I can become stronger by paying salaries. I have one billion employees!

Chapter 599 1240 million a day? 268.2 billion in the first week! Brother Sen is here, and with him comes high salaries!
at the same time.

The two large orange supermarkets and six micro community supermarkets are all extremely popular.

In operating Orange Supermarket, Chen Yansen utilized internet-based strategies, using low-priced goods to attract customers and increase user loyalty, and then using high-margin categories such as baking, prepared food, daily necessities, and cosmetics to improve gross profit margins.

This path has been proven by countless people, so the probability of success is naturally extremely high.

In addition, with the supplier resources accumulated by Pinduoduo and Kuaipao Maicai, and the international supply chain and cost control standards provided by Byron and Hou Yi, Orange Supermarket avoided the pitfalls of "unstable supply chain and high costs" of traditional supermarkets from the very beginning.

Just like the 1.9 yuan vegetables in the fresh produce section, others can't get such a low price, but Orange Supermarket relies on the Pinduoduo agricultural assistance channel to directly connect with the production area, saving three or four layers of wholesalers in between. Not only can the price be reduced, but it can also ensure a super high turnover speed of picking one day and putting it on the shelves the next morning.

It's worth noting that Liao Wei invests at least 100 billion yuan annually in land transportation, cold chain logistics, and air transportation, spending money to buy land, build warehouses, establish intelligent sorting centers, and increase the number of freight drivers and vehicles.

This is the confidence and strength of the leading private express delivery company!
As the Maybach entered the underground parking garage of Changtai Plaza, Chen Yansen saw the familiar orange shopping bag through the car window.

Many customers had just come out of the supermarket with bags full of vegetables, bread, and daily necessities, while others carried gift boxes of braised food from the deli section or various kinds of fruit.

After getting off the car, he did not choose to enter through the main entrance, but instead took the freight elevator directly to Byron's office.

"boss!"

Byron quickly got up.

"Sit down! Where's Hou Yi?"

Chen Yansen sat down on the sofa and asked casually.

"He was monitoring the sales area. From nine to ten o'clock, the number of customers in the store remained between 3000 and 4000. So he activated the highest level of alert and sent more staff to areas prone to congestion to direct traffic and ensure that the passageways were clear."

Byron explained.

In reality, regardless of how many people a store can accommodate, the final exit rate depends on the number of checkout counters and processing speed.

Fresh produce sections, prepared food sections, and promotional displays are natural black holes for customer traffic, attracting large numbers of customers and resulting in local density far exceeding the overall average.

Therefore, although Byron and Hou Yi are both veterans in the supermarket industry and have designed a scientific flow of movement for the supermarket, namely clear main and secondary aisle guidance, they still arranged for staff to guide the flow of movement in order to increase customer throughput.

"Boss, please take a look. The red area on the main passage has faded considerably. The exit of the fresh produce section, which used to be the most congested, is now able to maintain smooth traffic flow. This is all thanks to the traffic flow guidance."

Byron pulled up a real-time heatmap of movement and continued.

Chen Yansen glanced at it and nodded slightly.

He spent a lot of money to hire Byron and Hou Yi, wasn't it precisely so that they could avoid detours and learn from the management experience of Kedi and Walmart?

As it turns out, these two were indeed excellent value for money.

"However, there is still one detail that needs to be optimized."

Chen Yansen paused, then pointed to the blank area between the baking area and the fresh food area on the heat map and said, "Many customers will go back to the fresh food area after buying bread, which causes the flow of people in this secondary passage to overlap."

A temporary fresh produce counter could be set up next to the baking area, stocking only frequently purchased items. This would prevent customers who only want to buy bread and side dishes from having to backtrack, thus alleviating pressure on the main aisle and boosting sales of related products.

Upon hearing this, Byron's mouth gaped slightly, and a look of barely suppressed surprise flashed in his eyes.

The passenger flow heat map on the LED screen actually reveals very little information, only constantly changing color clusters.

From light blue to bright red!

He stared at the heat map for a long time, but he still couldn't draw the same conclusion as his boss.

Is the boss too smart, or am I too stupid?

Byron couldn't understand it. He wanted to ask directly, but he forcibly held back the words.

At noon, the office door was suddenly pushed open, and Hou Yi walked straight in.

Upon seeing Chen Yansen, he paused for a few seconds before reporting, "Boss, the sales figures for this morning are in. The total customer traffic at the Changtai store was 18429, and the sales revenue was 357.4 million!"

"How's the checkout efficiency?" Chen Yansen asked calmly.

Compared to Pinduoduo's daily transaction volume, Orange Supermarket's performance is unlikely to cause him any ripples, but Orange Supermarket creates more jobs and generates more humanitarian spirit.

That's why, in his heart, Orange Supermarket is no less important than Pinbei.

"Boss, I've arranged for two employees to direct the flow of people next to the self-checkout counter, and we've kept the waiting time under 3 minutes."

Hou Yi answered immediately.

"For a standard large store with a business area of ​​more than 3000 square meters, my requirement is that the sales per square meter reach more than 5 yuan."

For micro-community stores ranging from 200 to 600 square meters, my requirements are daily sales of 15 yuan and a gross profit margin of 15%.

"As long as you meet these standards, I will allow you two to open Orange Supermarkets in every community in East China."

Chen Yansen said slowly.

He knew very well that Byron and Hou Yi chose to join because they saw the development potential of Orange Supermarket and the promises he made.

Otherwise, why would these two people, one being the Vice President of Walmart Greater China and the other the Chief Planner of JD Logistics, be willing to accompany Orange Supermarket from scratch?

Totally impossible!
People who reach this position have long since shed their impulsiveness and would never do anything foolish without being sure of success.

Byron and Hou Yi exchanged a glance, then responded in unison.

at the same time.

Local Shanghai print media, television media, and social media also rushed to report on Orange Supermarket.

"Senlian Capital's new business model: Orange Supermarket is booming!" "Crowds throng! Orange Supermarket has just opened!"

After seeing the report, netizens realized that the supermarket Chen Yansen had mentioned had finally been implemented.

"Is it true that Brother Sen said he would give 60% of the net profit to the employees?"

Someone brought up the old story with ill intentions.

However, local media in Shanghai quickly produced interview videos, interviewing the cleaning, picking, stocking, and sales staff of Orange Supermarket.

Monthly salaries range from 3000 to 4500 yuan, with social security contributions, overtime pay up to three times the normal rate, and comprehensive benefits including meal allowance, transportation allowance, and housing allowance.

After-tax income generally exceeds 6,000 yuan, plus the quarterly bonuses four times a year, which averages out to at least 8,000 yuan per month.

"He's crazy! The gross profit margin in the supermarket industry is only 10% to 15%. According to Orange Supermarket's business model, it's hard for the net profit to exceed 3%."

A senior executive at RT-Mart couldn't help but complain on his WeChat Moments.

It was then blurred out and anonymously posted on Weibo.

His statement also represents the thoughts of senior executives at China Resources Vanguard, Walmart, and Carrefour.

These bigwigs in the chain supermarket industry all know that, given Chen Yansen's style of doing things, he would never stop after opening just a few stores.

In an instant, supermarket headquarters throughout Shanghai and even East China held emergency video conferences to discuss how to deal with the challenges posed by Orange Supermarket.

Upon learning the news, Tang Jianian, Chief CEO of Jiafule Greater China, felt as if a fly was stuck in his throat.

This was the first time he had ever understood so clearly what the term "troublemaker" truly meant.

At 22 p.m. that evening, after careful review, Byron and Hou Yi released the first day's operating results of Orange Supermarket.

Two standard stores and six community stores, with a total operating area of ​​19,000 square meters and daily sales of 12.4 million yuan!
As for the business's popularity, Shanghai netizens described it as: "I saw the Spring Festival travel rush at Orange Supermarket!" and "I almost got pregnant from being squeezed."

Before long, Orange Supermarket's first-day sales figures and employee benefits both became trending topics.

"I'm so heartbroken about Brother Sen. He planned for half a year, all for a 3% gross profit margin!"

"It doesn't even yield as much as my Yu'ebao!"

"I envy netizens in Shanghai, where a pound of beef is only 19.9 yuan. I'm in Nanjing, where pork is almost 20 yuan!"

"A box of strawberries costs 17.9 yuan. Even if it gives me diarrhea, I'll still praise it for curing constipation."

On the Douyin platform, many Shanghai netizens have uploaded videos about Orange Supermarket.

After watching these videos, netizens from other places were surprised to find that the prices at Orange Supermarket were actually lower than those in their own small county.

On financial forums, discussions about Orange Supermarket's "low profit + high welfare" model are in full swing.

An industry analyst posted an article titled "Dissecting Orange Supermarket: What Ambitions Lie Behind Chen Yansen's 'Losing Money Deal'?", which stated: "Chen Yansen's real goal is to capture users' minds! He uses low prices and high service to retain consumers, high welfare to stabilize the employee team, and then leverages Pinduoduo's traffic and Liao Wei's cold chain to build a business closed loop of 'online traffic generation → offline experience → efficient supply chain'."

Once the scale is achieved, profits will be generated through high-margin product categories and a membership system—a typical strategy for internet platforms, which he has simply applied to the supermarket industry.

In the comments section of the post, a traditional supermarket worker countered: "Supermarkets are not internet products. Supply chain and operating costs are what they are. The larger the scale, the higher the losses and management costs. This model won't last long."

But someone quickly retorted: "Do you know how many agricultural and livestock associations and agricultural product suppliers Pinduoduo has attracted through its agricultural assistance program in the past two years?"

Do you know how many tons of beef, mutton, fruits and vegetables Kuaipao Canteen, Kuaipao Grocery Store and Pinbei Mall can sell in a day?
Have you heard of Pinduoduo's rural e-commerce plan?

The post retorting gradually attracted a large number of netizens to join the discussion.

Some people have dug up public data from Pinduoduo's agricultural assistance program: "Last year, Pinduoduo's agricultural assistance sales exceeded 740 billion yuan, and with the addition of the adoption of Kuaipao Maicai and Kuaipao Canteen, the total reached more than 1000 billion yuan!"

We have direct connections with over 200 agricultural product bases across the country, including more than 40 in the Yangtze River Delta region alone. The vegetables in Orange Supermarket are sourced directly from vegetable bases on Chongming Island, without any wholesalers adding to the price!

Some people also pointed out: "Pinbei and Orange Supermarket share the supply chain, allowing Orange Supermarket to obtain lower procurement prices. With online and offline integration and mutual traffic generation, traditional supermarkets simply cannot compete."

Another netizen familiar with the supply chain added: "Yunsu's cold chain logistics is no joke. They have three intelligent sorting centers in Shanghai. Fresh produce can be transported to the sorting center within 4 hours after being picked from the base, and delivered to various stores within 6 hours."

No matter how netizens and competitors discuss it, they can't stop Chen Yansen's determination to fully enter the supermarket industry.

In the early hours of the morning, it is unclear which netizen started the summary, but within just half an hour, the search term "Brother Sen is here, and high salaries follow" was pushed into the top three of the trending search list.

the other side.

A Gulfstream 550 landed at Luzhou Xinqiao Airport. Chen Yansen stepped off the gangway and got into a blue and silver Hongqi L5.

Old Huang glanced at the boss, then at Meng Jie. Without waiting for the boss's instructions, he knew which direction to drive in.

Just then, Chen Yansen's phone rang.

He picked it up and saw it was a sales report for the first week of Orange Mobile's business sent by Zhou Shouzhi.

The total sales volume of the Shiny Orange X2 Plus reached 260.3 million units;

Orange C4S sold 317.4 million units;

The Qingcheng D3 sold 504.9 million units;

With just three new models, global shipments reached 1082.6 million units in the first week, generating revenue of 268.2 billion yuan.

The sales figures of the Orange X2 Plus clearly demonstrate that Orange phones have firmly established themselves in the high-end market.

(End of this chapter)