded," the young man in the lead said admiringly.

After chatting for a few more minutes, the entrepreneurs got off the elevator, and Chen Guiliang went up to the roof to go home.

Yang Shuo helped him into the house, and Chen Guiliang immediately lay down on the sofa.

Bian Guanyue had already prepared a hangover soup and brought it over for Chen Guiliang to drink.

"Have you noticed that there are more and more internet companies in our neighborhood?" Chen Guiliang asked.

Bian Guanyue said, "Yes, I've met quite a few and overheard their conversations. It seems that office buildings in Zhongguancun are getting more and more expensive, while renting an office in Huaqing Jiayuan is cheaper. Moreover, more and more residents in our community have moved out in the past two years, leaving a lot of empty rooms for rent."

Chen Guiliang rubbed his face, feeling dizzy, and didn't say anything more.

Bian Guanyue smiled and said, "Your residence here is one of the reasons why small internet companies choose to have their offices here. When introducing their company address, they often add: 'Our company is in the same building as Chen Guiliang, or in the same residential area as Chen Guiliang.'"

Although Chen Guiliang is down-to-earth, he has been disturbed too many times lately: "I want to move to a different house; it's not peaceful here."

Bian Guanyue had previously strongly opposed it because this was her first true home.

But now, Bian Guanyue says, "Let's change it."

"You agreed?" Chen Guiliang asked, quite surprised.

Bian Guanyue sighed, "My identity as your girlfriend has been exposed for a long time, and some people have inexplicably come up to take pictures with me. It's fine once or twice, but it's annoying when this happens all the time."

Chen Guiliang immediately called his assistant and asked her to arrange a meeting with a top real estate agent. The most important thing was to keep it a secret and not to gossip about it.

The real estate agent arrived the next day at noon.

"Hello Mr. Chen, my name is Pi Cong, this is my business card." The real estate agent handed over the business card with both hands.

Chen Guiliang glanced at it, then put the business card away: "Hello."

Pi Cong asked, "What are Mr. Chen's basic requirements for the house?"

Chen Guiliang said, "It's convenient for working in Zhongguancun. The area is a bit larger, quiet, and offers good privacy."

Pi Cong immediately took out his tablet: "There are three major villa districts in Beijing, all of which perfectly meet Mr. Chen's requirements. Here is the basic information about the houses. Mr. Chen can also set a time to go and take a look at the sites."

"Tomorrow, I'll bring my girlfriend too," Chen Guiliang said.

Another day passed, and Chen Guiliang took Bian Guanyue to see a house.

Halfway there, Pi Cong asked, "Are we going to visit the three villa areas one after another, based on their distance?"

Chen Guiliang said, "Introduce me to my girlfriend." Pi Cong immediately handed the tablet to Bian Guanyue.
"Hello Ms. Bian, of the three villa districts, Xishan Meilu was the earliest built and is in the American manor style. Many wealthy people from traditional industries in Beijing, as well as early internet giants, live here..."

"The construction of Xiangshan Qingqin was a bit later, and it combines traditional Chinese Hui-style architecture with a modern feel..."

"Both of these villa areas consist entirely of secondhand homes, though some haven't been renovated yet. The registered floor area is around 600 to 1000 square meters, with an actual usable area of ​​approximately 1200 to 1500 square meters. Each villa also has a garden of about 1000 square meters. There are kindergartens and exclusive clubhouses within the communities, where residents can socialize with their neighbors..."

“Ocean LAVIE is the latest to be built. Phase 1 was officially handed over last month, and Phase 2 just went on sale this month. If Mr. Chen wants to buy, I suggest buying the newly launched Phase 2.”

Chen Guiliang asked, "Why?"

Pi Cong said, "The largest garden in Phase I villas is only 2000 square meters. But the largest garden in Phase II can reach 20000 square meters, which is equivalent to the size of three standard football fields..."

"How much?" Chen Guiliang was taken aback.

Pi Cong said, "A 2-square-meter garden. It's very suitable for President Chen's status!"

Bian Guanyue asked, "What about the plot ratio?"

Pi Cong said, "These large villa areas have very low plot ratios, so you can't simply use plot ratio to calculate them, because there are also many small villas. The one with the lowest plot ratio is actually Xiangshan Qingqin..."

Bian Guanyue was very interested in Chinese architecture, so they went to see Xiangshan Qingqin first.

The villa complex gate was quite grand, but Chen Guiliang frowned as soon as he reached the gate of the individual courtyard. After walking into the courtyard and taking a look, he instantly lost interest in buying it.

Pi Cong, observing Chen's expression, asked, "Is there something you're unhappy about, Mr. Chen?"

Chen Guiliang asked Bian Guanyue, "What do you think?"

Bian Guanyue said, "It's not quite the Chinese courtyard I imagined. I'm not very satisfied."

Since Bian Guanyue didn't like it, Chen Guiliang spoke frankly: "It's too stingy. The layout is too compact from the inside out, and the sense of space is extremely cramped. The garden, which is over a thousand square meters, is crammed full of all sorts of things, and it lacks the harmony of a real ancient garden. Especially the gate, it's not even as good as a self-built house in the countryside. The combination of Chinese and Western styles is a hodgepodge. The designer's basic aesthetic sense is subpar. There's no need to look at this villa area."

Next, we went to see Xishan Meilu, a standard old-fashioned American-style villa.

Suitable for nouveau riche in their early years.

Ultimately, Chen Guiliang was more satisfied with Oceanwide LAVIE.

He toured the first phase and then visited the sales office of the second phase.

Without going into the lobby, Pi Cong led them directly to the VIP room.

First, the sales director rushed over to greet him and introduced the overall project plan, target audience positioning, and so on. In short, he was trying to deliver value to Chen Guiliang.

Meanwhile, the project manager is driving here at top speed!
There are only one or two of these "king of the buildings," so they're mostly just a sales gimmick and very difficult to sell.

Nowadays, if a potential buyer is encountered, the developer will personally come to greet them, unless the distance is too far and inconvenient.

During the sales director's introduction, several beautiful women came over to serve tea and water. And, seemingly afraid of displeasing Bian Guanyue, each of them appeared dignified and poised, not daring to make any seductive expressions or gestures.

Chen Guiliang looked at the newly opened Phase II villas. Although it was just a model, the 2-square-meter garden still greatly impressed him.

Damn it, rich people deserve to die!
Now that we're rich, let's enjoy ourselves before we die.

Chen Guiliang, this country bumpkin, couldn't help but ask, "How much is the annual property management fee for such a prime building? Tell me the total price."

The sales director said, "The annual property management fee is about 30 yuan."

Chen Guiliang: “…”

After chatting idly with the sales director for over 40 minutes, the project general manager finally arrived.

Formal price negotiation.

The asking price for this prime building is 11.8 billion, but it's impossible for it to actually sell for that much. The purchasing power of the RMB in 2012 wasn't that strong.

Prices like 3.8 million yuan for a courtyard house in the sky on Xiaoyun Road in Beijing, or 1.9 million yuan for a penthouse duplex in Tomson Riviera, are all just marketing gimmicks. Are they really treating the wealthy like idiots by selling elevator apartments at such high prices?
After a few minutes of haggling, Chen Guiliang grew impatient: "I'm busy, I don't have time for this. Let's get a fair price. Anyway, you've only just opened for sale, I'm not in a hurry."

On his way there, the project manager had already negotiated a bottom line with the developer: "A fixed price of 7.28 million yuan. Also, our General Manager Li would like to schedule a dinner with General Manager Chen."

Although it won't be publicly publicized, the news of Chen Guiliang buying the prime real estate will undoubtedly spread quickly among Beijing's wealthy circles. This is essentially a live advertisement for Oceanwide Holdings, which will accelerate the sale of properties and speed up the return of funds.

Offering a larger discount is only natural.

Of course, the specific transaction price will not be disclosed.

They might even intentionally mislead the wealthy into thinking that Chen Guiliang spent 11.8 billion yuan to buy a house.

"Okay, let's sign the contract," Chen Guiliang said.

Regardless of the company's assets, Chen Guiliang is very wealthy personally. He receives a considerable amount of dividends from Bailian Technology every year. Tao Chenggang has never listed the company, and shareholders receive dividends every quarter.

Even the wealthy buy houses in installments. Chen Guiliang paid the deposit and left, saying he would discuss the down payment after having dinner with the CEO of Ocean Group.

Twenty or thirty people saw them off, giving them a grand send-off.

The real estate agent who brought them stayed behind to discuss commissions with the sales director.

On the way back, Bian Guanyue said, "Such a big house must require a lot of servants, right?"

Chen Guiliang laughed and said, "Let's hire another British butler. He must speak with a London accent; no country English accents, please."

"I'm serious, what are you joking about?" Bian Guanyue rolled her eyes at him.

Chen Guiliang said, "It's only just opened for sale, it's still a long way from when we can get our apartments."

(End of this chapter)