I can become stronger by paying salaries. I have one billion employees!

Chapter 538 Losing 200 million in one day? Who can withstand that?! 100 million? That's not enough to go around!

January 6, Zhuxianzhuang Science and Technology Park, a meeting room on the top floor.

Chen Yansen sat in the main seat, with an Orange Magicbook 2 in front of him. The LED screen in front of him displayed images of Pei Yi, Xiao Jun, Huang Zheng, and Zhang Xuhao.

Meng Yun sat down next to Chen Yansen, her hands hovering over the keyboard, occasionally tapping a few keys to record the key points of the meeting.

"...Currently, for Kuaipao's subsidy red envelopes, S-level merchants bear 30%, A-level merchants bear 40%, B-level merchants bear 50%, and C-level merchants bear 60%."

Yesterday, the East China region received 9.6 million orders, accounting for 60% of the market share. Baidu Waimai received 2.8 million orders, and Taodian received 3.7 million. However, this data comes from iResearch Consulting, and its accuracy needs to be verified.

Zhang Xuhao gave his report in a calm and unhurried manner.

The food delivery war between KuaiPao, Ali, and QianDu has continued since Double Twelve.

Meituan participated for about ten days, but after incurring a loss of 300 million yuan, Sanpower Group withdrew from the battle amidst curses.

Currently, the three major platforms are fiercely competing in the East China region.

Everyone was well-off, and together they increased the market from over 800 million orders to over 1600 million orders, more than doubling it.

Don't want to order takeout?
Then let's give away coupons for free, allowing users to make purchases for 0 yuan!

"How much is the negative gross profit?" Chen Yansen asked casually.

“Starting from January 2nd, the daily loss has been around 34 million yuan. Previously, when the subsidies were limited to Jiangsu, Zhejiang and Shanghai, the loss was 15 million yuan,” Zhang Xuhao replied immediately.

"Brother Sen, although Kuaipao Takeaway's market share in East China has declined, its overall order volume has increased by more than 15%."

Taodian's subsidy red envelope is worth 14 yuan, and Qiandu's is 15 yuan, but they are not as good as Kuaipao in terms of order density and delivery cost optimization.

In reality, although Taodian and Qiandu Waimai have fewer orders, their marketing expenses are not much different from ours.

Pei Yi added.

KuaiPao has a large number of orders, riders, and sufficient delivery capacity, which can provide users with the best product experience.

In the same area, a Kuaipao rider can take on 3 to 6 orders, or even 5 to 8 orders at the same time.

Because the intelligent dispatch system can match orders together based on information such as the rider's and merchant's location and destination.

Although the unit price may not be as high as Taodian or Qiandu Waimai, the delivery difficulty is much lower.

For delivery drivers, it's not about having too many orders or too few orders; what they fear most is having the right number of orders.

The former has concentrated delivery locations, resulting in high delivery efficiency; the latter has no orders, making delivery naturally easier.

It would be troublesome if it were too much or too little!

With orders scattered and several people running around delivering orders to different floors, it's truly a nightmare.

Taodian and Qiandu Waimai have fallen into this predicament.

Even though the price is one or two yuan higher than Kuaipao, part-time riders would rather run Kuaipao than Taodian or Qiandu Waimai.

This has resulted in both companies incurring high subsidy costs for riders.

"Adjust the subsidy red envelope to 15 yuan off 17 yuan, remove some users who want to take advantage of the system, and add red envelopes with discounts of 18 yuan off 30 yuan and 21 yuan off 40 yuan. Since Ma Liyun and Li Yanhong want to play, let's play with them for half a year first!"

Chen Yansen nodded slightly and gave instructions to Pei Yi.

Kuaipao just secured nearly 20 billion yuan in Series C funding. Even if he lost 100 million yuan a day, let alone 34 million yuan, he wouldn't bat an eye.

Moreover, Kuaipao's subsidy claiming portals cover internal channels such as Kuaipao, Pinbei, Gaode Map, Orange Pay, and Douyin. On the one hand, it can leverage the high-frequency consumption scenario of food delivery to drive traffic to other products, and on the other hand, it can form a positive cycle of the business ecosystem.

The longer it takes, the better it is for the chopsticks to run.

With Ali's IPO imminent, would you dare to spend 200 billion to play along with him?
Baidu's efforts were merely a last gasp. Robin Li had poured billions into the O2O market, yet failed to make a ripple. Investors in North America had long been dissatisfied.

“Yes, boss, I understand,” Zhang Xuhao replied.

"The same applies to the rider side; there are no limits on investment, accelerating the conversion rate to full-time riders. In addition, Semir Online's commercial supplementary insurance, third-party liability insurance, and accident insurance will be launched on Wednesday, initially covering employees of Kuaipao and Yunsu, and then rolled out across the group."

After giving instructions to Zhang Xuhao, Chen Yansen turned to Meng Yun and said, "Make a note of this: there will be a high-level meeting on Wednesday, and all the heads of the subsidiaries must attend."

“No problem,” Meng Yun replied immediately.

Chen Yansen paused for a moment, then said, "It's getting cold, so I've prepared a small gift for the brothers from Yunsu and Kuaipao: two brand-new windbreakers with down linings."

These two new uniforms are the first batch of products supplied internally by Orange Garment Factory.

"Starting this month, each person will receive an additional shopping subsidy of 200 yuan per month, which can be used for purchases on the company's intranet shopping mall."

Chen Yansen leaned back and announced with a smile.

"The intranet mall is an employee shopping platform jointly developed by Pinbei and Yunzhou, and it is planned to be embedded into Yunzhou's expansion module."

Huang Zheng began to explain.

In addition to clothing, the event will also feature Orange mobile phones, smart speakers, Bluetooth headsets, electric fans, air conditioners, electric bicycles, and other products.

200 yuan per month is equivalent to an extra 2400 yuan in living allowance per year.

"That's enough for now. We'll discuss the specific business and financial data at next week's year-end performance review meeting."

Chen Yansen waved his hand, indicating that the meeting was over.

Compared to last year, this year's year-end performance review meeting has seen the addition of a new batch of employees, such as Cheng Zilong from Orange Automotive, Ma Zhiao from DeepBlue Technology, Byron from Orange Supermarket, Lin Guolun from Orange Garment, and Wang Chao from Orange Auto.

There was no other way; Chen Yansen knew in his heart that if he wanted to spread the flame of humanity more widely, he had to expand into more new businesses.

Hated by people?
That's right!

"See you next week, Sen!"

Pei Yi, Xiao Jun, and Huang Zheng replied in unison.

Chen Yansen hummed in agreement and ended the video link.

He stood up and said to Meng Yun, "Put my computer back in the office."

After saying that, he pushed open the door, took the elevator down to the first floor, and walked slowly toward the cafeteria.

After walking a few steps, I saw Zhang Yinjia of Orange Payment and Zhou Mingxuan, the person in charge of the Yu'ebao project.

"Brother Sen!" Zhang Yinjia and Zhou Mingxuan also saw Chen Yansen and immediately stopped in their tracks, greeting him with big smiles.

Has the launch date for this year's "Collect Five Blessings, Share Cash" event been set?

Chen Yansen asked.

Last year's "Collect Lucky Cards" campaign added more than 4000 million new users to Orange Pay, increasing daily active users from 2000 million to 5000 million.

Although 100 million yuan was invested, after deducting costs, there was still more than 40 million yuan left in advertising expenses.

With such great results, of course we should keep going!
"The event is tentatively scheduled to start on January 18 and last for 13 days, but Lao Zhou and I are still discussing the size of the prize pool and the algorithm for how each person can share the cash."

Zhang Yinjia stated the truth.

This year, the advertising revenue from the "Collect Five Blessings" campaign has increased several times over.

A shopping guide e-commerce website in Shanghai called "FanliTao" imitated the super cashback model of FoxTao and achieved sales of over 100 billion yuan in a year, becoming a dark horse in the shopping guide e-commerce industry.

After making a profit, the other party received $100 million in funding from IDG Capital. With nowhere to spend the money, they immediately signed a cooperation agreement with Orange Payment and acquired the A-level advertising resource package for Jifu Card for 60 million yuan.

At that time, the promotional posters for "FanliTao" will be displayed on the waistband of the Orange Pay App and on the back of the Fu Card.

The naming rights for the event were purchased by a milk brand for 8000 million yuan. Combined with investments from other advertisers, this year's advertising revenue reached 4.6 million yuan.

If we follow the scale of last year's event, 1 million yuan would be enough as prize money, and the rest could be kept as profit.

However, Zhou Mingxuan believes that Orange Pay's registration volume and daily active users have increased by nearly 300% compared to last year, so setting a bonus pool of 1 million yuan is inappropriate.

So he kept pestering Zhang Yinjia, saying, "I need to pay more!"

In addition, only 3.2 people collected all the lucky cards last year, with each person receiving an average of more than 2600 yuan.

The result drew dissatisfaction from tens of millions of people, who even cursed the ancestors of the employees of the Fuka event team.

So, will this year continue with last year's approach and distribute the prize money to a small number of lucky winners, or will we choose to distribute it equally, letting everyone get a few dozen yuan, thus increasing the number of winners to 100 times that of last year?
These are all issues worth considering.

After listening to Zhang Yinjia and Zhou Mingxuan's descriptions, Chen Yansen thought for a moment and then said, "The size of the red envelopes should be controlled at around 100 yuan to increase users' participation. Otherwise, every year a small group of people will share the bonus, which will not be conducive to increasing the daily active users of the app."

每天再抽1000个4999元的大奖，以及100个20克金条的实物奖励，奖金池大小设为3亿。”

One hundred million?
There's not enough to go around!

If Ma Liyun and Ma Wenteng were to create an identical campaign with the same prize money of 100 million yuan, which one would users choose?
Of course, you should participate in the activity of the app with the higher prize money.

Seeing that the big boss had spoken, Zhang Yinjia stopped worrying.

The three walked and talked about the promotion of red envelopes for this year's Spring Festival Gala.

Two weeks ago, Zhang Yinjia won the Spring Festival Gala sponsorship rights for 5400 million yuan. He will invest 6 million yuan to win the battle for electronic payment functions.

Of the 6 million, 5 million will be cash password red envelopes, and the other 1 million will be used for server expansion to cope with sudden high concurrency requests and ensure the stable operation of the payment system.

Otherwise, if a P0-level incident occurs, the red envelope campaign will become a laughing stock in the industry.

Of course, advertisers accounted for 90% of this 500 million yuan in cash, while OrangePay's own expenditures accounted for a very small percentage.

"Huang Zheng estimates that the acquisition and reorganization of Lazada can be completed before the Spring Festival. Orange Payment, as a supporting product of Pinbei, also needs to set up a branch in Temasek to lay the software foundation for the expansion plan in the Southeast Asian market together with Yunsu."

Chen Yansen looked at Zhang Yinjia and said.

Electronic payment tools have a very low penetration rate in Southeast Asia. Not to mention offline payments, even e-commerce websites like Lazada mainly rely on credit cards and cash on delivery for settlement.

Compared to China, Southeast Asia's e-commerce and electronic finance industries are seven or eight years behind.

This is similar to JD.com a few years ago, which also mainly relied on cash on delivery. The core reason was that the payment tools were not perfect enough.

“General Manager Huang has spoken with me, and I will cooperate fully,” Zhang Yinjia replied.

"It's not about cooperating, but about complementing each other."

Southeast Asian tourism has become increasingly popular in recent years, and offline payment scenarios cannot be ignored.

Chen Yansen corrected.

“Yes, boss, I know what to do,” Zhang Yinjia replied.

at the same time.

No. 690 Bibo Road, Shanghai, the headquarters of Shanda Literature.

"Have you heard? Brother Qiao sold us out?"

"Huh!? Who's the one taking over?"

"do not know."

"If only it were Senlian Capital."

"Who can argue with that? Chen Yansen is truly the most conscientious boss in the country. Even the factory operators have social security, quarterly bonuses, transportation subsidies, and housing subsidies! The workers live in the factory and they even get housing subsidies. It's outrageous!"

Several employees in the editorial department were discussing in hushed tones.

Since Wu Wenhui led the senior management to defect to Pony Ma and join Genesis, coupled with Shanda Literature's failed IPO attempt, the morale of the company has become extremely restless.

Nobody knows where the company will go in the future.

However, in the eyes of outsiders, Qidian is still the largest paid Chinese novel website in China.

In an office on the fifth floor, Chen Danian smiled as he signed the equity transfer agreement, while Cui Wei stood beside him with mixed feelings.

He never expected that Chen Tianqiao would sell the company so soon after he was promoted to president of Shanda Literature.

He wasn't sure if his new boss would reuse him.

"Manager Yao, it's a pleasure to do business with you! I will have General Manager Cui assist your company with the acquisition next."

Chen Danian grasped Yao Zicheng's hand and said.

He is Chen Tianqiao's younger brother and a member of Shanda's board of directors, responsible for coordinating the sale of Shanda Literature.

"Mr. Chen, Mr. Cui, then I won't bother you any longer."

Yao Zicheng got up to take his leave.

He is the general manager of the strategic investment department of Senlian Capital. He is from Shanghai and previously served as the director of the investment department at Goldman Sachs Asia, where he was Liu Yiqing's subordinate. He was later recruited to Senlian by Gao Weilin.

"Manager Yao, don't rush to leave. I've found a pretty good Cantonese restaurant near the Expo site in Puxi."

Chen Danian pulled Yao Zicheng aside and invited him to have lunch together.

Yao Zicheng declined several times, but Chen Danian was adamant, so he had no choice but to agree.

As they walked out, Yao Zicheng suddenly said, "The big boss is not satisfied with Shanda Literature's performance in IP monetization, comic adaptations, and film and television copyright development. After the acquisition, the first step will be to inject 5 million yuan to improve the welfare system for employees and authors; secondly, Douyin and Toutiao will drive traffic to platforms such as Qidian, Hongxiu, and Xiaoxiang in their novel sections..."

Hearing this, Cui Wei was overjoyed.

Because Yao Zicheng looked at him while he was speaking.

This indicates that Chen Yansen has no intention of replacing him for the time being.

If his abilities are recognized by the other party, his title of president might be changed to CEO.

Subsequently, Yao Zicheng specifically told him that he should go to the virtual city next Monday to attend the year-end performance review meeting.

Cui Wei nodded repeatedly in agreement.

the other side.

At the Ali headquarters in Hangzhou, Ma Liyun was also having a meeting with Tang Yongbo and Zhang Tao.

Taodian's orders are about to exceed 400 million, and the daily subsidies for users and riders have reached 6000 million yuan.

Old Ma is starting to feel the strain!

In order to compete with KuaiPao for merchant resources, TaoDianDian adopts a low-commission operating strategy. Each subsidy red envelope is subsidized according to the merchant's internal rating, with the merchant bearing 20% ​​to 40% of the cost, and Ali covering the rest.

But Ma Liyun still wanted to pass on more of the costs to the merchants.

Otherwise, once Taodian expands its business to Central China, South China, and North China, wouldn't it lose one or two hundred million yuan a day? Who could withstand that!
"Adjust the minimum liability ratio for merchants to 40%."

After clearing his mind, Ma Liyun looked at Tang Yongbo and said.

“Okay, Mr. Ma,” Tang Yongbo replied.

The new rules from Taodiandian immediately drew criticism from merchants.

(End of this chapter)