I can become stronger by paying salaries. I have one billion employees!

Chapter 331: A 112.7% Increase! Boss Chen Forced to Operate! The Dog-Beating and Cat-Exterminating Operations Department!

The following morning, Xiaomi announced that the number of MIUI system users had exceeded 1000 million for the first time.

To Lei Yijun's embarrassment, the sales of the Xiaomi 1S running Aurora OS were far higher than those of the Xiaomi 1S running MIUI.

In fact, to ensure compatibility with the operating system, the hardware performance of the Xiaomi 1S (Aurora OS version) is actually slightly worse than that of the Xiaomi 1S (MIUI version).

Half an hour later, Weibo announced the launch of the QR code function.

Immediately afterwards, Benlai.com announced that it would introduce Chu Orange and provide it with a primary traffic entry point.

Chen Yansen didn't understand it back then, but now when he looks at this news again, he feels that it is full of human relationships and worldly wisdom.

"The third season of 'iPartment' is a hit, and online comedies are gaining popularity!"

"Apple's iPhone 5 sales in China have been lukewarm, criticized for lacking innovation and selling worse than Orange phones!"

"Han Geng launches a customized mobile phone, marking a celebrity's crossover into the tech industry!"

"KuaiPao Delivery Enterprise Edition Launched, Meican.com in Danger!"

"Orange App Store has seen a surge in users, becoming a core distribution channel for Android apps."

Chen Yansen glanced at them from top to bottom and immediately shook his head. The self-media in 2012 had already started to act like idiots, spouting nonsense and making up lies all day long.

The iPhone 5 sold 200 million units in three days and broke the 5 million unit record in seven days. The Orange C3 only sold 500 million units in half a month. Including the sales of the Orange D1S, it did sell more than the iPhone 200.

But Chen Yansen looked down on this kind of self-deception.

The real winner is the one who defeats Apple head-on!

The advantages of Apple iPhones are: deep integration of the iOS system with its self-developed chips; optimized image quality through algorithms (HDR, face detection); and a clear ecosystem advantage with over 70 applications in the App Store.

If Orange phones want to overtake others in the high-end market, they must first design their own chips, then improve the quality of their camera images, and finally perfect their application ecosystem.

The last point is particularly crucial. If users cannot use their familiar apps when using the Aurora Future OS, even if the system's performance is top-notch, it will be difficult for them to adapt.

This is also why, seven years later, Huawei launched the HarmonyOS system, but it has remained lukewarm in popularity.

A weak ecosystem makes it difficult to retain users!
Domestic smartphone users are already accustomed to the application ecosystem and operating habits of Android and iOS, so changing them is naturally difficult.

Therefore, Chen Yansen took the lead in launching the independent research and development system and self-developed chip plan even when the research and development conditions were not sufficient.

Entry timing is crucial!

Although there are already 3.7 million smartphone users in China, there is still a market space of one billion yuan to be explored.

If we follow Huawei's example, it will be too late in ten years!

"Knock knock knock—!" A knock came from outside the door.

"Enter!"

Chen Yansen looked up and replied.

With a creak, the door slowly opened, and Ye Qiuping pushed it open and walked in. In her eyes, there was a hint of resentment when she looked at Chen Yansen: This guy hasn't had her sweet soup in a long time.

"Boss, the people from the advertising company have arrived," Ye Qiuping said softly.

Since major mobile phone manufacturers have been hiring brand ambassadors, Orange Technology's marketing department is not to be outdone and has submitted several candidates to Chen Yansen.

Ko Tung-chen rose to fame with "You Are the Apple of My Eye";
Wen Zhang, a leading actor in mainland China, is the godson of the King of Kung Fu.

Zheng Shuang rose to fame with "Meteor Shower"...

Chen Yansen remembers clearly that he almost fired the employee he was working with at the entertainment company.

All the candidates recommended by the other party have fallen from grace!

That's incredibly accurate!
But then he thought about it again, and realized that it wasn't their fault. Who could have predicted that after 2012, the entertainment industry would be like a firecracker, constantly blasting people to their deaths?

Moral issues are a minor matter. Sometimes, from the beginning of the year to the end, the directors, producers, screenwriters, and actors who work as sewing machines can set up a film crew inside and start making a sequel to "Prison on Fire".

Chen Yansen preferred not to have brand ambassadors rather than take the risk, so he rejected them all.

But Ye Qiuping was not happy. A spokesperson with a good image and high popularity could generate hundreds of thousands or even millions of extra sales for the brand.

Even Han Kang's Geng Phone sold out 5000 units in three days, which shows there are too many fools and not enough to meet the demand.

As a result, Chen Yansen, a 20-year-old business genius with 40 million followers across the internet, was chosen as the brand ambassador for Orange Mobile.

Chen Yansen's objection was invalid!
The entire marketing department, including intern Tang Zhenzhe, unanimously agreed to the decision.

"Fine, leave work early this afternoon and make me a pot of sweet soup." Chen Yansen put away his pen, his temper flaring.

Ye Qiuping wanted to see him make a fool of himself, and he wouldn't let Ye Qiuping off easy either.

"Okay," Ye Qiuping replied with a light laugh.

At twenty-eight years old, she is at the prime of her life and has no fear in her heart.

Chen Yansen sighed slightly. He knew his own people well; he was no better than any celebrity. They were all cut from the same cloth.

"Let's go," Chen Yansen instructed.

The two took the elevator to the first-floor photography studio, which was originally a conference room but had been renovated into a temporary studio for photographers.

Feng Hai holds a Master of Visual Arts degree from the Central Academy of Fine Arts and taught at Huaqiao University for four years. He is proficient in portrait photography and originally did not want to come.

In his view, business geniuses like Chen Yansen are mostly products of marketing, similar to figures like Guo Jingming and Han Han, with countless powerful figures standing behind them.

As for the pictures the other party posted on Weibo, they were definitely heavily edited.

But a CCTV cameraman said: Go ahead! You'll see then that some people can live off their bone structure and appearance for a lifetime.

The implication is that Chen Yansen's appearance is definitely not a marketing selling point.

Driven by curiosity and armed with a Hasselblad camera, Feng Hai accepted the advertising company's invitation to shoot a series of promotional videos for Chen Yansen.

"Mr. Chen!"

"Boss, you look even more handsome today! Can we take a picture together? My mom loves you the most."

"Boss, why don't you debut as a celebrity?"

As he passed the administrative office's workstations, a young girl next to him chattered incessantly, staring intently at Chen Yansen as she looked him up and down.

To be fair, Chen Yansen's appearance was already above average; otherwise, he wouldn't have had the chance to pin Ye Qiuping down on his bed in his previous life.

In this life, with his physique of over 30 points, his body shape is becoming more and more perfect, and his skin and facial features have also undergone some subtle changes, making him extremely attractive to those around him.

"You don't want your Q4 performance bonus?" Chen Yansen's face darkened, and he questioned in a serious tone.

"Boss, you're busy!"

"Boss, I was wrong!"

Upon hearing that their wages would be deducted, the men immediately grinned and said with forced smiles.

Ye Qiuping glanced at them sideways, then continued to lead the way, taking Chen Yansen to the front of the photography studio.

"Hello Mr. Chen, I am your photographer Feng Hai. You can call me Lao Feng or A Hai."

Feng Hai stepped forward and greeted him with a smile.

He has taken portraits of many entrepreneurs and celebrities, but he was still taken aback when he saw Chen Yansen.

At that moment, he finally understood what the CCTV cameraman meant. "Let's begin."

Chen Yansen nodded in response and then gave the instructions.

Feng Hai may have a high status and a great reputation in the industry, but in his eyes he is just a photographer.

"Uh, okay, right away! Makeup artist, never mind, never mind!"

Feng Hai hurriedly made arrangements, originally intending to have the makeup artist touch up Chen Yansen's makeup, but given the condition of his skin and the sharpness of his facial features, there was absolutely no need to add anything superfluous.

Although Chen Yansen has never endorsed his own products, he had shot similar promotional posters when he was the CEO of Feiyu Technology, so he is very familiar with these procedures.

Feng Hai felt that he and Chen Yansen cooperated extremely well. In less than an hour, they finished shooting the promotional images for the Orange C series and Green Orange D series, completing the task two hours ahead of schedule.

"Call Huang Zheng, Liang Bo, and Zhang Yinjia over. Have them bring the heads of each department together for individual photos first, then a group photo of the entire project. Old Feng, is that alright?"

Seeing that it was still early, Chen Yansen spoke to Ye Qiuping, while also asking Feng Hai for his opinion.

"Mr. Chen, I charge by project, not by time..." Feng Hai explained weakly.

Before he could finish speaking, Chen Yansen waved his hand impatiently and said, "I'll give you extra money."

Upon hearing this, Feng Hai froze on the spot. He, a renowned international photographer, had been mistaken for a shutter machine in a street-side photography studio.

But he really hadn't had enough of filming yet, especially of Chen Yansen.

“Okay, Mr. Chen, no problem.” Feng Hai readily agreed.

Before long, a large group of people arrived, some dressed in suits and ties, others in casual or sporty styles.

Wang Zihao arrived wearing slippers, and Chen Yansen looked at him with a half-smile, a mocking expression on his face.

"Hehe, wait a minute, I'm going to change my shoes." Wang Zihao scratched his head sheepishly, then turned and ran back.

Feng Hai first photographed Huang Zheng, Liang Bo, and Zhang Yinjia, and then took group photos in groups according to their projects.

In every photo, Chen Yansen stands in the center, giving the impression of standing out from the crowd.

On October 14, 2012, a group of senior executives from Orange Technology, Pinbei Mall, Today Technology, and Orange Payment took a team photo on the first day.

"Hmm, not bad, I'll put it on the company's official website later."

After looking at several sets of photos, Chen Yansen smiled and praised them, then gave instructions to Huang Zheng, Liang Bo, and Zhang Yinjia.

"Okay, boss." The three responded in unison.

Feng Hai's gaze swept back and forth among the group, and he instantly realized that Chen Yansen's business acumen was probably a hundred times stronger than he had imagined.

The three business elites, Huang Zheng, Liang Bo, and Zhang Yinjia, looked at Chen Yansen with a genuine sense of reverence; no acting could portray such a genuine emotion.

He has seen too many celebrities and knows the difference between genuine feelings and acting.

Feng Hai finally finished work, exhausted, at 1 p.m., and had a free meal at the canteen.

Ye Qiuping saw the person out of the science park and returned to her workstation to get back to work. But she kept hearing the tinkling of wind chimes, which made her blush and unconsciously squeeze her legs together as she pondered what kind of soup to make for dinner.

the other side.

Chen Yansen, along with Huang Zheng, Song Yuncheng, Zhang Yifeng, and others, entered Building No. 6, the office building where Pinbei Mall is located.

Pinduoduo's Double Eleven promotion has begun its pre-sale phase. In addition to the existing 10 billion yuan subsidy channel and brand group activities, the main venue has been divided into more than a dozen sub-venues based on product categories, making it easier for users to place orders and shop.

There was even a special event to support farmers, featuring agricultural products, including fruits and vegetables, seafood, chicken, duck, eggs and meat, salted fish and cured chicken, as well as fresh flowers and wild mushrooms from Nanyun.

On the giant LED screen on the first floor, information such as Pinbei's orders, number of orders, active users, average order value, and transaction amount are displayed in real time.

From 0:00 to 16:00, a total of 16 hours, the cumulative order volume reached 1307 million, the sales amount reached 12.8 billion yuan, and the average order price was 98.1 yuan.

This shows that Pinduoduo is not inferior to Tmall in selling high-priced items.

Low-priced and high-priced goods coexist!
Furthermore, the sales output of both price ranges, brands, and products is quite good.

"Compared to the same period yesterday, sales only increased by 112.7%. Consumers are too smart; they all put their consumption needs on Singles' Day."

Chen Yansen joked with a smile.

Compared to last year's Double Twelve and this year's 618, Pinduoduo has extended the pre-sale period to one month for the first time.

It has some effect, but not much!
'I wonder how Jingdong is doing?'

Chen Yansen pondered to himself.

at the same time.

Liu Qiangdong, based at the Beijing headquarters, hung a banner reading "Hunting Cat Command Center" on the door of his office.

He and Ma Liyun have never gotten along, and similar copywriting always appears during major sales events.

JD.com's pre-sale date was originally scheduled for October 18th, but when Huang Zheng moved Pinbei's event date forward by one day, JD.com also adjusted its schedule to match Pinbei's.

"Boss, as of 16 PM, sales of large appliances reached 1.4 million, digital 3C products reached 2.1 million, food reached 9700 million, and furniture and home decoration reached 8400 million..."

Xu Lei reported on each point one by one.

"What is the total?" Liu Qiangdong interrupted directly, asking casually.

“5.7 million,” Xu Lei quickly replied.

Large appliances, digital 3C products, food, and furniture and home decoration accounted for 5.3 million yuan, while the remaining clothing, cosmetics, shoes and bags, and car accessories accounted for only 4000 million yuan in total.

This shows that Dong's academic performance is extremely unbalanced!
Although it is described as a comprehensive e-commerce platform, it is essentially a 'vertical e-commerce website' that focuses on digital home appliances.

"What is the month-on-month growth rate?" Liu Qiangdong asked again.

"81.9%! Compared with the daily transaction volume, the growth rate is obvious, but it did not meet sales expectations, mainly due to insufficient efforts."

Xu Lei thought for a moment and answered clearly and logically.

Users know that the best day for discounts on e-commerce platforms is definitely Singles' Day (November 11th); the platforms also understand that the biggest discounts must be offered on Singles' Day.

Otherwise, what's the point of calling it the Double Eleven shopping festival?

Everyone wants to boost GMV several times, or even ten times, on the day of the big promotion, so that they can deliver a satisfactory report to investors.

OTPP is considering making a second investment in Dong.

Liu Qiangdong dares not falter at this critical juncture. Even if it means spending money or guiding merchants to actively place fake orders, he has to boost the GMV!
"Regarding marketing activities, add an extra 1000 million yuan every day to increase subsidies for digital home appliances," Liu Qiangdong said to Xu Lei after a moment's thought.

“Okay, boss.” Xu Lei nodded.

He knew in his heart that this Double Eleven promotion was a very important milestone for the group.

If JD.com can successfully navigate this hurdle and secure its second round of funding from OTPP, it will be able to weather the first half of 2013 smoothly; otherwise, it risks a break in its cash flow.

After securing $4 million in funding from OTPP, Liu Qiangdong built three large logistics transit warehouses in North China, East China, and South China, with an initial investment of 12 billion yuan.

At the current rate of expenditure, $4 million will only last until the end of 2012.

"I wonder how well Yaomao Mall and Pinduoduo are generating revenue?"

Liu Qiangdong squinted, pondering to himself.

At the same time, Suning's headquarters in Nanjing actually had a banner that read "Dog-Catching and Cat-Eliminating Operations Department" blatantly displayed.

(End of this chapter)