I can become stronger by paying salaries. I have one billion employees!

Chapter 432 146.8 million units sold in two days! Orange B1 wristband becomes a hit overseas!
Yanjing, the headquarters building of Nicai.

Lu Hongbo sat in front of his computer, with two web pages open side by side on the screen: the product details pages for Orange Mall and Pinduoduo's 10 Billion Subsidy program.

His finger hovered over the F5 key, pressing it every few tens of seconds, his eyes fixed on the constantly refreshing page.

The numbers changed extremely quickly, and in the blink of an eye, they surpassed 10 units!

His expression grew increasingly grim!

The Nica Daqingcheng mobile phone has already gone into production, with a total investment of 70 to 80 million yuan. Not only have they hired Wang Baoqiang and Julian Cheung as spokespeople, but the production line is also running at full speed. How can they just stop?

"You son of a bitch Chen Yansen, I thought you were joking, but I didn't expect you to be serious!"

Lu Hongbo frowned deeply, muttering curses under his breath.

The actual performance of the Nica Daqingcheng is almost the same as that of the counterfeit phones on the market priced at 499 or 599, while Orange Technology's Qingcheng D2 SE far surpasses the Nica Daqingcheng in terms of hardware configuration.

If he dares to put it online for sale, he'll probably be crushed to dust!

"Hey, Yang Rui, come to my office."

After thinking for a while, Lu Hongbo finally picked up the phone and called Yang Rui.

Although the other party had submitted their resignation application and approved it, as long as they were in Nicai, they would have to work for him.

Three minutes later, Yang Rui pushed open the door, sat down casually, and still had his usual respectful smile on his face.

"Orange Technology has launched the Qingcheng D2 SE, which has significantly higher hardware specifications than our Nica Qingcheng. What do you think?"

Lu Hongbo got straight to the point and asked.

“Nothing to worry about!” Yang Rui replied confidently after a quick thought: “Orange Technology’s main sales channels are online, not offline. It may affect the market performance of Nica Orange, but it’s far from being crippling.”

Lu Hongbo was unaware that he was going to join Orange Technology, and simply assumed that he wanted to return to the internet industry.

Despite repeated attempts to persuade him to stay, seeing his resolute attitude, I simply let him go.

"You mean, continue to push forward with the Nicai Orange project?" Lu Hongbo asked again to confirm.

“That’s right! Orange Technology launched the Orange D1 and Green Orange D1S last year, priced under 1,000 yuan, which did have an impact on Nica, but it’s not a big problem. We have more than 6100 factory stores nationwide. In the offline market, Nica is the king.”

Yang Rui nodded and said earnestly.

"Mr. Yang, why don't you stay? I feel like something's missing from Nica without you."

Lu Hongbo stood up and put his hand on Yang Rui's shoulder.

Yang Rui smiled slightly and decisively refused: "President Lu, Nicara has plenty of talent, and the team structure and management system of the offline sales network have already been established. Whether I am there or not makes little difference."

He sneered inwardly: If they can't even be bothered to promise a promotion and a raise, only a fool would stay.

The first rule of the workplace: Once you resign, your boss will hold a grudge against you. Even if they give you a raise right away, they will inevitably hold you accountable later.

Yang Rui has been in the workplace for so many years, how could he not understand this simple principle?
"Come back often when you have time, have a cup of tea with me," Lu Hongbo sighed, making polite remarks.

If he truly wanted to keep me, he wouldn't have approved my resignation in the first place.

at the same time.

Behind the booming sales of the Qingcheng D2, Ali sensed the potential of the budget smartphone market and thus approached Tianyu for cooperation, intending to develop an even lower-priced model, ideally with a price below 600 yuan.

Coolpad also launched the development project for the Dazen F1.

Huawei, ZTE, Lenovo and other mobile phone manufacturers have all set their sights on the budget smartphone market.

This trend is exactly what Chen Yansen is happy to see.

After all, the higher the number of smartphones in use, the more stable Senlian Capital's foundation will be in the mobile internet era.

Under his instructions, Cao Dahua began to frequently contact mobile phone manufacturers, striving to secure more OEM orders and snatch food from Foxconn.

……

……

The next morning.

Sohu is suing Baidu for 100 million yuan, citing piracy as the reason.

Following this, the China Association of Industry and Information Technology (CAIT) responded for the first time, stating that it will issue 4G licenses within the year to accelerate the development of mobile internet.

Subsequently, Huawei released the Ascend P6, the world's thinnest smartphone.

搭载一枚1.5GHz主频的海思K3V2E四核处理器，4.7英寸720p Incell屏幕，内置2G RAM和8G ROM，配备500万像素前置摄像头和800万像素的主摄像头。

Priced at 2688 yuan, it offers two operating systems: Emotion UI 1.6 and Aurora Future OS 1.0.

Clearly, Huawei also harbors ambitions to penetrate the mid-range and even high-end markets.

If even the Shiny Orange X1 can sell over 100 million units, there's no reason why Huawei can't.

How much money do you make on low-end phones?
Breaking into the high-end market is the dream of all mobile phone manufacturers, and Huawei is no exception.

Half an hour later, someone on Weibo revealed that the first-day pre-sale volume of the Qingcheng D2 SE was 67.3 units.

Without a press conference or prior promotion, the company easily achieved an astonishing sales volume of nearly 700,000 units through just two channels: Orange Mall and Pinduoduo's 10 Billion Yuan Subsidy program.

When the news spread, domestic and foreign mobile phone manufacturers immediately became restless.

They had to admit that although smartphones costing a few hundred yuan had meager profits, the market size was astonishingly large.

More and more mobile phone brands are rushing to enter the market!

Upon learning of this news, counterfeit mobile phone factories in Shenzhen, Sichuan, Beijing, Suzhou, and other places were immediately gripped by panic, fearing an impending disaster.

In terms of R&D, production capacity, and quality, how can they compete with first- and second-tier mobile phone manufacturers?
"Where are Chen Yansen's ancestral graves? I'm going to dig up his whole family's graves!"

Many people were so anxious they were jumping up and down, and some even cursed loudly.

the other side.

Chen Yansen got out of the car and stepped into Building No. 9, where he saw several staff members bustling around Wang Teng.

Someone fixed his hair, and someone else touched up his makeup.

Wang Teng held a script in his hand, glancing at it every now and then, repeatedly familiarizing himself with its contents.

Chen Yansen glanced at his watch; it was 8:55. Old Wang was really going all out.

He didn't go up to disturb them, but walked towards the elevator and pressed the button for the top floor.

"Ding--!"

The elevator door slowly opened.

"Good morning, boss!" Meng Yun greeted him with a smile and a soft voice.

Her workstation was right outside Chen Yansen's office, making communication very convenient.

Chen Yansen nodded slightly and stepped into the office.

The money tree on the table was lush and verdant, growing exceptionally well.

He took a pot of cold brew tea from the refrigerator, unscrewed the lid, took a big gulp, and then returned to his seat.

Upon turning on the computer, a news item popped up in the lower right corner of the desktop: "Qingcheng D2 SE received 67.3 pre-orders on its first day."

Chen Yansen dragged the mouse, clicked on the image, and was immediately redirected to the PC version of Toutiao.

"To be honest, Orange Technology's behavior is a bit ugly. Since they already have the 799 yuan Qingcheng D2, why make a 599 yuan D2 SE version?" "You idiot upstairs! Let me tell you the answer: because there is demand in the vast rural and township markets! Sales of 600,000 to 700,000 a day prove that President Chen's decision was correct."

"512MB of RAM is too small!"

"You think the configuration is too low, but it doesn't think you're poor, does it? You know, this configuration would have cost at least 1000 yuan last year."

"Hey guys, Meitu has released a new phone too, what do you guys think?"

Upon seeing this, Chen Yansen smiled slightly.

MeituKiss, launched by Meitu Xiu Xiu, is the second phone in China to have an 800-megapixel front-facing camera; the first was the Yao Cheng X1.

It features the Aurora Future 1.0 system, a 4.5-inch IPS touchscreen with a 1280×720 resolution, 8-megapixel front and rear cameras with a second-generation back-illuminated CMOS sensor, an F2.2 aperture, 1GB RAM, and 8GB ROM.

From the system to the photography algorithm, supply chain, and manufacturing, the Meitu Kiss phone is no different from those of 360 and Xiaomi.

But the prices are completely different!

The first batch is limited to 18888 units, priced at 2199 yuan.

Available in three colors: shell white, cherry blossom pink, and rose red, it's easy to see from the appearance that this phone's core target audience is girls.

若是橙子科技推出类似配置的手机，顶多卖999、1299元，360和小米或许会卖1399、1499元。

Despite being just a photo editing software company, Meitu has the confidence to charge an exorbitant price of 2199 yuan.

In addition, to ensure brand popularity and sales, Wu Hongxin spent a lot of money to hire Yang Tianbao as the spokesperson.

The release date coincides with Wang Teng's live stream time.

Chen Yansen knew that these 18888 units would sell out in less than half an hour.

The 800-megapixel front-facing camera is undoubtedly a powerful tool for girls who love taking photos. Combined with the AI ​​beauty function, it's practically a nuclear weapon.

Wu Hongxin is too young!
Let alone 18888 units, even 88888 units would sell out completely.

Chen Yansen quickly browsed through the trending news, then switched windows to focus on advancing the Tiangong A100 project. Occasionally, he would visit the R&D lab to discuss GPU design schemes with Yu Xianyang and others.

Time quickly reached 10 o'clock, and within just 20 minutes, Meitu Kiss's page showed a 'sold out' status.

Gone?

Who's robbing this?!

Meitu users looked completely bewildered.

Users who missed out were devastated and even went to Meitu's official Weibo account to leave comments demanding more stock.

This scene left their peers stunned!

Can mobile phones be sold like this?
In their view, the Meitu Kiss's configuration and performance are similar to the Qingcheng D2, except for a slight advantage in the camera, and it's barely worth 999 yuan.

But they deliberately set the price at 2199 yuan, and the initial stock sold out immediately.

Some believe that Meitu Kiss's success is entirely due to Yang Tianbao.

Some people also feel that Meitu Kiss has a very specific positioning, focusing on beauty-enhancing photo features, which has attracted the attention of female users.

Therefore, many people have considered using celebrity endorsements to increase the premium of their products.

In a short time, Jay Chou, JJ Lin, Wang Leehom, Faye Wong and others received collaboration offers from mobile phone brands, and even Zhao Benshan, Yang Mi and Wang Feng were not spared.

Wang Shixiang, the newly appointed brand director of Orange Technology, urgently submitted several candidates to Chen Yansen, proposing to create co-branded mobile phones between Orange and celebrities.

Chen Yansen glanced at it and then rejected the proposal.

It wasn't that he didn't want to make easy money, but Wang Shixiang had a keen eye. Of the seven candidates, three were drug addicts, two were involved in buying and selling love, one was having an affair, and one was evading taxes.

This kid should really go into criminal investigation!
at the same time.

In the live broadcast room, Wang Teng had just finished introducing the Qingcheng D2 SE version when he took out a smart bracelet with a pure white strap.

"The Orange B1 smart bracelet features a 1.84-inch AMOLED display with a 76% screen-to-body ratio. It includes an alarm clock, timer, stopwatch, and flashlight. It can also monitor sleep quality, heart rate, and blood oxygen levels. A one-hour charge provides up to a week of battery life, and in power-saving mode, it can last for two weeks."

Wang Teng spoke eloquently to the camera.

In fact, Orange Technology has not invested much effort in smart wearable devices.

It wasn't until the domestic and international supply chains matured that Chen Yansen allowed Lin Qingbai to develop a more advanced version.

Furthermore, the B1 smart bracelet can also connect to Bluetooth headphones and Alexa smart speakers to perform some simple control actions.

"Priced at 499 yuan! The overseas version is priced at 89 US dollars!"

Wang Teng talked for over an hour, from waterproofing to sensors and dial designs, before finally announcing the price.

It may seem expensive, but in 2013, a price of 499 yuan could shake up the global smart wearable market.

After all, even the Codoon smart bracelet, a collaboration between Codoon and Baidu, dares to sell for 399 yuan. It has fewer functions than the Orange B1, and doesn't even have a screen. It only has three LED lights to indicate the bracelet's status.

Overseas, the Jawbone UP was priced at $129 two years ago, the Nike FuelBand was priced at $149 a year ago, and the Fitbit Flex, released last month, was priced at $99.

Like Gudong, these three products do not have a true screen, but only a dot matrix of LED lights.

Compared to Orange B1, competitors, both overseas and domestic, seem to be living in the Stone Age, while Orange Technology has brought smart wearable devices into the industrial age.

Is 499 yuan expensive?

By the time Wang Teng finished his live stream, 2.6 Orange B1 products had already been sold.

This thing was still a novel product in 2013, and it was highly accepted by young people, selling much better than the Moss smart speaker.

at the same time.

The Orange B1 was launched simultaneously in Europe and the United States, with online sales through Amazon and Walmart, and offline sales through Best Buy, Aldi, Costco, and carrier channels.

The popularity of Orange B1 far exceeded Chen Yansen's expectations.

On the day of release, the cumulative global sales reached 37.4 units, including 13.9 units in China and 23.5 units in overseas markets.

As soon as Orange B1 was launched, it snatched away half of the users of FuelBand, Fitbit Flex and Misfit Shine.

One is a high-definition AMOLED display, and the other is an LED dot matrix light; they are completely incomparable.

"The Orange B1 is so exquisite that it doesn't look like a product from 2013 at all."

"Chen Yansen posted on Mimo that he will randomly select 10000 lucky users from the comments section, and each person will receive an Orange B1 smart bracelet."

"I absolutely love this Eastern tech company!"

Potential users in North America are having a heated discussion on Facebook.

In fact, both the Alexa smart speaker and the Orange B1 are not cheap, but their strong performance has made them popular with local users.

Mao Chaorong specifically increased the frequency of Orange B1 test videos on the Mimo platform to increase the product's popularity in North America.

Of course, the product that domestic users care about most is still the Qingcheng D2 SE.

The incredibly low price of 599 yuan tempted most users to place an order.

The Qingcheng D2 at 799 yuan is too expensive; the Qingcheng D2 SE at 599 yuan is just right.

In just two days, a total of 146.8 million units were sold!

This has led to Yunsu Express couriers and Kuaipao delivery drivers across the country becoming even busier.

(End of this chapter)