I can become stronger by paying salaries. I have one billion employees!

Chapter 510 237.6 billion in one day! Liu Qiangdong: 300 million? Let's rob a bank!

After winning a battle, Kuaipao Travel's market share skyrocketed, but it didn't come without a price.

In just two months, the company's costs for marketing, human resources, and materials in the hotel and travel category reached 10 billion yuan.

Fortunately, we gained market share!
According to the latest statistics from iResearch, the market structure of online travel agencies (OTAs) in China is as follows: Kuaipao accounts for 37.4%, Ctrip accounts for 29.1%, Tongcheng accounts for 9.6%, Tuniu accounts for 6.2%, and Qunar accounts for 5.6%.

Kuaipao quickly became the market leader.

Ctrip has fallen to second place in the industry.

Tongcheng's share price fell below 10%, and users of platforms such as Tuniu, Qunar, and eLong were also significantly drawn away by KuaiPao and Ctrip in this battle.

The once fragmented market traffic is rapidly concentrating towards leading companies.

Kuaipao continued to expand with its aggressive ground promotion and flexible merchant policies, while Ctrip barely managed to stabilize itself by relying on its accumulated brand foundation.

The survival space for small and medium-sized platforms has been further squeezed.

Privately, some people even contacted Pei Yi, wanting to sell the company to Kuai Pao, but he refused.

The organizational structure, operational system, and merchant system of Kuaipao's travel and hospitality division are already in place, so there is no need to acquire a bunch of online travel websites with a market share of less than 5%.

Some products don't even have an app, and are destined to be eliminated by the market. Acquiring them would only increase integration costs.

Instead of wasting energy trying to revitalize these uncompetitive "remnants," it would be better to concentrate resources on strengthening one's own advantages.

Two days passed in the blink of an eye, and Singles' Day arrived as scheduled.

Following Pinduoduo's submission of its IPO application, Liu Qiangdong has also begun preparations for JD.com's listing.

Ali, having just withdrawn its decision to list on the Hong Kong Stock Exchange, is also setting its sights on the New York or Nasdaq Stock Exchanges.

Therefore, it's not hard to imagine just how fierce the competition will be during this year's Double Eleven shopping festival.

Yaomao Mall requires that the main products participating in the promotion must be priced at less than 5% of the regular price, and all products must be shipped free of charge, covering all categories including clothing, food, cosmetics, home appliances, and digital products.

Unreasonable demands lead to unreasonable countermeasures.

Home appliance and digital product retailers, whose profit margins are already thin, are forced to resort to tactics such as raising prices before lowering them and opening new product listings in advance to meet the platform's rules and requirements, coupled with the strict price control system of the brands.

Some digital camera retailers even brought out old inventory from three or five years ago, marking it up with an original price of 1 yuan and a promotional price of 4999 yuan, but this model is only worth a little over 5000 yuan.

It's only 4988 yuan on Pinduoduo!
Users aren't stupid; once they compare prices, Yaomao's 5% off promotion becomes a joke.

However, high-margin categories such as food, clothing, and cosmetics did indeed offer a 5% discount.

JD.com focuses on logistics efficiency and product authenticity. For large home appliances, it has launched a "double the price difference refund" program, where customers who find products more expensive than those on Tmall will be compensated with double the price difference.

For example, the iPhone 5s sells for 4788 yuan on JD.com and 4778 yuan on Tmall. After placing an order, users can contact customer service to receive a 20 yuan price difference compensation.

Pinbei, on the other hand, uses the dual main venues of domestic and cross-border e-commerce as a gimmick, focusing solely on direct price reductions on goods.

When users stayed up all night on Tmall and JD.com to grab coupons and combine orders, they found that the final price was not even as low as the price on Pinduoduo.

In addition, although there are no coupons worth more than 500 yuan, there are quite a few subsidy coupons with face values ​​of 10 yuan, 20 yuan, 50 yuan and 100 yuan. After using them together, the shopping experience is better than that of Tmall and JD.com.

At the same time, a "shopping for red envelopes" feature was launched, where users can receive a lucky draw red envelope ranging from 18 yuan to 4888 yuan for each order they submit, depending on the order amount.

Share with friends to randomly receive shopping coupons with no minimum purchase requirement and discounts for purchases over a certain amount.

Of course, the size of the red envelope that each user can receive has already been determined by an algorithm in the background. The higher the user's value, the larger the red envelope they will receive.

Losing money?

nonexistent!

On November 11th, Pinduoduo's sales reached 53.7 billion yuan in the first hour alone!

Chen Yansen leaned against his desk with a faint smile on his lips. He said to Huang Zheng beside him, "This is the last time! From now on, for major sales events, we'll stick to the old rules. We'll leave work no later than midnight."

"Boss, you can't blame me for this. Who told you to give out bonuses and stock options so often? If I don't meet the fourth quarter and annual targets, you don't even need to say anything, those guys down there will tear me to pieces."

Huang Zheng said half-jokingly.

With the company's IPO imminent, everyone is eager to receive the highest-level quarterly bonus in the fourth quarter in order to earn more stock options.

One thousand shares are equivalent to forty thousand US dollars!

Who could resist such an incentive policy!

"Squad leader, Mr. Huang, the last batch of kebabs, fresh out of the oven!"

Just then, Xu Xingxing walked over carrying a plate of barbecue and said with a grin.

"I won't eat it. Once a man is over thirty, his metabolism slows down, and he can't digest barbecue at all."

Huang Zheng waved his hand, picked up a can of beer and dodged away, preparing to notify all departments to go home.

Although he had a cup of coffee in the afternoon, he couldn't stay awake any longer, and his eyelids kept drooping.

"Squad leader, what about you?" Xu Xingxing asked Chen Yansen, her eyes fixed on him.

Chen Yansen took a skewer of beef and then said to Xu Xingxing, "Take it to the second floor. Yifeng, Yuanwei, and Pengfei can eat the most; they can stuff as much as they want into their stomachs."

"Oh." Xu Xingxing nodded, a hint of disappointment flashing in her eyes, and walked up the stairs to the second floor.

But before she could take two steps, she heard a voice behind her say, "Old Zhang's cooking skills have obviously declined. It looks like his quarterly bonus for Q4 will have to be lowered by one level."

Xu Xingxing paused, a question forming in her mind: She had clearly grilled this barbecue herself; should she explain it to Chen Yansen?
She clearly tasted it, and the taste was fine!

But Lao Zhang had worked so hard to teach her how to grill meat, so he couldn't let this incident implicate her, could he?

Thinking of this, she subconsciously turned her head and saw Chen Yansen looking at her with a half-smile.

"Squad leader, you haven't changed at all."

Xu Xingxing immediately realized what was happening and gave Chen Yansen a coquettish glare.

Chen Yansen smiled, threw the skewers he had finished eating into the trash can, and walked towards the door.

When Huang Boxiang saw him come out, he quickly got out of the car and opened the left rear door for him.

“Back to the Delta.”

Chen Yansen got into the car and gave Lao Huang his instructions. "Yes, boss."

Huang Boxiang responded and drove out of the science park with practiced ease, first heading north, then west onto Xucheng Avenue, and then speeding along the way.

Following behind was a Mercedes-Benz sports coupe, and then a Mercedes-Benz MPV.

In the early winter night, the city is quiet like an empty city, except for a few streetlights. Only when you get close to the city center can you see a cluster of dazzling neon lights.

at the same time.

The brightly lit headquarters building of Dongguan.

Yan Jing Liu Qiangdong rubbed his aching temples, raised his hand to look at his watch, and saw it was 1:15 a.m.

The data dashboard on the screen clearly displays the real-time transaction volume of JD.com's promotional day—24.7 billion yuan.

"At the current sales rate, the target of 100 billion is a bit difficult."

Liu Qiangdong shook his head and muttered to himself.

He doesn't have the same formidable strength as Chen Yansen.

The other party only sent one professional manager to North America for the roadshow and to handle the listing process, and was able to list at a premium and achieve a market value of 880 billion US dollars.

Liangzai Dong knew in his heart that he had to give it his all before the IPO in order to get a higher valuation from the securities firm.

How to spell it?
Naturally, we aim to deliver a satisfactory performance to overseas investors during major promotional periods such as Singles' Day and Double Twelve, as well as in the fourth quarter.

"Old Liu, are you off work yet? I can't sleep without you at home."

The phone on the table buzzed and a message popped up.

Liu Qiangdong grinned, quickly tidied up the documents at hand, and shut down the computer.

After leaving the house, he greeted several senior executives from the purchasing and sales department and the operations department, and then hurriedly took a car home.

The next morning, his girlfriend took his arm and they got into a Mercedes van together.

At that moment, a reporter from 21st Century E-commerce Weekly was staking out the area near the villa district and happened to capture this scene.

"President Liu's daughter?"

“I haven’t heard of it!”

"Naive! You don't understand men at all. Who doesn't like young girls!"

"I estimate there's a twenty-year age difference!"

"Who cares! This is big news, my bonus this month is guaranteed!"

The three reporters discussed the matter excitedly.

"The prize money is only a few cents. Perhaps Mr. Liu would be happy to buy this set of photos?"

"Brother Bin, if the company finds out, you'll be fired at best, and blacklisted from the entire industry at worst! Besides, JD.com's legal team isn't to be underestimated!"

The chubby, bespectacled man at the head of the group, after hearing his colleague's advice, dismissively said, "Think about it, how ridiculously high are housing prices in Yanjing? Do you want to be stuck in a rented room for the rest of your lives?"

This question silenced the other two.

Yes!

Living in Yanjing is no easy feat!
Their income is not bad; they can occasionally earn some travel expenses and writing fees. However, the speed at which they earn money can never keep up with the speed at which housing prices rise.

"Brother Bin, then...we'll do as you say," one of them said through gritted teeth.

“Let’s do it! I’ll make the call,” the other person immediately decided.

Before Liu Qiangdong even arrived at the company, he received a call from the public relations department, saying that someone wanted to discuss a "special" financing deal with him.

To show their sincerity, the other party even sent a clear photo.

After clicking on the picture, Liangzai Dong's face immediately darkened, and he understood what the other party meant.

This is hardly fundraising!
This is clearly extortion!
Currently, JD.com is in the process of preparing for its IPO. He is single, and in theory, dating normally would not have a negative impact on the company.

But Xiaotian is too young!
After thinking for a moment, Liu Qiangdong instructed the public relations department to first gauge the other party's appetite.

As soon as he arrived at the company, the public relations director pushed open the door to his office.

"Boss, the other party wants 300 million."

How many?

300?
Liu Qiangdong laughed in anger; he hadn't done anything illegal.

“Tell them, 5 yuan. If it exceeds that amount, they can do whatever they want with it.”

Liu Qiangdong sat in his boss's chair and snorted coldly.

"Okay, Mr. Liu, I'll take care of it right away," the public relations director replied.

the other side.

When Bin and his friends learned that Liu Qiangdong was only willing to invest 5 yuan in his shell company, they knew that their hopes of getting rich had been dashed.

5 yuan isn't even enough to buy a toilet!
At noon, photos of Liu Qiangdong holding hands with "Milk Tea Sister" quickly went viral.

On the day of the big sale, the boss's scandal overshadowed JD.com's pre-ordered announcements, leaving the marketing department both amused and exasperated.

But he soon discovered that JD.com's website traffic was increasing.

As the first-generation ordinary internet celebrity, the news of "Milk Tea Sister" brought JD.com a considerable amount of traffic.

JD.com's transaction volume also saw a slight increase!
Users didn't specifically go to JD.com to place orders because of the "Milk Tea Sister" (Zhang Zetian), but rather because trending news reminded them of the JD.com platform, which led them to browse it.

In the early hours of the morning, Singles' Day ended, with JD.com's final transaction volume reaching a maximum of 103.4 billion yuan.

the other side.

On the second-floor LED screen of Pinduoduo's headquarters building, the total sales for the past 24 hours are displayed—237.6 billion yuan!
(End of this chapter)