I can become stronger by paying salaries. I have one billion employees!

Chapter 322 4000 million a day, 12 billion a month, Li Yanhong is terrified! To live is to live life to the fullest!
The next day, at dawn.

Luzhou, Luyang District, Rongfengyuan Residential Area.

A young man in his early twenties sat in front of his computer, yawning incessantly. He had a rare day off, so naturally he wanted to play games all night long.

"Dragon Scale Horse! My body is really amazing. When I was seventeen or eighteen, I could stay up for three nights in a row without even dozing off. I'm so hungry, I'll order some takeout."

Wang Junjie rubbed his shrunken belly and muttered to himself.

Since Kuai Pao delivery became popular in Luzhou, many homebodies have been living a life where they can have three meals a day delivered automatically without leaving home. Although Wang Junjie is not a complete homebody, he is also a loyal Kuai Pao user.

In his view, Kuaipao is a local internet company in Luzhou, so of course it should be supported.

He took out his Orange C2 smartphone and opened the KuaiRun app, but he wasn't paying attention and accidentally tapped an extra button, entering the group-buying channel.

I was about to exit directly when I suddenly caught a glimpse of a new 'Group Purchase Delivery' button in the menu bar.

Group buying delivered to your door?

What's new?

Driven by curiosity, Wang Junjie immediately began to study it and soon understood what group buying and home delivery meant.

For example, group-buying meals from restaurants like Cai Die Xuan, Luzhou Taitai, and Dai Mei Hot Pot used to require customers to go to the store to redeem them before they could be used. Now, customers only need to pay a delivery fee, and a Kuai Pao delivery rider can deliver the meal to their doorstep.

Order group-buying products via food delivery!
Combine 'group buying discounts' with 'instant delivery'!
For users, they can enjoy the low prices of group-buying products and experience the instant delivery of takeout, with delivery to their homes within 29 minutes.

For merchants, the food delivery model has a high consumption frequency, can cover a wider user base, and can easily increase order volume by three to five times.

Furthermore, offering meals with consistent contents can significantly increase food preparation speed, reduce marginal costs, and thus improve profit margins.

Pei Yi deliberately chose the second day of the National Day holiday to launch the new feature, intending to catch Wang Xin off guard.

His plan proved to be a success; by 11 a.m., popular restaurants in various districts of Luzhou were already booked up.

Budget-friendly chain restaurant brands like Luzhou Taitai have not only joined Meituan and Kuaipao, but also Dianping, Lashou, and Wowo.

In just one morning, the back-end system received 86 group-buying deals for two people, 32 group-buying deals for four people, and 17 group-buying deals for eight people. Each deal contained at least eight dishes and at most sixteen dishes.

The kitchen staff nearly fainted when they saw the thick stack of orders.

How long the hell are we going to have to keep going?
The restaurant manager quickly contacted the staff of KuaiPao, and after reaching an agreement, they temporarily disabled the group-buying home delivery function until the restaurant had processed these orders.

Pei Yi hadn't expected so many users to stay home during the National Day holiday.

Merchants did not expect that so many customers would emerge as soon as the group-buying home delivery service was launched.

As a result, Luzhou Taitai, a restaurant in Yaohai District, persevered until 3 p.m. before finishing all the orders for dine-in customers and group-buying takeout.

Upon learning of the situation, Kuaipao's marketing department immediately reported it.

Kang Guodong, along with the product and development teams, urgently launched a limit function for group-buying home delivery redemption. The default value is 20 orders, and the maximum number that can be handled will be set by the merchants according to their actual handling capacity.

Once the set threshold is reached, users will be unable to use the group-buying home delivery service at this store.

This will balance the user experience for both group-buying and food delivery users!
After adjustments, the surge in orders has eased somewhat. Although there was a minor hiccup, Kuaipao's group-buying home delivery function still achieved the expected results.

On the day of its launch, it generated an additional 2 million yuan in transaction volume for the platform!

This figure used to take a week to achieve!
By the time Wang Xin realized what was happening, it was already the afternoon of the third day. He temporarily canceled his vacation and, on the one hand, instructed Wang Huiwen at the Beijing headquarters to select a group of R&D engineers to form a task force, and on the other hand, urged city operation managers across the country to launch a counterattack against Kuaipao's actions.

The most effective tactic in the competition among group-buying websites was price wars!

In order to maintain its market share, Meituan simply launched a subsidy model of 10% to 15% per unit.

The same group-buying item sells for 99 yuan on Kuaipao, but is as low as 84.9 yuan on Meituan, a direct discount of 14.1 yuan!
There's no ROI (Return on Investment) assessment, no regard for the long tail effect, only order volume and transaction amount – the priority is to defend Meituan's position!
Lashou.com followed suit, and under Li Yanhong's coordination, Gong Zhenbing quickly organized a team to work overtime to develop the group-buying and home delivery function.

Immediately, programmers at Meituan and Lashou.com were full of complaints.

The National Day holiday was completely ruined. The R&D engineer, who was originally spending time with his family and girlfriend, had to rush back to the company headquarters after receiving a call from his boss.

Lashou.com is doing well, backed by Baidu, and Li Yanhong is generous enough to pay double the salary to everyone he calls back to work overtime.

Wang Xin was as stingy as ever, only offering time off in lieu of overtime work, and asking for overtime pay?
There are no doors!

Therefore, after receiving the product documentation, the project manager wanted to call a meeting with the product manager, front-end, back-end and testing team leaders to go through the requirements first, but after calling for a long time, no one paid any attention to him.

"What's wrong with you guys? Don't you all want to quit?" Tang Ling suppressed her anger and questioned with displeasure.

Two months ago, Zhu Xianbao's resignation caused her great embarrassment, but the company did not punish her. Instead, they gave her an important position.

After all, she didn't treat her subordinates like human beings, nor did she treat herself like one. This kind of employee is the best loyal dog in the boss's heart.

"My classmate works at Lashou, and they get double pay for overtime. What about us? All we do is try to fool people with excuses like 'time off in lieu of work'!"

One of the test team members retorted in a muffled voice.

"What's wrong with taking time off in lieu? Are you at a disadvantage? You can rest after the project is finished, right?" Tang Ling asked three questions in a row.

Apart from this employee in the testing team, the rest of the people were angry but dared not speak out.

They knew that Tang Ling had driven away key technical staff, yet the company hadn't even reprimanded her, which meant the big boss thought her actions were acceptable.

"Just because you want to be a dog doesn't mean everyone wants to be an animal. What the hell are you going to do about it? Have you even been to school? Do you know about labor laws?"

The test team members showed no leniency towards Tang Ling; when pushed to the limit, she would blurt out anything.

"Gu Rui is right! Other companies can pay overtime according to the labor law, why can't we? We won't work if we don't get overtime pay!"

At this moment, a backend programmer stepped forward.

Under normal circumstances, they might have tolerated it.

But these few days are the National Day holiday, which should be for rest. Why should we work overtime?

Don't want to pay overtime?
"I don't want to take a day off in lieu of leave!"

"We oppose time off in lieu of leave; we demand overtime pay!"

Unlike last time, more and more employees stepped forward this time, eventually leading to a complete shutdown. HR received the news immediately and reported the situation to Wang Xin.

Upon learning of the strike by his employees, Wang Xin clasped his hands together, unconsciously tapping his index fingers together. After a moment of contemplation, he looked up and instructed the HR department: "Change it to double pay, only during the National Day holiday."

The implication is that this will only happen once.

"Okay, boss." The HR person nodded, not daring to delay, and quickly left the office, taking the elevator to the technical department to relay the message.

"Double pay is more like it, I can barely manage!"

"Meituan's benefits are really bad, not as good as Lashou. I must have been out of my mind to accept Meituan's offer back then."

"Kuaipao has the most comprehensive salary and benefits system! Overtime pay is accurate to the minute, 1.5 times on weekdays, 2 times on weekends, and 3 times on holidays."

"Damn! Based on my working hours, if I quit my job and get paid the same, my income would increase by more than 50%. Are you kidding me?"

"If you don't believe me, ask Brother Bao! Brother Bao works at the Beijing branch of Kuaipao."

After the group 'achieved victory,' they started discussing it amongst themselves.

Tang Ling sat alone at her workstation, her face ashen. Logically, she was also a beneficiary, yet there was no joy on her face.

the other side.

The headquarters of Dianping is located at No. 492 Anhua Road, CN District, Shanghai.

After learning about the latest industry trends, Zhang Tao was stunned. He had no food delivery business and no transportation resources, so he could only passively take the hits.

Even if he poached riders from Meituan, he would still need to develop a food delivery order-taking app first.

"If I had known, I should have followed the example of Meituan and Lashou and entered the food delivery market earlier."

Zhang Tao was filled with regret, but he had no choice at the moment. He had to face both the price war initiated by Meituan and the impact of Kuaipao on Dianping's group-buying business.

After some deliberation, Zhang Tao called in Dianping's CTO, Marketing General Manager, and Operations Head to discuss countermeasures.

First, should Dianping (a Chinese review platform) enter the food delivery market?
Second, should Dianping launch a group-buying home delivery service?
Third, Meituan has taken the lead in offering subsidies of up to 15% for its activities. Should Dianping follow suit?
It's easy to imagine that some employees of Meituan, Lashou, and Dianping will have to spend the last four days of the National Day holiday working overtime.

Major group-buying platforms were forced to join the price war, lowering prices one after another, which benefited users.

Especially in the food category, you can basically buy group-buying items at 9% or even 8% off.

The KFC fried chicken combo, originally priced at 79 yuan, was reduced to 59 yuan with a special offer!
at the same time.

The competition between Didi and Kuaidi Dache is becoming increasingly fierce. During the National Day holiday, both companies increased their subsidies for existing customers to 12 yuan off each order, with a maximum of three discounts per day.

The total amount of money consumed in a single day reached over 8000 million!

If you were to use hundred-yuan bills and burn them one by one in the furnace, the money could burn continuously for ten days.

Li Yanhong stood by the office window, unable to sit still. Xiang Hailong would come to him every six hours to approve the application forms for marketing and promotion expenses.

Each transaction involves up to 1000 million yuan!
Looking at the endless stream of cars, he secretly pondered that at the current rate of capital consumption, the 12 billion yuan he invested in Didi would be completely used up in less than a month.

Thinking of this, Li Yanhong felt his breathing become heavy and his scalp tingling.

It's important to understand that this is 1.2 billion yuan, not 120,000 or 12 yuan.

99% of listed companies in China do not have a market value of 1.2 billion yuan.

Li Yanhong is getting anxious!

This terrifying rate at which money was being burned terrified him!

Meanwhile, Cheng Weixing, who was stationed at the headquarters in Hangzhou, was also in a frenzy. The daily subsidy of more than 4000 million yuan was something he would never have dared to dream of before. He never imagined that he could spend money so much.

The investment institutions behind both sides fell silent upon hearing the figure of '4000 million a day,' but did not intervene.

Firstly, I don't have the necessary permissions.
Secondly, they knew that the ride-hailing war had reached a critical moment.

Whoever can't withstand the losses first will be eliminated!

Winner takes all!

Enjoy the ride-hailing market share exclusively in China!

……

……

Kirkenes, Norway.

A crab fishing boat sailed on the Barents Sea, its surface rising and falling in the dark depths. Chen Yansen stood on the deck, picked up a piece of king crab leg meat, and put it in his mouth. It was fresh, tender, and succulent.

Across from her, Song Yuncheng was wearing thick winter clothes and a windproof hat, wrapping herself up tightly. She was also holding a piece of crab meat in her hand, eating it slowly and carefully.

The chefs on the side were turning the king crab, haddock, and Atlantic redfish they had caught into a series of delicious dishes.

Although it lacks elaborate plating and abundant seasonings, its strength lies in the freshness of the ingredients and the surprisingly good taste.

Chen Yansen was on vacation in Northern Europe, but Li Yanhong, Wang Xin, Zhang Tao, and others couldn't sleep for nights on end because of him.

The sea was rough with strong winds and high waves, and the sails overhead were being tossed about and made to flutter loudly.

"Boss, when should we go to Spotify's headquarters to discuss a partnership?"

Song Yuncheng asked.

Norway was a lot of fun, but she didn't forget her business.

"No rush, we haven't been to Sognefjord yet. Sweden and Norway are very close, we can go on the last day."

Chen Yansen shook his head.

He understood Song Yuncheng's thoughts; like most Chinese people, he felt guilty if he didn't work for two days.

But life is about having fun; what's the point of living if you don't?
(End of this chapter)