I can become stronger by paying salaries. I have one billion employees!

Chapter 418 325 million on the first day, 26 units sold in two days! Chen Yansen: Me? The industry is in a state of utter devastation?

On the first workday of the third week of May, Magic Camera was launched.

Its founder, Xu Jiujiu, gained widespread attention because she topped the leaderboard in the first phase of Orange Pay's "Share 9300 Billion Yuan Experience Fund" campaign with a holding of 100 million yuan in Yu'ebao funds.

After returning to Luzhou, Xu Jiujiu immediately registered official accounts for Magic Camera on Toutiao and Weibo, and announced that Chen Yansen had invested in the Magic Camera project.

This news instantly attracted the attention of numerous investment institutions!
It is worth noting that Chen Yansen is known in the investment world as a god of wealth and a guiding light.

Almost every project that Mr. Chen approves of takes off.

In reality, Chen Yansen only symbolically invested 1 yuan, but Xu Jiujiu insisted on giving him 20% of the shares.

Chen Yansen initially wanted to refuse, but after thinking about Douyin's situation, he finally agreed.

At that time, Douyin's editing and special effects functions were not yet perfect, but the product features of Magic Camera were very suitable for promotion on the Douyin platform, which could open up a new profit path for it.

By showcasing the success of Magic Camera to app developers, Douyin can seize a portion of the market share from channels such as Tencent App Store, Baidu App Store, and Xiaomi App Store.

Therefore, thanks to Chen Yansen's efforts, Magic Camera achieved 325 million downloads on its first day, with Douyin contributing 79 of those downloads.

Videos offer superior visual effects and are more appealing to users, making them highly advantageous for promoting novel and interesting apps, especially in the gaming industry.

Upon seeing this, Liang Bo immediately launched the creator center that he had prepared beforehand. Bloggers with 1000 followers on the Douyin platform could activate the permission to display advertisements in the lower left corner of their videos, thereby earning a portion of the video revenue.

Driven by financial incentives, users' entrepreneurial enthusiasm has surged.

Fang Mingzhi, who became a sensation at the beginning of the month for his covers of "If Back Then", "Hallucination" and "Bare Face", now has over 30 fans. He immediately applied for access and filmed a promotional video for Magic Camera's "One-Click Photo to Comic Book" feature.

The app received 1.3 downloads in a single day, with an estimated revenue of 3.9 yuan.

Earning nearly 4 yuan a day!
Creators on Youku, Sohu, iQiyi, and Tencent Video, seeing the potential for profit, have been registering Douyin accounts, cutting their previous works into 15-second clips, and embarking on their account creation journey.

The next morning, at Zhuxianzhuang Science and Technology Park.

A black and white Ghost slowly drove in, and Chen Yansen got out and walked towards the lobby on the first floor.

Huang Boxiang picked up his water glass, locked his car, and happily went into the lounge.

"Brother Huang, you're here!" Xiao Li called out, looking up.

After saying that, he pushed two steaming hot pickled cowpea buns in front of Huang Boxiang.

Since Lao Huang came, his work has become much easier. It is said that the two of them work in 12-hour shifts, but when Chen Yansen was in Xucheng, he usually only had to go to Delta in the morning to drop off the boss at the company.

I can just drive the boss home after work.

Working no more than two hours a day, earning 20,000 to 30,000 yuan a month, living a life of blissful happiness.

"Oh, pickled cowpea filling? Thanks." Old Huang plopped down and replied cheerfully.

People are naturally in a good mood when they have enough money.

A month ago, Huang Boxiang was frowning all day long, but now he is a completely different person, as if he has become five or six years younger.

With all the miscellaneous benefits added up, it's at least 20,000 yuan a month. Plus, with room and board included, the take-home pay is more than enough to support two families.

When worries are gone, your mood naturally improves.

"Don't you start work in the afternoon?" Old Huang asked again.

"It's boring staying at home. Coming to the company means there's food and drinks, and even free fruit," Xiao Li said in a low voice with a chuckle.

This was completely different from his usual quiet and reserved demeanor.

"Our benefits are even better than those of state-owned enterprises. I'm worried that General Manager Chen will lose money." Old Huang took a bite of his steamed bun, his face full of worry.

He was genuinely worried that if the company went bankrupt, where would he find such a good job?
With a monthly meal allowance of 800 yuan, and a bowl of braised beef in the cafeteria costing only five yuan, I can't possibly spend it all!
"Don't worry about it. Do you know how much money Pinbei Mall alone makes in a day?" Xiao Li shook his head with a smile.

"One hundred million?" Huang Boxiang guessed a number randomly.

"Last year, it exceeded 100 million every day," Xiao Li said with a grin.

Huang Boxiang knew that Chen Yansen was very rich, but he had no idea what that meant. When Xiao Li reminded him, he couldn't help but gasp.

the other side.

Chen Yansen entered the office and first held a video conference with Pei Yi, Cheng Weixing, Xiao Jun, Zhang Yiming, and others, listening to their reports on the current status of their respective projects.

Kuai Pao's food delivery, group buying, and vegetable selling businesses have already established an integrated ecosystem, with complementary product categories and high-frequency services driving low-frequency ones. Despite Baidu's relentless spending, it has failed to make any significant impact.

After taking advantage of the promotion, users turned around and opened the KuaiRun app.

Li Yanhong had too much faith in Baidu's technology, believing that he could accurately grasp consumer needs through big data analysis, optimize service strategies, and thus improve user experience and operational efficiency.

But he had no understanding of the front-line market. Including Gong Zhenbing, the head of the group-buying business, and Wang Zhongpu, the head of the takeaway business, they hadn't even experienced the complete business process.

In terms of building a ground sales team, they are far inferior to Shan Jiawei, an industry veteran, and rely entirely on extremely low commission policies when negotiating with merchants.

Kuaipao charges 5%, while Qiandu Group Buying charges 4%.

Kuaipao's price dropped to 4%, while Qiandu Group Buying changed it to 3%.

It was simple, brutal, and completely a gangster-like style of fighting.

After being beaten up several times, the business manager of Baidu gradually learned his lesson and would run away as soon as he saw someone running away.

For users, the cheaper the price, the better.

But Pei Yi pulled a stunt behind the scenes. He had his ground sales team proactively contact new merchants on Qiandu Group Buying, without demanding "either/or" arrangements, and immediately offered them traffic and support.

The only condition is that when the Qiandu Waimai user comes to redeem their group-buying coupon code, you tell them that you have ended your cooperation with Qiandu.

To make a purchase offline, users have to walk at least 700 or 800 meters, and for those who are further away, they may even have to ride a shared bicycle, take a taxi, or take the subway.

After being scammed once or twice, users will definitely request a refund on the spot and uninstall the app.

As for the food delivery business, Kuaipao's HR team took the lead, specifically poaching experienced riders from other companies.

If you can join Kuaipao as a delivery rider, who would want to stay at Qiandu as a food delivery worker?

Are you after it because it doesn't offer social security, insurance, or bonuses?
As a result, Qiandu Waimai's delivery time is extremely poor, with an excessively high proportion of Cainiao riders, often taking an hour to deliver a single order.

From the time the restaurant prepares the food to its delivery, it can take up to an hour and a half.

Noodles and vermicelli dishes clump together, and rice bowls and clay pot rice get cold. Even with discounted prices, customers can't tolerate it.

Ride-hailing, electronic map navigation, and search engine services are also outperforming Baidu.

Of course, the daily expenses are also astronomical.

Chen Yansen didn't care. He figured it was a win-win situation, and he could also wipe out Meituan and Dianping, the two survivors of the "Group Buying War".

After half an hour, the meeting ended.

He opened his email and calmly processed his work emails.

Cao Dahua and Yuan Ruili have reached an agreement to build a comprehensive factory covering an area of ​​over 30 square meters near the Sino-Saudi Software Park. With Yuan Ruili's support, the land and loan approval processes are proceeding extremely quickly. Currently, the ground is being leveled, and the construction period is expected to be around one and a half years.

The total number of employees will increase by nearly 70,000 to 80,000, creating millions of humanitarian contributions annually.

In addition, the construction of the Luzhou headquarters is more than halfway complete, with the first phase of the project 80% complete and expected to be finished in Q3. After that, the work will involve decoration, landscaping, and formaldehyde removal.

As for the second phase of the project, it will probably not be preliminarily completed until Q2 of next year, and residents will have to wait until the end of the year to move in.

After all, every employee is a source of humanitarian inspiration for him, and he can't bear to let his subordinates become human formaldehyde purifiers.

Orange Smart Living Co., Ltd., after receiving the DC brushless motor drawings from him, also began production of the new product.

The first batch of finalized models includes three types: Orange E1 (AC motor version), Orange E1 (DC inverter version), and Orange E1 (voice intelligent version).

The exterior design is entirely white, and features added features such as a mesh cover to prevent contact, power-off protection when tipped over, and protection against direct airflow.

The first model targets the low-end market and is priced at only 79 yuan.

The second model targets the mid-to-high-end market and is priced at 279 yuan.

The third model targets the high-end market and is priced at 379 yuan.

This ensured both sales volume and gross profit.

Chen Yansen used high-quality parts in the motor, fan blades, control device, linkage mechanism, base, protective cover, power cord and plug, so there was no need to cut corners on the price.

The higher the profit, the more confident he can be in paying his employees higher wages.

Otherwise, relying entirely on headquarters subsidies, no amount of funding can withstand the losses.

For any project, making a profit is the most basic requirement!
A business that doesn't make money has no reason to exist.

This is also why he quickly moved into the mid-to-high-end mobile phone market after the Orange C1.

For example, the Shiny Orange X1, equipped with the Aurora Future OS system, uses top-quality components from its screen to its processor, camera, and battery, making it excellent value for money at 3999 yuan.

In other words, Mr. Chen wants to make money, but he also wants to uphold humanitarian principles.

In the email, Dai Zhanhong mentioned that the production target of 15 units is expected to be completed within this week.

Chen Yansen thought for a moment, then casually created a work group and asked Dai Zhanhong to send over the samples, so that Orange Technology's e-commerce department could be responsible for taking product photos and designing product detail pages.

May is almost halfway over, and the weather is about to get hot, which is the peak season for the demand for electric fans.

Of course, we need to hurry up and bring it to market!
A short while later, Song Yuncheng and Zhang Yifeng were also pulled in.

Both of them are top business partners at Pinduoduo, with extensive practical experience in new product marketing and sales. They finalized the launch and promotion plan for the Orange E1 electric fan in just a few words.

Available both online and offline!
Time flies, and on May 18th, the Orange E1 was launched on Orange Mall, Pinduoduo, Tmall, JD.com and other channels. It can also be purchased at the Orange Smart Living Hall on Kuaipao and offline direct-sale stores.

It was the peak season for electric fan sales. Although many people thought that Orange Technology was not doing its job properly by making electric fans, they still bought them based on their trust in Chen Yansen and Orange Technology.

On the day of its release, the Orange E1 (AC motor version) easily surpassed 6.7 units in online sales.

Orange E1 (DC inverter version) sold 2.3 units;

The Orange E1 (voice-enabled smart version) sold 1.4 units.

A total of 10.4 units were sold, generating 1700.3 million yuan in sales.

Compared to mobile phones, e-commerce, and express delivery businesses, this revenue is pitifully small.

But Chen Yansen knew in his heart that behind the Orange Fan Factory, there were more than 1000 people who made a living from these few products.

Of these 1000-plus employees, about 80% are immediate family members of employees of Kuaipao and Yunsu.

Orange Technology's foray into selling fans quickly became a trending topic. Although netizens didn't understand it, many chose to place orders to support the company, given that the fans were priced as low as 79 yuan.

At 8 p.m. that evening, Chen Yansen posted a set of photos showing the environment of the Orange Fan factory and some of the busy employees.

"I am very happy to introduce the new member of Orange Technology to everyone, and I hope that everyone will pay attention to Orange electric fans as much as they love Orange mobile phones."

Chen Yansen's copywriting is very concise.

"Mr. Chen, as a native of Haizhou, I want to thank you for providing our county with more than 1000 job opportunities."

"Mr. Chen, what is the hourly wage at the Orange Fan Factory? Does it include room and board?"

"Don't even think about it, buddy upstairs. The Orange Fan Factory only hires locally. The people who can get in are all direct relatives of Yunsu Express and Kuaipao delivery drivers."

"Damn! Aren't they going to do open recruitment?"

"The treatment at the Orange Fan Factory is exactly the same as that at the Orange Mobile Phone Factory. I'm a local. This company used to be Jiahaojia Fan Factory. There were more than 100 people left who were demanding compensation. I heard that after Senlian Capital took over, not a single person resigned."

In just ten minutes, the comment section received thousands of new messages.

There was no way around it; Chen Yansen had too many followers, and Ye Qiuping had come to regard his social media accounts as assets of the group.

She posts product advertisements all day long, and occasionally shares photos of her daily life; she's so active that it doesn't seem like her at all.

In fact, this content was not created by the person in question.

The single-day sales of Orange electric fans immediately made brands such as Midea, Gree, and Airmate feel the crisis.

The following day, another 15.6 Orange E1 units were sold, bringing the total sales to 26 units, with a transaction value of 4250 million yuan.

This prompted competitors to adjust their online and offline sales strategies, and they actively submitted applications for events such as Juhuasuan, the 618 shopping festival, and FoxTao brand group buying, in an attempt to win over potential customers in 2013.

Seeing this, Li Yanhong posted a smear article against Orange Technology on the homepage of Baidu News.

"Senlian Capital—the biggest troublemaker in China!"

The title alone is enough to entice people to click. The content details how Chen Yansen entered the fields of mobile phones, food delivery, express delivery, and group buying, and used tactics such as dumping at low prices and price wars to wipe out a large number of competitors, causing hundreds of thousands of people to lose their jobs.

After reading the whole article, one gets the impression that Senlian Capital is a scourge to the industry; wherever it goes, a large number of its peers will suffer casualties.

Fueled by Baidu's promotion, this report quickly rose to the top of the trending searches.

"Is it wrong for Orange phones to be cheap? In the past, counterfeit phones could sell for 700 or 800 yuan, but now you can buy a Qingcheng D2 for 700 or 800 yuan."

"You think it's too cheap? Then buy the Orange C3S and the Shiny Orange X1!"

"The hourly wage at factories under Senlian Capital is 25 yuan. What about our competitors? Are there any guys in the same industry?"

"When will Mr. Chen enter the clothing industry? He'll raise our hourly wages too!"

To Li Yanhong's surprise, 99% of netizens were supporting Chen Yansen and Senlian Capital.

This is completely different from the development trend he envisioned!
The painstakingly crafted 'black article' actually brought Senlian Capital a huge wave of traffic and attention.

Li Yanhong was very angry, but there was nothing he could do.

Even he had to admit that Chen Yansen was ahead of many major internet companies in terms of employee treatment and welfare system.

(End of this chapter)