I can become stronger by paying salaries. I have one billion employees!

Chapter 554 You need to have 200 billion chips to even be eligible to sit at the table! Didn't bring enough money to play mahjong? Go home!

"Brother Sen!"

"boss!"

"Mr. Liao!"

As soon as Chen Yansen entered the cafeteria, he was recognized by several deliverymen from Yunsu Express.

The group quickly stood up and greeted each other somewhat awkwardly.

"Eating now? How's the food in our cafeteria?"

Chen Yansen stepped forward and gestured for them to sit down and talk.

Liao Wei followed him over.

Cui Wei and the executives at Orange Literature exchanged a glance and obediently went to queue up to get their food.

Song Yuncheng picked up the plate, preparing to serve food to Chen Yansen, since no one else knew what President Chen liked to eat.

The deliverymen from Yunsu Express looked tense, but they just kept grinning like idiots.

They never expected to run into the big boss in the cafeteria.

One of the deliverymen, having calmed down, replied with a smile, "Brother Sen, the taste is pretty good. The menu is updated every week, and the price is cheap."

"Going to the company's annual party tonight? Want to grab a drink?"

Chen Yansen asked casually, his tone as relaxed as if he were chatting with a colleague.

"Brother Sen, we didn't register this year. If we had known you would come, we definitely would have registered."

The deliveryman scratched his head and said.

"Then next time."

Chen Yansen made a polite remark, and then asked some questions, such as the commission for delivery and pickup, the cost of carrying heavy items upstairs, and customer complaints.

Liao Wei sat to the side, feeling immense pressure, fearing that these deliverymen would betray him.

Fortunately, his operational skills are quite good. Under his management, although the lower-level couriers at Yunsu occasionally complain, they are generally satisfied with their current work.

Upon hearing this, Liao Wei breathed a long sigh of relief.

After chatting with several deliverymen for a while, Chen Yansen led Liao Wei, Cui Wei, and others to an empty table and sat down.

"Don't always limit your focus to the domestic market. Orange Literature can also try an overseas plan. You can pick a few books and have Mao Chaorong do a test launch on Mimo to see how well they are received in the international market."

Chen Yansen gave Cui Wei some instructions.

“Okay, boss, I understand,” Cui Wei replied.

Just as the group was having lunch, Qiandu Takeout finally gave out after a month and a half of trying.

In East China alone, the project lost 1 billion yuan.

If Kuai Pao and Tao Diandian expand the battlefield area, should Qian Du follow suit or not?
It's been almost two months, and there's still no sign of it ending.

If it weren't for the restraint of all three parties, and the avoidance of subsidy wars in regions outside East China, the amount of money burned would probably be more than one billion, even two billion wouldn't have been enough.

Both Li Yanhong and Wang Zhongpu, the project manager of Qiandu Waimai, were well aware of this.

Chen Yansen and Ma Liyun's idea was simple: to expand the market together and then decide the winner.

But Baidu really can't afford to play this game anymore!

Baidu's market share in the search business has been halved, and its advertising revenue has plummeted. Investors in North America have jointly filed a lawsuit, claiming that Baidu's foray into the O2O field has greatly infringed upon their interests.

This forced Li Yanhong to suspend the development of the food delivery business and focus his attention on the main business.

Therefore, at 1 p.m., Qiandu Waimai changed the value of its subsidy coupon from 15 yuan with no minimum spend to 15 yuan minus 5 yuan, effectively withdrawing from the food delivery war.

Wang Zhongpu posted a message on Weibo: "There is a huge bubble in the food delivery market. Using subsidies to compete for market share is a wrong choice. It does not generate incremental value and also puts a huge burden on merchants."

Starting today, Qiandu Waimai will resist vicious internal competition and create a better market environment.

But his words were seen as utter nonsense by users, and he immediately received a barrage of ridicule.

"If I remember correctly, last year, Qiandu Waimai engaged in a subsidy war to compete with Kuaipao for users."

"Didn't bring enough money to play mahjong? Get out of here and go home!"

"I advise you to mind your own business. I just love eating free fried chicken and milk tea."

Wang Zhongpu thought he could stand on the high ground of public opinion and cause some trouble for Kuai Pao and Tao Diandian, but the effect was exactly the opposite, and netizens only cursed Qiandu.

Ten minutes later, Pei Yi responded remotely: "Kuaipao has no upper limit on its investment in the food delivery business. We have 200 billion yuan in our accounts. Let's fight for a year first."

He said this to Wang Zhongpu and Tang Yongbo, as well as to Li Yanhong and Ma Liyun.

Want a larger share of the food delivery market?
You need to have 200 billion in chips to even be eligible to sit at the table!
"President Pei, don't just stay in East China. Look at our children in Central China, they're all crying for food."

"Yeah, yeah, why only give subsidies to users in East China? Aren't users in North China human beings too?"

"Support Kuaipao! President Pei, Taodiandian has set up a station in Minzhou, come and take them down!"

"I'm in Minzhou, I can testify!"

"The people upstairs are really busy with their abacuses; I could hear them even back in Northeast China."

Netizens gathered in Pei Yi's comment section, discussing the matter animatedly.

In reality, they all know that the food delivery subsidies cannot continue indefinitely; it's just a common tactic used by platforms to seize market share.

Just like last year's ride-hailing and bike-sharing wars, all sorts of coupons, discount vouchers, and cash bonuses were flying around, but once the market stabilized, all the benefits disappeared quietly.

The reason why everyone is now clamoring for subsidies and fairness is simply because they want to gain more benefits during this short-lived period of prosperity.

at the same time.

As soon as Ma Liyun got off the plane, she saw Pei Yi's declaration of war, and her expression became extremely complicated.

200 million?
Can Ahri withstand it?

Old Ma was calculating rapidly in his mind.

Alibaba's business is too large, encompassing e-commerce, payment, cloud computing, and other modules, each requiring substantial capital investment. While the company is large and powerful, pouring 200 billion yuan into the food delivery market for a war of attrition is by no means an easy task.

Moreover, this is only Pei Yi's investment for "the first year". Who knows if there will be even more astonishing figures later?

But he was unwilling to give up.

The frequency of consumption in the food delivery scenario is higher than that of group buying and e-commerce.

From the perspective of user lifetime value, as long as the value created by a single user in products such as Yaomao, Taobao, and Zhifubao can cover the subsidy costs, it is acceptable.

Ma Liyun leaned back in his Maybach, gazing at the street scenes rushing past the window.

"beat!"

After pondering for a long time, Old Ma suddenly let out a low shout, as if he had made up his mind.

He was initially worried that using too much capital before the group's IPO would affect Wall Street firms' valuation of Ali.

But he realized at that moment that avoidance was not the solution.

If Taodiandian's daily order volume can be increased to 1000 million, the monthly transaction volume can be increased by more than 60 billion yuan, which may actually help with the listing.

After clearing his mind, he picked up his phone and called Tang Yongbo: "Start the subsidy program in North China, Central China, South China and Southwest China. After we enter the Northeast market after the New Year, you have to use money to grab the market share for me."

The implication is that all-out war is about to begin!
"Mr. Ma, I understand," Tang Yongbo replied excitedly.

The greater the group's investment, the higher and more stable the Taodiandian project's position within the company!

Use company money to build your reputation in the industry. So what if you lose?

At least his resume will have one more line: He has managed O2O projects worth hundreds of billions!

Three hours later, Taobao users in the three central provinces were surprised to find a prominent banner ad when they clicked into the Taodiandian channel: Randomly open red envelopes, minimum 18.8 yuan.

很多人下意识认为，大概率是套路券，比如50减18.8、60减18.8、80减18.8等。

But with a try-it-out mentality, they tapped their fingers and surprisingly received a 18.8 yuan no-threshold red envelope.

So simple?
It's so easy it's unbelievable to users!

Users in North China, South China, and Southwest China quickly discovered the event entry point.

Peach Dots launches a counterattack!
Ma Liyun has issued coupons!

"Hurry to Taodiandian, everyone can get a 18.8 yuan no-minimum-spend coupon!"

"Ali truly lives up to his reputation as the king of e-commerce; he's getting more and more energetic in this subsidy war, and the red envelopes are getting bigger and bigger."

"I ordered the Waxley's fried chicken and cola burger combo, and it only cost me 2.1 yuan."

"Dude, aren't you afraid of getting diarrhea?!"

"What a coincidence! I've been constipated lately!"

"Four cups of Mixue Ice Cream for only 0.2 yuan, plus home delivery! It's incredibly cheap!"

What is Mixue Ice Cream? Is it milk tea?

“We don’t have milk tea brands from Central China outside of our region.”

On the evening of the 28th day of the Lunar New Year, the whole country was caught up in a frenzy of ordering takeout.

Merchants are overwhelmed with orders, and delivery riders are exhausted!

In just one hour, Taodiandian's nationwide order volume surged by 140 million!
The owners of milk tea shops, barbecue restaurants, Shaxian snack shops, Lanzhou-style rice shops, and braised chicken rice shops are all extremely busy.

Dozens of orders per second scared them so much that they quickly closed their shop.

Of course they want to make money, but they have to finish the work first.

Peach suddenly launched a sneak attack, catching Chopsticks off guard as they ran away.

Kuaipao's order volume in Central China, North China, South China and Southwest China dropped by 60% instantly.

At this moment, Kuaipao is holding its annual meeting.

Upon receiving the message, Pei Yi's expression darkened. Without hesitation, he chose to follow up. He urgently added Zhang Xuhao and the general managers of the four major regions to the group chat: "At six o'clock, we must regain our market share!"

Chen Yansen glanced at him, then asked, "Old Ma made his move?"

"Brother Sen, Taodian has expanded its subsidies to cover most areas. It seems they're going all out to compete with Kuaipao for the food delivery market."

After making the arrangements, Pei Yi looked at his boss and replied seriously.

"I think Old Ma is delirious from illness! But it doesn't matter, someone is willing to contribute money to cultivate the market, why not?"

Chen Yansen shrugged and joked with a smile.

He still holds 60.7% of Kuaipao's shares. If this 200 billion yuan is burned through, he can simply raise more funds.

If Lao Ma isn't afraid, how could he possibly back down?

"Brother Sen, I've prepared the market development plans for Hong Kong Island and Macau Island, and we can launch them after the New Year."

Pei Yi didn't pay too much attention to it and instead started talking about Kuai Pao's expansion strategy.

After all, he had been on guard against Ahri for a long time and had made preparations in advance. The rest was up to the market to decide.

"What about the North American market?" Chen Yansen pressed.

Kuaidi Dache has been in the North American market for three months and has achieved some success in localized operations, paving the way for Kuaidi Pao.

"I've spoken with Mr. Cheng, and we'll be operating as a branch, just like KuaiGo, and we'll be incorporating overseas capital to reduce obstacles to promotion."

Pei Yi thought for a moment and then spoke carefully.

If a portion of the profits isn't shared, not only overseas, but even in Hong Kong and Macau, all sorts of obstacles will arise out of nowhere.

"It's good that you understand. I'll explain to the investors for you. Okay, I'm leaving now. I still need to make an appearance at Yunsu's annual meeting."

After Chen Yansen finished speaking, he slowly stood up.

"Boss, I'll give you a ride," Pei Yi quickly replied.

(End of this chapter)