I can become stronger by paying salaries. I have one billion employees!

Chapter 200: 136 million units sold in the initial launch, 21.2 billion in sales, first battle against Apple 4s!

When Zhang Liaoyuan left Xucheng with 200 million yuan in funding, his joy far outweighed his concerns.

Although his shareholding ratio decreased by 40%, he also obtained Chen Yansen's promise.

This week, Three Squirrels' flagship product will appear on the 10 Billion Yuan Subsidy channel.

It's worth noting that Pinduoduo's "10 Billion Yuan Subsidy" program currently ranks first in terms of exposure.

For a typical C-level brand, getting selected for the 10 billion yuan subsidy channel is as difficult as climbing to the sky.

Once selected, even if the product is on the last screen of the product pool, the guaranteed sales per day will not be less than 20.

Should we fly slowly, or hop on the Pinbei airship and fly together?

Clearly, Zhang Liaoyuan chose the latter.

After reporting on Three Squirrels' financing case, Gao Weilin brought up the topic of Zhang Yiming.

After all, in his view, a mere two million investment was just a very small case.

If Chen Yansen hadn't spoken up, he wouldn't have had to personally intervene.

"From what you've said, it seems Zhang Yiming still wants to make a mobile browser."

Chen Yansen immediately found it amusing.

However, he could understand Zhang Yiming's thinking. Even Tencent had its sights set on mobile browsers, which showed that this type of product had great potential.

As for competitive pressure?

What business has no competitors?

"Yes, but this kid is a bit slippery. As soon as he returned to Yanjing, he contacted several venture capital firms, including Cao Yi of Source Code Capital, Liu Jun of Today Capital, and Zhou Zijing of Ether Capital."

Gao Weilin said slowly.

From an entrepreneur's perspective, Zhang Yiming's approach is understandable. After all, even when buying clothes, people compare prices from multiple vendors, let alone something as significant as fundraising.

"Keep following up. Anyway, he's still working on the business registration for the new company. There's no rush. Just do your best."

Chen Yansen delegated a great deal of authority to Gao Weilin, giving him a high degree of freedom.

He doesn't interfere with how much money is spent or how many shares are purchased, as long as the money is spent reasonably.

"Boss, I'm going out to do my work now." Gao Linwei stood up to say goodbye.

"You should talk to Wang Xueting and Xiong Li and ask them to collect the car usage needs of the directors of each department. We will make a unified purchase in Q1, with a limit of 100 million for directors and 50 for supervisors."

Chen Yansen thought for a moment and then gave Lao Gao some instructions.

With the increasing number of business occasions on Pinduoduo and Orange Technology, it is common to see directors and general managers driving cars worth tens of thousands of yuan or simply taking taxis to meet clients.

Since it's the end of the year, let's take this opportunity to give them some benefits.

And since it can also be used to offset taxes, Chen Yansen doesn't lose out either.

"Okay, boss." Gao Weilin grinned. He understood what Chen Yansen meant: although the car was registered under the company's name, the right to use it belonged to him.

He was ecstatic to have gotten a luxury car worth millions for free.

"By the way, have the HR department hire a driver for me. It's not right for me to keep having General Manager Gao drive for me all the time."

Chen Yansen added another sentence.

"Boss, actually I quite enjoy driving for you," Gao Weilin said with a grin, flattering him.

"Really? Then you'll be transferred to another position tomorrow, with a monthly salary of 10,000."

Chen Yansen jokingly remarked.

"Boss, I'll still be your money bag. In my next life, I'll definitely be your driver."

Gao Weilin knew Chen Yansen was joking, so he shamelessly replied.

"Fuck off!"

"Good Le!"

Gao Weilin scurried out of the office, and as he passed the brand department, he didn't forget to call out to Ye Qiuping: "President Ye, the boss is giving out benefits again. Hurry up and pick out a car. The company will reimburse you if it's under 100 million."

Wow! Mr. Ye, congratulations!

"Sister Qiuping, buy a Mercedes-AMG!"

"The Audi A7 is also good!"

The people in the brand department started discussing it amongst themselves.

Tang Zhenzhe sat in the corner, a hint of envy flashing in his eyes. In 2012, a luxury car worth millions could be driven back to his hometown and he could do whatever he wanted.

Soon after, cheers erupted from Building 6 and Building 8.

Directors and general managers can choose any car under 100 million yuan; supervisors can choose a car under 50 yuan.

Wang Zihao sent a message to Chen Yansen saying that he was fine with his BMW 750 and that Chen Yansen didn't need to buy a new car.

"If you have a lot of cars, you can switch between them. It's like having a girlfriend; you always need to have a backup option."

Chen Yansen replied.

"Brother Sen, you...you're such a jerk." Wang Zihao couldn't help but complain in the chat box.

"When you were groping people at Galaxy Star, why didn't you admit you were a scumbag? Pah! Next time I'm going to a social event, I'll bring Wang Teng with me."

Chen Yansen retorted.

"No! Brother Sen!" Wang Zihao quickly retracted the previous message and immediately admitted defeat.

Chen Yansen closed the chat window, smiled, and shook his head.

Meanwhile, the competition between JD.com and Suning intensified. Liu Qiangdong established a "command center to fight Suning" in Beijing, personally leading the team, and announced that "large appliances will have zero profit margin and will be 10% cheaper than Suning."

Faced with this blatant provocation, Zhang Jindong was not going to tolerate the "handsome Dong" (referring to a nickname for Suning). He immediately ordered the marketing department to issue a proclamation declaring: "Suning's prices will definitely be lower than JD.com's, and we will compensate you double the price difference."

Subsequently, Gome and Dangdang also joined the fray.

Last year's book war caused Liu Qiangdong a lot of trouble for Li Guoqing, so Li Guoqing naturally wanted to take this opportunity to make things difficult for Liu Qiangdong.

The period leading up to the Spring Festival should have been the best time to raise prices for digital home appliances, but instead, in this chaotic market, prices have been driven lower and lower.

Although Zhang Jindong and Liu Qiangdong subsidized the prices themselves, they still managed to break the brand's price control.

In 2012, for many digital and large appliance brands, online was an important sales channel, but not a core channel.

Price controls have been completely disrupted by JD.com, Suning, and Gome, which affects the interests of hundreds of thousands of offline distributors across the country.

Representatives from Gree, Haier, Hisense, TCL, Skyworth, Huawei, and ZTE stepped forward to persuade Zhang Jindong and Liu Qiangdong to sit down and talk things over. However, these two fellow townsmen were already bloodthirsty and had no intention of negotiating.

Liu Qiangdong thought to himself that JD.com's position as the number two appliance brand was probably not going to hold, because it was about to surge to number one!

Zhang Jindong felt that if he couldn't even keep Liu Qiangdong in check, then all these years of his life would have been for nothing.
It wasn't until January 14th that the China Economic Development Association forcibly stopped the chaotic battle between JD.com, Suning, Gome, and Dangdang.com.

However, the feud between Zhang Jindong and Liu Qiangdong has been established. They've stopped the price war, but the war of words has never stopped.

Looking at the online feud between the two on Weibo, Chen Yansen felt that the Weibo environment more than a decade ago was truly unrestrained and free.

This isn't posting on Weibo like it's a personal diary; it's clearly being used as a chat window.

They dare to blurt out anything!

However, Orange Technology emerged as the biggest winner in this price war.

On January 11th, JD.com personally funded the price reduction of the Orange C1 to 1959 yuan!
Suning immediately followed suit, and the price dropped to 1949 yuan ten minutes later!
JD.com showed no mercy and lowered the price again, bringing it down to 1929 yuan!
Suning responded promptly, lowering the price to 1919 yuan!
Until 11 p.m., the price of Orange C1 was as low as 1839 yuan!
This caused users to place orders on Suning, then cancel them shortly afterward, then place orders on JD.com, and finally return to Suning to place orders again.

Many people spent the whole day trying to place dozens of orders, but they all ended up canceling them.

Two days later, the Orange C1 sold by Suning was only 1799 yuan!
The price on JD.com has dropped to 1789 yuan!
No matter how much Suning lowers its prices, JD.com will always be cheaper than Suning!

Normally, the sales of Orange C1 across the entire network had already dropped to 6 units per day by the time of the Orange D1 and Orange C2 launch.

But because of this commotion between the two companies, an extra 16 units were sold!

The subsidies alone resulted in a loss of over 30 million!
On average, that's 1000 million per day!
This made ordinary online shoppers realize for the first time that the competition between e-commerce platforms is actually so simple and brutal.

Many people have bought digital home appliances at very affordable prices in the past few days.

Some netizens even went to Liu Qiangdong's Weibo comment section to stir up trouble.

"Brother Dong, we all support you! Orange C2 is about to go on sale, can you bring the price down to 1999 yuan?"

"Brother Dong, Suning looks down on us JD.com. Let's lower the price again and teach them a lesson!"

This put Liu Qiangdong in a dilemma: whether to reply or not.

But what caught his attention was that after a week of pre-launch promotion and optimization, the Orange D1 and Orange C2 were finally ready to go on sale.

March 1, 14 am.

The product will be sold simultaneously online and offline through six major channels: Orange Mall, Pinduoduo's 10 Billion Yuan Subsidy Program, JD.com, Suning, Taobao, and China Telecom's online mall.

In just one hour, the Orange D1 sold a staggering 9.4 units!
Furthermore, sales of contract phones and mobile phones sold through offline telecom outlets are not included in this category.

Orange C2 sold a whopping 4.7 units!
The day before, the Chinese version of the Apple 4S also officially went on sale, with pre-orders exceeding one million in a single day.

Can Orange Technology break the record set by Apple?
Not only netizens are concerned about this issue, but even a group of competitors in the industry are trying to find out the real-time sales figures for Orange phones through connections.

Two hours later, the total online sales of Orange C2 reached 10.5 units, and the sales of Orange D1 reached 18.2 units!

At the current growth rate, the total sales volume may exceed that of the Apple 4s, but the flagship Orange C2 will only sell less than 40 units at most.

By midnight that day, the Orange D1 had sold 730,000 units!

The total sales volume of Orange C2 is 37.1 units!

Together, that's over 110 million units!

Although there is still a huge gap compared to the pre-orders of the Apple 4S, this achievement is already considered one of the best in China.

Take the Meizu MX as an example; it sold less than 10,000 units on its launch day.

On the first day of its launch, the Galaxy S II sold less than 50,000 units.

Although the Orange C2 was priced much lower, its staggering sales of 37.1 units still demonstrated the strategic significance of multi-channel sales to competitors such as OPPO, Meizu, Coolpad, Xiaomi, and Huawei.

Chen Yansen sat on the fifth floor of the science park until 1 a.m. before receiving a summary of offline channel sales from Zhao Maolin.

Simply add it all up, and the Orange C2's first-day sales reached 47 units!

The sales of the Orange D1 were unexpected, reaching 89 units!

"Damn! No wonder everyone wants to make cell phones!"

Chen Yansen stood up abruptly, feeling somewhat speechless. In terms of product performance, although Orange phones were better than Xiaomi, Meizu, and OPPO, the gap wasn't that significant.

Aside from system smoothness, it's essentially about using the best available components and setting a price that users can accept.

A total of 136 million units have been sold, with total sales of 21.2 billion yuan!
However, according to the media, Orange Technology's sales of 136 million units naturally surpassed Apple's 4S pre-orders of 100 million units on its first day.

After seeing the trending news, Chen Yansen smiled, but he wouldn't let the brand department come forward to explain.

He's definitely going to capitalize on this wave of attention!
In fact, on January 14th, besides the huge sales of Orange phones, there was another news item that was overshadowed.

In major first-tier cities or provincial capitals such as Beijing, Shanghai, Guangdong, and Shenzhen, tens of thousands of people received their new mobile phones on the day they placed their orders.

The combination of forward warehouses and express delivery is quietly and gradually changing users' shopping habits.

　Gentlemen, please give me some monthly votes!
　　
　
(End of this chapter)