I can become stronger by paying salaries. I have one billion employees!

Chapter 700: First time breaking 4000 million views in a single day! 300 billion? Then we'll throw in 500 billion!
On September 27, the food delivery industry once again launched a subsidy war.

Ahri took the initiative to provoke and launched an attack on Kuai Pao's dominant position.

Unlike his previous strategy, Tang Yongbo is now subsidizing merchants, customers, and riders simultaneously, adopting a do-or-die approach.

The study on the third floor of Villa No. 6, Bihu Yunxi.

Chen Yansen was sitting in front of his computer, having a video conference with Pei Yi, Zhang Xuhao, and others.

"Brother Sen, I suggest we go all out and completely cripple Tao Diandian! Ah Li has been picking fights time and time again, does she really think Kuaishou is a pushover?"

Pei Yi said in a deep voice, his tone tinged with anger.

It should be noted that compared to three years ago, the power he wielded has increased dozens of times.

Today, Kuaipao's annual transaction volume has reached over 300 billion yuan, and it has hundreds of thousands of employees, making it comparable in scale to a super unicorn company.

While KuaiPai may not be as good as Ali in terms of cash flow, it far surpasses Ali in terms of technological accumulation and expertise in the food delivery industry.

Pei Yi said he was going to take down Lao Ma, and he really had the guts to back it up!
“Ma Liyun only uses a few tricks over and over again. Jielu Maps has been online for a year, and its accuracy is still not as good as Penguin Maps. Of course, we can fight, and we can also give subsidies, but we can’t fight blindly. We must advance in stages, by users, and at different paces.”

Chen Yansen said slowly.

Spending money also requires efficiency. Red envelopes should be accurately distributed to high-value users with high repurchase rates so that subsidies can truly be effective and money can be spent wisely.

“Okay, Brother Sen,” Pei Yi nodded in response.

With the big boss's words as a guarantee, he felt more confident and had more energy to deal with Lao Ma.

Ten minutes later, Chen Yansen ended the video conference and got up to leave.

As for the food delivery war, he didn't take it to heart at all. Knowing Ma Liyun as he did, he figured Ma Liyun would only last for a maximum of 20-30 billion before running out of steam.

For him, two or three hundred billion is at most just a small loss.

Furthermore, he could increase subsidies for riders, thereby reducing Taodian's transportation resources and delivery capabilities.

In any case, the more money is spent on delivery drivers, the more humanitarian benefits they receive.

In addition, having Ahri (a popular Chinese fox spirit) accompany them in burning money can further increase the upper limit of market capacity.

There are 800 million smartphone users nationwide. Even if only one-tenth of them order takeout every day, the number of orders would still reach 80 million.

However, the current daily order volume of the entire food delivery industry has just exceeded 40 million, which obviously has huge room for growth.

Thinking of this, Chen Yansen smiled slightly. Since Lao Ma wanted to play, he would play with him one last time.

Otherwise, he could easily suppress Ma Liyun's little schemes with just a little underhanded tactic.

……

……

At 11 a.m., Kuai Pao Waimai responded by launching a cash giveaway in the city where Tao Diandian had the largest market share.

However, Pei Yi's strategy is very clear: he sets the rider subsidies to be exceptionally high, and for orders over the same distance, Kuai Pao always offers one yuan more per order than Tao Diandian.

For delivery riders, the prospect of earning an extra tens of yuan by completing dozens of orders a day is undeniably attractive.

This tactic quickly proved effective, with a large number of part-time riders leaving Taodiandian and switching to Kuaipao as part-time riders before the midday rush hour.

Upon learning the news, Tang Yongbo immediately raised the delivery fees for riders.

But as soon as his price increased by one unit, the price of his chopsticks increased by one unit as well, always keeping him ahead.

By 11:30, Kuaipao had even raised the delivery fee for orders within a 3-kilometer radius to 13 yuan.

For a time, delivery drivers all over the country went crazy.

Everyone was focused on grabbing orders from Kuaipao, and the scene almost spiraled out of control.

Customers who ordered takeout at noon were surprised to find that the delivery drivers were more enthusiastic than usual. Upon asking, they learned that the drivers earned 13 yuan from the 3 yuan takeout they received.

The customer stood silently in the autumn wind, carrying his takeout.

the other side.

Tang Yongbo paced anxiously in his office, watching the number of riders constantly disappearing from the backend data and the increasing number of "delivery delay" complaints on the Taodian app. He slammed the documents in his hand onto the table.

"What's wrong with these delivery riders? Are they just short one yuan?"

He roared at the operations director on the other end of the phone, "Immediately! Raise the delivery fee for orders within three kilometers to 15 yuan! I refuse to believe we can't compete with Kuaipao!"

Because Taodian previously had a small daily order volume, it only employed more than 20,000 full-time riders. Faced with the surge in orders nationwide, even if they worked themselves to death, they still couldn't deliver tens of millions of orders.

A group of Taodian's full-time delivery riders hurriedly filmed a video pleading, "Part-time riders, hurry up and log on! We're overwhelmed with orders! Help!"

The comments section below reads: "They usually call us part-time workers or order-grabbing dogs, and now they're calling us 'big brother'? Too late! You bunch of bastards will work yourselves to death!"

But when they heard that Tao Diandian had raised the price to 15 yuan, they quietly changed their clothes.

What utter bullshit about loyalty!
I'm just a temporary worker!

Whoever pays the most, I'll deliver their takeout!
Three minutes later, Kuaipao raised the price to 16 yuan.

This scene left netizens speechless. How much does a takeout order cost?
The shipping fee is a whopping 16 yuan!
In less than half an hour, the topic of "delivery fees are more expensive than meals" became a trending topic, and the comment section exploded.

Some people joked, "Delivering food is more profitable than driving for a ride-hailing service now. I'm quitting my job tomorrow to become a food delivery driver!"

Some people are worried: "With merchants and platforms burning through so much money, will they eventually pass on all the costs to us consumers?"

Some observant netizens also noticed that many merchants on the Taodian app have quietly raised their prices, with meals that usually cost 15 yuan now selling for 30 yuan.

"The single-person meals we used to order are all gone. Now, even a simple meal costs forty or fifty yuan. How come this subsidy war is making it so that we can't afford to eat?"

Meanwhile, businesses in various corners of the city are also in a very awkward situation.

At a Tie Niu Beef Noodle shop on the outskirts of Hangzhou, the owner sighed as he looked at the cash register. His 18-yuan bowl of beef noodles used to be a bestseller on food delivery platforms, with more than 200 orders a day.

But ever since Taodian raised the delivery fee to 15 yuan, the platform's commission has also increased. In order not to lose money, he had no choice but to raise the price of beef noodles to 25 yuan.

As a result, order volume plummeted!
Despite the price increase, he still receives 60% of the platform's 15 yuan subsidy, which is 9 yuan.

"This isn't a subsidy war; it's clearly forcing businesses to do charity!"

The boss complained with a helpless expression.

A few minutes later, the system received a penalty notice from the platform: the store was suspended for a week for raising prices without authorization.

But when he saw this message, he couldn't help but breathe a sigh of relief.

In contrast, merchants on the KuaiRun platform are doing much better.

Although the delivery fee in core business districts has also risen to 16 yuan, KuaiRun offers merchants a more flexible subsidy policy.

For small businesses with an average order value of less than 20 yuan, KuaiPao not only reduces the platform's commission by 50%, but also covers most of the delivery fee subsidy.

Some merchants who were on both KuaiPu and TaoDianDian simply set their TaoDianDian stores to "rest" mode and stopped taking orders, focusing solely on KuaiPu.

In the rider community, this "subsidy war" over delivery fees has long been the hottest topic.

Once the midday rush hour was over, merchants, delivery riders, and users on the Taodian platform were all filled with dissatisfaction with the platform.

On the merchant's side, orders were accepted but no one delivered them. When they contacted the platform for an explanation or to apply for compensation, customer service always made excuses and failed to provide an effective response.

The situation was even worse for the delivery riders. They couldn't deliver all the orders, and the system kept lagging and missing deliveries were frequent. In just two hours, many riders received several complaints, and they had to take responsibility for their hard work.
As for the users, after waiting for an hour or two, their lunches were already cold.

Even if you didn't spend much money with the subsidy, you've been hungry for so long for no reason, and nobody would be happy about that.

"To be honest, Taodian's delivery efficiency is still terrible, so I'd rather order snacks or milk tea."

"If I had known it would turn out like this, I would have gone downstairs and gotten a bowl of noodles!"

"I'm going to get a health certificate and I'll be delivering food again tomorrow. The delivery guy who just delivered to me said he earned over 600 yuan this morning!"

Netizens discussed it animatedly.

At 3 PM, Taodian raised its delivery price to 17 yuan, but Kuaipao quickly raised it to 18 yuan.

At this moment, at the Ali headquarters in Hangzhou, Tang Yongbo's face was ashen.

The operations director sat opposite, projecting his computer screen onto an LED screen, which displayed Taodian's real-time transportation capacity data.

Compared to the morning rush hour, the number of part-time delivery riders has not increased but has decreased by 20%.

Users are already aware of KuaiPao's tactics: no matter how much TaoDianDian pays for delivery, KuaiPao will always add 1 yuan.

"Why? 17 yuan isn't enough to retain customers?"

Tang Yongbo's voice was slightly hoarse, and his eyes were bloodshot.

He simply couldn't understand how a mere one-yuan difference could feel like an insurmountable chasm, locking the rider firmly to the other side of the Kuaipao (a type of fast-food delivery platform).

More importantly, the money was spent, but the expected results were not achieved at all. In this case, Ma Liyun will definitely have to hold someone accountable.

The operations director quickly explained, "Mr. Tang, I've found the reason! Kuaipao not only offered higher order prices, but they also implemented a new policy that calculates the delivery price for all orders today at the highest standard!"

What the hell!

Tang Yongbo was immediately stunned.

"Mr. Tang, what about us?" The operations director cautiously probed when Tang Yongbo remained silent.

"Nonsense! Of course we followed suit!"

Tang Yongbo came to his senses and said, word by word.

If the unit price is not increased, Taodiandian will lose miserably during the evening rush hour.

If money is spent and there are no delivery drivers to deliver the food, wouldn't that be a joke?

That night, until the early hours of the morning, nearly 300 million full-time and part-time food delivery workers across the country finally dragged their exhausted bodies home.

On this day, the number of food delivery orders nationwide exceeded 5800 million!
Zhang Xuhao posted a message on his WeChat Moments, first announcing that Kuaipao Waimai's daily order volume had exceeded 4000 million, and then stating clearly: "I heard that Ali plans to invest 300 billion yuan to enter the market, then we will invest 500 billion yuan!"

The following afternoon, Chen Yansen flew to Hong Kong Island to attend Orange Technology's listing hearing.

(End of this chapter)