I can become stronger by paying salaries. I have one billion employees!

Chapter 567 A milk tea worth 10 billion a cup? The most valuable thing is to have self-awareness!
"Chen Yansen, what's the difference between you and an animal?!"

At the Ali headquarters in Hangzhou, Ma Liyun, who had just finished communicating with Jiang Fan, sat alone in his office, muttering curses to himself.

He never expected that Chen Yansen would actually try to poach his employees!
Jiang Fan was someone he had high hopes for and was planning to groom for future success, but the other party was suddenly considering leaving.

When pressed for details, Jiang Fan didn't hide anything and frankly admitted that his next job would be as the Vice President of Overseas Markets for Kuai Pao.

Old Ma quickly persuaded, "If you are interested in the food delivery business, I can entrust you with the overseas market of Taodiandian. It is also possible that you can take charge of Ali's O2O business unit in the future."

But Jiang Fan was determined to leave!

Ma Liyun guessed that Chen Yansen had probably offered Jiang Fan a condition that Jiang Fan couldn't refuse.

What he didn't know was that Jiang Fan was actually not optimistic about Ali's future development, or rather, when choosing between the two, Jiang Fan preferred Senlian Capital.

Afterwards, Lao Ma immediately called Ali's CPO, the Chief Talent Officer, and explained things to him in detail.

Chen Yansen dared to poach his people, so naturally he would retaliate!
In the following days, middle and senior managers of projects such as Pinbei, Kuaipao, Yunsu, and Gaode Maps either received calls from headhunting firms or invitations from old friends and colleagues.

Ahri's offer was quite tempting: a 50% increase in base salary, plus stock options worth 300 million to 1000 million.

After learning the news, Chen Yansen thought for a moment and understood the source of Lao Ma's anger. He thought to himself: I didn't poach your people. You can't blame me for not being able to retain them.

After a moment's thought, he asked Meng Yun to call a video conference, which was attended by Huang Zheng, Liang Bo, Zhang Yiming, Wang Teng, and others.

The core content of the meeting can be summarized as: making every effort to prepare for the '38 New Fashion' event, determined to gain a share of the market in the strong categories of Yaomao and Taobao.

Ma Liyun's strategy of using Taodian to hit the chopsticks is a high-risk, high-reward approach. Even if she loses, it won't matter much, since food delivery is just a small part of Ali's many business segments.

But what Chen Yansen wanted to do was to take the battlefield directly to the e-commerce field and make sure to thoroughly hurt Ma Liyun.

Upon hearing about the plan, Liu Qiangdong responded immediately.

Normally, when fighting alone, Ji Dong is no match for Ahri.

Now, with the help of Pinduoduo, Liangzai Dong wants to see if Ma Liyun can still put on airs like this when Ali's e-commerce market share declines.

at the same time.

The merger of Yunsu Express and JD Logistics is nearing completion, making Liu Qiangdong the second-largest shareholder of Yunsu. However, the corresponding cost is the loss of ownership of JD's self-operated warehouses and logistics business.

From now on, all order processing for JD.com's self-operated and POP businesses will be handled by Yunsu Express.

There are more than 4000 million express delivery orders nationwide every day, and Yunsu accounts for half of them, firmly holding the top position in the private express delivery industry.

The young men from Dongdong changed into brand-new work clothes: light gray windbreakers with three orange reflective stripes on the back, and also equipped with down linings and base layers. Each person was given two sets.

At a Dongfeng Express outlet in Chuansha, Pudong, seven or eight deliverymen were chatting together, each holding a brand-new uniform.

The sign outside has been changed to 'Yunsu Express'!
"Brother Lang, are we really becoming Yunsu's deliverymen now?"

A deliveryman who used to work for Dongguan Express but now works for Yunsu Express asked incredulously.

“Nonsense, the organizational structure has all been merged into Yunsu!” Yuan Shaolang replied with a grin. “Hehe, salaries are paid on the 1st of every month, that’s awesome! I heard they also give out four quarterly bonuses a year, the minimum being two months’ salary.”

"Dong Ge is actually quite good, but Sen Ge is even more generous!"

Another deliveryman, while talking, put on his new clothes, a happy smile on his face.

Although the formal employees of Dongguan Logistics also have a base salary and social security contributions, their benefits are far inferior to those of Yunsu.

……

……

Xucheng, Zhuxianzhuang Science and Technology Park.

Chen Yansen was reviewing the new product design drafts and online sales channel development plans submitted by Lin Guolun.

After all, with the factory's existing production capacity, Senlian Capital's hundreds of thousands of employees simply cannot be used up.

Only by targeting external markets can Orange Garment go further.

A few minutes later, he closed the PowerPoint window, switched back to his email, and began to review the contracts sent by the subsidiary one by one.

The morning flew by, during which he also took the time to hold a few short meetings.

With the relocation of Pinbei Mall, Orange Payment, and Today Technology, the entire technology park has become much quieter.

As Chen Yansen went downstairs and walked towards the cafeteria, he could only see employees from Tiangong Technology, Orange Communications, Orange Technology, and Orange Auto along the way.

After June, the huge Zhuxianzhuang Science and Technology Park will only have Orange Auto's R&D department left.

Just then, my phone rang in my pocket.

Chen Yansen took out his phone and saw that it was Song Yuncheng calling, so he pressed the answer button.

"Master, I miss you." Song Yuncheng's voice was soft and low, as if she was afraid of being overheard.

This is the first time the two have been apart for more than ten days since they got together.

In her heart, Chen Yansen was her boss, her mentor, and one of her few family members.

"Go to the airport in an hour, I'll arrange a plane to pick you up." Hearing the dependence in Xiao Chengzi's tone, Chen Yansen felt a warmth in his heart and made the decision immediately.

"Master, this is too much. You can just talk to me."

Song Yuncheng quickly shook his head.

"That won't do. Without you in Xucheng, there's no one to practice riding with me," Chen Yansen said with a mischievous grin.

Song Yuncheng's earlobes suddenly felt hot, turning a faint pink, and finally she let out a soft "hmm" in a voice as weak as a mosquito's buzz.

After hanging up the phone, Chen Yansen went into the cafeteria, ordered a bowl of beef noodles, and then sat down at an empty table. Just as he picked up his chopsticks, Ye Qiuping came over.

"Boss, what kind of soup would you like to drink tonight?" Ye Qiuping asked in a gentle voice.

“Go back to Longde Garden tonight.”

Chen Yansen said calmly.

Ye Qiuping was slightly taken aback. Being a smart person, she immediately realized that it was highly likely that Meng Jie or Song Yuncheng had returned to Xucheng.

She nodded, a pang of sadness welling up inside her.

the other side.

The headquarters of Mixue Ice Cream is located on the North Third Ring Road of Greentown.

Hao Rui straightened his sleeves, and upon hearing the 'ding' sound, he immediately adopted a confident and composed expression, a smile playing on his lips.

Only after the elevator doors had fully opened did he walk steadily toward the front desk.

Behind him were four colleagues from the strategic investment department of Senlian Capital.

"Hello sir, are you here for a consultation? What can I do for you?"

The receptionist at Mixue Ice Cream looked up and instinctively began her usual greetings, but upon seeing the visitor's attire, she immediately changed the subject and asked with a smile.

"I am Hao Rui, the investment director of Senlian Capital. I had an appointment with Mr. Zhang before."

Hao Rui explained calmly.

"Mr. Hao, I'm so sorry, I was in a meeting just now. Please welcome me!"

Before the receptionist could reply, a hearty laugh drifted over.

Two middle-aged men in their thirties, dressed in suits, were walking towards them. Hao Rui stepped forward, extended his right hand, and said, "Mr. Zhang, you're too kind. I'm early."

Zhang Chaohong grasped Hao Rui's hand firmly, his smile perfectly timed.

After a few brief pleasantries, he pointed to the young man beside him and introduced him: "President Hao, this is Zhang Chaopu, the CEO of Mixue Ice Cream, and also my younger brother."

"As the saying goes, 'Father and son go to war together, brothers fight tigers together.' In the business world, a brotherhood like Mr. Zhang's is rare."

Hao Rui said with a light laugh.

In his eyes, both Zhang Chaohong and Zhang Chaopu were clueless fools who didn't understand capital operations.

What company has a shareholding ratio of 50/50?

Investors would be completely baffled if they saw this.

With equal shareholdings, who makes company decisions? And how should disagreements be handled?

In fact, his judgment was quite accurate. Before he took the initiative to contact Mixue Ice Cream, Zhang Chaohong and Zhang Chaopu had been arguing constantly because of their different opinions on the direction of operation.

Zhang Chaohong wanted to proceed steadily, while Zhang Chaopu was more aggressive.

Especially stimulated by subsidies during the food delivery war, Mixue Ice Cream's single-store monthly sales have exceeded 5 yuan.

In other words, the monthly sales of more than 1000 stores reached 5000 million.

Zhang Chaopu proposed accelerating the expansion of Mixue Ice Cream to the whole country.

But Zhang Chaohong doesn't see it that way. He believes that the current booming business is entirely due to platform subsidies.

Once KuaiPao, QianDu Waimai, and TaoDianDian stop competing and cancel their red envelope subsidies, the revenue per store is destined to decline.

Taking too big a step can easily lead to trouble.

He has to ensure that every franchisee can make money.

This isn't because of kindness, but because the franchise stores are doing booming business, making the Mixue Ice Cream brand even more valuable.

Otherwise, if the store is deserted, who would dare to spend money to become a franchisee?

After all, he earns his profits from franchise fees and the price difference between equipment and raw materials. The better the franchise stores do, the higher his profits will be.

"Mr. Hao, please come in!" Zhang Chaohong gestured and led Hao Rui and his group of five into a conference room.

At this time, Mixue Ice Cream had just established itself in Central China and was considered a regional milk tea brand. Although it had many stores, 99.9% of them were franchise stores, with only 23 self-operated stores used to set standards, train franchisees, and test market response.

But Zhang Chaohong also made a lot of money!

For every 10,000 yuan worth of ice cream and milk tea sold at the store, he can earn 3,000 yuan. After deducting the costs of purchasing, operation and logistics, he can still make a net profit of at least 1,000 yuan.

Therefore, Mixue Ice Cream's headquarters is decorated in a very grand style, and the conference room also exudes a sense of sophistication that is completely different from the brand's affordable positioning.

The reason is simple: we need to make potential franchisees feel the company's strength as soon as they arrive.

"Mr. Hao, Mixue Ice Cream has a total of 1037 stores in the three provinces of North China, mainly concentrated in the Central Plains Province. Last year, the sales per store was 46 yuan, and the daily order volume was 252 cups."

Zhang Chaohong handed over a document, then opened the PowerPoint presentation and began to speak eloquently.

Although Mixue Ice Cream is a business he built from scratch, in the past two years, milk tea brands have sprung up one after another like mushrooms after rain.

This has led to a less than optimistic outlook for Mixue Ice Cream.

The reason why single-store sales are rising rapidly is simply because they have benefited from the food delivery and subsidy wars.

Given Chen Yansen's high asking price, it's understandable that Zhang Chaohong would consider selling the company.

Hao Rui didn't speak, and continued looking at the documents.

The big boss sent him with a clear objective: to buy Mixue Ice Cream. He needed to calculate the company's approximate revenue, gross profit, and net profit based on the sales figures of individual stores, and then assess the most reasonable acquisition price.

Do you know how much Mixue Ice Cream is worth right now?

Kuai Pao is engaged in a subsidy war with Qiandu Waimai and Tao Diandian. The money they lose in a month could buy a Mixue Ice Cream shop.

In Chen Yansen's view, rather than letting other milk tea brands profit at a loss, it would be better to support his own milk tea brand.

In this way, not only can the milk tea category enhance user stickiness and increase order density on the platform, but it can also create tens of thousands of new jobs, thereby obtaining more sources of humanitarian aid.

Half an hour later, Zhang Chaohong finished his presentation.

"So, Mixue Ice Cream's revenue in 2013 was 1.8 million yuan, and its net profit was 2700 million yuan?"

Hao Rui asked directly.

“That’s right,” Zhang Chaohong replied frankly.

Last year, Mixue Ice Cream's single-store sales reached 46 yuan, with a total of 976 self-operated and franchised stores, and cumulative sales of 4.5 million yuan.

Zhang Chaohong earned 1.8 million yuan in revenue from store materials, equipment, and franchise fees, accounting for about 40% of his total income.

Based on a price-to-sales ratio of 2 to 4 times that of the milk tea industry, a purchase price of 9 million to 18 billion would be most reasonable.

Based on an average P/E ratio of 20 to 30, a valuation of 5.4 million to 8.1 million would be acceptable.

Hao Rui thought for a moment and asked, "What are Mr. Zhang's expectations?"

Zhang Chaohong and his brother exchanged a glance. He had someone estimate that, including the raw material suppliers behind it, Mixue Ice Cream's true value was between 7 million and 11 billion yuan.

The exact number that can be sold depends on the communication between the buyer and seller.

"11 billion," Zhang Chaohong tentatively called out a number.

"Does Mr. Zhang think this is reasonable?" Hao Rui asked with a smile.

Chen Yansen's bottom line was 10 billion, but if we really negotiated at the bottom line, what would be the point of the boss paying him a million-dollar annual salary?
"What's Mr. Hao's bottom line? I won't sell if it's too low." Zhang Chaohong passed the buck back to Mr. Hao.

"A maximum of 6 million, and neither of them may retain any equity."

Hao Rui clasped his hands together and said casually.

"Mr. Hao, based on Mixue Ice Cream's current single-store sales figures, the total revenue for 2014 will not be less than 8 million. Even using a price-to-sales ratio of 2, the selling price will not be less than 16 billion."

Zhang Chaohong quickly added.

6 million?
This is too little!
“Mr. Zhang, we both know that Mixue Ice Cream’s monthly sales per store are only a little over 3 yuan. Once the subsidies for the food delivery industry stop, sales will drop by 40%.”

Hao Rui curled his lip and bluntly pointed it out.

He paused and then said, "Senlian Capital's choice is not limited to Mixue Ice Cream. We can increase Mixue Ice Cream's sales, and naturally we can win the competition."

Hearing these threatening words, Zhang Chaohong's face darkened instantly, but he knew in his heart that what the other party said was not unfounded.

If Kuaipao removes Mixue Ice Cream from the scope of its red envelope subsidies, online orders will decrease by at least 60-70%.

Faced with a giant like Senlian Capital, he really didn't have much room for negotiation.

“10 billion! In addition, my brother and I will each retain 5% of the shares.” Zhang Chaopu suddenly said.

"Mr. Zhang, it's good to be confident, but it's also important to have self-awareness. Mixue Ice Cream isn't worth 10 billion. How about this, let's talk again next month?"

Hao Rui glanced at Zhang Chaopu, a hint of amusement on his face, and said.

(End of this chapter)