I can become stronger by paying salaries. I have one billion employees!

Chapter 422 The Death of the Counterfeit Phone? Orange and its Two Little Brothers!
At exactly 2:00, Lei Yijun straightened the wrinkles in his clothes and then walked to the center of the stage.

Staff from Tencent, Youku, and YY were already prepared, and as soon as he stepped onto the stage, they immediately adjusted the camera angles to focus on Lei Yijun.

After all, Orange Technology's last new product launch generated huge traffic and buzz through live streaming, so Xiaomi naturally wanted to learn from this model.

Lei Yijun took a deep breath. He knew that Zhou Hongyi was definitely watching the live stream.

The Redmi 1 was a gift for Chen Yansen, and also a 'gift' for Zhou Hongyi.

He wanted to see how the 360 ​​F1 could compete with the Redmi 1.

In fact, Lei Yijun was right. Zhou Hongyi sarcastically remarked as he watched, "Does the fact that 360 Mobile never holds new product launch events affect its sales?"

"Hello everyone, I am very happy that you can all be here in person for the press conference. First of all, I would like to thank the 1000 million Xiaomi mobile phone users. It is because of your support that Xiaomi is where it is today."

"So today I will be bringing you four new products that are full of sincerity."

Lei Yijun pressed a button on the controller, and the image on the large screen behind him switched, revealing a brand new Xiaomi phone to everyone.

Xiaomi 2S!

It's easy to see from the naming convention that this product doesn't offer much newness; it's simply an upgraded version of the Xiaomi 2.

It features a 5.0-inch touchscreen, a Snapdragon 600 quad-core processor, 2GB of RAM and 16GB of storage, a 300-megapixel front camera, a 1600-megapixel rear camera, a 2000mAh battery, and comes in two versions: Aurora OS and Aurora Future OS.

The standard version is priced at 1999 yuan, and the 32GB high-end version is priced at 2299 yuan.

Compared to the Xiaomi 2, the Xiaomi 2S has been optimized and upgraded in terms of processor performance, camera configuration, and browser.

Although it doesn't have the same hardware configuration as the Orange C series, its price of 1999 yuan will definitely beat a host of competitors, such as HTC, OPPO and Meizu.

The audience members couldn't help but smile knowingly when they saw the price of 1999 yuan.

For three consecutive years, Xiaomi's flagship model seems to have never increased in price, remaining at 1999 yuan.

Users who can't afford Apple, the Mi X1, or the Mi Galaxy series, and who look down on budget phones like the Mi Green, 360 F1, and Little Pepper, still have a very strong demand for the Xiaomi 2S.

The domestic market is large and has a variety of user types, so even the most niche mobile phone brands can find hundreds of thousands of potential users.

Moreover, given the configuration and price of the Xiaomi 2S, it was enough to make people's hearts race in 2013.

Especially after Xiaomi phones completely abandoned the MIUI system, the problems of overheating and lag were alleviated.

Although its sales volume is not as high as 360 Mobile, its reputation is much better than in 2011.

Therefore, as soon as Lei Yijun finished speaking, a cheer erupted in the conference hall, and someone even shouted loudly, "President Lei is awesome!"

Orange, Xiaomi, and 360, which dare to sell at low prices, are undoubtedly seen by users as warriors who are not afraid of suppression from their peers.

The constant praise and flattery lasted for a full three minutes.

The noisy and chaotic conference hall quickly returned to calm after Lei Yijun's best efforts to soothe the crowd.

He then introduced the Xiaomi 2A, which has similar configuration to the Xiaomi 2, except for an upgraded processor.

Price: 1399 yuan!
To put it bluntly, directly lowering the price of the Xiaomi 2 to 1399 yuan would easily cause dissatisfaction among existing users, so they made slight modifications and launched the Xiaomi 2A.

This product is mainly targeted at the low-to-mid-end market, and can also divert potential customers of 360 N2.

The Xiaomi 2A and 360 N2 are priced similarly, but the Xiaomi 2A has a higher-end configuration.

"The third new product is impressive. It is equipped with the latest Aurora Future OS system. As many users know, Aurora Future OS is smoother to operate."

After rigorous experimental comparisons, engineers from Xiaomi's testing department concluded that, under the same conditions, smartphones using Aurora OS as their operating system are generally more than 30% faster at launching apps.

It's also the first product in the Redmi series, featuring a 4.7-inch IPS touchscreen, an 800-megapixel rear camera, a 200-megapixel front camera, a 2000mAh battery, and supports 720p video recording and dual SIM dual standby functionality.

Lei Yijun rattled off a long list, paused, and then added, "Furthermore, the entire Redmi 1 series has switched to Aurora Future OS. I have faith in Orange Technology's R&D capabilities, support domestically developed operating systems, support Redmi phones, and support China Red..."

"Mr. Lei, how much is it?"

Someone suddenly interrupted.

Who arranged it?

They have absolutely no sense of propriety!

Lei Yijun thought to himself.

The live stream chat was flooded with comments: "I bet it'll be 899 yuan. Lei Jun hasn't replied to Zhou Hongyi these past two days, he's probably preparing a big surprise. The Redmi 1 is the perfect weapon to stop the 360 ​​F1."

"899 yuan? That's the same price as the 360 ​​F1, there's no advantage!"

"It can't be 799 yuan? No way!"

"499 yuan would be the best price! I'd like to buy my grandma one to listen to Peking Opera; it's more cost-effective than buying an MP4 player."

"Stop guessing, insider information: the price is 399 yuan! If it's not 399, I'll eat shit on live stream."

"Trying to freeload again? I'd rather take a dump in a public toilet than give you any!"

Lei Yijun smiled slightly and quietly pressed the controller.

799 yuan!
The incredibly eye-catching price takes up the entire LCD screen!
"Wow, it really is only 799 yuan! 666!"

"I thought the Qingcheng D2 and 360 F1 were invincible enough, but now the Redmi 1 has arrived, and the budget phone market is going to be fiercely competitive."

"In order to support domestic mobile phone operating systems, Lei Jun even abandoned the Aurora OS version."

Looking at the comments, Zhou Hongyi couldn't help but mutter under his breath, "Bullshit!"

Doesn't he understand Lei Yijun? It's highly likely that Chen Yansen gave Lei Yijun extra support; otherwise, given Lei Yijun's personality, how could he possibly replace the entire operating system of Redmi 1 with Aurora Future OS!

"The production plan for the 360 ​​F1 must be adjusted!"

Zhou Hongyi made up his mind in secret.

the other side.

Xiaomi's new product launch event is still ongoing, and Lei Yijun is explaining the last new product - the Xiao Ai Smart Speaker.

Aside from the differences in appearance, the Xiaoai smart speaker and the first-generation Moss smart speaker are similar in function. The biggest difference is that it uses a Tiangong T100 artificial intelligence chip, which far surpasses the performance of the first-generation Moss.

Priced at only 599 yuan!
It's 200 yuan cheaper than the first-generation BMOS smart speaker and 400 yuan cheaper than the BMOS M7.

In other words, the Xiaoai smart speaker has taken over the low-end market.

Those in the know understand that the Xiaoai smart speaker relies on the support of Orange Technology for everything from hardware and software to manufacturing.

Xiaomi appears to be an independent mobile phone brand, but in reality it is a subsidiary of Orange Technology.

Priced at 799 yuan, it's on par with the Qingcheng D2. Although its configuration is slightly inferior, it remains an indispensable product nationwide.

If it weren't for the Qingcheng D2 disrupting the market, the Redmi 1 could have sold 2000 million units a year, following its established development trajectory!

Even though the original Redmi 1 was prone to lag, had limited storage space, poor photo quality, and insufficient battery life.

This shows that when users in the low-end market buy smartphones, price is their top priority, followed by the screen and speaker.

"The knock-off phones are finished! They're doomed!" Luo Yonghao muttered to himself from the audience.

With the encirclement and suppression of Qingcheng D2, Redmi 1 and 360 F1, all counterfeit mobile phones will be wiped out.

Transform or wait to die.

After watching Lei Yijun's new product launch livestream, the counterfeit mobile phone bosses in Huaqiangbei were itching to send people north immediately to take down Chen Yansen, Zhou Hongyi, and Lei Yijun.

"That shovel is killing us, it's leaving us no way to survive!"

Counterfeit phones are generally priced at 699, 799, or even 999 yuan. In some remote rural markets, the gross profit of a single phone can reach as high as 300 to 400 yuan.

To be honest, it's more profitable than reselling arms.

Now that we have the Qingcheng D2, Redmi 1, and 360 F1, who would be foolish enough to buy a knock-off phone?

After all, Chen Yansen is a major shareholder of Di Dongfang, and he can purchase a batch of 4.5 to 5.5-inch touchscreens at the lowest price.

Judging from the specifications alone, it looks even more like a knock-off phone than a knock-off phone!

They often feature large screens of 4.5 inches or more, dual SIM dual standby, and extra-large speakers, making them extremely popular in rural markets.

at the same time.

After the press conference, Lei Yijun arranged a small dinner.

Huang Renxun kept a smile on his face and carefully served Chen Yansen, Yu Chendong and Lei Yijun, hoping that the three of them would be able to purchase Nvidia's mobile phone processors.

Perhaps in a decade or two, Huang Renxun will be worth hundreds of billions of US dollars and will be sought after wherever he goes.

But in 2013, he was still a younger brother.

Chen Yansen ignored him, Yu Chendong gave him a perfunctory reply, and only Lei Yijun, who wanted to restructure the supply chain, showed more enthusiasm for Huang Renxun.

To be frank, this enthusiasm is actually quite limited.

Although Huang Renxun felt aggrieved, he could only endure it and dared not lose his temper.

Before leaving, he leaned close to Chen Yansen and said, "Mr. Chen, I will do my best to facilitate the cooperation, but I cannot guarantee a 3% equity stake. I hope you can understand."

"No problem," Chen Yansen replied nonchalantly, then left with Lao Gao and the others.

If Huang Renxun can secure the support of major shareholders such as Pioneer and BlackRock, Senlian Capital will take a stake; otherwise, it doesn't matter.

Xiaomi's new product launch time is set for 10 a.m. the following day.

Lei Yijun wants to accumulate more user demand and release it all at once tomorrow to create a higher sales record.

He wanted to let Zhou Hongyi know that 360's victory in 2012 was not honorable.

Can't Xiaomi make low-end phones?
799 versus 899, the advantage is mine!
Lei Yijun thought to himself with great confidence.

That evening, Huxiu.com posted a special report with the headline "The Twilight of Counterfeit Phones: A Drama of Good Money Driving Out Bad Money is Playing Out in the Mobile Phone Industry."

IT Black Horse's headline is: The Death of Counterfeit Phones: Orange Technology and its Two Little Brothers Will Reshuffle the Thousand-Yuan Phone Market!

"Counterfeit phones should have died long ago! They cost only three or four hundred yuan to make, but they dare to sell them for a thousand yuan. How many people have they cheated?"

"As a user of the Pineapple phone, I want to say to Chen Yansen: Well done!"

"The Qingcheng D2 only costs 799 yuan, so where do these knock-off phones get the audacity to sell for 999 yuan?"

The comment section was filled with curses.

Although counterfeit phones have played an important role in the domestic market over the past seven or eight years, alleviating the predicament of some users who cannot afford mobile phones, it is also true that the products are of poor quality and expensive.

The next day, the Redmi 1 went on sale, and within just one hour, it sold a staggering 5.7 units.

(End of this chapter)