I can become stronger by paying salaries. I have one billion employees!

Chapter 615 38 Billion in a Single Day, Challenging the Top E-commerce Player! Old Ma: Oh no, this is aimed at me!

"Boss, give me a copy of 'Youth Digest'."

Chen Guobin was reading a book when he suddenly heard a familiar voice.

He looked up abruptly and saw Chen Yansen standing at the door with a nonchalant smile on his face.

"Why did you suddenly come back? Didn't you give me any warning beforehand?"

Old Chen put down his book, stood up, and asked.

"Luzhou is not far from Chunshen, only a little over an hour away."

Chen Yansen responded casually.

"What do you want to eat tonight?" Old Chen asked casually.

"You wouldn't know how to make it even if I told you. I'm going to Mengjie's house later; her mom is a good cook."

Chen Yansen waved his hand and said.

Chen Guobin opened his mouth, but didn't know what to say. He really couldn't cook, so he could only let his son go to other people's houses for meals.

After that, the father and son remained silent, each holding a book, passing the time on a summer afternoon.

The light and shadow outside the door gradually moved westward until the clouds sank below the horizon. Only then did Chen Yansen pat his butt and say to Old Chen, "I've arranged a physical examination for you at the Third Affiliated Hospital of Luzhou Medical University. I'll have the driver pick you up later."

Chen Guobin was taken aback, then asked, "I'm not sick, why would I need a physical exam?"

"If you're sick, you need to be hospitalized; if you're not sick, you need a physical exam."

Chen Yansen replied irritably.

"Are you going home tonight?" Old Chen asked again.

"I'm going to sleep at my classmate's house."

Chen Yansen said half-jokingly, and then got into the Hongqi L5 outside the door.

"That brat!"

Old Chen chuckled to himself and muttered a curse under his breath as he watched his son's retreating figure.

He remembered clearly that when Chen Yansen was in high school, he would often use this excuse to fool himself when he went to internet cafes to play games all night.

Later, it was discovered that Chen Yansen was going to Wang Zihao's house to sleep four times a month. Old Chen was worried: Isn't this just causing trouble for him?

So he quickly called Wang Zhanjun to apologize, and even thought about treating the couple to a meal to make amends.

As a result, Wang Zhanjun on the other end of the phone also looked embarrassed, saying that Wang Zihao often stayed overnight at Chen Guobin's house, causing a lot of trouble for Old Chen.

After the two checked the accounts, they suddenly realized that they had been tricked by Chen Yansen and Wang Zihao.

Without saying a word, I took it home, closed the door, and stir-fried a plate of pork skin and shredded pork.

Chen Yansen was sitting in the back seat of the car. Just as he closed the door, his cell phone rang in his pocket.

"Boss, Tang Lixin from the Chun Shen Central Office would like to invite you to dinner, or perhaps pay you a visit."

Meng Yun's voice came through the phone.

"I'm too busy, but when I reply, I'll ask him why there's no air conditioning in the little house at the No. 2 Middle School gatekeeper's residence?"

Chen Yansen said.

“Okay, boss,” Meng Yun replied immediately.

The boss only said "I'm busy," but she couldn't just repeat it verbatim; she had to rephrase it in her own words.

You have to politely decline Tang Lixin's invitation in a way that makes him feel comfortable and not be slighted.

This is the value and significance of her existence as an assistant.

the other side.

After receiving Meng Yun's reply, Tang Lixin's face immediately darkened as he pondered the deeper meaning behind Chen Yansen's words.

He thought for a moment and then called the principal of Chun Shen No. 2 Middle School.

"Mr. Tang, what are your instructions?" Wang Zhenyang asked.

"Why not install air conditioning in the guard's room? Senlian Capital donated 8000 million yuan, and you can't even handle this small matter?"

Tang Lixin got straight to the point and asked the question.

Guardhouse?
To be honest, he usually drives an Audi to and from get off work and has never paid attention to the situation in the guardhouse.

But since the big boss had spoken, he dared not neglect it and could only agree repeatedly: "Mr. Tang, don't worry, I'll take care of it right away."

"Get it done as soon as possible. An air conditioner only costs two or three thousand yuan. Don't try to save money where you shouldn't."

Tang Lixin gave his instructions.

Immediately afterwards, less than half an hour later, a brand new Orange air conditioner was delivered to Chun Shen No. 2 Middle School.

The security guard looked bewildered as he stared at the air conditioner that had been moved into the guardhouse. He had worked as a security guard for over a decade, and he never imagined that, nearing retirement, he would finally be enjoying air conditioning in his "office."

Has Principal Wang changed his ways?

The old man scratched his head, his mind filled with doubt.

at the same time.

Fang Mingzhi recruited a product selection operator, a cameraman, and a director/planner at the school, and also established "Mingzhi E-commerce Technology Co., Ltd."

Unlike other bloggers, he chose to collaborate with "FanliTao," a leader in the shopping guide e-commerce field.

The cooperation model is simple: the products in the live broadcast room are provided by FanliTao, which charges a 30% commission as a service fee, while Fang Mingzhi is only responsible for promoting and selling the products.

His plan was to leverage the advantages of FanliTao's platform to obtain more abundant merchant resources, lower supply prices, and higher commission rates.

FanliTao also has its own considerations: firstly, it wants to take the opportunity to enter the live-streaming sales field, and secondly, it wants to increase its profit channels.

Once they figured out how Douyin Live worked and its strategies, they immediately started training their own live-streaming sales hosts.

In fact, Fang Mingzhi had a similar idea. He planned to wait until he had accumulated enough merchant resources before kicking off FanliTao and building his own product selection team.

Both parties, each with their own ulterior motives, launched their first live-stream collaboration!
To promote this, Fang Mingzhi specially released a video.

As soon as the live stream started, more than 8,000 fans flooded in within just a few minutes.

It must be said that 2014 was the golden age of short videos, with few bloggers, many tracks, and strong user stickiness.

"Ah Zhi, you're selling goods now, aren't you, buddy with thick eyebrows and big eyes?"

"Oh my, did the blogger use a beauty filter? This face is so white, even more moist than her throat. Let me smell it."

"Are you in Luzhou, blogger? I'd like to give you a Carnival gift; could you have a meal with me?"

Comments from viewers kept appearing on the screen.

Fang Mingzhi is 22 years old, a pure and handsome young man. He can not only play instruments and sing, but also likes to shoot silly videos in his spare time.

In less than a year, it attracted the attention of more than 300 million netizens.

Fang Mingzhi had never sold goods before, but he had watched TV shopping.

He took a deep breath, trying to calm himself down, and then greeted the camera: "Family members, I'm A-Zhi. Today is my first live broadcast, so I'm bringing you some great brand products at absolutely discounted prices."

There's a lucky bag in the top left corner; every 30 minutes, a lucky user will be drawn, and each round's prize is 100 coral fleece air-conditioning blankets.

Lucky bags are the best tool to increase user dwell time!
"The first flash sale item is the Longevity God Spicy Chicken Wing Tip and Tofu Combo, with 150g of chicken wing tips and 200g of dried tofu, for a total of 350g."

Originally priced at 19.9 yuan, I'm offering it to my fans for 8.9 yuan. Only 1000 pieces are available, so act fast!

Fang Mingzhi grinned, then stretched out his hand, and his assistant handed him a bag of samples. He tore open a bag of chicken wing tips, showed them to the camera, and then tasted them on the spot: "The taste is slightly spicy, and it will be even more enjoyable with a drink. The meat is also very plump. There is a limit of 2 servings per person. I suggest everyone stock up on some; it's perfect for eating while watching TV shows."

At this point, viewers in the live chat kept urging, "Hurry up and upload the link, stop dawdling!"

Fang Mingzhi craned his neck, glanced at the comments section, smiled slightly, and said, "Then let's officially start selling! 3, 2, 1! Link up!"

As soon as he finished speaking, the user eagerly clicked on the shared bike, quickly submitted the order, and completed the payment.

To be fair, the products that FanliTao selected for him were indeed very attractively priced.

350g of braised snacks, 8.9 yuan with free shipping, what more could you ask for?

At the same time, the number of viewers in the live stream also surged, quickly surpassing 10,000.

Just 30 seconds later, the operations manager gave Fang Mingzhi an 'OK' sign.

sold out?
Fang Mingzhi was stunned!

Previously, his product showcase only sold a few hundred orders a day, but now, after switching to live streaming, he sells 1000 orders in just 30 seconds.
Although the commission for this product is only 30%, the sales volume is fast, and it adds up to a considerable income!
Fang Mingzhi was full of energy, smiling at the camera and saying, "It's all sold out already? Many families haven't even bought any yet! Operations, add another 1000 pieces—no, add 3000 pieces to the inventory!"

"Brother Zhi, the boss only provided 1000 pieces of stock, we really can't add more!"

A voice came from off-screen in the live stream, clearly from the operations team.

"It's my live stream, I'm in charge! Add 3000 more items, I must make sure all my family members can buy them and are satisfied!"

Fang Mingzhi stopped smiling and said with a straight face.

The operations team reluctantly increased the inventory and put the products back on the shelves.

Three minutes later, the goods were sold out again.

Fang Mingzhi took the opportunity to introduce the second product: Panpan Mennier Dry Cake 800g, originally priced at 49.9 yuan, now available for a special price of 19.9 yuan during the live stream, limited to 1000 pieces.

Next up are two buckets of Xiangnian beef noodles for 4.9 yuan, a trendy T-shirt for 39.9 yuan, six cans of cola for 7.9 yuan, and a Joyoung kettle for 69 yuan.

The low price tag leads to the high price tag, giving users the illusion that every product offers the best value for money.

Fang Mingzhi's live stream lasted from 6 pm to 10 pm, with 10994 viewers, 37126 orders, a total sales volume of 794,000 yuan, and commissions of 163,000 yuan.

"Earned 16 in four hours?"

After Fang Mingzhi finished his broadcast, he stared at the data with a look of ecstatic joy.

There are probably eighty to a hundred mid-tier influencers like him on Douyin, but the ones who are making so much money that their hands cramp are all top-tier streamers.

Spicy Monkey, a food blogger with 2000 million followers, achieved a sales volume of 1000 million yuan in a single live stream, earning more than 300 million yuan in commissions alone.

The news sent shockwaves through the e-commerce industry.

It's worth noting that 99% of e-commerce websites that rely on product recommendations have daily sales of less than 100 million yuan. Now, a Douyin influencer has sold 1000 million yuan worth of products in just a few hours. How can this not be shocking?

On May 1rd, Douyin's e-commerce platform achieved a single-day transaction volume exceeding 500 million yuan!
On May 2rd, Douyin's e-commerce platform achieved a single-day transaction volume exceeding 500 million yuan!
On May 3rd, Douyin's e-commerce platform achieved a single-day transaction volume exceeding 500 million yuan!
Meanwhile, Kuaishou's e-commerce business also broke through the 3 million yuan mark in a single day.

Douyin and Kuaishou e-commerce are essentially promoters of the Pinbei Alliance, and their sales figures are attributed to Pinbei.

In other words, Pinduoduo's daily sales have reached 38 billion yuan, just one step away from Ali's daily sales of 40 billion yuan.

Upon learning of this, Ma Liyun immediately convened Lu Zhaoxi, Zhang Yong, and others to discuss countermeasures.

"Mr. Ma, the reason why Douyin and Kuaishou e-commerce have been able to achieve such amazing results in a very short period of time is mainly due to Pinduoduo's e-commerce ecosystem, Yunsu's logistics services, and the more than 1.5 million active users of these two platforms."

As Zhang Yong spoke, he opened a PowerPoint presentation that listed all the details of the live-streaming e-commerce model.

"Chen Yansen is indeed a top-notch strategist in the business world. He has even managed to make TV shopping, which is outdated, work in a new way."

Lu Zhaoxi stroked his chin and squinted as he commented.

"The question now is, should Ali follow suit? Should it operate as a standalone app, or be embedded within the Taobao app?"

Zhang Yong presented two options and left the choice to Ma Liyun.

In fact, the senior Ali executives sitting in the Peach Blossom Island office at this moment had basically guessed Teacher Ma's true thoughts.

"How many daily active users does Laiwang have?" Ma Liyun asked abruptly.

"Mr. Ma, around 290 million," Cheng Hang, who was in charge of the transportation, replied awkwardly.

This product has been in development for a year, with the group investing countless funds and resources, but it hasn't even made a ripple.

With 290 million daily active users, what kind of social communication app is this?

Ma Liyun looked at Cheng Hang expressionlessly, thinking that perhaps the other party was just unlucky or born at the wrong time.

In his eyes, Cheng Hang was a smart man and one of his own, so he wouldn't throw him into the trash just because their relationship hadn't taken off.

He believed that he was different from that idiot Li Yanhong.

Take Cheng Wei for example. He was clearly quite capable, but Li Yanhong sidelined him and he had no choice but to leave Didi Chuxing.

However, Cheng Wei also made great strides in the shared bicycle industry, although not as successful as OFO, he is still the second largest in the industry.

Xiang Hailong, the Didi Chuxing CEO personally appointed by Li Yanhong, was completely outmaneuvered by Cheng Weixing.

For example, Wang Zhongpu, the CEO of Qiandu Waimai, was unknown when he joined Qiandu, but he began to stand out as soon as he joined Kuaipao Canteen. In just one month, he opened more than 600 self-operated stores in the southeast, southwest and south China regions, and did so in a steady and orderly manner, which shows his ability.

"We will add a short video upload function to integrate instant messaging and the short video platform. In addition, we will add a Taobao live streaming channel in the Taobao App. Both of these plans are listed as S-level strategies and we will launch them as quickly as possible."

Ma Liyun thought for a moment and then gave instructions to Cheng Hang and Zhang Yong.

What's the point of choosing?!
With Ahri's strength, of course she needs to walk on two legs!
“Yes, Mr. Ma,” Cheng Hang and Zhang Yong replied in unison.

……

……

Douyin's e-commerce business is booming too fast!

Not to mention Lao Ma, even Liu Qiangdong, who had received prior information, was stunned by the data.

After all, JD.com's daily sales three years ago were only around 800 million yuan.

It took Dong ten years, but Douyin only took seven days?

Without hesitation, Liangzai Dong called Xu Lei and asked him to urgently mobilize a group of people to prepare a live-streaming event for 3C digital products.

Anyway, JD.com's products have already been included in Douyin's product pool, so all that's needed is to finalize the list of live-streaming hosts.

After looking around, there was no suitable candidate.

Finally, Xu Lei set his sights on Liu Qiangdong.

"You want me to sell goods?" Liu Qiangdong pointed to his nose and looked at Xu Lei incredulously.

"Brother Dong, think about it, a super-rich person with a net worth of 300 billion selling goods via live streaming, wouldn't that generate traffic and buzz? Once the account is established, you can hand it over to the people below to manage."

Xu Lei forced himself to persuade him.

He paused for a moment and then said, "Brother Dong, isn't President Chen the brand ambassador for Orange Mobile?"

The implication is, bro, don't have any idol baggage or psychological burden.

As for why Xu Lei didn't suggest letting JD.com create its own live streaming channel, it wasn't that he couldn't think of it, but rather that he didn't dare.

Trying to steal business from the boss?

Will your older brother still be able to protect you from now on?

"Let me think about it. You can have the operations department register accounts on Douyin and Kuaishou first."

Liu Qiangdong waved his hand and said.

(End of this chapter)