I can become stronger by paying salaries. I have one billion employees!

Chapter 318: With a mole inside, things will naturally go more smoothly! Orange Pay 2.0, a new era!

On September 19, a ride-hailing function was added to the primary entry point of WeChat.

On the day of its launch, it brought more than 20 million impressions to Kuaidi Dache, with a click-through rate of 11.4%, a conversion rate of 37.2% for the event page, and an increase of 890,000 orders.

The order completion rate was 87.4%, with 77.8 orders actually fulfilled.

With the support of Tencent's traffic, the market gap between Kuaidi Dache and Didi Dache has widened rapidly. The original 8-2 market share ratio has been reduced by half in just one day.

Li Yanhong immediately panicked and urgently pulled together Shen Li from the LBS business unit, Gong Zhenbing, head of Lashou.com, Wang Zhongpu from Qiandu Waimai, and Xiang Hailong, CEO of Didi Chuxing, to discuss countermeasures.

The autumn air in Yanjing was slightly cool in the conference room on the top floor of the Qiandu Building.

Li Yanhong sat upright, his face tense, and threw a data report on the table. He said in a low voice, "15% to 85%, Didi Chuxing is being rubbed into the ground by Kuaidi Dache. When Cheng Wei was the CEO of Didi, he could at least maintain a market share of 20% to 25%."

Upon hearing this, Xiang Hailong's heart skipped a beat. He knew his boss's words were directed at him, and pretending not to hear wouldn't work. So, gritting his teeth, he forced a reply:

"Boss, Kuaidi Dache is backed by Tencent and Senlian Capital. Even without considering third-party user acquisition channels, the traffic from WeChat, QQ, Toutiao, Pinduoduo, Lingxi Browser, and Orange App Store alone can generate tens of millions, or even hundreds of millions, of impressions for them. Our app downloads are only one-fifth of theirs."

Upon hearing this, Li Yanhong's brows furrowed slowly, and the atmosphere in the room became increasingly oppressive.

Gong Zhenbing and Wang Zhongpu exchanged a glance but remained silent.

Shen Li from the LBS business unit pushed up her glasses and sneered inwardly. She had set up a ride-hailing entry point for Didi Chuxing in Baidu Maps, including prominent resource positions such as the search results page and route planning page, so that users could easily hail a ride with one click.

However, Xiang Hailong still managed to make a complete mess of Didi Chuxing's business!
In her view, Xiang Hailong was all show and no substance, only good at pandering to superiors and using Baidu's traffic resources for commercial monetization, and had no project coordination ability whatsoever.

"Didn't the maps, search engine, browser, Hao123, and Tieba drive traffic to Didi Chuxing?"

Li Yanhong pressed on with displeasure.

When users search for keywords such as "taxi", "ride-hailing", and "private car service" on Baidu, Didi Chuxing's image and text ads always rank first, with an equally astonishing level of exposure.

Furthermore, it allows for more precise targeting of potential customers.

This question left Xiang Hailong speechless. He couldn't very well admit that he was inferior to Cheng Wei, could he?
But if the boss asks him a question, would he dare to play dead?

After a few seconds of silence, Xiang Hailong quickly shifted the blame to Shen Li: "The marketing department has conducted research on the user experience of passengers and drivers. There are delays in the transmission of real-time traffic data from Baidu Maps, and the LBS positioning technology is not accurate enough..."

"Mr. Xiang, there isn't much of a technological gap between Baidu Maps and Gaode Maps. In my opinion, the problem with Didi Chuxing's intelligent order dispatch system is much bigger."

Shen Li smiled faintly and passed the ball back to Shen Li.

"What I need are practical solutions, not excuses to shirk responsibility."

Li Yanhong glared at the two of them and criticized them irritably.

"If Kuaidi Dache offers an instant discount of 10 yuan, we'll subsidize 12 yuan; if Kuaidi Dache offers a discount once a day, we'll change it to twice a day. Our priority is to win back our users!"

"Boss, Mr. Xiang, I suggest we follow the cross-platform operation strategy of Kuaipao and Kuaidi Dache, and give users ride-hailing coupons when they order takeout."

Wang Zhongpu said with a smile.

In any case, Didi Chuxing will bear the marketing expenses, and Qiandu Waimai can also use this to increase its order volume.

“When users purchase group-buying products, they can also receive ride-hailing coupons. They will definitely need to redeem them offline, as travel is a basic necessity, which can also form a closed loop in the business.”

Gong Zhenbing then added.

"Kuaidi Dache has three major advantages: First, the convenience of Orange Pay; second, more traffic and subsidies than us; and third, an efficient order dispatch system. We can learn from these strengths. We can also do traffic entry points, red envelope promotions, driver subsidies, and joint marketing with the app."

Shen Li took over the conversation and analyzed the situation clearly.

It seems like a lot of talk, but the core message is: Forget about it, just copy the operating model of Kuaidi Dache.

"We need to solve the technical problems, and we also need to make up for the shortcomings in marketing and promotion. We must follow up with subsidies! If Kuaidi subsidizes 10 yuan per order, we'll subsidize 12 yuan! Let's win back our users first!"

Li Yanhong suddenly sat up straight and said.

At this moment, in order to maintain Didi Chuxing's market share, he no longer cared about the previous verbal agreement and planned to openly break off relations.

"Yes, boss," the three replied in unison.

Driven by Li Yanhong, Baidu.com quickly launched a campaign to aggressively promote Didi Chuxing on the homepages of its search engine, Baidu Tieba, browser, and website navigation pages through pop-ups, floating windows, and interstitial ads.

Get 1TB of storage space in your QianDu cloud drive with every ride-hailing service!
Purchase a group-buying package for 10 yuan or more, and once successfully redeemed, you will receive a 10 yuan ride-hailing coupon with no minimum spend!

Order takeout and get a ¥10 coupon!

On Hao123's PC homepage, a 12 RMB no-minimum-spend ride coupon for new customers and a random 8-10 RMB red envelope for existing customers pop up every day, bringing the subsidy level back to what it was a week ago.

Ma Wenteng's mediation was not taken seriously by Chen Yansen, nor by Li Yanhong, who turned against him without hesitation.

When Little Ma learned of this, he couldn't help but curse a few times. It's unclear whether he was cursing Chen Yansen, Li Yanhong, or both.

But Kuaidi Dache's market performance truly surprised him.

With an average daily order volume of over 500 million and a transaction amount of up to 1.4 million yuan, the platform's annual turnover can reach 500 billion yuan.

At that time, Kuaidi Dache's valuation will soar to between $80 billion and $120 billion. If it can beat Didi Dache, optimistically speaking, breaking through $120 billion is not difficult.

In other words, the value of Penguin's equity stake will soar from the initial $1.3 million to $9 million, representing a return on investment of 592.3%.

What Ma Wenteng could think of, Ma Liyun, Zhu Xiaohu, Yu Heng and others could certainly think of as well.

Immediately, investment institutions such as Ali, Tencent, DST, Sands Ventures, Huake, Goldman Sachs, and CEFC all called to inquire whether Chen Yansen needed funding.

Kuaidi Dache's account still had ample funds. Chen Yansen neither agreed nor refused, but took the opportunity to test the offers from all parties in order to prepare for the next round of financing.

Didi Chuxing's counterattack was fierce, with its daily order volume growing at an extremely rapid pace. In just three days, it increased its order volume from just over 100 million to more than 130 million.

To Li Yanhong's dismay, Kuaidi Dache expanded rapidly after entering the Northeast and South China markets, and still holds 85% of the market share.

Didi's market share remained unchanged, and even dropped by 0.2%.

The ride-hailing war between Kuaidi and Didi Chuxing not only stunned industry insiders, but also left users dumbfounded.

From May to mid-September, a full five months, the two sides spent a total of 30 billion yuan in subsidies. According to the current trend, this figure will soar to 50 billion yuan by the end of the year!
Many people privately want to enter the ride-hailing industry, but almost none dare to actually do it. After all, without a billion yuan in cash, you can't even last three months before being crushed by the subsidy war between Kuaidi and Didi Chuxing.

Competitors like Yaoyao Zhaoche, Yidao Yongche, and 365 Yueche didn't even make a splash before being swept away by the waves.

Who would dare to enter the venue at this point?
Now that BAT (Baidu, Alibaba, Tencent), state-owned enterprises, and foreign capital have all entered the market, it is difficult to find investors even if a product is developed.

at the same time.

In Shanghai, in the FX district, in front of the business school gate.

Logically speaking, since the business school is located in the suburbs, there shouldn't be many taxis around the school.

After the subsidy war between Keke and Didi resumed, the discount for existing customers returned to 12 yuan per order, and the driver's order subsidy increased to 4 yuan per order.

Without deducting commission, a driver can earn at least 16 yuan per fare.

Especially near the business school, students, adhering to the principle of "if you're going to take advantage of something, you might as well take advantage of it," will take a taxi to and from the food street, even if it's just two kilometers away.

Passengers don't pay, and the driver can earn 32 yuan for a round trip!
The situation is similar in the city center; uncles and aunties have to take a taxi just to go downstairs to buy groceries.

If you can get free transportation, who would walk?
Despite daily losses exceeding ten million yuan, Chen Yansen believes it is worthwhile: the ride-hailing market is expanding, and users are gradually developing the habit of ordering rides online.

In the long run, this will force all taxis to proactively install ride-hailing apps, because fewer and fewer passengers will hail a taxi on the street, and without fast taxis, there will be no customers.

What Li Yanhong didn't know was that after the special operation by the Yanjing Inspection Station, although the gray industry studios had become much more honest and the Little Cow app had been banned, after twenty days of silence, a new empty order app called 'Big Golden Cow' suddenly appeared, seemingly having precisely found a loophole in Didi Chuxing's system.

It can provide customers with a one-stop service including SMS verification code registration, automatic IP and device number switching, virtual location, and trip simulation. The price is 15 yuan per set, which is the same as the price of Little Cow.

Studio owners in North and East China are secretly speculating that the "Big Taurus" and "Little Milk Cow" are definitely the work of the same person.

Taking advantage of Didi Chuxing's promotions carries significant risks, but also high potential rewards.

In less than a week, Hui and his team, who were far away in Annam, successfully sold 12 sets of the software.

"Brother Hui, including this deal, we've made a total of 180 million!"

"Ah Zhen, where did you find this programmer? His skills are really amazing!"

After confirming that the buyer had made the payment, Yaozi and Chaozi immediately looked up and grinned as they reported the expense to Huige.

"The profit-sharing ratio will be adjusted this time," Hui Ge announced casually, sitting on the sofa with a Marlboro in his mouth.

"what!?"

Liu Zi reacted strongly, standing up abruptly, but he didn't rush to speak because he wasn't sure whether Hui Ge meant "move around" or "go up" or "go down".

"For every order sold by Da Jinniu, each person gets 15,000. Ah Zhen is skilled, so he gets an extra 5,000."

Hui took a deep drag, blew out a smoke ring, and said.

"Any objections?" Hui asked with a stern face when he saw that the others were silent.

“Brother Hui, whatever you say is fine with me.” Ah Zhen chuckled, quite sensible.

"Brother Hui, I don't understand," Yaozi asked, mustering his courage.

The implication was that he thought it wasn't enough!
"You think this software came about so easily? Do you think it's that easy to find loopholes in Didi Chuxing? I'm going to lose 10,000 yuan, understand?"

Hui rolled his eyes and cursed viciously.

Ah Zhen was a smart man, and a flash of understanding immediately appeared in his eyes.

After Xiao Niu was banned, he found a group of programmers in Annam, but the location software and automatic device erasure program they wrote could not bypass Didi Chuxing's anti-cheating team.

Two weeks ago, Hui suddenly had an idea and found a vulnerability in Didi Chuxing's system.

He initially thought it was a coincidence, but it turns out there was a mole inside!
When Yaozi, Chaozi, and Liuzi saw that Azhen had agreed, although they were unhappy, they didn't dare to show it. They forced a smile and reluctantly agreed.

This time, Brother Hui was even more cautious, afraid of revealing even the slightest clue.

With the combined efforts of internal and external forces, Didi Chuxing's daily order data increased again, which pleased Li Yanhong, who attributed the success to the close cooperation of various departments.

On September 26, Orange Pay version 2.0 was released and launched simultaneously on multiple channels including the App Store, Android app stores, 91 Mobile Assistant, Wandoujia, Tencent App Store, Xiaomi App Store, and Orange App Store.

The main additions include QR code scanning, payment code, and payment collection code functions, which means that Orange Pay's business scope will expand from online to offline.

Luzhou, Huaihai Road Pedestrian Street.

A promotional worker, who works as a street vendor, stood in front of the cashier at a spicy hot pot restaurant and chatted with the owner with a smile.

"Boss Zhou, do me a favor and apply for a merchant payment QR code," Zhu Zhengchen said directly.

"A QR code for receiving payments? What's the use of that?" Zhou Junyi asked casually.

He wouldn't even bother with anyone else.

But Zhu Zhengchen is different. He is the business manager of Kuaipao Group Buying, and he manages the merchants on half of their street. Naturally, they have to give him some face.

"One is the QR code for receiving payments, and the other is the QR code for making payments. When customers check out, they just need to open the Orange Pay app, scan the code, enter the bill amount, and the payment can be completed in a few seconds. For you merchants, this makes it easier to reconcile accounts and reduces the chances of receiving counterfeit money or making calculation errors," Zhu Zhengchen explained slowly, having memorized his sales pitch.

"Wow, Dragonscale Horse! This is so convenient! Teach me how to use it! By the way, does this thing not charge withdrawal fees?"

Zhou Junyi's eyes lit up, and he quickly pulled Zhu Zhengchen aside to ask.

"Of course not," Zhu Zhengchen said firmly, adding in his mind: "For now!"
Merchant QR codes can significantly improve payment efficiency and business management. Orange Pay has also added automatic reconciliation and financial analysis functions.

Easy to operate and simple to use!
Zhou Junyi was quick to learn; an hour later, he printed out the QR code for payment and posted it on the cashier's counter.

OrangePay's offline promotion efforts have been very low-key. In the first phase, they only contacted group-buying and food delivery merchants, and the progress was extremely smooth.

In Shanghai, Luzhou, Nanjing and other places, QR code payment has gradually become popular.

(End of this chapter)