I can become stronger by paying salaries. I have one billion employees!

Chapter 275 You dare steal my job? I'll flip your table! Chen Yansen's signal!

A person's name, the shadow of a tree.

Kuaipao rose to prominence in just six months, first defeating Ele.me, and then expanding rapidly in places like Huian, Sujiang and Shanghai. Its ground sales force is also well-known.

On the one hand, they have strong business development capabilities and excellent business skills; on the other hand, their employees are united and physically capable.

Kuaipao's on-the-ground sales team can summon more than a dozen food delivery riders, Yunsu Express couriers, and Kuaidi Dache's offline promotion staff simply by standing at a street corner and shouting.

Walking down the street, even Meituan's on-the-ground promoters dare not approach or provoke you.

It's worth noting that when Meituan was competing with Dianping, Lashou, Wowo, and Nuomi for merchant resources, they frequently held live-action combat competitions.

Within the group-buying industry, Meituan's ground sales force is also known for its daring and aggressive approach.

Yanjing, No. 18 Suzhou Street, HD District.

"Perhaps Kuaipao is even harder to deal with than Lashou and Dianping!" Wang Xin muttered under his breath, his brows furrowed.

He had studied Chen Yansen's business background and would not be an exaggeration to describe him as a 'genius'.

Others only saw Chen Yansen's precision in seizing business opportunities, but he was different. Wang Xin knew in his heart that Chen Yansen's deep understanding of business models was what made him the most terrifying.

For example, in the food delivery industry, the core links are merchant and user resources, as well as order fulfillment capabilities.

Ele.me initially valued building its merchant and user base, but was defeated by Kuai Pao's strong fulfillment capabilities.

Delivery timeliness and order fulfillment capabilities are the strongest competitive advantages for a food delivery platform.

It was precisely because Wang Xin understood Chen Yansen and his trading abilities that he was even more worried.

"What's the difference between Senlian Capital and Tencent? They want to get involved in every industry, from e-commerce and mobile phones to express delivery, food delivery, and ride-hailing."

Wang Huiwen's face fell, and she couldn't help but mutter a curse under her breath.

Meituan went through countless hardships to stand out from nearly 6000 group-buying websites and just sat on the throne of the industry leader. It thought it was invincible, but Kuaipao broke into the group-buying market from another industry.

The enemy has fallen from the sky!

"So, Chen Yansen and Tencent have a pretty good relationship. That's what you call birds of a feather flocking together," Wang Xin said with a slight smirk.

"It's just competition. Meituan survived the group-buying war, so why would it be afraid of Kuaishou running away?"

Wang Huiwen took a deep breath and said confidently.

“That’s right! Meituan is not afraid of any competitor!” Wang Xin said, his eyes narrowing and his gaze chilling.

If you dare steal my job, I'll flip your table!
The following morning, Wang Xin posted on Weibo that Meituan would soon enter the food delivery industry.

Since Kuaipao dares to enter the group-buying market and grab a share, Meituan also wants to get a piece of the pie in the food delivery market.

Dianping followed suit and announced its own food delivery plan.

Lashou.com, Wowo.com, and Nuomi.com, lacking both the extra energy and funds, and without the courage to provoke Kuaipao, pretended to be ignorant and remained silent throughout.

"They haven't even figured out group buying, and they want to do food delivery?"

After seeing the news, Chen Yansen scoffed and didn't take Wang Xin seriously.

The business model for food delivery is much more difficult than that for group buying!

The core of group buying is "traffic intermediary", while the core of food delivery is "fulfillment service". The former is a light-asset model with a simple profit logic; the latter is a heavy-asset model, which requires building a full-chain management process of "online order - merchant food preparation - rider delivery - user receipt", resulting in high operating costs and great technical difficulty.

It wasn't that he looked down on Wang Xin, but rather that Meituan at that time hadn't fully emerged from the quagmire of the group-buying war.

Lashou.com, Dianping.com, Wowo.com, and Nuomi.com are all eyeing Meituan with great interest. If Wang Xin dares to make a big bet in the food delivery industry, the funds and traffic of the group buying industry will naturally decrease.

At that point, let alone competing with Kuaipao, they probably won't even be able to maintain their existing market share.

Surprisingly, Meituan submitted the company and trademark application for "Meituan Waimai" on the same day, showing a clear readiness for full-scale preparation.

Zhang Xuhao, who was also in Yanjing, had just finished his Q2 work report when he was called to the boss's office.

"You should be aware of the industry trends of the past two days. You've worked in the food delivery industry, so I'd like to hear your opinion: should Nuomi.com take this opportunity to expand its business scope?"

Shen Boyang stared intently at Zhang Xuhao and asked in a deep voice.

He knew that Zhang Xuhao was the founder of Ele.me, and no one in the entire company knew more about the food delivery industry than him.

"Mr. Shen, I don't recommend Nuomi.com enter the food delivery market. Group buying and food delivery seem to have a lot of overlapping business aspects, but their essence is different. Food delivery requires a lot of capital investment in the delivery team, with the monthly cost of each rider being 6000-8000 yuan. At the same time, we also have to solve the problem of insufficient delivery capacity during peak hours..."

Zhang Xuhao sat opposite Shen Boyang and began to speak eloquently.

"6000 to 8000 yuan?" Shen Boyang was surprised and couldn't help but interrupt.

"All of Kuaipao's official riders have a base salary, quarterly bonuses, and various subsidies. Including the delivery commission for each order, the top riders at each station earn more than 15,000 yuan."

Zhang Xuhao shrugged and said casually. In fact, at its peak, some of Ele.me's top riders at certain stations could earn about the same income.

"Chen Yansen clearly doesn't want anyone else to compete with him for the food delivery market!"

Shen Boyang suddenly realized.

KuaiPao Delivery's competitive advantage is not its economies of scale, strong fulfillment capabilities, or sophisticated order allocation and route planning systems, but rather its seemingly simple rider compensation and welfare system.

Who would compete with him for a business that doesn't make money?
"I think Wang Xin and Zhang Tao will soon realize just how stupid their move to announce they'd be doing food delivery was," Zhang Xuhao joked with a laugh.

Shen Boyang grinned, and after being persuaded by Zhang Xuhao, he immediately gave up the idea of ​​doing takeout.

The cost is too high, and the gains do not outweigh the losses.

KuaiPao is backed by internet giants such as Senlian Capital, Tencent, and Ali, while Nuomi.com's parent company is Renren.com, which is far less powerful. Where would they get the money to waste on him?

After suffering losses for more than a dozen consecutive months, the big boss at the top had long been dissatisfied and even considered selling Nuomi.com as a package deal.

Ten minutes later, Zhang Xuhao left Shen Boyang's office, shaking his head as he thought about how he had become Pei Yi's rival again.

It wasn't that he was scared, but after working at Nuomi.com for several months, he knew very well that Shen Boyang was no match for Pei Yi.

In the following days, Meituan and Kuaipao's ground promotion staff inevitably showed more hostility when they met on the street.

In the past, everyone kept to themselves, but now that they're all vying for food from the same pot, and their incomes are at stake, tensions are starting to rise.

Meituan's commission rate is 8%. As soon as Kuaipao entered the group buying industry, it announced a three-month commission-free policy. After the commission-free period ended, the commission rate charged to merchants was only 5%.

In this way, without the constraint of the "choose one of two" rule, both Meituan's online merchants and merchants of Lashou, Dianping and Nuomi readily signed cooperation agreements with Kuaipao.

More sales channels mean more output.

Most offline businesses understand this principle.

The business resources that others spent two years painstakingly developing were easily acquired by KuaiPao's business team.

Meituan's sales representatives' income is all tied to their sales performance. For example, the more group-buying packages a hot pot restaurant sells on Meituan, the higher their commission will be.

Kuaipao's business team didn't even need to think; they simply copied Meituan's group-buying packages onto Kuaipao, changed a few dishes, and then sold them on Kuaipao at the exact same price.

In cities like Luzhou, Nanjing, and Shanghai, the income of Meituan's ground sales staff has been significantly reduced due to the addition of Kuaipao (a mobile payment platform).

The sales representatives from the two platforms frequently clashed in areas such as shopping malls and food streets.

On July 13th, in Luzhou Pedestrian Street, three Meituan ground promotion managers were beaten and forced to flee in panic by two Kuaipao ground promotion personnel, six Kuaipao deliverymen, and eight Yunsu couriers. They even lost one of their shoes in the process.

Kuaipao launched online promotions such as "1 yuan group buying", "9.9 yuan flash sale", and "sign-in to get 5 yuan or 10 yuan no-threshold red envelopes", while offline they chased after Meituan's ground promotion staff and beat them up.

There's no way around it. Yunsu Express has over 100,000 employees nationwide, plus the support of Kuaidi Dache and Kuaipao delivery riders. Meituan's workforce is too small to compete with Kuaipao.

As soon as it saw the chopsticks-running cart coming towards it, it instinctively took off running.

When Wang Xin found out, he was so angry that his face turned ashen. In the past, Meituan's ground sales team had always been able to beat other platforms' business teams to a pulp. When did it become Meituan's turn to be beaten?

However, due to their numerical disadvantage, Wang Xin was powerless to do anything about it.

Fortunately, the authorities couldn't stand it any longer and promptly summoned Pei Yi and Wang Xin for a meeting, instructing them to properly restrain their employees.

Business competition should not turn into street brawls!

KuaiPao's rapid and aggressive expansion has made Meituan, Lashou, and Dianping feel quite troubled.

Zhu Xiaohu of Jinsha Venture Capital then realized why Chen Yansen refused to take over Lashou.com.

After a moment's thought, Zhu Xiaohu called Chen Yansen and, taking the opportunity to learn about Kuaidi Dache's Series B financing, chatted with Chen Yansen about the development trends of the group-buying industry.

“I am still interested in Lashou.com, but the premium is too high,” Chen Yansen said, sending a signal to Zhu Xiaohu that they were open to negotiation.

“If Mr. Chen is willing to take over, I can help you communicate with Maiton Investment and Renette Fund.”

Zhu Xiaohu immediately became interested.

Qiu Junping of Maiton Investment is outstanding in investment, but he has made repeated mistakes in the daily operations of Lashou.com, causing it to lose market share again and again, and it is on the verge of being overtaken by Nuomi.com.

Zhu Xiaohu and others had long wanted to replace Qiu Junping, but they had been struggling to find a suitable candidate.

"Then I'll have to trouble you, Mr. Zhu," Chen Yansen replied with a smile.

If we stabilize the handle first, the development of the "Chopsticks Run" will face much less resistance.

After hanging up the phone, Zhu Xiaohu immediately contacted Qiu Junping and also brought in the contact person from the Renette Fund to discuss what price would be acceptable to Chen Yansen.

(End of this chapter)