I can become stronger by paying salaries. I have one billion employees!

Chapter 241 The Six Major Sects Gang Up on the East! This is How to Boost Morale!
In late March, the weather in Shanghai gradually warmed up.

On Jinling Road Pedestrian Street in the afternoon, you can often see several girls wearing miniskirts passing by, swaying their fair and slender legs.

"Mr. Chen, is it white?" Song Yuncheng caught a glimpse of his gaze and asked through gritted teeth.

"So-so." Chen Yansen sat in the rest area, leaning back in his chair. He said it was so-so, but his eyes never left his seat.

How can you tell if someone is beautiful if you don't look at their legs in summer?
"Liu Qiangdong said on Weibo that JD.com will maintain a zero-profit strategy for large home appliances for three years, and the price will be 10% cheaper than Gome, Suning and Pinduoduo."

Song Yuncheng unscrewed the bottle of mineral water and handed it to Chen Yansen, saying softly.

"Anyone can talk big. Let Huang Zheng respond: all Pinduoduo's products are 5% cheaper than JD.com."

Chen Yansen snorted coldly and curled his lip in disdain.

JD.com has squandered the $15 billion it raised last year.

The slogan of "zero profit for three years" sounds impressive, but Dongfeng's proportion of large home appliances is not high.

Liu Qiangdong's tactics are the same as the ones he used to take down Li Guoqing of Dangdang last year.

The underlying logic is to sacrifice the profit margin of niche categories and specifically target the weaknesses of competitors.

After all, the core businesses of Suning and Gome are large home appliances!
Although Liangzai Dong's main targets this time were Suning and Gome, since they specifically mentioned Pinduoduo.

If Pinbei remains silent, wouldn't people think it's easy to bully it?

“All products? That means we’ll lose 4000 million a day,” Song Yuncheng whispered a reminder.

"Suning's 418 promotion is about to begin. Liu Qiangdong has targeted Zhang Jindong's weak point. It's like two fellow countrymen meeting and then stabbing each other in the back."

Chen Yansen joked.

"The internet says they're from northern Jiangsu and southern Jiangsu, so they're not exactly from the same hometown," Song Yuncheng said with a slight smile, covering her mouth.

"..." Chen Yansen chuckled and shook his head, saying, "Don't worry, everyone does business to make money. JD.com, Suning, and Gome won't last long."

The handsome Dong Du has already stirred up a lot of buzz; whoever rushes to the top first will get the first wave of traffic.

The other side wanted to limit the battlefield to the category of large home appliances, but Chen Yansen went all out on all categories. He was betting that Liangzai Dong didn't have much stockpiled and would have to give up in two days at most.

the other side.

Just as Zhang Jindong was about to retort to Liu Qiangdong, Pinbei CEO Huang Zheng preemptively tagged Liu Qiangdong on Weibo, saying: "With the 418 Home Appliance Festival approaching, Pinbei is joining in the fun! Starting today, if the price of a product purchased on Pinbei is higher than on JD.com, you can contact customer service for a refund of the price difference! All products on Pinbei are 5% cheaper than on JD.com!"

Netizens commented, "JD.com is 10% cheaper than Pinduoduo, and Pinduoduo is 5% cheaper than JD.com, why don't you just sell them all for free!"

"@Suning @Gome, come join the battle!"

"Whether I can buy a free air conditioner depends on you guys! @Zhang Jindong @Han Pengde"

Netizens, always eager for drama, were actively fanning the flames from behind the scenes.

When Suning and JD.com were arguing before, many netizens did manage to buy large appliances at 10% or even 20% off, and they certainly don't want to miss out this time.

Zhang Jindong frowned, pondering Huang Zheng's words repeatedly. Suddenly, a flash of inspiration struck him, and he laughed loudly, saying, "This is a great strategy! How come I didn't think of that before?"

Jingdong always uses its smaller share of books or large appliances to drag its competitors into a quagmire.

Previously, Zhang Jindong only had two choices:

If we fight, we'll lose money; if we don't fight, all our users will leave!

Now that we're waging war across all product categories, it seems like we're losing even more money, but only in this way can we really hurt JD.com.

With this in mind, Zhang Jindong instructed the head of the marketing department to immediately announce to the public: "The prices of all products on Suning.com will be lower than those on JD.com. If you find a lower price elsewhere, we will compensate you double the difference!"

at the same time.

At No. 208 Anwai Street, Yanjing, Li Guoqing pushed up his glasses and chuckled, "Daqiangzi, you beat me up last year, now it's my turn to beat you up."

In early March, Gome officially entered Dangdang.com through a cooperation model with Pinduoduo, creating the Gome Appliances City, with Gome responsible for delivery, installation and after-sales service.

In this way, Gome gained an additional online sales channel, and Dangdang also enriched its home appliance category, which can not only increase platform sales but also boost stock prices.

Now that Li Guoqing has the home appliance card in his hand, he can replicate Liu Qiangdong's tactics and retaliate fiercely.

It's worth noting that last year, JD.com's zero-profit operating strategy really gave Dangdang.com a hard time.

Following this, Gome and Yi Xun also responded, joining forces to attack JD.com.

Liu Qiangdong sat in his office, his thick eyebrows furrowed. Ever since Huang Zheng of Pinduoduo responded, the price war had taken a turn for the worse.

Suning, Gome, Dangdang, Yixun, and Pinduoduo all turned their attacks on JD.com, much like the five major sects besieging Bright Peak.

Is this fair?

If you're so capable, let's have a one-on-one fight!
What kind of skill is a gang fight!
"Damn it! I shouldn't have chosen the name 'Pinbei'!"

Liu Qiangdong slapped his thigh, immediately feeling regret.

Huang Zheng's move struck at JD.com's weak point. Suning, Gome, Dangdang, and Yi Xun followed suit, turning the price war for large appliances into a competition across all product categories.

Now that things had come to this, not fighting would mean he was a coward. That night at the Yanjing headquarters, Liu Qiangdong first drank a glass of baijiu with the heads of procurement and sales from various departments, and then said, "Brothers! If we win this battle, our year-end bonuses will all double!"

All employees at JD.com headquarters have joined the preparations for the April 418th battle!
On each floor, the administration department posted slogans such as "Command Center for Attacking Suning", "Operation Department for Attacking Pinbei", and "Crush Gome, Punch Dangdang".

The following morning, JD.com responded again: "During the 418 home appliance promotion, all products will be discounted by 30%."

"If a user buys a product at Gome or Suning offline for less than JD.com, JD.com will immediately reduce the price by 10%."

In no time, it propelled the topic to the top of the search rankings.

To ensure that every subsidy reached real users, Liangzai Dong secretly recruited more than 3000 price intelligence agents nationwide to work in Suning and Gome's offline stores, responsible for verifying prices.

This disgusted Suning and Gome!
As soon as a customer comes to buy something, someone from JD.com immediately approaches and says, "Buy from JD.com and you can get an extra 10% off."

Liu Qiangdong's strategy is: if you make the competition cover all categories, I will fight it from online to offline.

Let's see who dies first!

Ali, who had been observing the situation, didn't sit idle either. Using the price comparison search engine of the new FoxTao, he bluntly exposed the shortcomings and released a price report, pointing out JD.com's shady practice of "raising prices first and then lowering them," with the actual price reduction rate being only 4%-6%.

This is completely inconsistent with the 30% figure they advertised!
Enraged, Liu Qiangdong launched into a tirade, arguing that Gome, Suning, Dangdang, Yixun, and Pinduoduo all do the same thing, yet he only criticizes him, implying a biased stance.

Ahri's attitude is clear: she will not participate in the battle head-on, but she will absolutely not show any mercy in suppressing JD.com.

After some deliberation, Liu Qiangdong first instructed the technology department to completely block FoxTao search. He had been reluctant to give up that little bit of external traffic before, but now he had no choice but to abandon it.

Subsequently, he instructed the operations department to find dozens of JD.com appliance prices compared to those of Suning and Gome, mocking FoxTao's stance and data as problematic. This price war escalated, eventually evolving into a six-on-one competition.

On March 30, JD.com announced that it would close the JD.com Home Appliance Mall on Pinbei in 21 days.

The 21-day period includes 7 days for receiving the goods and 14 days for after-sales service. Once the time is up, the cooperation will be terminated.

An hour later, Orange Mobile's JD.com flagship store posted a notice: it will close its store and withdraw from the JD.com platform in 21 days.

The honeymoon period between Pinduoduo and JD.com has officially ended!

Six months ago, Liu Qiangdong still addressed Chen Yansen as "brother," but now, after the cooperation between the two companies broke down, they haven't even made a phone call.

On the eve of April, Chen Yansen finally returned to Xucheng and personally took charge of Pinbei, preparing to win this price war.

If they lose, Pinbei's transformation will have to wait for several more years; if they win, they can leave users with the impression that "Pinbei home appliances are cheap and easy to use".

Impressions seem ethereal and intangible, yet they are the brand name of an e-commerce platform.

For example, when users think of Taobao, they think of Taobao because it has a wide variety of products, but the quality varies; when they think of Suning, they think of Suning because it sells home appliances and has good after-sales service; and when they think of Pinduoduo, they think of Pinduoduo because it is a social e-commerce platform with cheap prices and treats buyers like family.

It's important to know that if you buy counterfeit or substandard goods on Pinduoduo, you'll receive a minimum refund of three times the purchase price and a maximum refund of ten times the purchase price. You won't get this kind of treatment on other platforms.

Chen Yansen's goal in accepting the challenge was to get users to associate home appliances with Pinduoduo.

At 2 p.m., a panda-themed Ghost drove into the science park.

Chen Yansen got out of the car and went straight to Building No. 8.

"Boss!" Upon receiving the news, Huang Zheng took the initiative to come downstairs to greet him.

"Increase the product weight of digital home appliances, and make good contact with the heads of key account brands. Whoever is willing to support Pinduoduo on price will get double the store traffic in the second half of the year!"

Chen Yansen gave instructions as he walked.

"Boss, it's already in preparation. Sacon, Aux, Chigo, and Galanz are all willing to lower their prices to the level of a major promotion," Huang Zheng replied.

"So Midea, Haier, and Gree won't support us?" Chen Yansen stopped and looked at Huang Zheng with amusement.

"Not really. Other major appliance brands are willing to offer promotional力度 (intensity/effort) that is on par with Suning."

Huang Zheng felt his heart pounding as Chen Yansen stared at him; the boss's imposing presence was overwhelming.

"Old Hu! Come here!"

Chen Yansen ignored Huang Zheng and waved to Hu Yun.

Hu Yun quickly got up and ran over to say, "Boss, what are your orders?"

"What is the weight ratio of our goods to those of JD.com?" Chen Yansen asked.

"7%! But 24% of those items are out of stock on JD.com, so the actual figure is only 5.3%," Hu Yun replied.

"Good! That's progress! Have the event team create a special campaign featuring 200 of JD.com's best-selling products. We need to really give JD.com a good beating!"

Chen Yansen patted Hu Yun on the shoulder and said.

He didn't mention investigating the weight rate of goods, but Hu Yun had already prepared the data, which shows that Hu Yun is increasingly considering the actual needs of the business when processing data.

“Okay, boss,” Hu Yun replied with a smile.

Neither FoxTao nor Pinbei has ever directly competed with other platforms before; this is the first time.

Chen Yansen glanced at it and suddenly saw that there were banners hanging under the lampshade that read "The war to destroy the East is won with my help" and "With a flick of the finger, the East will be destroyed."

This copywriting made him so embarrassed that he wished he could dig a three-bedroom apartment under his feet.

So he frowned and said irritably, "Who did this? It's so tacky."

"Boss, I had the administration department do it, thinking it would boost morale," Huang Zheng said with a dry laugh. He could obviously see Chen Yansen's dissatisfaction.

There is only one best way to boost morale.

Chen Yansen said calmly.

After saying that, he instructed Zhang Junjie to announce that a staff meeting would be held!

ten minutes later.

The open space on the first floor of the science park was packed with people, numbering over a thousand.

Chen Yansen raised his hand to signal, and everyone immediately fell silent.

"For this 418 Home Appliance Festival, a total of six e-commerce platforms are participating. The top performer on the day will receive a bonus multiplier of 1.5 for Q2, 1.3 for second place, and 1.1 for third place. We want users to remember: Pinduoduo Mall also sells home appliances!"

Chen Yansen announced solemnly.

In other words, as long as the target is achieved, everyone's quarterly bonus in Q2 will increase by 10% to 50%.

For supervisors and directors, this translates to a bonus of 10 to 15!
In an instant, the enthusiasm of Pinbei's employees was completely mobilized!
The noise was so loud that people from Orange Technology, Today Technology, and Orange Payment next door all craned their necks to look over.

After the mobilization ended, the business development and operations department immediately got busy, taking out their phones to communicate with brands about promotional policies.

Air conditioners, televisions, refrigerators, washing machines, home theaters, DVDs, stereos, range hoods and stoves, water heaters, and disinfection cabinets were all included in the negotiation list.

Zhang Yifeng, Yuan Wei, Li Hui, and others led their teams to Shunde, Foshan, Ningbo, and Luzhou overnight to communicate with the brand representatives in person.

Digital home appliances are Pinbei's weak point; without a strong push, it's not certain that they can squeeze into the top three in the market.

In his previous life, Pinduoduo took four or five years to complete the project, and Chen Yansen never imagined that he could expand from fast-moving consumer goods to all categories in just six months.

If you make a name for yourself and leave a lasting impression on users, then Pinbei has not lost!
The following morning, Toutiao went live and was simultaneously available on the Orange App Store, 91 Assistant, Wandoujia, and the homepage of App Store.

Promotional posters were simultaneously distributed across various channels including Baidu, Youku, Sohu, NetEase, Sina, and QQ.

Exposure exceeded 100 million!
Compared to the predicament Lingxi Browser faced upon its launch, Toutiao's resource allocation is simply extravagant.

Zhang Yiming, who was far away in Yanjing, felt that this product was very similar to his own Lingxi Browser in terms of design philosophy and recommendation engine technology after he discovered it.

What a coincidence!
Zhang Yiming couldn't help but wonder.

After making some inquiries, he learned that Today Technology was also a subsidiary of Senlian Capital. When he saw Liang Bo's name in the company information, his mind went blank.

You said you went to Hong Kong Island, but it turns out you went to Sam Luen!
Furthermore, they even used Lingxi Browser's recommendation engine technology to remake a content distribution app. How can people be so shameless!
Zhang Yiming didn't dare to scold Chen Yansen, so he transferred all his resentment to Liang Bo.

(End of this chapter)