I can become stronger by paying salaries. I have one billion employees!

Chapter 303 A Simple Yet Insidious Business Battle! Liu Qiangdong: These two guys are copying me!

Late August, fourth floor of the library at the School of Emptiness.

Standing by the glass curtain wall, you can overlook most of the Virtual City Academy.

Near Pearl Lake, Willow Creek, the basketball court, and the gymnasium, groups of freshmen gathered, eagerly exploring the campus environment with high hopes for university life.

Chen Yansen put away the phone.

Five minutes ago, he made a phone call to Zhou Hongyi and Lei Yijun respectively.

The two readily agreed and promptly deleted the list of material costs.

They could disregard Yu Chendong's feelings, but they really didn't dare to offend Chen Yansen and his companion.

Zhou Hongyi knew that 360 Mobile's hardware and software both depended on the support of Orange Technology. If he went it alone without Chen Yansen, 360 Mobile wouldn't be able to sell millions of units a year.

Lei Yijun, on the other hand, was wary of the overall strength of Senlian Capital. Facing an opponent with both sales channels and R&D and production capabilities, he worried even in his sleep that Chen Yansen would target him.

Moreover, Xiaomi also purchased patent licenses for memory cleaning algorithms, battery management systems, and speech analysis development tools from Orange Technology. Once they lose Chen Yansen's technical support, it becomes uncertain whether the Xiaomi 1S and Xiaomi MI2 can maintain their best-selling status.

Turning around, Chen Yansen returned to the reading room, leaned back in his chair, and casually picked up a copy of "Handbook of Batteries" to glean professional knowledge about batteries.

He flipped through the thousands of pages of the reference book from the title page to the end in just five minutes.

It wasn't until noon that Chen Yansen stood up, put the stack of books related to batteries, materials, and packaging technology back in their original places, and leisurely left the library.

Strolling along Xuelin Road, the lush sycamore branches overhead cast a cool shade on both sides of the road, where the welcome points for each department are set up.

As Chen Yansen passed by the China Telecom campus card activity point, Tang Zhenzhe's English vocabulary progress was still stuck on 'abandon'.

Back at the teachers' apartment building, Chen Yansen got into the driver's seat of the Aston Martin Rapide and sped off towards the science park.

The food at the cafeteria in the virtual college is not good at all; it's better to have lunch at the science park.

at the same time.

No. 6 Wangjing East Road, Yanjing, Meituan Headquarters.

Wang Xin sat in his seat, his eyes fixed on the core metrics of Meituan's delivery department. Twelve days had passed since the food delivery business was launched.

The number of registered riders has increased from 0 to 3270, with daily active users around 1000, accounting for less than one-third.

However, part-time riders have not performed well in terms of delivery timeliness, on-time rate, rider satisfaction, and capacity utilization.

Orders within 3 kilometers typically take 45 minutes to arrive, with an overall average delivery time of about 55 minutes and a late delivery rate of 9.75%, which is close to one in ten.

The key issue is that Kuaipao's timeout baseline is 29 minutes, while Meituan's is 40 minutes. If the same standard is adopted, Meituan's timeout rate will reach more than 50%.

Therefore, most users who took advantage of the first-order discount on Meituan Waimai immediately uninstalled the app.

If a free lunch is delivered slowly, users can tolerate it; but when it comes to paying for their own food, they will naturally choose a food delivery platform with fast delivery and good service.

This shows that Meituan riders are unfamiliar with road conditions, the order dispatch mechanism has problems, and the delivery capacity has not been fully utilized.

"Huiwen, the details of penalties for rider management need to be further strengthened. Increase the amount of security deposit required, increase the penalties for late deliveries, and directly demote riders who repeatedly refuse delivery orders, while also lowering their order limit. In addition, immediately ban the accounts of riders who have poor customer service attitude!"

A cold glint flashed in Wang Xin's eyes behind his glasses as he gave the order with a stern face.

"In this way, it is very likely to backfire and force even experienced riders to switch to the chopsticks."

Wang Huiwen frowned and voiced her objection.

“In Yanjing, there are at least 30,000 to 40,000 scattered workers. If they don’t do it, there are plenty of others who will!” Wang Xin said calmly.

This is exactly the same as the "human wave tactic" of ground promotion teams, where they rely on sheer numbers to win.

“Okay, I understand.” Wang Huiwen nodded and did not continue to disagree.

You can express different opinions on important decisions, but after the boss emphasizes it a second time, you can only support it unconditionally.

Wang Huiwen was well-versed in workplace survival skills. Since Wang Xin had made the decision, he was only responsible for its implementation.

At 3 PM, Meituan's rider app underwent a forced update, adding several penalties ranging from a minimum of 50 yuan to a maximum of 200 yuan.

"Damn it! I quit! Meituan's location tracking is inaccurate and their route planning is unreasonable. Are we deliberately going to exceed the time limit?"

"No worries! I'll work for another month, familiarize myself with the layout of the nearby residential areas and shopping malls, and then I'll go for an interview at Kuaipao."

"Hey guys, what's the pay like for Kuaipao riders? I've only heard that they have a base salary and social security, but the pay per rider isn't as high as Meituan's!"

Several Meituan delivery riders were taking a short break on their electric scooters after the midday rush hour, smoking and chatting.

"I went for an interview last week. They thought I wasn't familiar with the roads, but I made sure to find out about the salary and benefits," a seventeen or eighteen-year-old boy said with a grin.

He just graduated from high school this year and only scored a little over 160 points on the college entrance exam, not even qualifying for a junior college, so he ended up working in an electronics factory.

Working two shifts a day, starting with 12-hour shifts, made him realize how hard it was to earn money. He then packed his bags and ran away, joining the food delivery army without hesitation.

"Xiao Jiang, tell me quickly!" Another young man who had been lying on the electric scooter pretending to be asleep quickly got off the scooter, handed him a Liqun cigarette, and pressed him for an answer.

Jiang Hao didn't stand on ceremony. He took the Liqun cigarette, tucked it behind his ear, and slowly said, "The base salary is 1600 yuan, with five social insurances and one housing fund. A quarterly bonus is paid every three months, calculated based on the number of delivery orders and service ratings, ranging from a minimum of 1600 yuan to a maximum of 4800 yuan. There are also accident insurance, third-party liability insurance, and commercial medical insurance."

"Aren't there any bonuses for completing a single order or rewards for participating in promotions?" the young man asked.

"Of course there are. All of what you're talking about are standard at Kuaipao. If you work for three months, you get a stock option, which is like stock and worth about 20,000 to 30,000 yuan, paid out over four years."

Jiang Hao curled his lip in disdain.

"The benefits from Kuaipao are indeed amazing, but when it comes to the price per unit, Meituan is the king," another Meituan rider suddenly said.

"Bullshit! Take orders within three kilometers as an example, Kuaipao charges 4.5 yuan, while Meituan charges 6 yuan. It seems like 1.5 yuan more, but you have to factor in your base salary, quarterly bonus, and order completion bonus. If you want to make money, you still have to go to Kuaipao! If you're bad at math, then shut up!"

Jiang Hao immediately retorted.

"Tch! You think you're good at math? You only got 160 points in six subjects on the college entrance exam. I could do better than you even if I just blindly wrote it down." The Meituan delivery rider joked.

"That's because I don't want to learn!" Jiang Hao retorted stubbornly, his face flushed red.

"Oh, is it?"

"Haha, Xiao Jiang, then go back and retake the exam, and show everyone that you can get into Tsinghua or Peking University."

Several riders joked and laughed. With Meituan's new regulations, even more people wanted to switch to KuaiPao, but even with so many new riders, the number still couldn't match the number of new riders.

Just like Wang Xin said, if you don't do it, there are plenty of others who will!

the other side.

At a KuaiPao delivery station right next to Qilin Xintiandi, it was packed with people, with many Meituan delivery workers in uniforms crowding both inside and outside.

Some received brand-new Kuaipao work clothes, helmets, and electric scooter keys, and walked out with smiles on their faces, while the rest remained in a long queue.

Looking at the huge crowd, Zhu Chao, the station manager, couldn't help but sigh, "Fortunately, in order to protect the interests and income of full-time riders, the company has kept its recruitment pace in line with the increase in orders. Otherwise, if we recruited people without limit, I wouldn't be able to work anymore; I would be too busy with interviews all day long."

At this moment, a deliveryman who works with chopsticks walked through the crowd, approached Zhu Chao, and whispered a few words to him.

"I'll get you three! Really?" Zhu Chao's face changed instantly, and he cursed with red eyes.

"The Meituan deliveryman told me himself, and he even showed me a map of the buildings in the neighborhood," the deliveryman replied.

After saying that, he took out his phone, opened his photo album, and saw a map showing the building layout of Poly Central Park.

This information was compiled by their site over twenty days in collaboration with staff from Gaode Maps, and then uploaded to the navigation software used internally.

This is also the main reason why KuaiPao can shorten delivery time to within 29 minutes.

The riders have accurate location tracking and precise route planning, and can even go directly to the user's building.

For most new delivery drivers, just finding the building number of the customer is a challenge as soon as they enter the residential area.

And Kuai Pao's delivery riders, regardless of their experience level, can become seasoned drivers as soon as they get started with navigation assistance.

But this valuable information ended up in the hands of a Meituan delivery rider.

Who the hell did this?

Trying to cut off everyone's source of income?

Zhu Chao squinted, immediately realizing the seriousness of the situation. He said to the other party, "Don't make a fuss yet. Find out secretly which idiot did this."

"Okay, station manager, as long as we find him, I'll skin him alive!" the deliveryman said menacingly.

Zhu Chao grunted in agreement, took out his phone, and headed towards his office.

Soon, the head of the North China region received the news and simultaneously reported the preliminary investigation findings to headquarters.

Although Pei Yi was furious, he remained calm and simply instructed the station chief in Yanjing to investigate secretly and find the person first.

"That son of a bitch Wang Xin! Trying to pull some dirty tricks, huh?"

Pei Yi snorted coldly and called over Shan Jiawei, preparing to infiltrate Meituan's group-buying business unit.

As for reporting to the police and filing a lawsuit, Pei Yi thought for a moment and then chose to give up.

Although the building distribution map of the community was non-public data independently collected by KuaiPao and Gaode staff through human and technical means (GPS mapping, rider compilation) and confidentiality measures were taken, this data can in principle constitute a trade secret, and Meituan's behavior has crossed the line.

However, firstly, securing evidence is difficult, and secondly, the prosecution process is lengthy.

Pei Yi couldn't hold out for that long!
If Wang Xin dares to disgust him, he'll make Wang Xin suffer even more!
In a short time, Kuaipao expanded its group-buying business even more rapidly, and its market competition with Meituan was no longer limited to North China.

The East China, Central China, and South China markets that Shan Jiawei just took over are also challenging Meituan.

For example, if Meituan's ground sales staff negotiates a group-buying package for 99 yuan with a merchant, Kuaipao's ground sales BD will definitely come to the merchant's door within two hours after discovering it, and use the offer of "three months of commission waiver upon joining" to entice the merchant to publish the exact same group-buying product on Kuaipao.

However, Kuaipao will use subsidies to further reduce the price by 10 yuan from the original price of 99 yuan, bringing the price down to 89 yuan.

The same group-buying item was 10 yuan cheaper on Kuaipao.

Over time, this will leave users with the impression that Kuaipao's group-buying prices are cheaper and that Meituan is taking advantage of them!
Pei Yi and Shan Jiawei executed the "chest to back" tactic to the fullest extent, like a stubborn plaster that couldn't be shaken off.

With its deep pockets and abundant funds, KuaiPao's group-buying business grew rapidly. After integrating Nuomi.com's merchant and user resources, Nuomi.com officially became KuaiPao's core channel.

The high frequency of food delivery business brought massive exposure and additional orders to the group-buying channel.

Meituan's strategy is to use low-frequency to drive high-frequency traffic, while Kuaipao's strategy is to use high-frequency to drive low-frequency traffic. This huge difference in strategy has put Wang Xin in a passive position.

In fact, not only Meituan, but also Dianping and Lashou.com are struggling to cope.

The worst performer is Wowo Group, whose weekly transaction volume has fallen to 4000 million yuan. Although it has not fallen out of the top five in the market, its market share is gradually decreasing.

The Matthew effect is becoming increasingly apparent, with KuaiPao, Meituan, Dianping, and Lashou occupying nearly 80% of the group-buying market, while the remaining 100-plus surviving group-buying websites share the other 20%.

Let alone making a profit, even having enough to eat is a problem.

Layoffs, market shrinkage, financing difficulties, broken capital chains, and closures – since Kuaipao started the price war, there have been almost daily reports of group-buying websites running away with customers' money.

That evening, after listening to Pei Yi's work report, Chen Yansen was slightly taken aback when he learned that Pei had sent out a corporate spy. He hadn't expected that Pei Yi, a graduate student, would even think of such a dirty trick.

He didn't object, but just told him to be careful and not to give the other party any clues.

When businesses compete, they'll inevitably resort to some underhanded tactics.

If Wang Xin can do the first thing, don't blame him for doing the fifteenth.

Meituan's CRM database and user information could certainly be put to use.

After giving a brief explanation, Chen Yansen hung up the phone. It was already dark outside, so he pushed open the door and went downstairs.

At this moment, Zhou Hongyi and Lei Yijun are still engaged in a war of words on Weibo.

Xiaomi and 360 Mobile both trended on social media, and their sales figures showed significant changes.

Xiaomi MI2 and Xiaomi 1S sold 6.3 units in one day, a 26.4% increase compared to the previous period.

The 360 ​​N1 sold a whopping 7.1 units in one day, a 31.7% increase compared to the previous period.

Lei Yijun quickly realized what was going on and immediately stopped being angry. Instead, they retaliated against Zhou Hongyi in a tacit manner. The two of them sang in unison, and their popularity even surpassed that of Orange Phone.

After seeing the two's online feud on Weibo, Liu Qiangdong couldn't help but think: "The tactics look very familiar!"

Damn! These two guys are copying me!

(End of this chapter)