I can become stronger by paying salaries. I have one billion employees!

Chapter 353 The Origin of Father Chen's Nickname, 1098 Million Yuan in Red Envelopes! 40 Billion Yuan in Sales in One Day!

On the day of the Double Twelve promotion, at 9:00 AM, Orange Pay released version 2.1, which added the functions of contact list, chat box and sending red envelopes based on version 2.0.

The marketing department arranged for a group of online shills to write a large number of promotional articles on Weibo, Renren, and Toutiao, such as "My husband sent me a 1314 yuan red envelope, what should I buy?", "A red envelope of love: the story behind 666 yuan", and "I sent my mom 520 yuan with my first paycheck after graduation".

The story seems heartwarming, but it unintentionally mentions OrangePay's red envelope feature.

The methods were vulgar, but the results were remarkable.

A large number of long-distance couples actually started sending each other red envelopes, and then posted pictures on Weibo and WeChat Moments to show off, which encouraged more people to join in sending red envelopes.

Half an hour later, Chen Yansen posted on Weibo that starting at 10 o'clock, 10000 password red envelopes would be distributed every hour on Orange Pay, with amounts ranging from 8.8 yuan to 888 yuan.

每一场红包的总金额不低于20万，一天300万，从12月12日到12月14日，连发三天。

In addition, 33 prizes worth 10,000 yuan will be drawn from fans every day.

Total marketing expenses: 999 million!
But with the support of Chen Yansen's 4700 million followers, it instantly became a trending topic.

Although internet tycoons are wealthy, Chen Yansen is the first person to actually put money into users' pockets.

In less than ten minutes, Chen Yansen's Weibo post received over 30 likes, comments, and reposts.

Half an hour later, the number of reposts exceeded 1000 million.

As 10 o'clock approached, netizens kept pressing F5 to quickly refresh Chen Yansen's Weibo homepage.

"57!"

"58!"

"59!"

"The server is a bit tired and needs a break!"

The millions of netizens watching on their screens were stunned for a moment, then, not believing it, they kept refreshing the page, only to find that the page had changed to 'Loading failed, please try again'.

Weibo's servers crashed again?

Not only were netizens stunned, but even Chen Yansen was dumbfounded. He couldn't help but curse inwardly, "While Weibo's monetization capabilities are poor, Cao Weiguo shouldn't be so stingy about server issues, right?"

After venting his frustrations, he casually posted the red envelope code for the 10 AM session on his personal account on Toutiao: "Pinbei Double Twelve is waiting for you to grab it."

While other netizens were still waiting for Weibo to be restored, some quick-thinking individuals quickly opened Toutiao and, sure enough, found the password in Chen Yansen's Toutiao account.

Copy immediately, switch to Orange Pay, enter the red envelope page, and paste the code.

Immediately afterwards, a bright golden and red envelope popped up. With a tap of your finger, you could open a red envelope containing between 8.8 yuan and 888 yuan.

There weren't many red envelopes, and they were all snatched up in less than three minutes.

Chen Yansen knew that if Weibo's servers hadn't crashed, he probably wouldn't have lasted even thirty seconds if he had suddenly sent out a password on Toutiao.

the other side.

Upon learning that Chen Yansen had ruined his product again, Cao Weiguo cursed with a wry smile, "That bastard, he should have given me a heads-up so the technical department could have been prepared!"

The Weibo servers didn't return to normal until 10:37 AM, but when netizens saw the screenshots in the comments section, they felt like the sky had fallen.

Did Chen Yansen send out passwords on Toutiao?

Have all the red envelopes been claimed?
"Mr. Chen, I haven't gotten in the car yet!"

"Daddy Chen, send one more, mwah!"

"Mr. Chen is only twenty years old, and you're calling him 'Dad'? Is that reasonable? I don't want you half-brothers!"

"Can anyone tell me, should I wait on Weibo or go to Toutiao for the next round?"

"I haven't downloaded Toutiao yet!"

Netizens discussed it animatedly.

Chen Yansen leaned back on the sofa in his office, glanced quickly at the comments section, and replied: "The next password will be announced simultaneously on Toutiao and Weibo. To make up for the users who missed out in the first round, I will draw 33 winners of a 10,000 yuan prize every day from my Toutiao followers."

As soon as the news broke, Weibo's webpage froze again, but this time it didn't crash.

"Dad Chen only has 570 million followers on Toutiao, but his winning rate is eight times higher than on Weibo. Hurry up and grab it!"

"Dad, please love me one more time! It doesn't matter if I win the red envelope or not, but I must be on the list of winners for the grand prize of ten thousand yuan!"

"Mr. Chen is so generous! He spent 1088 million yuan in one go!"

Downloads of Toutiao skyrocketed. Normally, there are only about 100 million new downloads per day, but after Chen Yansen announced that he would release a password on Toutiao, downloads increased by 170 million in just half an hour. At midnight, the password was updated again: "I'm waiting for you on Toutiao."

Unexpectedly, it didn't even last three seconds.

Each round features 100 large red envelopes worth 888 yuan each, distributed among tens of millions of participating users. The actual percentage is very small, but the appearance of dozens of lucky winners posting pictures in a row gives people the illusion that it is easy to grab one.

After the event ended, some observant netizens suddenly noticed that Toutiao's password release time seemed to be two seconds faster than Weibo's.

As a result, the number of downloads for Toutiao skyrocketed.

Liang Bo stared at the data backend. From 11:30 a.m. to 5 p.m., a whopping 7 million new users had been added, and the number of downloads had reached over 7.4 million.

The customer acquisition cost per user is only 1.56 yuan!
Furthermore, the red envelope giveaway event has just over two days left. If it can attract 2000 million more users, the customer acquisition cost will continue to decrease.

By 10:30 p.m., Chen Yansen had over 15 million followers on Toutiao and 50 million followers on Weibo, giving him a commanding lead over the second-place finisher.

At the age of twenty, with a net worth of 50 billion US dollars, coupled with his outstanding physique and appearance, as well as his experience appearing on CCTV's celebrity interview program and Time magazine's Americas edition, Chen Yansen became an internet sensation in 2012.

The comments section was full of people calling Chen Yansen "Dad".

"It seems like in my past life, only Cheng Guo would call me that."

Chen Yansen chuckled and muttered to himself.

Promoting Orange Pay using password-protected red envelopes is a win-win-win situation, as it also brought significant traffic to Toutiao and Pinduoduo Mall.

Thinking of this, Chen Yansen pushed open the door and walked out, took the elevator to the first floor, and went directly into Building 6.

On the giant LED screen on the first floor, Pinduoduo's real-time sales figures for Double Twelve were displayed: 37.4 billion yuan!
With only an hour and a half left until midnight, the final transaction volume is expected to be 40 billion yuan, a 43% decrease compared to the single-day output of Singles' Day.

But this is normal, as there is only a month between Singles' Day and Double Twelve.

There is a limit to how much users can buy!

"Squad leader, General Manager Huang and the others are on the second floor." Xu Xingxing was busy making reports, but when she saw Chen Yansen, she smiled and reminded him.

"Tell Lao Huang, as usual, he'll leave work as soon as it's twelve o'clock, I won't be going up."

Chen Yansen stopped, glanced at the data, and then spoke to Xu Xingxing.

"Okay." Xu Xingxing smiled and nodded in response.

After saying that, Chen Yansen turned around, took out his phone to send a text message to Meng Jie, randomly picked a Bentley, and got into the car.

A moment later, Mengjie came running out of the building and sneaked into the passenger seat like a thief.

"Chen Yansen, let's go!"

Mengjie waved her arm and said with a smile.

From her perspective, the villa Chen Yansen bought near Delta Park was his first house, so naturally she had to go and take a look.

"Uncle Meng won't call tonight, will he?" Chen Yansen jokingly asked, gripping the steering wheel with one hand and slowly driving the car out of the science park.

"I'll turn it off then," Mengjie blinked and immediately decided.

Chen Yansen rubbed her head, smiled gently, and sped off towards the villa area.

At the same time, the headquarters building of Dongguan was still brightly lit.

"Boss, are you going to study in the United States?"

Xu Lei was shocked when he heard Liu Qiangdong's decision.

“Since the establishment of Jingdong, it has been fourteen years. I believe in your management skills, as well as Jingdong’s organizational structure and cohesion. Consider this a test for you and Jingdong.”

Liu Qiangdong said calmly, a smile on his face.

Going to Harvard Business School serves two purposes: first, to relax and unwind, and second, to test the operational capabilities of Dong's middle and senior management.

Anyway, after Double Twelve, e-commerce enters its off-season.

Whether he's in charge at the company or not makes little difference!
"I'll be handing over Jingdong to you in about two months. Don't let me down." Liu Qiangdong patted Xu Lei on the shoulder, then glanced over the more than twenty senior executives.

At the beginning of the year, Ma Liyun replaced Zhang Yong as the president of Tmall and Taobao. JD.com is one of the three giants of e-commerce, and it is time to cultivate a successor.

When competing with Chen Yansen and Zhang Yong, he realized his own inadequacy.

"Boss, please rest assured." Xu Lei quickly assured him, seeing that Liu Qiangdong had made up his mind.

Liu Qiangdong responded, his eyes glancing at the screen not far away, where JD.com's Double Twelve promotion results were 13.9 billion yuan!
(End of this chapter)