Basketball trainer, I created a super giant

Chapter 399: Suppress first and then increase
It's handcheck again.

It seems Stern hasn't completely given up.

Tang Sen said, "David, my stance is very clear: abolishing handchecks is not a good solution."

"If we do this, it will create an imbalance between offense and defense, and once that imbalance is created, the impact will be far-reaching."

If offense is advantageous and yields higher returns, the team will naturally choose an offensive-oriented style of play.

Then the competition would be meaningless.

"As for the sun."

Tang Sen leaned back on the sofa, lost in thought.

Stern's statement makes sense; the Suns are indeed playing some very new things.

As for whether it has the potential that Stern mentioned, Tang Sen has no idea.

But after watching yesterday's game, Tang Sen really felt that the Suns' tactics did not unleash their true power.

It depends on Nash and D'Antoni's adjustments.

Tangsen recalled his plans at the beginning of the season.

In the West, Townsend identified seven teams.

There's a difference in roster between the Rockets and the Warriors.

As for the Kings, Webber is still injured, and Peja's defense is too bad.

And the Mavericks have a lot of problems with their roster.

Tang Sen felt that neither of these teams was up to a higher level.

So in the Western Conference, it's still the Lakers or the Spurs.

Teams like the Kings are meant to cause trouble for the Lakers and Spurs, but in the end, the Lakers and Spurs will likely be the ones laughing last.

Only they are qualified to challenge the Knicks.

Tang Sen believes that if the Suns can resolve their tactical issues, they might be qualified to join the Lakers and Spurs.

Give both teams some real surprises.

Thinking about this, Tang Sen understood that Stern still wanted to play the underdog's revenge and create miracles.

Tang Sen said, "David, I think it's a good idea."

The sun might actually have that potential.

“I think we can start building momentum for the Sun right now, but to tell their story well, I think they need some failures.”

Stern was taken aback and asked what failure meant.

Tang Sen said, "The Suns got a huge advantage at this summer's training camp; they had a total of five players train there."

"Everyone has high expectations for them. At this point, if they succeed and keep winning, I think it would be too easy."

"It's not good for the story, and it's not good for the team itself. They are a young team that needs to gel and lacks playoff experience."

"They are not the Knicks. If they win too easily in the regular season, they may suffer a Waterloo in the playoffs."

"So they need some failures to recognize their problems."

In yesterday's game, the Suns' use of Howard was definitely problematic.

Furthermore, D'Antoni's tactics have not been validated.

Only by experiencing enough failures can they identify the problems, solve them, and then stage a comeback in the playoffs.

Tang Sen continued, "And only when they fail, when they truly make a comeback, will it seem more like a miracle."

Suppress first and then raise.

Winning in the regular season isn't a true victory; the playoffs are the key.

Stern nodded repeatedly, sensing that Tangsen had fully embraced the role and understood how to create compelling stories for the NBA.

“David, I will keep an eye on the sun.”

As a vice president, my job is to help the NBA tell a good story, create buzz and popularity, and then generate profits.

After leaving Stern, Tangsen called his special assistant, Jalen Moore, and asked him to arrange a meeting.

Marketing Department, Media and Content Department.

“And Adam,” Tang Sen concluded.

Adam Silva, president of the entertainment company, and Stern's trusted henchman.

There are four vice presidents, and the other three are each in charge of a specific area.

Marketing, content operations, and media relations are departments that report directly to Stern.

Now, Tang Sen can get involved in this work and reach a consensus directly with Stern.

Inside the meeting room, the main leaders of the two departments arrived.

And Silva.

Tang Sen never really liked this guy who always had a fake smile.

Tang Sen first looked at Mark Tatum, the director of the marketing department, and asked, "Mark, is there any possibility that the All-Star Game will be held in a different city this season?"

This season's All-Star Game will be held in Denver.

Generally, the NBA announces the host city for the All-Star Game one to two years in advance.

In other words, the fact that Denver was hosting the All-Star Game had been announced in advance. Tatum was taken aback, not expecting Tang Sen to ask this.

After a quick thought, Tatum shook his head and said, "Tang, this is quite difficult. The All-Star Game is in four months, and Denver is almost ready."

"I think it's too late to change cities at this point."

The All-Star Game requires cities to apply in advance, then develop business plans, prepare carnivals and other activities, and finally obtain Stern's approval.

So if you try to make changes at the last minute, there simply won't be enough time.

Tatum couldn't help but wonder which city Tangsen wanted to move to.

Tang Sen leaned back in his chair and thought for a moment.

It just occurred to me that if we held the All-Star Game in Phoenix this year, it might give the Suns some momentum for the season.

The All-Star Game attracts a lot of attention and can draw fans' attention to the Suns.

But as Tatum said, it's probably too late to make changes now.

forget about it.

It's just something that adds icing on the cake anyway.

"Adam."

Tang Sen turned to look at Silva.

He immediately sat up straight and gave a formulaic smile.

That's the smile.

That's so fake, Tang Sen is really annoying.

Although Stern was also a cunning and unpredictable man, Tangsen still felt that Silva was more sinister and unfathomable, and that Tangsen would never know his true thoughts.

Tang Sen asked him if he had any plans to make a documentary about Dwight.

Silva is now in charge of the entertainment company.

They operate the NBA's official website, NBA TV, and produce various documentaries and films.

Silva smiled and shook his head, saying no, then asked Tangsen if he needed it made.

Tang Sen nodded and said, "It's not just Dwight, the number one pick, but also the Suns. You can prepare to find a good director and see if you can make a documentary similar to 'Road to Glory'."

"At the appropriate time, it can be played like the Glory Road last year."

As for when is the right time, it is naturally when the sun makes a comeback and rises again.

Silva didn't ask Tang Sen why he did this, but smiled and nodded, saying that he would make a business plan later and let Tang Sen take a look.

But this is not enough.

Tang Sen plans to use some resources to promote the Sun.

For example, Dwight achieved a triple-double in his career debut, becoming the youngest player in history to achieve this feat.

Shouldn't the NBA's official website put up a banner to congratulate them?
NBA TV could also edit more highlight reels of Howard and the Suns for promotional purposes.

Even the NBA's media department.

This is the NBA's own media department, so they could definitely cover more of the Suns.

First, create some buzz and generate attention.

Tang Sen had a premonition that the Suns' record wouldn't be very good in the first month of the season.

Their schedule is not easy; they will face several strong teams.

Use the media to subtly guide and sensationalize the situation, then let's see how things unfold.

A team that wants to win a championship must experience failure in order to develop fighting spirit and cohesion.

It comes so easily; the sun doesn't even have that kind of power.

And then there's Howard.

This kid is too young. He's not as mature as Brown was back then. He needs to experience failure and then victory to grow up.

"And Nowitzki."

Tang Sen then remembered another name.

Stern has been committed to the globalization of the NBA.

Yao Ming can open up the Chinese market, while Nowitzki's success may help him expand into the European market.

These are all real revenues, directly related to my income.

The Sun's Comeback is a story.

But a single story isn't enough for a complete season.

The East-West rivalry between McGrady and Kobe will continue to be hyped.

The showdown between Yao Ming and Shaquille O'Neal, the world's best centers, is also a must.

But at the same time, there also needs to be something new.

For example, creating a new superstar.

After interacting with so many star players at the training camp, Tang Sen felt that Nowitzki had the ability.

This year, he will definitely see a data explosion.

(End of this chapter)