I can become stronger by paying salaries. I have one billion employees!

Chapter 576 Market Share 2.6%! I and Pinbei join hands to catch Yaomao the Roasted Newbie! The Great Battle Begins!

On the morning of the following day, March 5th, Pinduoduo and JD.com launched the pre-sale event for "Spring New Fashion".

Meanwhile, Yaomao Mall's '38 Goddess Festival' has also entered the pre-sale stage.

The market competition among the three major e-commerce platforms has resulted in the second and third largest players joining forces to challenge the leader.

Following its acquisition of JD Logistics, Yunsu has further accelerated the speed of express delivery and reduced delivery time by another quarter.

Some key account (KA) merchants on Pinduoduo Mall quickly activated half-day, same-day, and next-day delivery services after choosing to send their goods to the central warehouse in advance.

It's clear that Chen Yansen and Liu Qiangdong are trying to "outdo the slow by being fast," leveraging their logistics advantages to leave users with the impression that "ordering from Pinduoduo and JD.com results in the fastest delivery."

On the other hand, KuaiPiao was not idle either, and also organized a "flash sale" to make full use of KuaiPiao's abundant delivery capacity.

Standard products such as mobile phones, computers, digital cameras, and power banks, as well as fast-moving consumer goods such as facial tissues, toilet paper, laundry detergent, and grains, oils, rice, and flour, were all featured on the event's homepage.

As long as the user places an order, it can be delivered to their door within half an hour.

Pei Yi and Liao Wei had been preparing for the flash sale business for two years, and the business model and operating process were already in place.

This time, the only change was moving the original secondary entry point to the primary entry point and giving it full site resources.

This led to a significant drop in orders for Yaomao Supermarket.

After all, when products are identical and prices are similar, whoever delivers faster will win the favor of users.

Pinbei has traffic driven by Toutiao, Lingxi Browser, Xiaohongshu, Douyin, Lingxi Search and Orange App Store, while Ali relies on products such as UC Browser, Weibo and Laiwang for funding.

Zhang Yong immediately sensed something was wrong within the first hour after the promotion began.

Both Pinduoduo and JD.com's resource investment in the March 8th promotion is almost comparable to that of the 618 promotion, second only to the Double Eleven promotion.

Come on!

After reaching a deep cooperation agreement, Pinduoduo and JD.com are clearly ready to exert their strength and intend to dethrone Ali from its throne as the top e-commerce platform.

Zhang Yong immediately called Ma Liyun, who was attending a meeting in Yanjing, and requested that the "March 38th Goddess Day" campaign be upgraded in exchange for more marketing budget and advertising space.

"Yes, it's fine as long as it's on par with 618."

As Ma Liyun walked out of the venue, she squinted and glared resentfully at Chen Yansen, Liu Qiangdong, and Ma Wenteng, who were chatting happily not far away.

But he has no regrets about entering the local services industry, because he knows that no matter whether Ali makes food delivery, group buying, or electronic navigation software, there will be no shortage of friction with Pinduoduo and JD.com.

The cake is only this big!

If Ahri eats one more bite, Pinbei will have to eat one less bite.

A war is inevitable.

For users in 2014, having just enjoyed the food delivery war, they were immediately faced with the e-commerce war, which was incredibly exciting.

"Go to the Pinduoduo cross-border channel! Click on each venue and you can get a 10 RMB discount coupon (minus 15 RMB). A can of imported coffee is only 8.9 RMB!"

"Forget coffee! Take my advice, buy all Vitamin C! With the discount, it'll only cost you 1.4 yuan!"

"Holy crap! You're amazing! Post the link to the items you added to your order!"

"JD.com is even more aggressive, releasing 10000 50 RMB coupons with no minimum spend every hour. It's a new promotion, and they're easy to grab now. If you go later, there will definitely be a bunch of bots."

"Pinbei's 10 Billion Channel is giving away a 10000 yuan coupon package, including a 50% off coupon for 60-30 yuan. Go for it!"

The comment sections of Toutiao, Weibo, Douyin, Douban, and Renren are filled with a large number of "well-meaning people" who keep posting discount guides.

Many people clicked on it, then claimed the coupon and placed an order.

Little did they know, the poster pocketed all the commission from that order.

Of course, some savvy netizens will check the cashback links before placing an order.

Gu Yaozhong, far away on Zhangyang Road in Shanghai, sat in his bright and clean office, a smug look on his face.

On the first day of the pre-sale for the March 8th promotion, the company achieved a transaction volume of 100 million yuan in just one morning, with commissions reaching over 13 million yuan.

Three years ago, FoxTao suddenly appeared and almost killed FanliTao.

But he didn't expect that Chen Yansen would sell FoxTao to Ali, and as a result, this leading e-commerce platform saw its market share decline for two consecutive years under Ali's strategic management.

His cashback platform has been revived!

Relying on copying FoxTao's super cashback, mall rebate and overseas shopping model, it achieved a transaction volume of 10 billion yuan and revenue of over 100 billion yuan last year.

Following that, they secured $100 million in funding from IDG Capital.

That's why he was willing to spend 6000 million to buy the A-level resource package for Orange Payment's "Collect Lucky Cards" activity.

"The fiercer the fight, the more I earn."

Gu Yaozhong muttered to himself.

at the same time.

At the headquarters of What's Worth Buying, the editorial and operations departments are all busy, either approving user submissions of discounted products or pushing information on discounted products written by internal employees to the front end.

Unlike cashback-driven e-commerce platforms like FanliTao, What's Worth Buying, while also earning advertising fees and CPS commissions, relies more on content recommendations to create a business cycle of discovering products, placing orders, and earning cashback.

Dozens of e-commerce websites, including Juanpi.com in Wuhan, Taofenba in Hangzhou, and Zhe800 in Beijing, have all benefited from this wave of e-commerce competition.

Huang Zheng is alright; he is not opposed to e-commerce platforms that offer shopping guides.

On the contrary, Hu Zhilong of the Ali Alliance, seeing that the commission expenses were gradually increasing, immediately had the idea of ​​suppressing it.

Just like when he suggested to Zhang Yong to suppress FoxTao.

In his view, shopping guide websites have value, but not much; if they are too aggressive, they must be curbed.

……

……

Pinduoduo, Yaomao, and JD.com treated the March 8th promotion as their first major battle of the first half of the year. The bosses held meetings in Beijing while the employees fought hard in the rear.

JD.com has always loved shouting slogans, and various banners have been hung at its headquarters.

For example, slogans like "I'm hand in hand with Pinduoduo to catch up with Yaomao's newbies," "Reject counterfeit goods, no tricks," and "Yaomao and Suning are stupid, JD Retail is number one in the world."

Chen Yansen encountered Dong Mingzhu at the conference, but seeing that she looked like she wanted to curse, he ignored her and thought to himself: If I launch a few more new models this year, let's see if she still dares to mess with me.

Orange air conditioners were launched during last year's Double Eleven shopping festival, selling 30.9 units on the day of the event and 147.2 million units throughout the year, generating revenue of 55.6 billion yuan.

Total air conditioner sales in 2013 reached 5600 million units.

In other words, Orange Air Conditioner achieved a 2.6% market share in less than two months.

If we extend the timeframe to a whole year, it would have at least a 10% market share.

This bowl of rice was most likely snatched from Dong Mingzhu's bowl.

at the same time.

A reporter from Luzhou Evening News arrived at a construction site in Baohe District, took out his press card, and communicated with the gatekeeper for a few minutes before the gatekeeper took out a walkie-talkie and called over a project manager wearing a white safety helmet.

"Hello, what are your names? I am Shao Chen, the project manager of the first phase of the Orange Garden project."

With a smile on his face, Shao Chen led the two men deeper into the construction site after checking their work IDs.

The assistant standing nearby quickly handed over two orange safety helmets.

"Hello Manager Shao, I am Wang Qiaona, a reporter from Luzhou Evening News, and this is photographer Zhang Haoyang. We just want to randomly select a few workers to interview about their working environment and salary."

Wang Qiaona explained with a smile. "Hehe, that sounds nice, but I just want to verify the accuracy of Orange Construction's salary information."

Shao Chen was originally a project manager at Wanda Real Estate. He was poached by Wang Kangshuo when Senlian Capital was setting up its headquarters.

"Xiao Zhang, go and call two workers."

Shao Chen pretended not to know and gave instructions to his assistant.

"Manager Shao, there's no need to trouble yourself, we can do it ourselves," Wang Qiaona immediately objected.

Should Shao Chen make the arrangements?
Can we still hear the workers' truth?

She's not stupid.

"Okay, Xiao Zhang, please entertain these two reporters."

Shao Chen glanced at Wang Qiaona with amusement, then got up and left.

He didn't have the time to waste with reporters from the Luzhou Evening News; he had a lot of things to do at the construction site.

After Shao Chen left, Wang Qiaona hurriedly urged Xiao Zhang, "Mr. Zhang, then we'll have to trouble you."

Xiao Zhang led the two to the construction site, where workers were busy everywhere.

Some people wore red helmets, some wore blue helmets, but the most people wore yellow helmets.

Wang Qiaona had done her research and knew that people wearing yellow hard hats were basically ordinary workers such as bricklayers, steelworkers, and scaffolders.

So she gave her colleague a wink and then randomly picked a steelworker and asked, "Sir, could I take two minutes of your time for a quick interview?"

The steelworker looked up, said nothing, and turned his gaze to Xiao Zhang.

"They are reporters from the Luzhou Evening News," Xiao Zhang said casually.

"Sure, go ahead and ask," Li Dongfeng said, putting down his tools and taking a breath.

After graduating from high school, he was more than 200 points short of the junior college entrance exam cutoff score, so he went to work on a construction site with his father.

She is 23 years old this year, but has 5 years of work experience.

Are you a full-time employee of Orange Construction?

After seeing that the camera's breathing light was working properly, Wang Qiaona picked up the microphone and asked a question.

“Orange Construction doesn’t have any temporary workers, they are all full-time employees,” Li Dongfeng replied.

"I heard that ordinary workers at Orange Construction have five social insurances and one housing fund?" Wang Qiaona then asked.

"It should be seven types of insurance and one housing fund, plus commercial medical insurance and accident insurance," Li Dongfeng corrected.

"How is your monthly income?" Wang Qiaona pressed.

"The base salary is 3500 yuan, with 6 hours a day. Anything beyond that is considered overtime and paid at 1.5 times the normal rate. Including meal allowance, housing allowance, and bonuses, if you work a lot of overtime, you can earn a little over 10,000 yuan; otherwise, it's only 8,000 or 9,000 yuan."

Li Dongfeng couldn't learn English or math, but he knew his salary details better than anyone else.

"Compared to your previous income, is the salary at Orange Construction higher or lower?" Wang Qiaona asked.

"Orange Construction's benefits are definitely better. They used to only pay when there was work to do, but now they pay for weekends off too. How can that be the same?"

Li Dongfeng replied with a smile.

In reality, steelworkers at this time could earn around 200 to 300 yuan a day, but they would have no income when it was windy or rainy.

Because you didn't do any work, who the hell is going to pay you!
Some people can earn more than 10,000 yuan a month, which seems to be higher than the income of Orange Construction, but that is earned by working day and night.

Can you guarantee there will be work every month of the year?
Of course, for the vast majority of people, daily or monthly settlements are still the most reassuring.

After all, money in hand is what truly matters.

In what year has no one stood on the roof demanding unpaid wages?
The waters of the construction industry are far deeper than the Pacific Ocean.

Therefore, even though Chen Yansen had developed a decent salary system, he faced numerous difficulties when recruiting employees at the beginning.

First, salaries are paid monthly;

Secondly, you also need to pay social security contributions.

Many people are in their forties or fifties. Asking them to pay social security from their own wages is like robbing them.

In the end, they had no choice but to mobilize the network of relationships among employees of Senlian Capital, and find relatives and fellow villagers to gather the necessary personnel.

After hearing this, Wang Qiaona felt it was outrageous.

Chen Yansen pays social security for factory operators, he pays social security for cleaners at milk tea shops, and now he's even paying social security for construction workers.

Logically speaking, paying social security for employees is a perfectly normal thing, but most companies don't, making Senlian Capital an outlier.

"Brother Sen truly deserves to be the pride of Hui'an!"

Wang Qiaona couldn't help but sigh.

During the evening news that day, the host spent three minutes highlighting Orange Construction's salary and benefits, which sounded a bit like a job advertisement.

"It's good to pay overtime, but why is it mandatory to pay social security? It's worth several hundred yuan less per month."

"Hey, this job won't last long! How many projects does Orange Construction have? If we can't finish them all, we'll run out of work and have to find another job."

Even after seeing the news, the local construction workers in Hui'an were not exactly enthusiastic.

Although Chen Yansen has always had a good reputation, these workers prefer daily wages, as they feel most at ease when they can actually hold the money in their hands.

However, some workers secretly had their own ideas after watching the news.

……

……

Temasek, Lazada headquarters.

Zhang Yifeng sat in front of the computer, staring at the backend data.

This March 8th promotion also became Lazada's e-commerce festival, with the platform advertising discounts of up to 70% off, focusing on categories such as beauty, digital products, clothing, and food.

After entering the Southeast Asian market, Zhang Yifeng also brought domestic supply chains with him.

The first batch of brands to go global with Lazada included hundreds of companies.

"Damn! It's been almost half a day, and the total sales from Java, Malaysia, Luzon, Siam, Temasek, and Annam are only 500,000 US dollars. Domestically, that's less than the output of a single product from Pinduoduo's 10 billion yuan subsidy program."

Zhang Yifeng frowned and couldn't help but curse.

Although he knew that Lazada's daily sales were only $24 last year, he still couldn't accept it. He spent a week promoting the product on Mimo, but failed to achieve the desired results.

He was afraid that Chen Yansen would be disappointed in him.

You have to understand, Brother Sen sent him to Southeast Asia to develop the market. If he doesn't achieve results, wouldn't that make Brother Sen lose face?

Zhang Yifeng thought for a moment, then called over two marketing staff members and asked them to make a follow-up phone call to gain a deeper understanding of local shopping and consumption habits.

the other side.

Chen Yansen had just returned to the hotel when he received a call from Cao Dahua.

"The distributor can't pay upfront, so they're offering beef and guns as payment?"

　I still owe the Alliance Leader a chapter, and I will definitely try my best to make it up to him.

　　
　
(End of this chapter)