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Chapter 149-0146 [Success Stories and Capital Attention]

Chapter 149-0146 [Success Stories and Capital Attention] (Bonus Chapter for Alliance Leader jly69)

Three-line love poems have really gone viral.

Xici Hutong reacted the fastest, launching the "Three-Line Love Letter Confession Campaign" when users spontaneously wrote three-line poems.

This website frequently holds events, and often connects online events directly to offline events.

The events they organized were incredibly diverse, including the "Patriots Cup CS Tournament," "Mask Graffiti to Fight SARS," and "Love Live Offline Salon"...

This time, they used three-line love poems to create online dating speed dating.

Then, the "Literature and Art" section of Tianya Forum also started a contest for three-line love poems, and even said that they would contact others to publish a collection of three-line love poems.

Next up is NGA, at which time the World of Warcraft closed beta had just begun.

However, the number of beta test slots was limited, and countless players were getting impatient and spent their days chatting on the forums. They even started a "World of Warcraft Three-Line Poem" event.

The result was all this kind of tone—

"404 Not Found"

The refresh button has been pressed and sparks have been fired.

The email remained as cold as ice.

Your distance from Azeroth is equal to the thickness of an activation code.

Gradually, traditional media began to report on it.

When some organizations organize events, the planners, wanting to take a shortcut, simply transplant three-line love poems, which surprisingly received widespread praise.

On Tencent's side, QQ Space is about to start its internal testing, and they've even sent out invitation codes.

The project team is called "Space Nest," and its leader, Zheng Zhihao, provided a detailed analysis of the operation by Renren.com.

Zheng Zhihao called a meeting with his team members and said, "Our QQ Space will be launched for internal testing in a week. As for how to operate it, our previous idea was to imitate MSN Spaces. But MSN Spaces isn't very popular. Instead, we should learn from Renren.com, which has recently emerged."

QQ is currently locked in a fierce battle with MSN, and QQ is fully following suit with whatever products MSN offers.

QQ Space is also a product of this kind of imitation.

"The campus network has features that MSN Spaces doesn't have, some of which I think QQ Space could learn from..."

"Let's analyze this event on Renren.com."

"Why is it that even though there are three-line love poems, the Renren.com event focuses on story relay? Can anyone answer this for me?"

Tang Daosheng, who just joined the company this year and is in charge of the commercialization of QQ Space, raised his hand.

Zheng Zhihao said, "Please speak."

Tang Daosheng said, "Although three-line love poems can quickly attract a large number of netizens, the popularity comes and goes quickly. On the other hand, campus love story relays can last for a long time. They can continuously generate stories and continue to attract the attention of a group of users."

"Moreover, regardless of whether the story continued by the user is selected by Renren.com, the user will cherish it very much. They may even continue to serialize it in their own blog, eventually forming their own unique novel. This novel can then attract other readers, forming a closed little circle. The user stickiness of this circle will be greatly improved."

"One novel is one circle, and 100 novels are 100 circles. Nobody can say for sure how many novels and how many circles this story relay on Renren.com will form in private."

"Therefore, the event planners on Renren.com place more emphasis on story relay and use three-line love poems as an auxiliary tool."

After these words were spoken, the other people on QQ Space suddenly realized what was going on.

Tang Daosheng returned to China earlier this year and was immediately appointed as a system architect. He has also been seconded to QQ Space to oversee testing and research its commercialization.

It's inevitable that some people will be dissatisfied with the extraterrestrial demons who have descended from the sky.

At that moment, he saw through Chen Guiliang's thoughts at a glance, and the team members felt that this person was indeed quite capable.

“Mr. Tang is absolutely right,” Zheng Zhihao continued. “MSN’s management system is rigid. After we’ve made some initial inquiries, we shouldn’t bother with it anymore. Instead, we should learn from more flexible companies. Don’t be fooled by MSN’s current momentum; its product features are already lagging behind QQ, and it doesn’t know how to keep up with our pace. MSN will eventually be kicked out of China!”

“Our project team should keep a close eye on Renren.com from now on. Although the target audience for the products is slightly different, the content is basically the same. Once we analyze anything new on Renren.com, we should quickly follow up…”

……

Magic City.

Three investment partners at IDG are playing golf.

Xiong Xiaoge, as the founding partner of IDG China, has a particular fondness for investing in the arts and culture sector. For example, next year he will invest in directors like Zhang Yimou to start an arts development company. He has also invested in Legendary Pictures, among other things.

Zhou Quan prefers to invest in finance and consumer goods, such as Yixin and Bosideng.

Lin Dongliang enjoys investing in the internet industry, such as NetDragon, SouFun, 91 Assistant, UC, and others. He also worked as a consultant at the Development Center of the Chinese Academy of Social Sciences.

"brush!"

Xiong Xiaoge swung his club and said, "Your junior from Tsinghua University is probably going to suffer a setback this time."

Lin Dongliang laughed and said, "He's met an interesting opponent. Yesterday, Renren.com announced that its registered users have exceeded 70. That's growing too fast."

"You're so interested, are you thinking of investing in Xiaonei.com?" Zhou Quan asked.

Lin Dongliang said, "We are still observing."

"If you're going to invest, do it sooner rather than later. The founder of Xiaonei.com is a good investment target," Zhou Quan said.

Lin Dongliang said, "The profitability of this model has always been a problem, and Series B financing may be difficult." Xiong Xiaoge said, "I heard that Facebook in the US was valued at $5000 million. But its founding team is not satisfied and is still negotiating. However, this is just hearsay, and you can decide for yourself whether to believe it."

Lin Dongliang was somewhat conflicted. If Facebook could obtain an extremely high valuation, Xiaonei.com, as a similar product, would have no trouble securing a second round of financing regardless of its profitability.

However, if they keep watching the trends in the US, investing in Xiaonei.com themselves will mean missing the best opportunity.

The three of them took a few more shots, and Lin Dongliang said, "I need to get to know this guy first. If he's reliable, I'll put my shot in early."

He invests in people, not companies.

Because the internet startup wave is rife with monsters and demons. A perfectly good project, which initially developed very rapidly, can fail because the founder makes disastrous mistakes.

With a gentle push of the club, the golf ball went into the hole. Lin Dongliang said, "Next week I'm going to Beijing to personally observe Chen Guiliang and his team!"

……

Beijing, recording studio.

Today, the recording of "The Wind Rises" officially began, and Bian Guanyue will also be recording the song she wrote herself.

Li Jian arrived uninvited, and he even brought people from TEDA Audio-Visual.

They want to buy "The Wind Rises".

“Selling the song is impossible,” Chen Guiliang refused outright. “When I said I would give it to Li Jian to sing, I would only give him the performance rights and the corresponding copyright for his next album. Moreover, the time limit must be specified.”

In other words, within the term stipulated in the licensing agreement, Li Jian can perform this song on various occasions. He can also include the song in his next album, and the corresponding rights will automatically revert to their original state upon the expiration of the contract. Secondary licensing is prohibited.

Performance rights also have time limits. For example, if the authorization is only for ten years, then Li Jian would have to pay Chen Guiliang once every time he performs after eleven years.

The person sent by TEDA Audio-Visual was named Li Chunsheng. He spoke in a normal negotiating tone: "Mr. Chen, piracy is rampant nowadays. Especially online, Baidu MP3 is the biggest music pirate. If you sell the songs to us, we can't do anything about online piracy, but we can do our best to prevent piracy in the real world."

"You can sell it to us outright, or you can collect royalties based on album sales, just like when you published 'Those Things About the Ming Dynasty.' We can also help you operate online and wireless value-added services, such as ringtones, which can make a lot of money!"

Chen Guiliang turned to Bian Guanyue and asked, "Guanguan, what do you think?"

"You decide." Bian Guanyue just wanted to record the song as soon as possible.

Chen Guiliang smiled and said to Li Chunsheng, "I'm not short of money. Of course, we can discuss wireless value-added services separately. It's fine if you don't want to cooperate; many other companies will come to us for cooperation."

Li Chunsheng didn't want to talk about it anymore.

Li Jian wanted this song, and frantically winked at Li Chunsheng.

Li Chunsheng said helplessly, "Alright, let's do it your way. Let's talk about wireless value-added services..."

"No rush, let's talk about it after the song is released," Chen Guiliang interrupted directly.

What's the point of talking now? The price will be different once the song becomes popular.

Li Chunsheng sighed: "When will we sign the authorization agreement?"

This licensing agreement, the so-called "song gift," allows Li Jian to perform the song commercially and includes it in his next album. However, the license is for a limited time. During the license period, Chen Guiliang will not receive any payment. Essentially, Li Jian singing this song is advertising for Renren.com, and he must mention Renren.com during the recording.

The better Li Jian's albums sold, the more people knew about Renren.com.

Chen Guiliang said, "You set the time. I will hire a lawyer to review the contract, and you will pay the lawyer's fees."

"Thank you, it's a pleasure to work with you." Li Jian smiled and shook hands. He had wanted to accept the offer for a long time, but the record company had stopped him.

Bian Guanyue has already gone in to record the song.

Li Jian started chatting with Chen Guiliang: "Your three-line poems have really given the Tsinghua alumni a hard time."

"Haha, you know about the 'seat-saving website' too?" Chen Guiliang asked.

Li Jian laughed and said, "It's all over the Tsinghua alumni circle in Beijing. Some people are even saying that this was a battle between Tsinghua and Peking University in the internet industry, and that you beat our senior Zhang."

The "seat-saving website" is even worse than the 5Q campus network.

The latter was beaten to death in kindergarten, while the former was crippled in his cradle.

However, Zhang Fan is still struggling to keep Zhanzuo.com afloat. He believes that with his relationships with the government, businesses, and universities, as well as the powerful tool of Yiyou Mailbox, he will eventually be able to gradually increase the number of users.

In another timeline, even after being severely damaged by Renren.com, he still managed to keep the "seat-saving website" running until after 2010.

Li Jian said, "Three-line love poems are actually very interesting. I have seen many excellent ones collected by netizens, and I would like to expand two of them into songs."

At that time, Li Jian still enjoyed surfing the internet; twenty years later, he wouldn't even touch it. During the pandemic, he couldn't scan his health code with his old-fashioned phone, so he had to carry a tablet with him everywhere…

“I also enjoy writing poetry, and perhaps we can collaborate again someday,” Chen Guiliang said.

Businesses often collaborate with celebrities, at least they don't have to worry about Li Jian's career collapsing.

Chen Guiliang sat outside and waited, chatting with Li Jian until they finished recording the song "Bianguan Yue".

The third step of the activity can now begin.

-

(Today is our wedding anniversary, so I'm celebrating with this fourth update. Please vote for me with monthly tickets; the person behind me is getting closer and closer.)
(End of this chapter)

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