I can become stronger by paying salaries. I have one billion employees!

Chapter 413 The Three Kingdoms Kill Reigns Again, Brother Hui: Brothers, we're back with another job! Douyin is coming soon!
The next morning, as soon as Chen Yansen arrived at the company, Liang Bo took him to the headquarters of Today Technology.

Douyin's development speed is faster than he expected.

Chen Yansen sat in the conference room, watching test videos. He found no bugs in liking, commenting, or sharing. The recommendation function was also very useful, since it used the same algorithm as Mimo.

"Have you spoken with President Ye?" Ten minutes later, Chen Yansen put down the testing machine and asked Liang Bo.

"I provided Mr. Ye with the IP pool that Douyin is expected to use. As long as the users of the Star Card activate the free data service, the access request will be directed to the forwarding server in the telecom room. The IP of this server is in the free data whitelist, thus achieving targeted free data."

To prevent any unexpected issues, the technical department added characteristic values ​​to parameters such as host, UA, and header for operator identification. Testing showed no omissions.

Liang Bo answered quite meticulously.

“Okay, no problem. I’ll submit the product launch plan later.” Chen Yansen said, then added, “The launch date is set for April 28th, and five days of warm-up will be enough.”

To be honest, he didn't have high expectations for Douyin.

WiFi is not widespread enough, mobile data plans are too expensive, and the user cap is within reach.

Apart from users with the Star Card who enjoy free data usage, other users who download Douyin do not stay on the app as long or have as much user engagement as the former.

Furthermore, users who own a Star Card may not necessarily like short video apps.

Anyway, he created Douyin just to seize the market in advance, so consider it a large-scale test.

“Okay, then I’ll have the marketing department coordinate the advertising space resources across various channels,” Liang Bo said immediately.

He paused for a moment and then asked, "Boss, should we invite a few celebrities to increase the product's popularity?"

What do you think? Don't forget product positioning.

Chen Yansen said irritably.

He didn't blame Liang Bo. Looking back at 2013, which well-known app didn't have a spokesperson?
Ganji invited Yao Chen.

58 hired Yang Mi.

NetEase hired Chen Kun.

QQ Browser hired Li Nanfeng.

Senlian Capital is an exception; only Orange Mobile has a spokesperson, Chen Yansen.

Its main selling point is saving money.

"Hehe, I understand now," Liang Bo replied with a smile.

"Toutiao's user growth slowed down in April, with the cumulative number of registered users not yet exceeding 2 million. There is still at least 2 million more room for growth, so don't slack off."

Chen Yansen stood up and patted Liang Bo on the shoulder to remind him.

“Okay, boss,” Liang Bo replied simply.

In fact, he and the product team have already been discussing how to optimize the registration process and increase incentives for existing customers to refer new customers, but the plan has not yet been finalized, so it would be meaningless for him to say it now.

Liang Bo understood Chen Yansen's personality well, and showing him the finished product made him more convincing.

Chen Yansen left the meeting room and returned to his office.

Compared to Douyin, he is more concerned about the expansion progress of Kuaipao Maicai, the R&D progress of Orange Electric Fan, and OFO Bike's northward expansion plan.

The former can create very limited value for him in the short term, far less than the latter.

at the same time.

After arriving in Yanjing, Liang Changlin began the site selection process, adding storage and processing warehouses to the existing forward warehouses in order to meet the sales needs of multiple product categories.

Wang Zihao also transferred a group of key members from East China to Yanjing to personally oversee the North China market.

Didi Bike and Ofo Bike have both entered East China. If Ofo Bike doesn't react at all, wouldn't people think it's easy to bully?

After several days of preparation, with the help of Huake Capital, OFO easily obtained the approval documents from the Transportation Association. Subsequently, it deployed 100,000 shared bicycles and 20,000 shared e-bikes in subway stations, bus stations, and large communities.

Wang Zihao, representing OFO bicycles, has made a high-profile declaration of war!

Cheng Wei had naturally received the news long ago, but he didn't dare to act recklessly, for fear of touching a nerve with his opponent and instantly breaking the existing tacit understanding, pushing the shared bicycle business into an endless price war.

It wasn't that he was afraid of Senlian Capital, but rather that he knew that a price war would only benefit users, while Didi Bike, OFO Bike, and Xiaohuang Bike would face losses of millions of yuan every day.

Therefore, all three apps offer new user registration benefits of seven 1-yuan cycling coupons, limited to one coupon per day, to cultivate users' initial usage habits over a week.

Once new customers are converted into active users, discount coupons ranging from 50% to 80% will be issued periodically based on data such as purchase frequency and login duration.

No one dared to be the first to increase their investment and initiate a price war!
Even Chang Wei, that hothead, didn't foolishly give users an extra no-threshold coupon every day.

Let's make money first!
This is a shared idea among the three companies!
Local netizens were initially overjoyed when they saw OFO bikes enter the Yanjing market, waiting for the three companies to "beat their brains out" and give out coupons and red envelopes every day.

But their joy lasted only a day before they realized something was wrong. No one was sending out red envelopes, nor were any extra coupons being offered to users.

They were all as calm as gentlemen.

It's clear that Didi Bike, OFO Bike, and Ofo Bike have the same strategy: to determine the winner based on riding experience, location technology, and deposit-free policies.

But after only three days, Chang Wei couldn't hold on any longer.

OFO bicycles are not only taking market share from yellow bicycles, but OFO e-bikes are also gaining popularity among users.

Ofo bikes already had shortcomings in their deposit-free policy and location technology, but compared to Didi bikes, the gap wasn't that significant.

Compared to OFO bikes, the yellow bikes are worlds apart.

It's important to know that OFO's positioning technology is based on data accumulation from hundreds of millions of orders from companies like Kuaidi Pao, Yunsu, and Kuaidi Dache. Even though OFO has partnered with Baidu Maps, there are still significant issues with user experience.

Users often find that when they open the Ofo bike-sharing interface on their phones, they cannot find the bikes at the system's location coordinates.

It's common for the deviation to be tens of meters, and a deviation of several hundred meters is also quite normal.

As soon as OFO bikes were launched, users abandoned them immediately after trying them a few times.

Their core need is convenient transportation, not playing the boring game of 'where are the bikes?'

In just three days, Ofo's business volume in the Yanjing market plummeted by 40%.

If you can't compete on service, you can only compete on price.

Chang Wei gritted his teeth and secretly sent out 10% and 30% off riding coupons to old users, and the market share quickly rebounded.

But his little tricks couldn't escape the notice of Wang Zihao and Cheng Wei.

As a result, the number of 10% off cycling coupons issued increased, and eventually, they stopped issuing them altogether, turning the 10% off coupons into no-minimum-spend coupons.

One becomes two, two become three!

"Oh my! That familiar feeling is back!"

"Yes, yes, that's how we should play! I love it when internet companies engage in business warfare, throwing money around all the time!"

"Damn! Go ride an OFO bike! Every time you ride more than 500 meters, you can get a random red envelope of 0.8 to 88 yuan."

"How did you know I won an 88 yuan red envelope? Screenshot.jpg"

Netizens in Yanjing are overjoyed!
In less than two days, Didi Bike, OFO Bike, and Ofo Bike have turned their sophisticated and complex marketing tactics into a bare-knuckle fight.

No tricks, no tricks, just simple and brutal: issue coupons like crazy and crush your competitors!
Wang Zihao borrowed the activity template from Kuaidi Dache (a ride-hailing service), made some modifications, and turned it into a game where you could get cash rewards by riding a bike.

In just one day, with 10 shared bicycles and 2 shared e-bikes, they easily captured half of the Yanjing market.

The cost was high, but Didi Bike and Ofo Bike also suffered.

Left with no other option, Cheng Wei and Chang Wei launched similar product features and burned through cash to capture the market.

Little did they know, Wang Zihao was waiting for Didi Bike and Ofo Bike to launch their red envelope promotions.

the other side.

Hui, who was far away in Annam, put down his phone and shouted to Yao and the others, "Brothers, we have a new job! Didi Bike, Ofo Bike, and Xiaohuang Bike have launched a ride-sharing promotion where you can get a red envelope (cash reward) for each ride. Each red envelope is around 2 yuan, and each account can claim it once a day..."

"Brother Hui, two yuan is too little, isn't it?" Liu Zi grinned.

Their "Big Cow" software makes them incredibly wealthy, so they don't care about small sums.

"You don't know anything! Even a mosquito's leg is meat! We are a software service provider, and we have to meet the needs of our customers."

Hui said coldly, his tone unfriendly.

"I'll follow Brother Hui's arrangements!"

"Liu Zi, you talk the most nonsense!"

"Brother Hui, which company should we start with?"

The remaining few people were cursing Liu Zi while simultaneously flattering Hui Ge.

Hui Ge squinted and said calmly, "Yellow Bike!"

Who made Ofo's risk control mechanism the worst and have the most security vulnerabilities?

Cheng Wei had learned his lesson in this area, so he put a lot of effort into developing an anti-cheating system.

As for Chang Wei, he was focused on market expansion and had no idea how terrifying and greedy the gray market was.

(End of this chapter)