I can become stronger by paying salaries. I have one billion employees!

Chapter 597 200 billion, 80% equity? He's too greedy! The total investment is no less than 20 billion!
Because of Jin Junhua, Chen Yansen had a thorough understanding of the development history of Rongshida Sanyo Electric.

As the name suggests, this is a Sino-foreign joint venture home appliance company, with Rongshida and Sanyo as its initial shareholders.

In essence, it is a licensing company.

As early as six years ago, Rongshida transferred all of its 33.6% stake in Rongshida Sanyo Electric and trademark ownership to Luzhou State-owned Assets, and subsequently deregistered the company.

In short, Rongshida Sanyo Electric obtained the trademark usage rights from Luzhou State-owned Assets, which can be used in the production of products such as washing machines, water heaters, and induction cookers.

Rongshida Small Appliances, controlled by Jin Junhua, is also an authorized enterprise.

Luzhou State-owned Assets sold the right to use Rongshida's products to different companies according to product categories.

This leads to a "layer-by-layer authorization downwards and layer-by-layer payment upwards" OEM model.

When a brand starts selling its logo, it's basically rotten to the core, no different from a prostitute—anyone can use it if they pay money.

With the relentless pressure from competitors such as Haier, Midea, and Rongsheng, Rongshida Sanyo Electric's market share has been continuously squeezed, making Sanyo's retreat understandable.

After all, in the eyes of users, the quality of Rongshida small home appliances directly represents the quality of Rongshida's core products such as refrigerators and washing machines.

Chen Yansen quickly went through the options in his mind and then said, "I don't want brand authorization, I just want Rongshida's R&D center and production base in the High-tech Zone. By the way, what's Tao Jingwen's quote?"

"The total assets are quoted at 60 billion yuan, and Luzhou Central Company is willing to coordinate and offer a 51% equity stake."

Gao Weilin quickly replied.

"30 billion? Just to buy a second-rate electronics factory, without even brand ownership?"

Chen Yansen sneered.

In his view, Luzhou State-owned Assets' plan was far too shrewd.

Simply transferring some worthless equity in the hopes of making Senlian Capital "work for free" and make money for them is utterly insincere!
If he invests 30 billion yuan in another city, surely he can't set up a production line for large appliances like refrigerators and washing machines?
"Boss, what are your expectations?" Gao Weilin quickly asked.

"20 billion, for 80% equity, the maximum cannot exceed 22 billion."

Chen Yansen thought for a moment and said.

“Yes, boss, I understand.” Gao Weilin immediately understood.

He knew that the fact that the boss was willing to quote a price meant that he was interested in Rongshida Sanyo; the only difference was the price.

In fact, as early as after the Orange E1 electric fan and Orange AC smart air conditioner achieved impressive sales, Chen Yansen had the idea of ​​expanding the business scope and planned to continue to focus on the fields of large and small home appliances.

After careful research, the Strategic Investment Department placed Rongshida Sanyo at the top of the acquisition list.

Firstly, it has an annual production capacity of 400 million washing machines, 120 million refrigerators, 500 million microwave ovens, and 1000 million inverter motors.
Secondly, it has a large R&D center and also possesses the core technology of variable frequency motors;
Finally, it has more than 30 square meters of production facilities in Luzhou High-tech Zone and more than 4000 employees.

Although its brand power has been declining year by year, Rongshida Sanyo has very mature manufacturing capabilities and distribution network, thus avoiding the high cost investment and long cycle of research and development "starting from scratch".

Chen Yansen doesn't lack money, he lacks time.

the other side.

Tao Jingwen quickly received a reply from Gao Weilin.

No brand licensing?

Tao Jingwen was slightly taken aback.

However, after a moment's thought, he immediately understood Chen Yansen's idea.

Rongshida, Sanyo, and Dido do have a certain level of brand recognition, but they also had a fair share of negative news.

For Chen Yansen, it's better to use the 'Orange' brand than to spend money to buy a trademark and raise someone else's child.

Just like last year when Senlian Capital acquired Shinco Air Conditioning, it decisively abandoned the old brand and completely replaced it with the "Orange" logo.

In just one year, the air conditioner factory, which was on the verge of bankruptcy, was revitalized, and its sales soared to the mid-level of the industry.

He immediately picked up the phone and dialed the mobile number of the person in charge of Luzhou State-owned Assets: "Mr. Zhang, Senlian Capital has replied. They have clearly stated that they do not need brand authorization, but only want the R&D center, production base and corresponding equity."

"Secretary Tao, what is Senlian Capital's offer?"

Zhang Weihao asked.

“20 billion, 80% equity,” Tao Jingwen replied.

After listening, Zhang Weihao remained silent for a while before speaking: "20 billion for 80% equity is too low. We have done an asset appraisal for Rongshida Sanyo. The 30 square meters of production plant and dozens of production lines alone are worth about 25 billion."

Tao Jingwen sighed softly and patiently advised, "If Senlian Capital doesn't want brand authorization, Mr. Zhang can simply sell the trademark rights for the refrigerator and washing machine category to someone else."

Furthermore, the more Senlian Capital wants, the higher its future investment in the home appliance sector will be. Take Shinco air conditioners as an example: they used to sell only 60 units a year, but now they sell 150 million units in just two months, a nearly 20-fold increase in revenue.

The implication is that the percentage of shares held is not important; value is the key.

“But Whirlpool from the United States is willing to offer 25 billion, and only wants a 51% controlling stake. Chen Yansen is too greedy.”

Zhang Weihao cursed angrily.

"Mr. Zhang, you can weigh the options yourself. In any case, Mr. Meng prefers to transfer Rongshida Sanyo to Senlian Capital."

Tao Jingwen reminded him in a calm tone.

Tao Jingwen's words were like a bucket of cold water poured over Zhang Weihao's angry head.

He had to carefully consider Mr. Meng's attitude.

"Whirlpool is an international brand. They have pledged to invest an additional 10 billion yuan in upgrading and transforming their production lines and in research and development. This has extremely high strategic value for the overall development of the home appliance industry in Luzhou."

Zhang Weihao frowned, his voice filled with deep resentment.

"Mr. Zhang, you need to have a broader perspective."

Tao Jingwen said something meaningful.

"Secretary Tao, I believe in Chen Yansen's business acumen, but Sanyo probably won't agree."

Zhang Weihao said with a troubled expression.

"You won't agree? Then let's just wait and see, let the meat rot in the pot."

Tao Jingwen squinted and said with a smile.

He was aware of Senlian Capital's latest moves, which included plans to expand its presence in the home appliance industry by acquiring or expanding the business lines of Orange Air Conditioning's headquarters.

Based on his understanding of Chen Yansen, selling Rongshida Sanyo to Senlian Capital would not only properly resolve the issue of worker resettlement, but also allow Luzhou to add a new internet-connected home appliance company.

If we miss this opportunity, wouldn't that be like pushing Senlian Capital out of the market?
Tao Jingwen spoke with Zhang Weihao for more than ten minutes. After hanging up, she immediately went to find her boss to update him on the situation and report on her work.

……

……

After breakfast, Chen Yansen took a car to Changtai Plaza.

Among the first batch of Orange Supermarkets to open, this store is the largest, with an area of ​​12000 square meters, compared to the one in Sun Moon Light Center, which is only 4000 square meters.

The other six community supermarkets mostly have a business area ranging from 200 to 600 square meters.

In terms of product positioning, Orange Supermarket is only at the mid-to-low end, and has already finalized procurement intentions with agricultural, fruit, and aquatic product associations in various regions.

It's worth mentioning that these supplier resources didn't come out of thin air, but are the result of KuaiPao and Pinbei's long-term accumulation through their agricultural assistance channels. For example, 300 grams of green vegetables for 1.9 yuan, 1500 grams of cucumbers for 6.9 yuan, 300 grams of sea bass for 9.9 yuan, and 500 grams of beef shank for 24.9 yuan—if other supermarkets of the same size sold these at these prices, they would be lucky to break even, let alone make a profit.

And Orange Supermarket can still make money!

The reason is simple: the supply chains of Orange Supermarket, Kuaipao Canteen, and Kuaipao Grocery Store are shared.

The combination of these three factors resulted in a massive scale and high consumption, making the overall procurement scale no less than that of well-known chain supermarkets such as China Resources Vanguard, RT-Mart, and Walmart.

The larger the quantity, the greater the bargaining power!

Not long after, the car drove into the underground parking lot of Changtai Plaza.

Chen Yansen got out of the car and walked straight towards the Orange Supermarket.

Meng Yun, Guo Shenyi, and security personnel followed closely behind.

at the same time.

Byron and Hou Yi were already waiting at the supermarket entrance.

Byron is from the United States, and his resignation from his position as vice president of Walmart's Greater China region was certainly not for the sake of a mere eight Orange Supermarkets management position.

Chen Yansen promised him that once the business model was proven successful, 1000 stores would be opened nationwide within three years and 3000 stores globally within five years, with a total investment of no less than 200 billion yuan.

If an ordinary person said this, Byron would never have believed it.

But he didn't know why, he only met Chen Yansen once in Xucheng and talked for half an hour, and he accepted the business philosophy of Orange Supermarket.

Afterwards, reflecting on the interview process, he could only attribute this inexplicable feeling to the charisma of the world's richest man and a business genius.

Of course, the annual salary of 300 million, generous stock option rewards, as well as supplementary commercial insurance, retirement plan, vehicle allowance, and children's education subsidies are the key factors that impressed Chen Yansen.

Hou Yi was wearing a royal blue suit, his hands clasped together, and he kept glancing at the elevator entrance.

With a 'ding', the elevator doors slowly opened.

Hou Yi nudged his direct supervisor with his elbow, and the two of them quickly stepped forward to greet him.

"Boss!"

"boss!"

Chen Yansen nodded, stopped, and his gaze fell on the orange signboard not far away.

Orange Supermarket!

It's simple and easy to remember; you can tell it's a budget supermarket just by hearing the name.

We definitely want to build high-end supermarkets, but not now.

The soaring transaction volume of Pinduoduo shows that low- and middle-income groups still make up the majority, and the lower-tier market can provide more job opportunities.

"Has Orange Supermarket moved into Kuai Pao?" Chen Yansen asked Byron as he walked.

"Boss, the delivery and group-buying channels are now open. As of now, the sales of group-buying products have reached 127 million yuan, mainly concentrated in fruits, fresh produce and daily necessities."

Byron replied.

"127 million? Remember to stagger the redemption periods, otherwise the 20 self-checkout kiosks will definitely be too busy when we open tomorrow."

Chen Yansen warned.

"Don't worry, boss. The operations department and Kuaipao's colleagues have checked it and calculated the verification rate based on the efficiency of the automatic checkout system."

Byron explained.

Orange Supermarket has both self-checkout counters and manned cashier counters.

With that, the group walked into the supermarket.

Upon entering, the shelves are neatly arranged with clear price tags and QR codes that allow you to scan and check prices and product information.

The store clerks in orange uniforms were busy restocking, while cleaning staff were sweeping the floor and wiping down shelves and countertops.

"Boss, this area is the sales area, the fresh food area is 2600 square meters, including a 300-square-meter cooking and dining area, the categories are mainly fruits and vegetables, aquatic products, meat, cooked food, bread and frozen food."

Byron's Chinese was excellent, and he was responsible for providing the introductions.

"The food and dry goods area covers 3000 square meters and includes grains, oils, condiments, snacks, beverages, instant drinks, canned foods, and other products."

"The left side is the non-food area, covering 3600 square meters, with core categories including home furnishings, kitchenware, cleaning supplies, stationery, toys, small appliances, cosmetics, and personal care products."

Byron spoke methodically.

Chen Yansen walked around and greeted each of the employees at Orange Supermarket.

"There are 213 people in the sales area and 94 people in the back office, storage area and office area."

Byron continued.

Chen Yansen looked at the cooking station and dining area, his eyes sweeping over the surrounding tables, chairs and cleanliness, and instructed: "The cleaning frequency of the dining area must keep up. Check it at least once every ten minutes. The tableware collection and table wiping cannot wait until long after the customers have left. Customers must be able to sit down in a clean environment."

User satisfaction in the cooking area will be included in the performance evaluation; a warning will be given for the first offense, a deduction in performance pay for the second offense, and dismissal for the third offense.

In addition, there are penalties and rewards; those who perform well will receive extra bonuses.

Byron immediately replied, "Yes, boss. I will have the head of the kitchen develop a reward and punishment system, and arrange for someone to inspect the dining area to ensure it meets your requirements."

As Chen Yansen walked to the entrance of the warehouse area, he saw through the glass door that the staff inside were sorting goods by category, so he asked, "How efficient is the sorting in the warehouse area? How long does it take from when the goods arrive at the store to when they are on the shelves for sale?"

"Boss, we use the 'zoned sorting' model. After the goods arrive at the store, they are first divided into three categories: fresh produce, food, and non-food, and then distributed to the shelves in each area. Under normal circumstances, sorting and shelving can be completed in two hours."

If a large batch of goods arrives, we will increase manpower to ensure that goods arriving on the same day are put on the shelves on the same day.

Hou Yi is in charge of this area, and he replied immediately after hearing the boss's inquiry.

At the same time, Xu Botao, who was busy picking goods, heard the noise outside the door. He glanced around and suddenly saw a very familiar face.

Chen Yansen!
Brother Sen!

"Dawei! It's Brother Sen!" Xu Botao called out.

Yang Dawei turned his head and saw that it was indeed Chen Yansen.

The two looked excited and boldly waved their hands.

Chen Yansen smiled slightly and nodded to the two of them through the glass.

An hour later, he left Changtai Plaza and headed to Xingchuang Science and Technology Park on Guanglan Road.

……

……

"Sister Liang, you're here! I have good news for you. The company has allowed us to set up a children's rest area in the dining area. You can leave Yuting in the cafeteria from now on."

When Li Anan saw Liang Yue, he said with a smile.

Liang Yue, holding her daughter's little hand, froze on the spot, her heart warmed, and she murmured, "It must be because Boss Chen saw the news!"

(End of this chapter)