I can become stronger by paying salaries. I have one billion employees!

Chapter 430: 1670 million daily orders! The uncrowned king of O2O!
The next day, at Sanyuan Bridge in Yanjing, as soon as dawn broke, the aroma of steamed buns from the shops rose into the air, and one could faintly smell the rich fragrance of wheat and meat.

Several delivery riders from Baidu Waimai, still half asleep, ate breakfast while discussing yesterday's battle.

"I have 390 yuan!"

"You're being targeted by the site administrator. How come you only made this much? I logged on at 10:30, missed the morning rush hour, and still made 810 yuan!"

"Hey! I played League of Legends all night at an internet cafe the night before last, and slept until 1 p.m. I missed the morning rush hour, let alone the afternoon rush hour."

"Wow! You're sleeping when you're making money!"

"Hehe, I got up at six o'clock today, trying to earn 1000 yuan!"

Just as the group was chatting, a young man wearing an orange T-shirt rode by on an electric scooter.

Upon seeing this, the delivery riders from Qiandu Waimai couldn't help but show a hint of envy.

"We're both delivery drivers, but the difference is huge! I heard that the delivery boxes, electric bikes, and uniforms for Kuaipao delivery drivers are provided for free, while we not only have to pay for uniforms and deposits, but we also have to provide our own electric bikes."

"Who can argue with that? Kuaipao only hires a few people each month, but there are hundreds of riders being interviewed, just like taking the civil service exam."

“Strictly controlling the number of riders is a good thing for them. If there are too many riders and not enough orders to go around, like with Baidu, then it’s not very meaningful.”

"Actually, Kuaipao also has part-time riders, but the requirements are too high. The top order rider in our station couldn't get a formal position, so he took a part-time job."

The deliveryman from Qiandu sighed slightly.

If we categorize the salaries of food delivery companies according to university rankings, Meituan is like a third-tier university, Baidu is like a second-tier university, Kuaipao part-time is like a first-tier university, and Kuaipao full-time is like a top-tier university.

Others have a base salary, quarterly bonus, and insurance; what do I have?
Even in severe weather such as wind, sun, rain, or snow, the platform only symbolically increases the price by one yuan per unit.

If you don't do it, plenty of others will.

To their surprise, the electric scooter that had been used earlier turned a corner at the intersection and sped towards them.

Jiang Hao parked his car and silently counted in his mind: one, two, three... five, six, six Baidu riders, that's not bad.

He shouted to the shop owner, "One basket of steamed buns, and a bowl of mung bean porridge, please."

After saying that, he picked up a chair and moved closer to the group.

The six Baidu delivery riders looked at each other, wondering what Jiang Hao was up to.

It's June, not the dead of winter, so why are we all huddled together? Do we want to get heat rash?

"Hey guys, interested in joining KuaiPao?"

Jiang Hao got straight to the point.

The policy just came out this morning: invite a rider to register for the KuaiPao part-time job app, and the inviter will receive 20 yuan in cash after the first order is completed.

Therefore, Jiang Hao's expression was extremely enthusiastic when he spoke.

"You're the station manager? Who wouldn't want to join Kuaipao? But your company only hires a few people each time, it's harder than taking the college entrance exam."

"Brother, do you have connections? If you can get me in there, I'll give you two thousand yuan as a favor."

"I'll give you three thousand!"

"Full-time or part-time?"

The deliverymen from Baidu all kept asking questions, and some were even willing to pay money to buy a job.

This shows that, in the eyes of practitioners, the treatment and benefits of Kuaipao are indeed very attractive.

Jiang Hao chuckled and quickly waved his hand, saying, "Part-time job. Register now and you can start taking orders today."

As for accepting money, he didn't have the guts.

It is said that the station manager of a certain station in Jinling colluded with the HR department to openly sell full-time rider positions for 5,000 yuan per person.

As a result, the risk control department discovered it and sent them all to work on sewing machines.

"A part-time job?"

"Part-time work is fine too. What's the pay per person? How does it compare to Baidu?"

"Any requests?"

The deliveryman from Qiandu frowned at first, then asked again.

"Last month, the average daily order volume exceeded 30 orders, and the rider service rating was no less than 4.2. Come on, scan the code to register first, and I'll teach you how to record videos. The station still needs to review them," Jiang Hao urged with a smile.

"Only 30 orders, I meet the requirements."

"How about a rating of 3.7?"

"Who told you to yell at customers all day? Now you regret it, don't you?"

The deliveryman from Qiandu chuckled.

Soon, five delivery riders registered on the KuaiPao part-time job app, but Jiang Hao rejected the rider with the 3.7 rating.

If the service rating is not up to standard, the review will not be approved.

After comparing the price per kilometer, the group immediately decided to try driving during the morning rush hour.

Jiang Hao earned 100 yuan, then finished breakfast before happily going online to accept orders.

Similar situations are playing out all over the country.

Driven by a frenzy, Wang Zhongpu secured 4.1 million orders on June 3 and continued his subsidy war without hesitation.

If the money is lost, it belongs to the company; but if the market is captured, the profits can be attributed to you. Anyone with a clear head knows what to do.

Li Yanhong wants market share, so he will go and compete for market share.

Once it's past 8 o'clock, the merchants on Qiandu Takeaway begin another day of both pain and joy.

In the competition among platforms, they are also beneficiaries, just like the users.

……

……

eight thirty.

The husband and wife run a noodle shop with soybean paste. The owner kept peeking out, his brow furrowed and his face full of anxiety.

There were more than 30 takeout orders piled up on the counter, but to his bewilderment, no delivery rider came to pick them up all day.

what's the situation?
Customers are calling non-stop to ask about our orders!
It wasn't until 9:15 that a deliveryman from Qiandu finally arrived. He angrily questioned, "What are you doing at Qiandu? These orders are all cold. If customers want to cancel, who will bear the loss?"

The Qiandu deliveryman curled his lip and said with a disdainful look, "Why are you yelling at me? I'm not a Qiandu employee. Give me orders number 37 and 38."

"What about the previous dozens of orders?" The boss was slightly taken aback, then asked.

"The system didn't assign it to me, what's it to me?" the deliveryman said irritably. Most of the other deliverymen at the same station had gone to KuaiPao, and his rating wasn't high enough, so he had to stay and work for QianDu, earning three or four yuan less per order, hence his impolite tone.

It's easy to see from his aggressive demeanor why his service rating is below 4.2.

"Holy shit!" the boss couldn't help but curse.

"Who are you cursing?" the deliveryman asked, his neck stiff.

"None of your business!" the boss glared at him.

"Go to hell!" The deliveryman didn't hold back at all, cursing first and then adding, "What's it to you!"

Both of them were very angry, and before they could even exchange two words, they started fighting.

In an instant, noodles with soybean paste flew everywhere.

Before the lunch rush even began, Qiandu Waimai (a food delivery platform) experienced widespread issues with food malfunctions.

Either the merchants don't have time to prepare the food, and the riders get impatient waiting at the store, so they simply cancel the delivery; or there is insufficient delivery capacity, resulting in a backlog of orders.

Numerous complaints from merchants flooded Qiandu Takeaway's business unit, with the core demand being compensation for losses caused by the meal card issue.

Wang Zhongpu quickly received the news and realized something was wrong. He immediately instructed the technology department, operations department, delivery department, and data department to investigate the source of the problem.

"Mr. Wang, the rider online rate in the East China region has decreased by 36.2% month-on-month, and in the North China region it has decreased by 41.3%..."

Not long after, the heads of the data department and the delivery department immediately reported this.

The rider is not online?
Wang Zhongpu frowned, then suddenly had a flash of inspiration and said, "Have someone check if Kuaipao has increased its recruitment of part-time delivery riders?"

Riders will never fail to log off and accept orders without a valid reason.

It's highly likely that someone offered a higher price.

All of Qiandu's delivery riders are on labor contracts and are not considered Qiandu employees. They deliver food to whoever pays them the most.

In fact, most of the riders on Baidu were poached from Meituan by him.

To his surprise, Pei Yi used the exact same trick on him.

About twenty minutes later, the subordinate said in unison: "Starting from this morning, Kuaipao completely lifted the registration restrictions for part-time riders and raised the unit price standard. All of Baidu's most experienced delivery riders have gone to Kuaipao."

"Raise the price per order! Bring the riders back!"

Wang Zhongpu said in a deep voice.

He used to look down on delivery riders, but now he has no choice but to improve their treatment. Compared to delivery fees, marketing expenses and food waste from merchants are the real big costs.

If Qiandu doesn't compensate merchants, they'll run away on the spot, and Qiandu Takeaway will be trending on social media for all the wrong reasons.

Although Wang Zhongpu's response was timely enough, it would take at least half a day, or even a day, to bring the riders back to Qiandu.

As a result, Qiandu Waimai experienced severe order cancellations during the lunch rush, and merchants, seeing the situation was not good, quickly closed their stores.

Countless office workers didn't even get to eat lunch.

No one is accepting my food delivery orders!

Chen Yansen's move disrupted the offensive rhythm of Baidu Takeout.

The terms "Qiandu Waimai system crashed", "Qiandu Waimai has no one accepting orders", and "Qiandu Waimai deliverymen and merchants fight each other" have successively appeared in the hot news.

"No wonder no one is taking orders. It turns out the riders are busy calling the merchants."

"Not necessarily. I think it's the merchants who have the power to control the delivery drivers."

"I waited for an hour and no one accepted my order. Luckily, I canceled it immediately and placed another order on KuaiPao. Guess what? It arrived in just over ten minutes, and the delivery guy was even wearing a QianDu delivery uniform."

"666!"

"I burst out laughing! The person who delivered the food I ordered was a staff member from Qiandu Waimai."

"It's because Li Yanhong is unwilling to pay social security for the riders! There's not even a basic salary, it would be strange if people didn't work."

The Weibo account was filled with netizens' mockery.

In their view, Qiandu Waimai lacks both service quality and sufficient delivery capacity, and is far inferior to Kuaipao Waimai.

"Li Yanhong just caught the wave; with his abilities, he's nowhere near Chen Yansen's match!"

Liu Qiangdong sat in his office chair, scrolling through the "takeout war" between KuaiPao and Baidu, and said with a light laugh.

“Boss, since Chen Yansen entered the business, no one has been able to make him suffer in business. It’s normal for Li Yanhong to be suppressed.” Xu Lei chimed in.

"Never mind that, the most important thing for Dong right now is to win the battle of 618," Liu Qiangdong said, waving his hand.

With the issuance of the red challenge, Suning, Gome, Dangdang, and Yixun formed a pincer movement against JD.com.

Xu Lei nodded and took out a brand image design proposal with a metal dog pattern printed on the cover.

The brand logo of Yaomao is a black cat, which has a very positive value in expanding brand awareness.

Liu Qiangdong was naturally not to be outdone, and the first thing he did upon returning to China was to upgrade the brand image.

Little did anyone know that the appearance of the metal dog would earn JD.com the nickname "Dog JD."

With 618 just around the corner, major e-commerce platforms are pulling out all the stops, hoping to deliver impressive results on this day.

This includes Orange Mall, Xiaomi Mall, and 360 Mall.

Although the prices of Qingcheng D2, Chengzi C3S and Yaocheng X1 have not been reduced, some free gifts have been added.

周弘毅则把360 N2和360 F1的手机，分别降低了50元和30元，以期反超红米1的销量。

Lei Yijun's marketing strategy is the same as Orange Technology's: only accessories are given away, while the price remains unchanged.

Huawei, ZTE, Meizu, OPPO and other mobile phone manufacturers have also realized the importance of online channels and rushed to complete the opening process of Tmall, Pinduoduo and JD.com before the mid-year promotion.

the other side.

On the second day of the peak competition, Kuaipao launched the Kuaipao God Membership, with a standard fee of 12 yuan per month and 120 yuan per year.

但在6月4号到6月10号之间开通，首月仅需6.9元，全年特价69元。

每月赠送5张6元的外卖无门槛红包，2张满10减5的团购优惠券，3张69减20元的买菜优惠券以及满39元免费送菜权益。

The "God Member" service seamlessly integrated food delivery, group buying, and grocery shopping services.

Although the food delivery market is still in the midst of a fierce battle, and platforms are distributing a limited number of no-threshold red envelopes every day, one red envelope a day is simply not enough for users who consume frequently.

The launch of the premium membership program perfectly fills this gap and provides users with a new reason to choose KuaiPao.

On June 4th, KuaiPao's food delivery orders exceeded 11 million!

Group buying orders reached 400 million!
Grocery delivery orders reached 170 million!
The daily order volume reaches as high as 1670 million!
Without a doubt, KuaiRun has become the uncrowned king of the O2O field!
(End of this chapter)