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Chapter 180 If I can't make it work, I'll give Suning to you (Please subscribe)
"What's Mr. Liu doing here? Is he worried that Pinduoduo will snatch away his suppliers?"

Zhang Jindong retorted without hesitation, a cold smile playing on his lips.

With no media reporters present, he decided to stop acting altogether. The two had been exchanging barbs for months, and he was already seething with anger.

"What's mine can't be taken away."

Liu Qiangdong crossed his legs, seemingly nonchalant on the surface, but Zhang Jindong's words had struck a nerve.

He arrived early and looked around to find many familiar faces sitting around him. There were more than 100 digital home appliance brands, and more than half of them were JD.com's key account (KA) suppliers.

Liu Qiangdong then understood why Chen Yansen had only symbolically added a clause about Orange Payment to the contract, which allowed Dongguan's self-operated products to be listed on Pinduoduo.

Although the two are currently in a cooperative relationship, the naturally vigilant Liu Qiangdong has already sensed the threat Chen Yansen poses to him.

"That's not necessarily true," Zhang Jindong replied with a smile.

He said this on purpose to sow discord between Liu Qiangdong and Chen Yansen, so that Suning could benefit from it.

His experiences over the past year have taught him that online and offline strategies are two different approaches.

Even though he defeated Gome, Suning is still a small player online and needs to rely on traffic from third-party channels to grow and expand itself.

Furthermore, Zhang Jindong was confident that Suning, with its more than 1500 offline chain stores, would have a stronger control over suppliers than JD.com.

Even if his brands bypass Suning and directly join Pinduoduo, Chen Yansen still cannot get the same supply price as Suning.

“Mr. Zhang, I think your current idea is very good. Abandon the online strategy and hand over the home appliance business to JD.com and Pinduoduo. It’s a win-win situation.”

Liu Qiangdong responded with a smile.

The implication is that Suning is not cut out for e-commerce and should treat itself as a brick-and-mortar store, leaving the operations to JD.com and Pinduoduo.

"You think you're all that just because you got 15 billion in funding? You think you can handle heavy asset operations? If Suning's e-commerce business doesn't take off, I'll give Suning to you."

Zhang Jindong was a shrewd man; he immediately understood what Liu Qiangdong meant and spoke without any politeness.

Haha, he's getting anxious!

Liu Qiangdong felt pleased and smiled, ignoring Zhang Jindong.

JD.com was already under a lot of pressure from its price war with Taobao, but Zhang Jindong continued to press on relentlessly.

The same product sells for 100 yuan on JD.com, but only 90 yuan on Suning.com, making it 5%-10% cheaper on average.

To maintain his market share, Liu Qiangdong had no choice but to grit his teeth and lower prices again.

He had just struck up a conversation to provoke Zhang Jindong. After achieving his goal, he left Zhang Jindong and started chatting with Li Mingzhe, the e-commerce manager of Supor.

Zhang Jindong was so angry that his chest heaved violently. He only calmed down when Chen Yansen led Xu Peixin, the boss of Redbaby, over.

"Mr. Zhang, I didn't expect to see you here." As soon as Xu Peixin saw Zhang Jindong, she quickly stepped forward to greet him.

Recently, Suning's investment department has been in contact with Redbaby, intending to acquire it in its entirety.

Xu Peixin comes from an investment banking background and values ​​investment returns.

At this time, his thoughts were similar to those of Lei Yijun seven years ago. He felt that doing e-commerce was a money-burning business. After seeing Chen Yansen sell FoxTao and cash out more than 100 billion yuan, he had the idea of ​​selling Redbaby to cash out in advance.

As soon as Suning made contact, he took the initiative to stick close to him.

"Mr. Xu, does Redbaby also have plans to join Pinduoduo?"

Zhang Jindong waved, gesturing for Xu Peixin to sit to his right, and asked with a smile.

He is indeed interested in Redbaby and wants to integrate it into Suning's e-commerce platform to supplement the user base of the maternal and infant product category.

However, once Xu Peixin joins Pinbei and his performance improves, it remains to be seen whether he will be willing to sell.

"Mr. Zhang should understand the difficulties of vertical category websites. If JD.com's self-operated products can be listed, Redbaby will certainly have no problem as well."

After sitting down, Xu Peixin first sighed, and then explained.

"What about the acquisition?" Zhang Jindong asked tentatively.

"Let's talk again after the New Year, which will be a complete fiscal year cycle and will also make it easier for Suning to conduct asset accounting."

After thinking it over, Xu Peixin decided to postpone the cooperation and wait and see how Redbaby's sales performance was on Pinduoduo first.

We're all business people; who wouldn't want to sell at a higher price?

As 10 o'clock approached, representatives from home appliance brands such as Haier, Little Swan, Vanward, Gree, and Galanz entered the venue one after another.

Representative merchants in the apparel category include Metersbonwe, Han Du Yi She, Tang Lion, Ya Lu, and Snowflake.

The sports category included Anta, 361 Degrees, Hongxing Erke, Adidas, and Nike, but the first three were brand representatives, while the latter two were distributors.

Given Pinduoduo's current size and industry influence, most of the brands willing to participate in its investment promotion conference are A-list or B-list brands. Taking the beauty category as an example, the brands that are willing to participate are mostly Meifubao, Meijiajing, and Magic Formula, while slightly better brands include YuniFang, Carslan, Pechoin, and Proya. There are no S-level brands at all.

There were more than 700 brand and factory representatives attending the meeting, forming a dense, dark mass when viewed from the stage.

"Hello everyone, I am Chen Yansen, the founder of Pinbei. It is a great honor to be here with you all at today's investment conference. In the past forty days, Pinbei's cumulative sales have exceeded 60 billion yuan, which is inseparable from your support and trust."

Chen Yansen spoke slowly.

For an e-commerce platform that has been online for less than two months, this performance is quite impressive.

Zhang Jindong, sitting in the audience, looked slightly embarrassed, after all, Suning's e-commerce platform had been online for two years, but its annual sales had not yet reached 60 billion yuan.

It's fortunate that Chen Nian from Vancl didn't come; otherwise, Chen Yansen's words would undoubtedly have been a devastating opening blow for him.

"For Pinbei, 2011 was just the beginning, and 2012 is the time to ride the waves. The following content is divided into two parts: the three-step method of new business and cloud-based intelligent logistics. For the first point, please welcome Ms. Song Yuncheng, the key account director of Pinbei, to share with you."

After Chen Yansen finished speaking briefly, he walked straight off the stage and handed over the follow-up procedures to Song Yuncheng.

The New Business Three-Step Approach, simply put, is a support policy for small and medium-sized businesses, including: zero-yuan price-cutting and group-buying activities, billions of yuan in subsidies, and search algorithm optimization.

As long as the goods are good, the quality is good, and the price is good, even if you can't get into the 10 billion subsidy program, you can still get huge traffic on the main search page.

In 2011, the "personalized recommendation" algorithm on e-commerce platforms was not yet widespread, and Pinduoduo's marketing tactics undoubtedly opened a brand new door for its competitors.

"That's good, I'll copy it when I get back!"

Liu Qiangdong thought excitedly and silently made a note of it.

With the shift from PCs to mobile devices, a single mobile phone screen can only display 6-8 products. How to effectively expose products has become a problem that plagues e-commerce professionals.

Standing on the stage, Song Yuncheng calmly and composedly introduced Pinbei's core channels and their sales output, while also providing real-life examples to illustrate how the brand achieved daily sales of up to tens of millions on Pinbei.

In Alibaba's industry jargon, it means empowering merchants and enhancing their ability to survive on the platform.

Chen Yansen sat in the audience, quietly watching Song Yuncheng.

There are countless capable people in this world, but very few have the opportunity to be developed.

Chen Yansen smiled slightly, commenting to himself.

Song Yuncheng's speech was very attractive, not because of her appearance, but because the success stories she mentioned were mostly B and C brands, which made many people think, "I can do it too."

In particular, the air fryer manufacturer in Cixi, which used to be just a small brand supplying small and medium-sized sellers on Taobao, has sold nearly a million units on Pinduoduo.

The factory owner, who was sitting in the audience, waved excitedly when he heard Song Yuncheng mention the name "Zhixuan".

The brand representatives around him all turned to look at him.

It's obvious that this person is the owner of 'Zhixuan'.

Even an unknown factory can generate hundreds of millions in sales through Pinduoduo, so well-known brands that specialize in small appliances will likely achieve even higher sales once they go online.

Half an hour later, Song Yuncheng finished sharing.

Immediately afterwards, Shi Quan, the marketing director of Yunsu Express, replaced Song Yuncheng and took over the presentation on the model and operation of 'Yunsu Intelligent Logistics'.

The first half introduces the current development status of Yunsu, including the number and growth rate of stations, couriers, sorting centers and regional transit warehouses, and then discusses the price issue that merchants are most concerned about.

Due to the competition from STO Express, YTO Express, ZTO Express, Yunda Express, and Sufeng Express, the minimum delivery fee for packages under 1 kg has been reduced to 2 yuan.

But Shi Quan smiled and said, "Yunsu Express's warehouse-booking customers will enjoy a special price of 1.5 yuan per order starting in January 2012."

Upon hearing this, the merchants in the audience immediately became restless.

They immediately started discussing it amongst themselves!
This new regulation is unprecedented good news for merchants whose goods are small in size and light in weight, saving them millions of dollars a year just on express delivery fees alone.

Liu Qiangdong frowned and glanced at Chen Yansen. Although Yunsu was just a third-party courier partner of Pinbei, the boss was the same person. With Pinbei's strong promotion, Yunsu would definitely occupy a place in the industry.

In fact, Yunsu has already forced the three major express delivery companies (STO Express, YTO Express, ZTO Express, and Yunda Express) into the 2-yuan era.

For a moment, Liu Qiangdong couldn't help but feel a little scared. If Dongdong Logistics were to open up to the outside world and face off against Yunsu in the future, would he have a chance of winning?

After Shi Quan stepped down, Chen Yansen returned to the stage, said a few words, and then introduced the signing process.

After all, most of these people are there to gain resources, connections, and collaborations, and they are not really interested in the content of his speech.

After signing the entry contract, the next step is to pay the store deposit.

At the luncheon, Chen Yansen greeted the heads of several leading home appliance brands one by one. Zheng Zhou from Gree and Li Mingzhe from Supor came over, their words implying that they both wanted to obtain additional resource support.

Chen Yansen smiled, snorted inwardly, and handed the two over to Song Yuncheng to deal with.

If you want traffic, you have to pay!
(End of this chapter)