I can become stronger by paying salaries. I have one billion employees!

Chapter 299 Group Buying Frenzy Resurfaces, Shen Nanpeng's Thoughts! 521 Million Units, Revenue of 84.7 Billion Yuan!

Meituan delivery riders have a base salary of 1400 yuan, which is 700 yuan for half a month.

Wang Huiwen responded, called over an assistant, gave him a few instructions, and then told him to go downstairs to handle the matter.

The registration portal for Meituan part-time delivery riders opened for only 24 hours, and more than 400 part-time riders have already joined. Based on the current development trend, it could expand to more than 10,000 riders in a month.

What value do those people downstairs still have?
"Damn! They only gave me 700 yuan, like they're giving me a beggar's money!"

"Oh my god, that's really unfair!"

"700 it is!"

Of the more than 30 food delivery riders, half took their money and left, while the other half continued to curse and insulted all of Wang Xin's immediate family and friends.

It wasn't until the patrol station sent someone that the two sides reached an agreement, each taking a step back. Meituan added 100 yuan in compensation, and the riders dispersed.

Instead of going straight home, these people cheerfully took their money and headed to the KuaiPao delivery station one after another.

After registering, signing a labor contract, and receiving work clothes, Meituan's delivery riders are transformed into KuaiPao's delivery drivers.

As for Meituan's part-time delivery riders, even a dog wouldn't do it!

The next morning, the number of Meituan delivery riders in Chaoyang District surged. Kuaipao riders immediately noticed this phenomenon and reported it to the station, which then relayed it back to the company headquarters.

"Part-time delivery riders, outsourcing model? This is brilliant!"

Upon learning this, Pei Yi immediately realized the seriousness of the matter.

In fact, Wang Xin's move still employs a human wave tactic, aiming to win through sheer numbers.

In this way, anyone who wants to earn enough for a bowl of noodles can deliver two orders by bicycle. The delivery efficiency is low, but it can't handle the large number of people.

KuaiRun has always controlled the upper limit of the number of riders. Only when the average daily order volume increases will a recruitment plan be launched to ensure the income of every full-time rider.

The number of part-time riders is also strictly controlled.

Otherwise, when an order comes in, should it be assigned to a full-time rider or a part-time rider?
An influx of too many people into an industry at once will only lead to a decline in per capita income.

In the short term, revenue and gross profit are fixed; the more people there are, the lower the unit price becomes.

This principle applies to the food delivery industry and other business sectors alike.

After thinking it over and clarifying the logic, Pei Yi took out his phone and called Chen Yansen, informing his boss of Meituan's new changes in transportation capacity.

"Boss, should we increase the pass rate for part-time riders and compete with Meituan for idle delivery capacity resources?"

After Pei Yi finished his report, he cautiously asked Chen Yansen for his opinion.

"Don't worry about it! Riders who can complete more than 20 orders a day will automatically be transferred to the Kuaipao platform. Wang Xin's approach has saved costs in the short term and solved the problem of insufficient delivery capacity. However, many of those part-time riders are just doing it for fun, and there is not much control over them, which can easily lead to a large number of customer complaints."

"Order fulfillment capability is indeed the core of a food delivery platform, but planning on the merchant, user, and marketing campaign sides is also very important. What are your advantages?"

Chen Yansen asked.

What are the advantages of using chopsticks?
Of course, it has Senlian Capital behind it. On the traffic side, it has secondary entry points on QQ and WeChat, Orange App Store, Gaode Map, Toutiao and Lingxi Browser, etc., and in terms of funding, it has companies such as the group, Ali, and Tencent providing capital.

We have plenty of money and traffic; we have a strong and well-equipped workforce!
"Boss, I understand," Pei Yi replied with a smile.

He should use the strengths of Kuaishou (a mobile delivery platform) to exploit Meituan's weaknesses, concentrating human, material, and financial resources to increase subsidies for merchants and users, leaving Meituan's riders with no orders to accept.

If they can't make money, who would still want to hang out with Wang Xin?

After hanging up the phone, Pei Yi immediately convened a meeting with the heads of the operations, marketing, ground promotion, and event teams of Yanjing Kuaipao.

In short, whether it's group buying or food delivery, subsidies and discounts are maximized, using a price war to "crush" Meituan.

New group-buying customers will receive a 10 yuan no-minimum-spend coupon each, while existing customers will receive a 5 yuan no-minimum-spend coupon every day.

1元秒杀、9.9元秒杀，一天开四场，从早上10点到中午12点、下午6点、晚上8点，将用户牢牢锁定在筷跑APP里。

New customers who order takeout will receive a ¥15 discount, matching Meituan's offer.

Strategically, Pei Yi's approach is exactly the same as Liu Qiangdong's tactics when he launched Dangdang: while stabilizing the food delivery market, he used high subsidies and zero-profit marketing methods to quickly erode Meituan's group-buying market share.

"When will Meituan exit the market, and when will Kuaipao's subsidies stop?"

Pei Yi addressed the heads of the East China and North China regions, telling them that this time they would go all out to destroy Meituan.

For merchants, a dual-track rule of low commission and commission-free period is adopted. If Meituan KA merchants are willing to sign an exclusive "either/or" agreement, Kuaipao will directly give them a three-month commission-free period.

Cut off Meituan's escape route from the root.

Once KuaiRun started its subsidy war, Lashou, Dianping, and Wowo were caught in the crossfire, losing a large number of users who all went to KuaiRun for the discounts.

That afternoon, Lashou.com officially announced that, effective immediately, the product would be renamed Qiandu Lashou.com.

They have joined this subsidy war in a high-profile manner, offering extremely attractive preferential policies for both new and old customers.

Zhang Tao of Dianping cursed under his breath: "Another troublemaker has arrived!"

After the outburst, Dianping quietly adjusted its subsidies for both new and existing customers to prevent losing market share.

Wang Yunming of Wowo Group was the only one who was truly broke. In order to make money, he even dabbled in e-commerce, leaving him with no money to compete with Kuaipao, Lashou, and Meituan. As a result, Kuaipao, Lashou, and Meituan all saw their market share rise, while Wowo Group gradually faded into obscurity.

In addition, KuaiRun and Nuomi.com accelerated their business merger. Pei Yi also sent the employees trained by the "Thousand People in Hundred Cities" program to the small and medium-sized cities where Meituan's influence was most concentrated to confront them head-on.

Wang Xin's ability to stand out from the "group buying war" was due not only to his strong ground sales team, but also to his accurate market positioning. He took the lead in seizing small and medium-sized cities that were overlooked by others, creating a scale effect and attracting investment.

In fact, this strategy has been remarkably effective, as evidenced by Meituan's rise to the top of the group-buying industry.

Pei Yi gave Wang Xin no chance at all, sticking close to Meituan and using Kuaipao's efficient operating system, stable cash flow, and excellent product performance to exploit Meituan's weaknesses with his own advantages.

In just one week, Meituan's market share fell from first to second place in the industry, while Dianping benefited from this and became the leader in the group-buying industry.

at the same time.

Inside a private club in Hongqiao, Shanghai.

Neil Shen of Sequoia Capital, Zheng Qun, Director of Investment and M&A at Google, Xu Xin of Capital Today, Ji Gang of Ali Investment Department, and others sat together to discuss the recent changes in the group-buying market.

“Now that someone has interfered, the plan to raise poisonous insects has to come to an end. If Meituan doesn’t receive a financial injection soon, Wang Xin will probably have to be ousted prematurely.” Shen Nanpeng of Sequoia Capital pushed up his glasses and looked at Ji Gang as he spoke.

Of these people, only Ali invested in Meituan, and his shareholding ratio exceeded that of Kuaipao.

"I'm sorry, Mr. Shen, Ali doesn't get involved in muddy waters. Chen Yansen doesn't care about costs when it comes to competing for the market. He has spent 70 billion yuan on losses and acquisitions in order to gain market share in the express delivery industry. Ali can't afford that much money."

Ji Gang shrugged and decisively rejected Shen Nanpeng's suggestion.

Zheng Qun and Xu Xin exchanged glances. They and Shen Nanpeng were important investors in Dianping. Kuaipao's foray into the group-buying business and its price war had clearly affected their interests.

Shen Nanpeng frowned and cursed inwardly: If Ali doesn't want to pay, then what are you doing here?
Ji Gang chuckled dryly, keeping his eyes down and adopting an outsider's demeanor.

"President Shen, what are your thoughts?" Xu Xin of Today Capital smiled faintly, picked up the teacup in front of her, took a sip, and said.

The gathering was initiated by Shen Nanpeng, so it seems the other party came prepared.

"We'll merge Meituan and Dianping, concentrate our resources, and meet the challenge from Kuaipao," Shen Nanpeng replied calmly.

"Would Wang Xin agree?" Ji Gang interjected.

“I can persuade Zhang Tao to accept this plan,” Shen Nanpeng said confidently, looking at Ji Gang.

"I disagree with the merger. Dianping is developing very rapidly in first-tier cities. It's still too early to tell who will win or lose." Xu Xin of Capital Today snorted coldly, showing no respect for Shen Nanpeng.

At that time, Dianping was the industry leader, so she had no reason to pay for Shen Nanpeng's investment.

"Mr. Shen, I'm sorry, but I can't agree to the merger plan either. It's not in Google's best interest."

Zheng Qun shrugged, indicating that he couldn't help.

Seeing this, Shen Nanpeng knew that things were hopeless. He suppressed his anger, had a brief conversation with the others, and then hurriedly took his leave by car.

"It seems that Meituan's market share has declined significantly, otherwise Shen Nanpeng wouldn't be so anxious."

Xu Xin chuckled and, in front of Ji Gang, Zheng Qun, and the others, said something pointed.

Upon hearing this, Ji Gang and Zheng Qun remained silent, each carrying their own thoughts, and left the club one after the other.

Shen Nanpeng's first merger discussion meeting ended in failure before even delving into the details.

……

……

Zhuxianzhuang Science and Technology Park, top-floor office of Building 9.

"Kuaipao's group-buying business (including data from Nuomi.com) achieved total sales of 1.1 million yuan last week, a 46.5% increase compared to the previous week, ranking fourth in the industry..."

After reading Pei Yi's work emails, Chen Yansen realized just how bad Nuomi.com's organizational structure and ground sales team were, with the market in third- and fourth-tier cities entirely supported by agents.

Losing distributors would result in a sharp drop in market share of 60-70%.

Pei Yi dared not make drastic changes for fear of causing trouble, so he could only take it one step at a time. He used the reserve management personnel trained by the "Thousand People, Hundred Cities" plan to gradually replace the agents along the East China, North China, and South China regions, and then take back the management authority of the merchants and activities.

"No wonder Chen Yizhou loses more than 3000 million US dollars a year. In terms of risk control and management loopholes, only Cheng Wei can rival him."

Chen Yansen commented to himself.

The second email was a sales data summary sent by Yan Peng, director of the e-commerce department of Orange Technology. In addition to the new products, it also included the sales figures for Orange C1, Orange C2 and Orange D1, as well as the progress of the East African market expansion.

橙子C3和青橙D1S上线了十一天，销量分别是149万台、372万台，合计521万台，总营收84.7亿元。

However, with market saturation, daily sales have fallen to around 17 units in the last two days.

After all, the domestic market was only so big in 2012. If we wanted to go further, we had to go global.

Chen Yansen handed over the overall management of overseas markets to Zhou Shouzhi.

Suddenly, the phone on the table rang. Chen Yansen glanced at it and saw it was Zhou Hongyi again. He didn't even need to guess; he knew exactly why the caller wanted to call.

(PS: In 2012, the total number of smartphones shipped in China was 2.1 million, and the total number of feature phones shipped was 3.6 million.)
(End of this chapter)