I can become stronger by paying salaries. I have one billion employees!

Chapter 519 Chen Yansen: Do you make money? Yu Donglai: Does Mr. Chen make money?

On the afternoon of November 29, Chen Yansen, in his capacity as a supplier, made a side trip to SAIC and also met with Roewe 550 Plus.

Compared to the cool pure electric sports cars that came out more than a decade later, SAIC clearly didn't put much effort into the Roewe 550 Plus.

This car is clearly designed to get subsidies!

Chen Yansen shook his head inwardly, thinking to himself, "These bastards have absolutely no ambition."

If you really can't figure it out, you can just copy it!
No wonder the higher-ups wanted to bring in Tesla. To put it bluntly, they wanted to put a catfish in a group of sardines to stimulate market activity.

The following morning, Chen Yansen took a private plane and flew directly to Greentown International Airport.

Thousands of meters in the air, Song Yuncheng sat obediently in his seat, holding an Orange Pad, and was looking through the Metersbonwe integrated marketing plan submitted by his subordinates.

Chen Yansen leaned back in the soft chair, turned his head and asked, "Aren't you curious where we're going?"

"Aren't we going to Greentown?" Song Yuncheng looked up and subconsciously replied to Chen Yansen.

“If you don’t go to Greentown, I’m going to sell you to Miaowadi,” Chen Yansen said with a wicked grin.

"You can't bear to part with it." Song Yuncheng said earnestly.

“Young lady, don’t be so confident,” Chen Yansen retorted.

Knowing that Chen Yansen was joking, Song Yuncheng played along, saying, "There are only telecom fraud companies in Miaowadi, not e-commerce companies. I'm working hard, and I can earn you tens of millions a year. If you sell me to Miaowadi, Master will suffer a huge loss."

Chen Yansen nodded and said, "The accounts are very clear. Considering that you can make money for me, I won't sell to you for now."

"And then?" Song Yuncheng asked with a grin.

"That depends on your performance."

Chen Yansen said with a stern face.

The flight from Shanghai to Greentown took about one hour and fifty minutes, and with Song Yuncheng accompanying me, the time passed quickly.

The plane landed before 10:30.

Afterwards, they transferred to a car and headed to Xuzhou.

The car was arranged by the Kuaipao branch.

Chen Yansen only brought Song Yuncheng and four security personnel with him.

Gao Weilin returned to Luzhou alone, as he still served as the CEO of Semir Online.

the other side.

In the rooftop office of a supermarket in Xuzhou, Yu Donglai rubbed his temples, then picked up the landline on his desk and dialed the administration department: "Has the hotel confirmed anything?"

"Mr. Yu, I personally booked both the hotel and the restaurant to ensure there won't be the slightest problem," the head of administration quickly replied.

"Okay, I got it. Send me the address and room information," Yu Donglai instructed.

“Yes, Mr. Yu,” the head of the administration department replied.

After hanging up the phone, Yu Donglai smiled and shook his head.

He had never met Chen Yansen before, but the other party suddenly suggested that he wanted to visit Pangdong, which naturally made him suspicious.

In June of this year, Pang Donglai joined Kuaipao's supermarket channel. In principle, he also has a cooperative relationship with Chen Yansen.

But he knew perfectly well that although Pang Donglai was a well-known brand in Xuzhou, in terms of scale, it could not compare with those national chain supermarket giants; it could only be considered a regional supermarket enterprise.

With annual revenue of just over 3 billion yuan, Pang Donglai's business scale was ten times that of Yonghui Supermarket during the same period.

Is there anything about my small company that Chen Yansen could teach me or that I could learn from?
Could it be that they're looking to invest or acquire?

Yu Donglai's lips turned down, and a reluctant expression appeared on his face.

He understands human nature; once it becomes capitalized, Pang Donglai will be finished.

What should be done if Chen Yansen really wants to invest or acquire the company?
reject?

To be honest, he had studied Chen Yansen's entrepreneurial experience, and in just three years, he had accumulated a fortune of more than 6000 billion yuan.

Just outrageous!
He had lived for forty or fifty years and had never seen anyone like this before, making money as easily as drinking water.

He heard that the other party's Pinduoduo mall, which had only been established for two years, had already gone public in the United States and was about to raise tens of billions of dollars from foreigners, which made him admire them.

Therefore, regardless of Chen Yansen's purpose, he wanted to meet him.

"Om-!"

At that moment, a Yao Cheng X2 on the table suddenly started shaking.

Yu Donglai picked it up and saw that the caller ID showed 'Chen Yansen'. Without thinking twice, he quickly pressed the answer button.

"Hey, Mr. Chen, where are you? Laodong Road? It's not far, I'll come pick you up right away."

Upon hearing that Chen Yansen had arrived at Laodong Road, Yu Donglai immediately stood up and walked towards the elevator, saying with a smile.

"Mr. Yu, don't rush, there are still three intersections to go."

Chen Yansen replied with a smile.

"No, that won't do. We're guests from afar, so we have to follow my arrangements. Let's go to Yu Ding Xuan for a meal of authentic Central Plains cuisine."

Yu Donglai spoke with great enthusiasm.

"Mr. Yu, then I'll be bothering you. Let's meet at the supermarket entrance later," Chen Yansen said.

“Okay, I’m wearing a gray hoodie. I’ll be waiting for you at the door in a bit,” Yu Donglai added.

The two had never met in person, but they sounded very familiar with each other on the phone.

Not long after, Chen Yansen got out of the car and, with Song Yuncheng in tow, walked toward the main entrance of the supermarket.

When they were about thirty meters away, Chen Yansen saw a middle-aged man in his forties sitting on the stone bench at the entrance. He was wearing a gray hoodie, black casual pants, and a pair of paisley shoes.

He has a slight bald patch on the top of his head and a short buzz cut.

His eyes were squinted into slits, and his right hand was on his stomach as if he was scratching an itch. His appearance was nothing like that of the founder of a chain supermarket; he had more of the air of a street thug.

Yu Donglai spotted Chen Yansen from a distance.

So he quickly stood up, dusted himself off, and greeted her with a big smile.

Chen Yansen, standing at 1.86 meters tall, was already conspicuous in the crowd. He was accompanied by four strong bodyguards, all dressed in sharp suits and standing with upright postures. They were a stark contrast to the customers carrying shopping bags at the supermarket entrance, making it hard not to notice him.

"Mr. Chen, I've heard so much about you!" Yu Donglai greeted him.

“I should be the one to say that. I’ve heard about Pang Donglai’s business model. Mr. Yu is willing to share 60% of the profits with the employees, which is quite rare in China.”

Chen Yansen shook Yu Donglai's right hand and greeted him with a smile.

"Sixty percent isn't much. In terms of revenue share, it's actually only 12% to 15%. Walmart's is 5% to 7%. As for money, enough is enough!" Yu Donglai grinned and waved his hand.

"Mr. Yu, do you find money too expensive?" Chen Yansen joked playfully.

"Isn't it the same for Mr. Chen? He pays social security and a base salary for Kuaipao's delivery drivers, and in addition to supplementary medical insurance and third-party liability insurance, there are also quarterly bonuses and order-boosting rewards. We are also very curious, can Kuaipao actually make money?"

Yu Donglai countered with a question.

"Money is enough to get by!" Chen Yansen returned Yu Donglai's words to him.

The two looked at each other and smiled.

Song Yuncheng stood aside, curiously observing Yu Donglai.

On the way here, Chen Yansen introduced Pang Donglai's business model. He was shocked when he learned that a supermarket salesperson in a fourth-tier city had a pre-tax income of more than 6,000 yuan per month.

In 2013, before the real explosion of self-media, Pang Donglai's fame was mostly limited to Xuzhou. In other cities, nine out of ten people had never even heard of it.

It's important to know that in Luzhou, the capital of Huian Province, the average salary for a regular employee at a chain supermarket like Yonghui is only three or four thousand yuan.

"This is Mr. Song Yuncheng, General Manager of the Major Client Recruitment Department of Pinbei."

After the pleasantries were over, Chen Yansen pointed to Song Yuncheng and introduced him.

"President Song, it's a pleasure to meet you!" Yu Donglai said with a smile.

"Hello, Mr. Yu," Song Yuncheng replied politely, and the two exchanged business cards symbolically.

"Mr. Chen, let's have lunch first, and we can discuss the tour this afternoon."

Yu Donglai glanced at his watch and suggested, "It's almost midnight. If we keep chatting, you'll be going to go to the supermarket on an empty stomach."

Chen Yansen replied, "Then I'll follow Mr. Yu's arrangements. I'd also like to try some local dishes from Xuzhou. I've heard that Pang Donglai's own canteen is quite unique."

"That won't do." Yu Donglai grabbed Chen Yansen's arm and pointed to a sign across the street, saying, "Yu Ding Xuan, the taste is absolutely authentic. It's rare for President Chen to come to Xuzhou. If others find out that I'm treating you to the cafeteria food, they'll probably call me a stingy person behind my back."

The two of them walked and talked.

Yu Donglai was indeed curious about whether Kuaipao could make money. In his opinion, the cost of Kuaipao deliverymen was too high, while about half of the stores that joined Kuaipao were free of charge, 30% charged 3 to 5 yuan for delivery, and the remaining 20% ​​charged 6 to 10 yuan for delivery.

He estimated the costs and concluded that, based on Kuaipao's merchant commission rates, even with the addition of revenue from various marketing tools and paid advertising, it would be difficult to make a profit after deducting operating expenses.

"I never do business at a loss. I can’t disclose the specific profit margin to Mr. Yu, but Kuaipao Takeaway is not a single business. High-frequency consumption scenarios can bring additional order volume to group buying and grocery shopping businesses."

Chen Yansen explained calmly.

At that time, Yu Donglai did not know much about the e-commerce industry.

He frowned slightly as he listened to terms like "high-frequency consumption scenarios" and "increased order volume," trying to understand them using his own logic.

To put it simply, it's similar to the merchandise operation of supermarkets. For example, vegetables are not profitable, so they are used as traffic-driving products, while chicken, fish, meat and eggs are used to increase gross profit margin.

Alternatively, keep food products at low profit margins and make money from tobacco, alcohol, cosmetics, and gold jewelry.

Attracting customers with low prices and making profits with high-margin product categories is a principle he has mastered after half a lifetime in the supermarket business.

Yu Donglai suddenly understood. Chen Yansen's "non-single business" was essentially the same approach he used to deploy his resources in the store.

However, he used the price difference between cabbage and pork, while Chen Yansen played the game of converting takeout orders and group-buying traffic.

Thinking of this, he smiled and repeated his thoughts.

"With Mr. Yu's abilities, he would surely achieve great success if he entered the e-commerce industry," Chen Yansen praised.

"Mr. Chen loves to joke around, how could I possibly do that?"

Yu Donglai was laughing heartily, his eyes almost overflowing with joy, and he couldn't suppress the smile on his lips no matter how hard he tried.

After all, it was the endorsement of the world's richest man. Even if you knew it was just for show, you still felt a warm glow inside.

Ten minutes later, the two sat down in a private room and continued to talk about the changes in the business environment in recent years, as well as the ins and outs of the supermarket industry.

Chen Yansen listened more and spoke less.

After holding back for a while, and after a few rounds of drinks, Yu Donglai could no longer contain himself and asked seriously, "President Chen, you didn't come all the way to Xuzhou just to listen to me, Old Yu, ramble on, did you?"

"Mr. Yu is straightforward and told me the ins and outs of the supermarket business without reservation. Of course, I can't hide anything from him either. I plan to get involved in the supermarket business, only operating my own stores. I will learn from Pang Donglai in terms of business model, and I can also use 60% of the gross profit as employee salaries."

Chen Yansen put down his wine glass and frankly admitted it.

“Learn from them? No problem! If you need management personnel in the early stages, Mr. Chen, I can train them for you.”

Yu Donglai readily agreed.

They were not annoyed at all by Chen Yansen's intention to adopt the Pang Donglai model, nor did they intend to turn against each other because of it.

In his view, the core of running a supermarket is never those trivial details, but rather cost control, supply chain efficiency, and economies of scale.

With Chen Yansen's resources in merchant base, logistics network, and agricultural production channels, handling these matters is a piece of cake.

The other party said they were "seeking advice," but given Chen Yansen's status, what kind of management talent couldn't he recruit?

He has great confidence in Chen Yansen as well as in improving employee benefits and reducing management costs.

This company's employee benefits and compensation are no worse than those of Pang Donglai.

I heard that frontline operators at the Orange Mobile phone factory generally earn seven or eight thousand yuan, and some even earn over ten thousand.

"Mr. Yu, what if I wanted to acquire Pang Donglai outright?" Chen Yansen looked at Yu Donglai and spoke slowly.

Given Pang Donglai's current value, even a bid of 30 billion would be considered a premium.

Once the acquisition is successful, it can serve as a foundation to extract the core of the model, which can then be replicated and promoted nationwide.

Sure enough!

Yu Donglai thought to himself: He knew it; Chen Yansen's sudden visit must have been for a purpose.

In fact, before setting off, Chen Yansen considered several candidates, such as Hou Yi, president of JD.com's O2O business unit, Lin Xiaohai, president of Procter & Gamble's Greater China region, and Zhu Jingxiao, director of strategic development at Honeywell.

These people are either renowned operators in the industry or management elites with multinational resources; in terms of professionalism, each of them is capable of working independently.

After careful consideration, Chen Yansen still placed Yu Donglai as his first choice.

It's not that he thinks those industry elites are inferior to Yu Donglai, but the key to the candidates he needs is someone who can honestly help him distribute money and earn humanitarian benefits for him.

Traffic conversion rate, sales per square meter, and SKU refined operation—these are all tasks that Chen Yansen can completely entrust to a professional operations team.

"Mr. Chen, I really never thought about selling the company."

Yu Donglai politely declined.

(End of this chapter)