I can become stronger by paying salaries. I have one billion employees!

Chapter 342 The Era of 9.9-Vote Subsidies! A Livestream with 400 Million Views: Driving Down Prices!
On November 20, WeChat released version 4.5, adding real-time intercom, multi-person voice chat, QR code and navigation functions, and Penguin Maps was integrated into the WeChat application ecosystem for the first time.

Meanwhile, after two months of research and development, Lashou.com successfully launched the scan and group-buying code verification function after Meituan and Dianping.

A brand new era has begun!
However, the group-buying market landscape has also changed dramatically. Dianping and Meituan have firmly held the top two positions, while Kuaipao, after integrating the resources of Nuomi.com, overtook Lashou.com in just three months to become the third largest player in the industry.

Lashou.com, on the other hand, has fallen to the bottom!
According to an analysis report from a third-party data agency, the total transaction volume of the national group-buying market in October was 46 billion yuan, of which Dianping accounted for 11.4 billion yuan, Meituan 10.2 billion yuan, Kuaipao 930 million yuan, and Lashou.com 650 million yuan.

When Baidu acquired Lashou, its monthly transaction volume was over 6 million yuan.

In other words, in the three months after Gong Zhenbing took over Lashou.com, he spent a total of 6000 million yuan on marketing, but his market share remained unchanged.

"Qiandu is a technology-driven company. Including Robin Li, they understand neither management nor business. The fate of Lashou.com and Didi Chuxing was already sealed, and they were bound to lose!"

Shan Jiawei, head of Kuaipao's group-buying business, made a blunt comment on Weibo.

Li Yanhong, mindful of his position, refrained from personally intervening, but Gong Zhenbing, unconcerned, immediately retorted: "Kuai Pao's group-buying business hasn't even reached the top of the market yet, so don't act like a big shot and pontificate. Besides, are you even qualified?"

"It's better than plagiarism," Shan Jiawei mocked.

Wang Xin of Meituan and Zhang Tao of Dianping looked embarrassed upon seeing this; that bastard Shan Jiawei had also insulted them.

But Meituan and Dianping couldn't refute it, because they did indeed copy it.

There's no other way. QR code group-buying codes combined with the scan function can easily increase the redemption speed by more than ten times, which is very beneficial to users, merchants and platforms. We have no choice but to copy it!
In addition, the movie "Lost in Thailand," starring Xu Zheng and Wang Baoqiang, has launched a pre-release promotional campaign.

After some deliberation, Pei Yi immediately bet on the film and finalized a ticket subsidy agreement with Enlight Media, reducing the price of "Lost in Thailand" on the Kuaipao platform to 9.9 yuan per ticket with a 60/40 investment ratio.

The event will run from December 6th to December 12th!
From November 25th to December 5th, users can get a puzzle piece by ordering takeout or redeeming group-buying orders. Collecting nine pieces can be redeemed for a free movie ticket voucher worth 60 yuan.

In a short period of time, KuaiRun's daily active users and user stickiness increased significantly.

Under Chen Yansen's instruction, Pei Yi proposed the "T-shaped strategy" plan, which regards group buying as a horizontal line, while service categories such as food delivery, movies, hotels and travel, and local life are vertical lines for vertical development, thus forming a "T" shape.

Everything can be purchased in groups!

With the assistance of Shan Jiawei, Zhang Xuhao, and others, Pei Yi expanded Kuaipao's business scope to various industries.

From gourmet food to leisure and entertainment, beauty salons, massage and foot massage, attraction tickets, hotels and homestays, tourism and vacations, and even medical treatment and medicine purchase, movies and performances, and ride-hailing services, the categories are complete and all-encompassing.

However, Lashou.com and Dianping's businesses are concentrated on food and entertainment, resulting in a single category and an incomplete ecosystem.

Meituan has a slight edge, having expanded into movie, travel, and food delivery categories. From a business model perspective, it poses the greatest threat to Kuaipao.

After receiving the industry report for October, Zhang Tao and Gong Zhenbing both resolved to accelerate the expansion of their respective platforms' business boundaries and seek new profit growth points.

Online ticketing has become a key tool for companies to compete for market share, attract users, increase platform awareness, and enhance user loyalty.

Meituan has partnered with Huayi Brothers to lower the pre-sale ticket price for "Back to 1942" to 9.9 yuan and provide some preferential treatment in terms of traffic resources.

Lashou.com has chosen "The Last Supper" as a key partner, with the ticket price also being 9.9 yuan.

Dianping's subsidy strategy is different. Zhang Tao did not sign exclusive agreements with any distribution company or production company, but instead adopted a fair and equal approach.

However, due to the lack of funding sources for subsidies, Dianping has to foot the bill itself, incurring costs of 8 to 10 yuan more per 9.9 yuan movie ticket sold compared to KuaiPao, Meituan, and Lashou.

The lowest movie ticket price in the first half of the year was 19.9 yuan, but it dropped to 9.9 yuan in the second half.

More and more people are going to the cinema, and the box office is booming!

……

……

Xucheng, Zhuxianzhuang Science and Technology Park.

Chen Yansen sat in his office, laid out a stack of movie tickets, glanced at them quickly, and finally picked out two tickets for "Cold War" and two for "The Bourne Legacy," while tossing aside the "Tai Chi 2: Rise of the Hero" ticket that Ye Qiuping had given him.

He knew Ye Qiuping's body and personality very well, and knew that he must not give this woman even the slightest hope.

Want Mr. Chen to go to the movies with her? No way!
Mr. Chen could barely tolerate drinking a couple of bowls of sweet soup occasionally.

Today, only KuaiPao, Meituan, Dianping, and Lashou remain in the group-buying market. In addition to competing on product experience and after-sales quality, new customer subsidies, discounts for existing customers, and repeat purchase frequency are also of paramount importance.

One must have solid internal skills, and one's external skills should not lag behind.

Pei Yi's trading style has become increasingly steady. He is not lacking in legitimate methods, but he can also play the unorthodox methods skillfully.

Chen Yansen is not worried at all about the development of the food delivery and group buying business. With Pei Yi, Shan Jiawei, and Zhang Xuhao in charge, not to mention Zhang Tao and Gong Zhenbing, even Wang Xin and Wang Huiwen would have a hard time dealing with them.

The autumn rain outside the window was drizzling, and the scene was desolate.

With the hot sales of Orange phones, Alexa smart speakers, power banks, and other products, coupled with the offline channels of Orange Smart Living Stores and Yunsu Express Service Stations, as well as OEM orders from Xiaomi, 360, NetEase, and Huawei, the production capacity of Luzhou Factory No. 4 is approaching saturation.

At the morning meeting, after communicating with Cao Dahua and Cai Jingming, he planned to buy a piece of industrial land near the No. 4 factory in Luzhou this month and transform it into a production base in preparation for 2013.

In short, the Orange Mobile phone factory will expand its workforce again, with an estimated 20,000 new jobs created.

Upon hearing this, Tao Jingwen immediately patted his chest and said that he would take care of the procedures and policy issues, and guarantee that the new production line of the Luzhou factory could be put into operation before Q2 of next year.

Chen Yansen smiled, gave a few perfunctory replies, and then hung up the phone.

I learned from Tao Jingwen that I had gained another title: Executive Director of the Huian Chamber of Commerce.

He knew the character of those old guys in the Chamber of Commerce very well; they could lend their names, but they shouldn't expect to get a single penny out of him.

Want resources? No problem!

Bring something in exchange!
Half an hour later, the rain stopped, a gentle breeze blew, and the sky began to brighten slightly.

Chen Yansen pushed open the door and was about to go downstairs when he bumped into Gao Weilin, who was about to walk in.

"Boss, Cao Weiguo of Sina has announced that he plans to open up Weibo's financing window. Should we get involved?"

Gao Weilin stopped and slowly began to speak.

Weibo?

Chen Yansen thought for a moment, then shook his head and refused.

In his view, Weibo's monetization capabilities are extremely weak. If we only look at the value of user data, strengthening social layout, and expanding traffic entrances, there is no need to invest at all, because Senlian Capital has better alternatives - Toutiao and Lingxi Browser.

In addition, a short video project is also under development. Liang Bo plans to set up a branch in the United States in early December to compete with European and American internet giants for market share in the short video sector.

"Yes, boss, I understand," Gao Weilin nodded in response.

"Come with me for a walk."

After Chen Yansen finished speaking, he walked forward on his own.

Gao Weilin responded and quickly chased after him.

…… ……

Five days later at 10 a.m., Orange Technology, in conjunction with the YY platform, introduced its new product to users for the first time via live broadcast.

YY Live founder Li Ling was very accommodating, symbolically accepting an advertising fee in exchange for giving Orange Technology's live stream over ten million views.

The homepages of Toutiao, Lingxi Browser, and Orange App Store all display links to live streams.

External traffic reached as high as 2000 million!
Therefore, as soon as 10 o'clock arrived, the number of viewers in the live stream skyrocketed, quickly exceeding 100,000.

At this moment, Wang Teng, dressed in a blue suit, stepped onto the stage of the Sky Garden banquet hall and smiled slightly at the camera.

suddenly!

The live stream went black, and millions of people were disconnected at the same time!

"Friends, I am Wang from Orange Technology..." Wang Teng was unaware of the situation and began his opening remarks in a leisurely manner, following the established procedure.

"Mr. Wang, sorry, please wait a moment! The server crashed, and the technical department is making emergency adjustments." A YY Live staff member stood below the stage and waved.

The server crashed?
Wang Teng was stunned for a moment, then realized what was happening and asked curiously, "It crashed just now with only 100,000 users?"

After all, when he contacted Li Ling, the other party confidently stated that during last year's YY Annual Ceremony, the highest number of online viewers in the main venue's live broadcast room reached 100 million.

With YY Live's efficient backend encoding, distributed architecture, CDN coverage, and other technologies, it is well-equipped to handle Orange Technology's online press conference.

But now, before he could finish a single sentence, the live stream crashed?
"Mr. Wang, from 10:00 to 10:03, more than 1.2 million viewers flooded in at once, far exceeding the server's capacity." A YY Live employee replied sheepishly, feeling utterly humiliated.

the other side.

Upon receiving the message, Li Ling rushed to the technical department, summoned the person in charge, and asked, "Can this be fixed? When can it be resolved?"

Orange Technology, backed by Senlian Capital, holds a position and influence in China's internet investment circle that is in no way inferior to established investment firms such as Siwei, Hillhouse Capital, and Qiming Capital.

If this collaboration goes wrong, Chen Yansen's public statements could influence the investment community's perception of YY Live.

Moreover, YY Live has only been listed for a few days, and if the news gets out, the stock price may be affected.

"Mr. Li, things are a bit complicated. We used to use multi-line CDN nodes, server cluster optimization, and client caching strategies to barely achieve traffic distribution for millions of users, but the latency was high and the lag was severe, as you should know."

The head of the technical department looked troubled.

Before the widespread adoption of 4G networks and the maturity of cloud service technology, the capacity of a single live streaming room is limited to a million online users.

"You mean, Orange Technology's live stream had over 100 million viewers?" Li Ling asked incredulously.

It's worth noting that YY Live often invites second-tier or even first-tier singers to participate in interactive live streams and hold events such as new song releases and fan meet-and-greets in order to increase platform traffic. However, the number of viewers in a single live stream is at most 700,000 to 800,000.

"To be precise, it's 126.7 million people. If the server hadn't crashed, it would probably have exceeded 200 million," the head of the technical department explained.

"I want to hear a solution," Li Ling waved his hand and asked eagerly.

“Diverting the stream! We’re pushing Orange Technology’s video source to multiple live stream rooms, but there will still be delays and buffering issues, and the consistency of the interactive experience will be greatly reduced,” the head of the technology department blurted out.

"Isn't there any other way?" Li Ling frowned slightly and asked again.

"Actually, recording first and then streaming on demand is the best solution, as it can solve the network latency problem and improve video quality."

The head of the technical department hesitated for more than ten seconds before offering a new idea.

“Okay, let’s do the traffic splitting first.” Li Ling chose the first technical solution.

As for pre-recorded broadcasts?

He was too embarrassed to mention it to Wang Teng!
Since the broadcast was already pre-recorded, why did Orange Technology still choose YY Live?

Are Tencent Video and Youku Video not good enough?

“Okay, Mr. Li.” The head of the technical department nodded.

In fact, before Li Ling arrived, he had already formulated a technical strategy with his subordinates.

Orange users in front of their computer and mobile phone screens are still waiting!
Keywords such as "YY Live server crashed", "YY only lasted three minutes", and "Orange Technology live streaming" trended on social media, with the comment section filled with criticism.

"Fifteen minutes have passed, is YY Live even working?"

"Customer service told me to wait a moment."

"@Li Ling @YY Live, it either works or it doesn't. What's the meaning of 'wait a while'?"

"I heard that today's product launch will mainly feature two new products: a tablet and a laptop."

It wasn't until 10:39 that Orange Technology's live stream returned to normal, and netizens immediately clicked to enter.

When the number of users reaches 50, the YY platform will automatically distribute the traffic.

The press conference, originally scheduled for 10 a.m., was delayed by a full 40 minutes.

"394?"

Li Ling stared at the backend data, subconsciously swallowing hard. He immediately felt that cooperating with Orange Technology was the wisest choice he had ever made.

After the event ends, add another 100 million and claim that YY Live's single live stream viewership broke the 500 million record. This will not only generate a huge buzz but also boost the stock price.

"Sorry to keep you all waiting. Next, I will introduce two new products from Orange Technology: Orange Pad 1 and Orange MagicBook laptop."

Wang Teng returned to the audience's view, smiling as he spoke.

橙子Pad 1搭载了一枚Tegra 3四核处理器，采用9.7英寸触摸屏，分辨率为2048x1536，标准内存配置为2GB+16GB，支持1080P视频播放、Wi-Fi、蓝牙、多点触控、GPS和重力感应功能。

The system is a deeply customized version of Aurora OS 1.46, with an embedded Morse voice interaction engine, a 500-megapixel front camera, and a 1200-megapixel rear camera.

Wang Teng explained each feature one by one and compared the core parameters of the Orange Pad 1 with Apple's iPad 4 and the Shanxing N8000.

The screen size is the same as the iPad 4, and slightly smaller than the Sansung N8000.

The camera's pixel count far surpasses that of Apple and Sunstar, and Orange Technology's photo-taking algorithm technology is also quite good, resulting in image quality that is in no way inferior.

With a large 7000mAh battery, it can maintain an ultra-long standby time of 600 hours. Under heavy use, it can last for 11 to 13 hours, which is amazing. It lasts for more than 10% longer than the iPad 4 and the Sainsbury N8000.

"The 16GB standard version is priced at 1999 yuan!"

An hour later, Wang Teng leisurely announced the release price.

This offer instantly made Yu Chendong, who was watching the live broadcast, twitch his lips and gasp.

(End of this chapter)