I can become stronger by paying salaries. I have one billion employees!

Chapter 397 Don't even think about doing e-commerce! If you dare, I'll kill you! 700 million units in a single week!

It's really not easy for Dong Ge to endure it for half a month.

He posted three Weibo posts in a row, giving Zhang Jindong a hard kick.

While eating his noodles, Chen Yansen also caught up on the gossip about Handsome Dong and Zhang Jindong.

In 2013, whether it was entrepreneurs or celebrities, everyone used Weibo like they were on WeChat Moments. More than a decade later, you'd never see such explosive online feuds.

However, when it comes to verbal battles, Zhou Hongyi and Lei Yijun are the best. While others can tolerate not using foul language, these two resort to personal attacks.

After the launch of Lao Zhou's 360 N2, it snatched away a large number of customers from Xiaomi. With the addition of the 360 ​​N1 and 360 G800 Pro, the total sales volume in Q1 has exceeded 400 million units.

Based on the current sales rate, the probability of achieving the 1600 million unit target set before the end of the year is extremely high.

Xiaomi's sales during the same period were just over 300 million units. If it wants to achieve an annual shipment of 1500 million units, it obviously needs to work harder!
If you achieve something, you have to show it off; otherwise, what's the point of striving?
So Zhou Hongyi posted a self-answered question on Weibo: "What were Xiaomi's Q1 shipments? 313 million. Can they achieve their annual target of 1500 million units? I doubt it!"

After saying that, he attached 360 Mobile's Q1 sales report, with the glaring figure of '401 million' standing out.

"The Redmi 1 must be launched before June!"

Lei Yijun, his eyes red, gritted his teeth and said.

360 phones are all priced at just over 1,000 yuan. Relying on its low-price strategy, it has long suppressed Xiaomi. In terms of sales revenue, 360 is far from being a match.

He had long been fed up with this passive situation and planned to slap Zhou Hongyi hard with his Redmi 1.

After finishing lunch, Chen Yansen returned to his office for a short rest.

A news item suddenly caught my eye: "Qiandu Weigou launched, following Ali and Tencent, another internet giant has entered the e-commerce industry."

Has Li Yanhong entered the e-commerce industry?
Chen Yansen was slightly taken aback. After understanding the general situation, he turned on his computer, entered the website address in the browser's input box, and then pressed Enter.

He thought for a moment, then searched for the words 'Apple phone', and sure enough, he found the web application interface of Qiandu Weigou in the center of the page.

Two rows of products were displayed, with the source of the products marked in the upper left corner of the main image. These included products from Yihaodian, Dangdang, JD.com, SF Express, and Suning.

Li Yanhong was quite well-prepared, managing to attract five B2C platforms to join him.

It appears that Qiandu Weigou's model is somewhat similar to FoxTao, both belonging to the category of shopping guide e-commerce platforms.

Chen Yansen didn't think much of it and casually clicked on the main image. To his surprise, the product page didn't redirect to JD.com, but instead popped up an order submission page.

Baidu intercepted order data from users of Yihaodian, Dangdang, JD.com, SF Express, and Suning. What kind of shopping guide e-commerce is this?!
What are Liu Qiangdong, Zhang Jindong, and Wang Wei thinking? Are they willing to abandon all sense of shame for a little bit of sales revenue?

He then called Yan Peng and said, "Tell all my colleagues in charge of channels that I don't want to see Orange Technology's products on Qiandu Weigou."

“Yes, boss,” Yan Peng replied quickly.

After hanging up the phone, Chen Yansen called Huang Zheng again: "Qiandu has launched a web e-commerce application on the search results page."

"Boss, I know what to do." Huang Zheng already knew about the existence of Qiandu Weigou and was just about to call a meeting with the management of the merchant operations department when Chen Yansen called.

“Pinbei is an open and free e-commerce platform that lets merchants choose for themselves,” Chen Yansen said coldly.

Huang Zheng immediately understood and realized the boss's unspoken message.

at the same time.

The headquarters of Ali in Hangzhou, Peach Blossom Island office.

After trying out the features of Qiandu Weigou's products, Ma Liyun's face darkened, and she cursed Liu Qiangdong, Zhang Jindong, Wang Wei, and others.

Li Yanhong is clearly trying to use this to his advantage. Are these bastards all brain-dead? Can't they see that?

"Give a heads-up to the business management staff below: any merchant who dares to participate in Qiandu Weigou will have their right to submit in-site activity reports suspended for six months."

Ma Liyun said in a deep voice.

Forcing businesses to choose between two options may violate business ethics, but it is the most effective way to curb competitors.

Yaomao Mall and Taobao Mall have the highest market share. If Qiandu Weigou gains momentum, Ali will suffer the greatest losses, and Jack Ma has to be wary.

“Okay, Mr. Ma,” Zhang Yong nodded in response.

The pressure exerted by Pinduoduo, Yaomao, and Taobao platforms quickly fell on the merchants.

Qiandu Weigou?

What the hell?

Faced with the threat, the merchants quickly weighed the pros and cons and contacted the relevant personnel of Yihaodian, Dangdang, JD.com, SF Express, and Suning one by one, and made a clear demand: they would not join the Qiandu Weigou channel, otherwise they would have to close their stores!
Multiple channels and multiple sales channels – everyone understands the principle.

With Pinduoduo and Ali joining forces to exert pressure, which merchant would dare to ignore it?

Although the leading brands felt that the two companies' actions were too domineering, they did not dare to publicly refute them.

After all, losing Baidu Weigou is insignificant, but losing Pinduoduo and Ali would make it difficult for the company to achieve its annual KPI target.

Merchants are well aware of which factors are more important.

Initially, the e-commerce platforms that partnered with Baidu ignored the merchants' feedback, but as the number of feedback items increased, the situation eventually reached the ears of the group's senior management.

After pondering for a moment, Xu Lei of JD.com sighed helplessly and then proactively dialed the phone number of Li Mingyuan, the person in charge of the Qiandu Micro Shopping project: "I'm sorry, Mr. Li, JD.com is withdrawing from the Qiandu Micro Shopping project."

"What's the reason?" Li Mingyuan frowned and questioned sharply.

Qiandu Weigou was spearheaded by the big boss. To achieve this, he and his business team spent more than two months persuading platforms such as JD.com, Suning, and Yihaodian.

If Dong says he's not going to play anymore, then he's not going to play anymore. Are you treating him like a dog?
"Pinbei and Ali have spoken: anyone who dares to join Qiandu Weigou will either have their traffic limited or their store shut down. What choice do you expect merchants to make?"

Xu Lei explained with a wry smile.

The "choose one of two" tactic is a modern-day version of a calculated scheme, where the strong bully the weak, and if you are weak, you can only passively take the beating.

I've played it on JD.com and Baidu.

Now they've become the objects of jokes!

"Ma Liyun and Huang Zheng are such cowards! Did they leave any evidence?" Li Mingyuan cursed.

"Mr. Li, if it were you, would you be foolish enough to send emails and text messages to notify me?" Xu Lei scoffed and asked dismissively.

Li Mingyuan remained silent. He had done similar things before and naturally knew how to avoid risks.

Even he wouldn't make such a basic mistake, let alone Ma Liyun and Huang Zheng.

On the other hand, Suning's suppliers also quickly removed their products from the Qiandu Weigou platform.

"@Ma Liyun and @Huang Zheng, what kind of bullying platforms are Pinbei and Ali? They force merchants to 'choose one of two.' Only when the market competition environment is fair and orderly can the e-commerce industry usher in a period of vigorous development. I hope the Market Supervision Association can step in to restrain malicious competition."

Zhang Jindong was furious and shouted at her on Weibo.

"Mr. Zhang, could you please ship the refrigerator first?" "A man's word is his bond. Mr. Zhang, you haven't forgotten what you said two weeks ago, have you?"

"RNM, pay up!"

Give me back my ten-yuan refrigerator!

But as soon as he posted on Weibo, the comment section was full of netizens asking him for a refrigerator.

Zhang Jindong was furious.

The third-party store doesn't have much money in its account. If he doesn't cancel the order, is he supposed to bear the loss himself?
It's not a self-operated product, so why should I ask him for a refrigerator?

These ghostwriter buyers!

"@Zhang Jindong Pinbei is an open e-commerce platform. Merchants are free to come and go. We never require merchants to 'choose one of two'. Mr. Zhang, you can eat whatever you want, but you can't say whatever you want!"

Huang Zhengyi retorted sternly.

Ali, however, used Taobao's official Weibo account to dismiss the matter with the statement, "This is fabricated and does not reflect the facts."

Both sides have the same attitude: the deed was done, but I don't acknowledge it!

……

……

At 2 p.m., Chen Yansen pushed open the door to conference room A6, with Chen Jie following closely behind.

Zhou Shouzhi was not there; he was on a business trip to France to discuss cooperation with local operators.

Compared to Eastern Europe, Western Europe has a larger population and higher incomes.

If Orange Mobile wants to increase its shipments in the international market, it cannot ignore the importance of Western Europe.

The room, which was over 40 square meters, was filled with heads of departments from Orange Technology, including product, R&D, marketing, sales, and customer service.

"Old Yan, let's get started. Let's take a look at last week's sales data first," Chen Yansen instructed Yan Peng from the e-commerce department.

Yan Peng responded, connected to the screen mirror, opened a PPT, and immediately began to speak: "In the fourth week of March, the total sales volume of the mobile phone business was 699.9 million units, of which new products accounted for 99.15%, totaling 694 million units. Breaking down the specific models, they are: Qingcheng D2 5.9 million units, Orange C3S 766,000 units, and Yaocheng X1 274,000 units."

旧机型占比0.85%，共售出5.9万台，拆分到型号，分别是青橙D1S 2.9万台、橙子C3 1.7万台、橙子C2 1.3万台。”

It is clear that, under the impact of new products, the sales cycle of Qingcheng D1S, Orange C3 and Orange C2 is rapidly approaching the end of their lifespan.

“Zhang Cong, Zhou Ze, based on these three older models, make adjustments for the African and Eastern European markets. By the way, the overseas versions of the Qingcheng D2, Chengzi C3S, and Yaocheng X1 also need to complete the hardware and application ecosystem adaptation as soon as possible. Lao Zhou is still waiting.”

Chen Yansen interjected.

“No problem,” Zhang Cong and Zhou Ze replied immediately.

One of them is the director of the industrial design department, and the other is the director of the hardware design department. Although they are not well-known to the outside world, they are the core creators of Orange Phone.

严鹏等陈延森交待完，继续说道：“渠道占比为：橙子商城17.1%、拼呗33.9%、夭猫商城16.3%、亰东6.7%、苏宁2.7%、国美1.3%、筷跑闪购店和运营商在线商城等6.3%，线上渠道占比84.3%；

Directly operated stores and operator service centers accounted for 7.1%, Yunsu Express service stations for 8.6%, and offline channels accounted for 15.7%.

"Yunsu Service Stations have a higher percentage than JD.com?" Chen Yansen asked.

"Qingcheng D2 is very popular in rural markets. The Shenzhen factory has restocked three times, but it is still in short supply," Yan Peng replied with a smile.

Yunsu Express has opened more than 1300 service stations in East China, Central China and North China. Although the daily sales volume of 60 units is large, when distributed to each town and village, it is actually only about 400 mobile phones.

With its large screen, low price, and loud speaker, the Qingcheng D2, priced at 799 yuan, has swept the rural market, which is understandable.

Chen Yansen narrowed his eyes, pondering to himself whether he should reduce the screen size, processor performance, and memory size to make another smartphone for 499 yuan.
But then he thought about it again and immediately gave up.

There's already enough electronic waste; there's no need to add to the problem.

With the configuration of the Qingcheng D2, users can stick with it for three years.

As for three years from now, given the profit-driven nature of domestic app development companies, the memory space occupied by apps will only increase.

Even though the Qingcheng D2 has excellent memory management optimization technology, it can't withstand the demands of an app that's two or three gigabytes in size.

More than a decade later, an app can take up tens of gigabytes of memory.

"New devices running Aurora Future OS account for 28.1% of the total. Over 10,000 apps have been submitted to the Aurora Future Store, with 1317 apps approved. The lack of manpower has led to a longer review process, which has drawn strong criticism from developers both domestically and internationally."

I've spoken with Mr. Wang from HR, and we plan to recruit another 80 auditors in late March and early April.

Wang Teng picked up where Yan Peng left off and continued.

"Don't forget to scan your application software for viruses, just in case someone takes the opportunity to cause trouble," Chen Yansen reminded.

"Don't worry, boss, we already have a plan to deal with this," Wang Teng assured him, patting his chest.

Chen Yansen nodded slightly and said nothing more.

Although everyone's reports were brief, due to the large number of departments and tasks, the meeting ended an hour later.

Chen Yansen had just returned to his office when Huang Zheng came looking for him.

"Boss, JD.com products have been removed from Qiandu Weigou," Huang Zheng promptly reported.

"Old Ma made a move?" Chen Yansen asked, squinting.

He was well aware that Pinduoduo's industry influence could indeed affect merchants' judgments and choices, but this process was lengthy, taking three to five days, or even a week.

From Huang Zheng's action to JD.com's backing down, the entire process took less than three hours. This likely means that Ma Liyun also put pressure on the merchants and engaged in the "choose one of two" gimmick.

Only when the primary and secondary e-commerce platforms work together can such an astonishing influence be created.

“That’s right. I had the investment promotion team ask the merchants privately, and they neither admitted nor denied it,” Huang Zheng said with certainty.

"Li Yanhong wants to get into e-commerce? Did he ask for my opinion?"

Chen Yansen glanced out the window and snorted coldly.

In the search engine field, Baidu is a behemoth!

But in the e-commerce industry, Pinduoduo is all about 'bullying the small'!
At dusk, at the headquarters building of Baidu.

After hearing Li Mingyuan's report, Li Yanhong's face turned green. Di Dong was the first to back out, while Zhang Jindong, who had been the most vocal critic online, was the second to run away.

Dangdang.com, Yihaodian, and SF Express Selection survived to the end because they had relatively little overlap with the merchants of Ali and Pinduoduo.

Li Yanhong's face darkened; he understood what Chen Yansen and Ma Liyun meant: Baidu shouldn't even think about doing e-commerce. If you do, I'll beat you up!
"Dangdang.com, Yihaodian, and SF Express are too small in scale. The combined annual transaction volume of the three platforms is less than 20 billion yuan."

Li Yanhong looked worried; his "B2C navigation dream," which had just begun to take shape, was shattered!

(End of this chapter)