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Chapter 127 0124 [Boss Chen Gets Abused by Netizens] (Bonus Chapter for Alliance Leader sfqk)

In fact, Renren.com has been advertising, but it has always been free advertising.

First, we need to promote the game "Three Kingdoms Kill".

Second, we will promote "Those Things About the Ming Dynasty".

When Li Xunhuan published his book, he naturally reciprocated. Each purchase of "Those Things of the Ming Dynasty" included two bookmarks in the style of the card game "Three Kingdoms Kill," featuring the official website of "Three Kingdoms Kill" and the online store selling physical cards.

In the future, if Renren.com opens up registration, "Three Kingdoms Kill" will also have built-in tasks to help with promotion.

Three things, promote each other!
Campus networks are the least worrisome. As long as a university has two or three users, they spread like wildfire, like a source of contamination. They automatically invite classmates to join, spreading like a virus, and the user base grows exponentially.

By the New Year's Day period, more than 8 people had registered on Renren.com, a growth rate that exceeded everyone's expectations.

Too fast is actually frustrating, because if this continues, it won't even take a month or two before we have to spend money to expand the server capacity again.

The game "Three Kingdoms Kill" has also entered a period of rapid expansion.

With advertising on Renren.com and 17173, as well as people posting on forums, blogs, Tieba, and BBS, and word-of-mouth recommendations from offline players, the number of registered users exploded after New Year's Day.

As a result, sales of the Three Kingdoms Kill Taobao store also increased.

The situation is excellent, progressing more smoothly than expected.

This is because both Renren.com and Sanguosha are operating on a monopoly, and they simply cannot find any competitors!
Sohu seems to be a collective case of its middle and upper management being blind and deaf. Their alumni directory is losing users at an alarming rate, yet they've remained completely indifferent to Renren.com. They don't even bother adding new features to their own products, and they're too lazy to even copy Renren.com's approach.

So what is Sohu doing?
First, they launched Sogou Search, busy competing with Baidu for market share.

Second, develop mobile MMS services.

Third, we exclusively built and promoted the official NBA China website.

Fourth, we will increase our support for the development of Sogou Mall, hoping to capture more market share in the e-commerce market.

These businesses are all very important, and no one within Sohu cares whether Sohu Alumni Network survives or dies.

But others care!
That's Mr. Chen, the founder of the alumni directory.

……

Chen Yizhou and Lei Jun were college classmates. Chen Yizhou holds a master's degree from MIT and a doctorate from Stanford Graduate School of Business.

He founded Alumni Directory in 1999, and after Alumni Directory was acquired by Sohu, he became Sohu's vice president in 2000. He resigned from Sohu in 2002, the founding team of Alumni Directory disbanded, and Mr. Chen subsequently founded Oak Pacific Interactive.

Currently, Chen Yizhou has three main business operations:

One is to build online communities for young people, mainly making money through SMS value-added services and advertising.

Secondly, they make network download accelerators, putting them in the same market as Xunlei. However, they're considered malware, riddled with ads, extremely difficult to uninstall, and they bundle a whole suite of unwanted software during installation.

Third is Mop.

Chen Yizhou kept seeing posts mentioning Renren.com while browsing his own Mop.com.

He browsed the school's intranet for a while, then logged into the alumni directory he had created. The difference was immediately apparent.

Chen Yizhou made an overseas call to an old friend in the United States: "How is Facebook's development momentum now?"

“The pace of development is very fast,” the old friend said. “Several venture capital firms have already expressed interest in investing, but Peter Thiel is not satisfied with the valuation, and negotiations may continue for several more months. Are there similar internet companies in China?”

Chen Yizhou said, "I'm not quite sure."

The day after hanging up the overseas call, Chen Yizhou instructed his subordinates to collect information from the school's intranet.

The relevant materials were delivered within half a day.

"The founder of Xiaonei.com is Chen Guiliang, a left-behind child from a rural area. He won first prize in the New Concept Writing Competition and was specially admitted to Peking University. Shortly after starting his freshman year, he founded ByteDance and subsequently launched Xiaonei.com... The company is an incubation project of Peking University Science Park and has received a low-interest loan of 50 yuan... He also has a game called Three Kingdoms Kill, which is currently in the public beta stage..."

Chen Yizhou called his old partner Zhou Yahui over: "Go to Peking University Science Park and see if you can acquire Xiaonei.com."

"What's the estimated price?" Zhou Yahui asked.

Chen Yizhou said, "500 million."

Zhou Yahui's expression was strange: "Dollar or RMB?"

“RMB,” Chen Yizhou said, “If it’s $500 million, I might as well build one myself.”

Zhou Yahui said, "I'm afraid they won't sell."

Chen Yizhou said, "He's a freshman, and from a small town. 500 million is an astronomical figure for him. How about this, if he's still not satisfied, we'll increase it to 800 million."

“I’ll give it a try,” Zhou Yahui said, “but I’m not confident, so I’ll just do it myself.”

……

What is Chen Guiliang doing?

Final exam!

Peking University's exam week this year is scheduled from December 30 to January 12 (no exams during the New Year's Day holiday).

In addition, some general elective courses and general education courses have started taking exams since December 23.

Chen Guiliang completed all the exams he had chosen on January 10th.

During this time, Guo Feng was also taken along, and lawyer Zhou Yingzhuo was invited to the UnionPay Beijing office. The agreement was formally signed, and Guo Feng discussed technical integration with UnionPay.

The online version of "Three Kingdoms Kill" is tentatively scheduled to end its open beta test on Friday evening, January 21, and the game's recharge function will be officially launched.

Before that, he will be signing copies of his books!
The book signing and the publication of "Those Things About the Ming Dynasty" are scheduled for the beginning of the winter vacation for middle school students.

"How many pre-orders have Dangdang.com made?" Chen Guiliang asked over the phone.

Li Xunhuan's tone was excited: "More than 8000 copies!"

Chen Guiliang said, "It's a good omen."

Compared to another timeline, it's actually far from comparable. The version by Dangnian Mingyue saw 10 copies pre-sold on Dangdang.com! However, the specific reasons are quite complex.

After all, it was only early 2005, and online shopping and electronic payment were not yet well-developed. A pre-sale volume of more than 8000 copies was already quite impressive.

After Professor Wang and Professor Shang agreed to write prefaces, Li Xunhuan used these two figures for publicity.

And that's not enough, because while the two are very famous in academia, they are unfamiliar to the general public.

So Li Xunhuan contacted Cao Wenxuan again.

Cao Wenxuan readily agreed to write the preface, partly to boost his profile and partly to take care of Peking University students.

Dangdang.com used these three professors for promotion, which offered both academic merit and fame. In addition, Li Xunhuan brought in other writers to post on their blogs, which quickly attracted huge attention within the industry.

Readers who enjoy buying books online even went to search for online updates, and if they felt it was good, they pre-ordered it on Dangdang.com.

After hanging up the phone, Chen Guiliang started playing the card game "Three Kingdoms Kill".

They're having another event today, and they've released a limited-time hero card: Zhu Yuanzhang!
Every player who logged into the game received a game announcement:

"Warmest congratulations to Mr. Chen Guiliang, the inventor of the card game 'Three Kingdoms Kill' and the owner of our company, on the nationwide online and offline launch of his work 'Those Things of the Ming Dynasty' on January 15th. We are launching a special event hero card, [Zhu Yuanzhang], which can be obtained by completing event tasks."

"On January 15th, Mr. Chen Guiliang will be signing books at Oriental Plaza in Beijing. On January 16th, Mr. Chen Guiliang will be signing books at the Shanghai Book City flagship store in Shanghai. Book lovers in either of these locations are welcome to attend if they have time. The owner says he thanks everyone!"

"Today, Mr. Chen Guiliang will log into the game and compete with many Three Kingdoms Kill players. Please go easy on him."

Players were very excited upon seeing this game announcement.

Just like when you play League of Legends, you might get matched with the lead designer.

Some uninformed players asked in the chat during the game, "The boss writes books? What does this guy do for a living?"

An insider immediately replied: "A freshman at Peking University, who also owns two companies."

"Wow, he started a company in his freshman year of college? His family must be very rich."

“They are left-behind children from rural areas who started their company with royalties and college entrance exam bonuses.”

"Brilliant!"

Chen Guiliang entered the game and was automatically assigned to a room.

Before the match even started, a player typed: "Is that Chen Guiliang with the gold ID the real person?"

"Hello, Mr. Chen."

"Hey everyone, go easy on me, don't expect me to do it."

"Hahahaha!"

"Can I add you on QQ? I'm from the University of International Business and Economics, and I learned about the card game 'Three Kingdoms Kill' on Renren (a Chinese social networking site)."

"Well, let's talk about that privately."

The game had already started before they even finished talking.

Chen Guiliang was a loyal subject, and he chose Guo Jia as his advisor.

The lord is Cao Cao, who immediately dismantles Guo Jia, then makes him forget his homeland in pleasure, and finally finishes him off with a kill.

Chen Guiliang was speechless: "Brother, I'm loyal."

"Haha, I don't care what you are, I'm going to kill you!" the lord replied in a text message.

Sun Quan, in position two, is of unknown identity, but he also attacks Chen Guiliang. He wins two cards in quick succession, engaging in both duels and kills, prompting Chen Guiliang to quickly distribute cards to his lord to reveal his loyalty.

Guan Yu, in position six, typed: "He's pretending to be loyal inside, kill him first. Brothers, give it your all!"

The number eight player, Da Qiao, said, "Don't kill him all at once, leave him with a breath left. I'll let him enjoy himself in this room so much he won't want to leave."

“Yes, kill them and run away,” said Sun Shangxiang, who was in position four.

Next, Chen Guiliang suffered terribly.

The other seven players, wanting to tease him but also afraid he would die and leave, teamed up to reduce him to one blood.

Da Qiao remained happily oblivious to her fate.

You can't play it, but you won't die!

The spectator function wasn't developed at this time; otherwise, this room would definitely be surrounded by spectators.

However, some players in that room were already tormenting Chen Guiliang while simultaneously broadcasting the event live on the Three Kingdoms Kill forum.

Xie Yang, who was managing the forum, saw a post that had been upvoted a lot. He clicked on it and laughed until his stomach hurt.

Many users of the Lezi forum who don't usually play the Three Kingdoms Kill game heard that the boss himself played the game and was repeatedly defeated by other players, so they all rushed to download the game.

Chen Guiliang is going crazy.

Even if he tried to commit suicide by hanging himself with lightning, it wouldn't work. Those bastards have peaches, and they also have Hua Tuo. There's no way they'd let him die.

Chen Guiliang roared, "Are you all crazy?!"

"Hahahahaha!"

The seven players typed and laughed together.

Xie Yang temporarily assigned an employee to forward the live text post from the Three Kingdoms Kill forum to various forums and BBS: "A certain boss surnamed Chen was playing his own company's game and was brutally abused by netizens, utterly humiliated!"

Seeing the increasing number of replies, Xie Yang was quite pleased: "This time, it will definitely attract another wave of netizens to the game."

Many netizens, upon seeing the title, initially thought it was about Chen Tianqiao being beaten up by players while playing Legend of Mir...

(End of this chapter)