I can become stronger by paying salaries. I have one billion employees!

Chapter 532 A 60 Billion Contract! Ah Dong, do you know you're keeping a ghost in your house?!
At 10 a.m., Chen Yansen changed into a black suit and put on the Patek Philippe watch that Song Yuncheng had given him.

With his wealth, he could easily afford limited editions of minute repeaters, tourbillons, and perpetual calendars, but Mr. Chen just happens to prefer this one.

"Beep beep beep—!" The sensor lock outside the door made an unlocking sound.

Chen Yansen stood in front of the full-length mirror, straightened his tie, and brushed a stray strand of hair from his forehead to the right.

Out of the corner of her eye, Song Yuncheng was holding a room key and carrying two boxes of packed breakfast as she pushed open the door and came in.

She arrived in Yanjing at 1:30 a.m., and after returning to the hotel, she spent two hours practicing riding with her master. She only slept for four hours before waking up.

When he opened his eyes, he saw Chen Yansen already sitting at his desk, processing emails, approving contracts, and reviewing backend data.

This guy's stamina is insane!
Song Yuncheng clicked his tongue in amazement, feeling that Chen Yansen was smarter and more diligent than him, so how could he slack off?

After a quick wash, I drank a strong iced Americano and felt wide awake.

"Wouldn't it be better to stay in the hotel this morning and properly adjust to the time difference?"

Chen Yansen picked up the breakfast and opened it. Inside were four steamed buns, a steak, and a bottle of freshly squeezed juice.

"Tofu filling and roast duck filling."

Song Yuncheng chuckled, changed the subject, and casually pulled a pair of chopsticks from the bag, placing them in front of Boss Chen.

"Snapped!"

Seeing that she didn't answer directly, Chen Yansen slapped her across the face.

Song Yuncheng gasped softly, biting her lip, clutching her bottom and turning away, saying in a pitiful voice, "Master, it hurts."

"How can you learn a lesson if it doesn't hurt?" Chen Yansen picked up a steamed bun, took a bite, and said with a faint smile.

"Then I won't go." Song Yuncheng lowered her head, hugged her laptop, and hid by the coffee table on the balcony, preparing to stay at the hotel to work.

"Hurry up and change your clothes, I don't want to wait for you."

Chen Yansen spoke in a nonchalant tone.

He could smell the faint scent of coffee on Xiao Chengzi, and knowing that she couldn't sleep anyway, he figured he might as well bring her along.

"Okay, thank you, Master." Song Yuncheng quickly put down her computer and replied with a smile, her bright eyes narrowing into crescent shapes.

Chen Yansen ignored her and continued eating his breakfast.

Song Yuncheng walked to the suitcase, picked out a gray business suit, and changed into it as if no one else was around.

Although she had her back to Chen Yansen, Chen Yansen could see her clearly with his divine sense.

Twenty-two-year-old Song Yuncheng is at the age of transitioning from naivety to maturity. Her skin is firm and fair, and with the increase in income, her diet has become more refined. Coupled with appropriate exercise, she has a slender figure where she should be, and a plump figure where she should be, with just the right amount of roundness.

Chen Yansen ate his breakfast while 'watching'.

Fifteen minutes later, the two, dressed neatly, took the elevator to the lobby on the first floor.

Huang Boxiang was already waiting in the rest area. As soon as he saw Chen Yansen, he immediately ran out.

When Chen Yansen walked out of the hotel, he had just driven his car to the reception area.

"Old Huang, go to Building A of Beichen Century Center."

After getting into the car, Chen Yansen gave instructions to Huang Boxiang.

Upon learning of his return to China, Liangzai Dong immediately called to warmly invite him to visit Dong.

After a moment's thought, Chen Yansen did not refuse.

After all, JD.com is a major advertising client of Toutiao, Douyin, Lingxi Browser, Lingxi Search and Xiaohongshu. The amount of money they give him each year is no less than 30 billion yuan. Consider it a chance to meet with clients.

Subsequently.

A black Maybach 62S merged into the traffic and sped off toward Beichen West Road.

Before long, several office buildings in Beichen Century Center came into view.

The last time I visited JD.com, Liu Qiangdong was still holed up in his office on the fourth floor of the Yinfeng Building.

Two years have passed in the blink of an eye. Although JD.com's development speed cannot keep up with Pinduoduo, it has successively obtained more than one billion US dollars in financing, which naturally allows it to upgrade its equipment and move to a better place.

In another year and a half, when the headquarters building in Yizhuang is put into use, the office environment will be upgraded to another level.

Of course, the land in Dongguan is only 4.5 square meters, which is nearly ten times smaller than the headquarters of Senlian Capital.

Looking out the car window, Chen Yansen saw Liu Qiangdong leading a group of senior executives waiting downstairs at the office building.

After Lao Huang slowly stopped the car, Liu Qiangdong came over with a big smile and waved to Chen Yansen.

"Old Liu, you're too kind. The wind is so strong in Yanjing in winter. I'd feel guilty if you caught a cold."

Chen Yansen grabbed Liu Qiangdong's arm and joked with a smile.

"My body is no worse than that of a twenty-year-old. I can even swim in winter without any problem, so why would I be afraid of this cold wind?"

Liu Qiangdong laughed heartily, then changed the subject, his tone carrying a hint of flattery: "President Chen, congratulations on Pinbei's successful IPO and first-day market value exceeding 1200 billion US dollars, surpassing Tencent is just around the corner."

"Old Liu, to be honest, it's not very meaningful to compare yourself with Pony. It's more satisfying to be able to suppress Amazon, Microsoft, and Google."

Chen Yansen said lightly.

Although this statement sounds a bit pretentious, Liu Qiangdong knows in his heart that with Pinduoduo's business growth rate, it might be difficult to surpass Microsoft and Google, because the market of these two companies is around 3000 billion US dollars, but Amazon's market value is less than 1300 billion US dollars.

The gap isn't that big; they certainly have the confidence to compete.

Handsome Dong looked at Chen Yansen, his eyes filled with envy and a hint of respect.

In his opinion, Chen Yansen was simply unbelievably strong.

Everyone praises Chen Yansen as a "walking god of wealth," which at first sounds exaggerated, but after learning more about Mr. Chen's resume, one will find that this statement makes a lot of sense.

In three years in the industry, I have ventured into more than a dozen business sectors and have never suffered a defeat.

As soon as Chen Yansen had the idea of ​​entering the chip manufacturing process, the higher authorities immediately allocated 10 billion yuan in grants and 10 billion yuan in investment funds. Luzhou, Greentown, Jinling, and Shanghai, among other places, spared no effort to attract Xingyuan Technology to settle in their areas.

In the end, Luzhou won, providing both money and land, including 120 million square meters of industrial land to be used free of charge for 50 years, plus an 80 billion yuan subsidy for factory construction.

In other words, Chen Yansen can obtain a super-large chip production base worth tens of billions of yuan without spending a single penny.

That's what you call word-of-mouth!
"I wish Mr. Chen all the best in achieving his goal soon," Liu Qiangdong said with a grin.

"Jingdong's foundation is also quite strong. I believe that under President Liu's leadership, Jingdong's market value on the day of its listing will definitely not be less than 300 billion US dollars."

Everyone carried the sedan chair, and the handsome Dong was humble; Chen Yansen also gave him face.

These words indeed made Liu Qiangdong's smile widen even more.

"Mr. Chen, let me introduce you. This is Shen Haoyu, COO of Jingdong; Wang Yaqing, CTO; and Xu Lei, Vice President..."

Liu Qiangdong introduced all of Jingdong's senior executives to Chen Yansen one by one.

"Hello, Mr. Chen!"

"Hello, Mr. Chen!"

Most of these executives were ten or even twenty or thirty years older than Chen Yansen, but when they faced him, they were humble and extremely modest.

A person's name, the shadow of a tree.

Chen Yansen's reputation in the internet industry and even in the Chinese business world is so great that he is in the top tier in terms of both wealth and influence.

Who can guarantee that this big shot in front of you won't become your future boss?

It's worth noting that in the past two years, Senlian Capital has poached quite a few people from JD.com.

Chen Yansen nodded in acknowledgment.

"Mr. Chen, please!"

Liu Qiangdong raised his hand, making an inviting gesture. The two walked side by side into the JD.com headquarters building.

It took about half an hour to quickly take a look around.

At that time, Beichen Century Center had about 5000 employees, consisting of personnel from marketing, operations, functional departments, maintenance, big data, and technology departments, which was more than 1000 fewer than Pinbei.

However, the vast majority of JD.com's employees are couriers, customer service staff, and warehouse managers, bringing the total number of employees to 7.

Both Pinduoduo and JD.com are B2C models, but the difference between them is that the former is a platform-based B2C, while JD.com is a dual-track B2C model with "self-operated as the main business and platform as a supplement".

Neither model is inherently better or worse; it all depends on human effort. However, judging from the results, platform-based B2C seems to be more suitable for the domestic e-commerce landscape.

Because Ali's business scale is 4 times that of JD.com, and Pinduoduo's is 2.4 times that of JD.com.

JD.com, on the other hand, was hampered by the high labor costs of its delivery drivers and the heavy asset investment required to build warehouses.

Just as Ma Liyun said, Dong is too stupid and too heavy.

After more than a decade of operation, the company has yet to turn a profit, so pushing for an IPO has become the best way for Liu Qiangdong to repay his investors.

Otherwise, it would be almost impossible for those institutions that have invested in JD.com to get a return on their investment.

Liu Qiangdong accompanied Chen Yansen into the office and personally made tea and poured water for him.

Chen Yansen sat on the sofa, looking around casually.

On the walls of the corridor, there were posters that read "Catch the cat and exterminate the lion, strive to be number one", "Strike Suning Operation Command", and "Strike the Cat Operation Command".

Obviously, this thing was listed for Double Twelve.

Liu Qiangdong followed Chen Yansen's gaze, and the smile on his face froze, revealing a hint of embarrassment.

Before he could explain, Chen Yansen asked, "Why isn't there a 'Strive for Success Operations Department'?"

“President Chen, I have always respected you and Pinduoduo. We are not only in the same industry, but also business partners. This relationship is different from that of Suning and Yaomao.”

Liu Qiangdong forced himself to defend himself.

"Yaomao has spent over 10 billion yuan on advertising on Douyin, Toutiao, and Lingxi Browser in a year. Mr. Liu, what are you doing, giving that money to Baidu? Is this how you treat a friend?"

Chen Yansen put down his teacup and questioned him in a mocking tone.

"Mr. Chen, you're wronging me. JD.com's advertising investment in today's and ByteDance products is no less than Baidu's."

Liu Qiangdong picked up the teapot and refilled Chen Yansen's tea.

"It's not much more than 1,000 degrees," Chen Yansen added.

Liu Qiangdong managed to offend neither side and received a share of the advertising business from each company.

In his view, although Baidu's search business has declined, it is still the big brother in the search engine industry, controlling the traffic entrance of PC networks, and its basic base is there.

"Mr. Song, show Mr. Liu the conversion performance of e-commerce ads on different search engines."

Chen Yansen casually gave the order.

“Okay, boss.” Song Yuncheng replied immediately, took out a research report from the file bag, and placed it in front of Liu Qiangdong.

This report includes internal data from Lingxi Search, 360 Search, Sogou Search, and Penguin Search, and provides a detailed data analysis of CPM, CPC, and CPS performance across different product categories and types of e-commerce platforms.

Since JD.com is investing in traffic and user acquisition on Baidu, Liu Qiangdong should be able to understand the intricacies of this report.

Handsome Dong picked up the report, flipped through two pages, and frowned slightly.

Data doesn't lie, and given Chen Yansen's status and position, he wouldn't stoop to fabricating data.

For every thousand yuan spent, Lingxi Search's CPS conversion rate is nearly 10% higher than Baidu's, especially for high-priced categories such as 3C digital products and home appliances, where the gap widens to about 15%.

The data performance of Penguin Search, 360 Search, and Sogou Search was also quite good.

This data differs greatly from the data submitted by the external investment department!
Liu Qiangdong was a smart man and immediately realized that someone below him was up to no good.

“You bunch of bastards! I’m so afraid you won’t have enough to eat, I’ve given you every penny of your bonuses. You’re a bunch of ungrateful dogs.”

Liu Qiangdong sneered and cursed under his breath.

He wasn't stupid; he quickly figured out the key to it.

"Mr. Chen, thank you." Liu Qiangdong took a deep breath and thanked him solemnly.

If it weren't for Chen Yansen's information, those bastards in the foreign investment department would have kept fooling him for who knows how many more years.

"It's just a small favor, so this search advertising partnership..."

Chen Yansen asked pointedly, drawing out the last syllable of his voice.

After a moment's thought, Liu Qiangdong nodded heavily in agreement: "President Chen, I will have the new head of the external investment department increase the proportion of funds spent on Lingxi Search."

“Actually, signing a yearly contract would be more suitable. I can offer Mr. Liu a 20% discount on the price.”

Chen Yansen picked up his teacup, took a small sip, and said.

With JD.com's IPO imminent, there is a strong demand for user acquisition.

Rather than letting Li Yanhong earn this money, I'd rather earn it myself.

He sensed something was wrong from the start. With the help of Mos Assistant, Lingxi Search, combined with algorithm models and user segmentation design, can provide partners with more accurate traffic, which not only has better results but also reduces costs by 5% to 10%.

Logically speaking, Liu Qiangdong had no reason to cling to Baidu.

After thinking about it for a while, he quickly figured out the crux of the problem.

Most likely, it's because someone has taken the rebate and is reluctant to give it up.

To make this happen, people from Baidu and JD.com are indispensable.

After all, with the rise of short videos, the effectiveness of text and image ads is getting worse and worse. Chen Yansen has the short video platform with the highest daily active users in China. Further deepening the cooperation is naturally a good thing for JD.com.

The two talked for more than an hour and initially finalized the contract amount, with annual advertising expenses not less than 60 billion yuan.

Senlian Capital will provide JD.com with comprehensive traffic support in areas such as app stores, news, short videos, search engines, and mobile browser website navigation.

When Chen Yansen left, he took with him an advertising contract worth 60 billion yuan.

Just as he returned to the hotel, Bao Shihang from the Central Foreign Affairs Association called.

A gift from Li Qingsong?

When Chen Yansen arrived at the parking lot, he saw a brand-new Hongqi L5 with a license plate that read "leopard number".

This car isn't expensive, costing a little over 600 million yuan after taxes and fees, but it's still less expensive than his Ghost.

But for ordinary people, it's not so easy to buy.

The Hongqi L5 in front of him had a matte silver hood and roof, and a deep blue body, clearly prepared specifically for him.

Compared to the common black color, this car's paint color better suits his age and personality.

"Please tell Mr. Li that I like it very much."

Chen Yansen looked at Bao Shihang and said.

"I'm glad Mr. Chen is satisfied, then I won't bother you any longer."

Bao Shihang nodded and turned to leave.

Chen Yansen called Huang Boxiang over and asked him to pick someone from the security personnel to drive the car back to Xucheng.

"Okay, I'll arrange it right away," Old Huang readily agreed.

At 5 p.m., Chen Yansen boarded a Gulfstream 550 and began his return journey.

Before the plane took off, he sent a message to Master Ye.

(End of this chapter)