I can become stronger by paying salaries. I have one billion employees!
Chapter 137: 4 million gross profit, terrifying reaction speed
Chapter 137: 4 million gross profit, terrifying reaction speed (asking for monthly ticket)
"Good morning, Brother Sen!"
"Morning boss!"
"Good morning, squad leader!"
As soon as Chen Yansen walked into Room 206, several warm greetings rang out.
The June salary and performance bonus have all arrived. Everyone was originally complaining that the happy summer vacation life was gone, but when they saw the extra tens of thousands of yuan in their bank cards, they instantly became motivated.
Chen Yansen nodded slightly, sat down at his seat, logged into the data backend, glanced at the daily active users, sales and user retention data, and only switched to the news website after confirming that there was no problem.
"Meituan secured another $3000 million in funding, jointly invested by Ali and DST Capital..."
After seeing this news, Chen Yansen couldn't help but sigh that Wang Xing was so lucky.
With this money, even if Meituan cannot compete with Lashou in the second half of the year, it will still be able to rank among the top three in the group buying industry.
Chen Yansen understood Ma Liyun's approach, and started his own group buying business while investing in external group buying websites, intending to merge them into the group when the time was right.
But Ma Liyun didn't expect that after Wang Xin used his money to build a big company, he turned around and joined Penguin.
Chen Yansen narrowed his eyes, thought for a moment, and then called Wang Yunxia from the event team to ask her to participate in the subsequent group buying network brand activities.
He secretly directed more traffic to Lashou, Gaopeng and Wowotuan. After all, the longer the group buying war dragged on, the more profit he would make.
Moreover, he doesn't want Meituan to win!
Although Wang Yunxia didn't understand why, she didn't ask any more questions. She just responded and went back to allocate a few more resources to WoWotuan's brand group.
"Brother Sen, everyone is here. The Q2 financial meeting can start anytime."
At this time, Xu Dan came over to remind him.
Chen Yansen responded, stood up and walked towards the meeting room.
In June, there are not only the 618 promotions of Taobao and Dongfang, but also mobile phone special events, home decoration halls and overseas shopping festivals, and everyone is very busy.
It wasn't until July 4th that I finally found the time to prepare the quarterly financial report.
Chen Yansen pushed the door open and walked in. As soon as he sat down, he said to Hu Yun, "Don't make it too complicated. Follow the old rules and keep it brief. Send a copy of the data to Director Gao later."
With Gao Weilin's help, Lotte Investment indeed showed great interest in FoxTao.
However, due to the short time of the project, Lotte wants to continue observing for a while to ensure that FoxTao's profitability is stable enough before deciding whether to invest or acquire it.
"Okay, Brother Sen." Hu Yun responded.
他打开PPT,看着数据报表开始汇报:“4月日活均量265万,新客占比37.4%;5月日活均量304万,新客占比36.2%;6月日活均量349万,新客占比39.1%。”
Hu Yun paused and continued, "Our cumulative user registrations are 2.06 million, quarterly active users are 1.27 million, and monthly active users are 0.56 million..."
Judging from the user growth trend and the proportion of new customers in Q2, it is becoming increasingly difficult for FoxTao to acquire new customers in large numbers at low prices.
Only one or two percent of the 5.6 million yuan in Series A financing has been spent. After all, there were less than 5 million Internet users in 2011, so the pool is only that big.
"Zihao, cut Q3 advertising costs in half, reduce the scale of advertising, and make conversion rate and ROI the primary evaluation criteria for the advertising team."
Chen Yansen interrupted Hu Yun and gave instructions to Wang Zihao.
After that, he looked at Zhuang Rui and said, "Reduce the weight of new customers who bargained for 0 yuan, and increase the weight of old customers who haven't placed an order in 7 days and logged in within 30 days. The next step is to focus on retention and activation."
"Okay, Brother Sen." The two responded in unison.
As traffic reached its peak and group buying websites were also frantically investing in traffic, although the two had different business models, it still raised FoxTao's cost of attracting new users.
Chen Yansen thought about it and decided to slow down the pace of investment, shifting from pursuing quantity to focusing on quality, and use the other half of the investment funds to maintain old customers.
Compared with new users who do not yet understand the shopping guide model, old users have lower activation costs and higher expected value.
“4月销售额7.6亿,毛利8360万;5月销售额10.7亿,毛利1.29亿;6月销售额16.1亿,毛利1.88亿,Q2季度共4亿毛利。”胡赟继续补充道。
Compared with Q1, gross profit increased by 207% quarter-on-quarter.
This shows that FoxTao grew rapidly in Q2, which is also the main reason why Augusta Capital gave it a valuation of 160 billion.
Afterwards, Hu Yun reported on Q2 user retention, sales share of each platform, and growth of overseas shopping business.
"In Q2, the Key Account Recruitment Department introduced 193 B2C platforms, completed 85 targeted branding campaigns, and 17 integrated marketing branding projects. The commission gross profit was 5920 million yuan, and the advertising fee was 8700 million yuan. After deducting the super rebate commission expenses, the actual gross profit was 9140 million yuan..."
When Song Yuncheng saw that Chen Yansen turned his gaze to him again after Hu Yun finished his report, he spoke slowly.
Including the previously settled in FoxTao’s mall rebate section, there are now more than 300 B2C websites covering various vertical products, with a gross profit margin of over 20%.
Chen Yansen nodded without commenting.
In June, performance-based commissions for people like Song Yuncheng, Li Hui, Zhang Yifeng, and Yuan Wei all exceeded 100,000 yuan. Zhang Yifeng, who achieved the most outstanding performance, received a whopping 142,000 yuan in June!
This really stimulated the other investment promotion personnel. You know, in 2011, houses in many small counties only cost 50,000 or 60,000 yuan each, and this amount of money could buy two or three houses.
Song Yuncheng has outstanding performance in group buying and B2C business, with an income of 12.6, second only to Zhang Yifeng.
Yuan Wei earned 10.6 yuan and felt that joining FoxTao was the best decision he made in the past two years.
Not to mention Li Hui, who will only be a senior next semester and has nearly a year of work experience before graduation.
After a few months, the amount on the bank card reached 30.
He plans to go home at the end of the year and buy a new house for his parents.
Li Hui is full of gratitude to Chen Yansen.
At the beginning, he betrayed the previous campus card general agent and switched to Chen Yansen. Chen Yansen not only did not mind, but also gave him preferential treatment in terms of phone card resources, allowing him to make a lot of money.
After joining FoxTao, he is willing to serve merchants attentively, even if the merchant's output in one period is only tens of thousands of yuan. He is also the one with the least KA merchants among the TOP investment merchants.
But he still earned over 10 yuan and sat firmly in the position of investment promotion team leader.
After listening to the Q2 work report, Chen Yansen roughly calculated that the total sales in the first half of the year was 49.3 billion.
Considering that the second half of the year is the peak season for e-commerce, the sales target of 100 billion yuan will be basically achieved if nothing unexpected happens.
He was in a good mood and instructed Xu Dan: "Talk to Xu Xingxing and find out which places in the surrounding area are suitable for travel. Organize a team-building activity and try to schedule it in July or August."
"Okay, boss." Xu Dan replied with a faint smile.
July and August are the off-season for e-commerce. After experiencing the 618 shopping festival, users’ purchasing demand has been released, so it’s a good opportunity for everyone to relax.
Afterwards, the team leaders began to report on Q2 output. The core assessment of the investment promotion team leader was sales and gross profit indicators.
The core task of the category leader is to achieve the monthly sales target of super rebates. The pressure is huge, but the bonus is also generous if it is achieved.
Depending on the gross profit growth of each category, the bonus ranges from 5000 to 50,000 yuan. Although it cannot be compared with TOP investment promotion, category operation managers of several major categories such as digital, food and women's clothing can also earn 20,000 to 30,000 yuan a month.
Although everyone spoke quickly and focused on the key points when reporting on their work, it was almost midnight when the meeting ended.
Chen Yansen glanced at the time, then looked at the more than 1000 flames of humanity on the system panel, and decided to go back to 0418.
After rejecting Wang Zihao's invitation to lunch, he walked straight towards the teachers' apartment.
In June, 1457 strands of humanitarian fire were accumulated, plus the remaining 44 strands in May, for a total of 1501 strands.
Chen Yansen synthesized it into 15 strands of divine flames, and this time added them all to the spiritual attributes.
The value increased from 10.02 to 10.17!
Although the changes seem small, Chen Yansen clearly feels that his memory and comprehension are rapidly improving.
Every book I have read can be clearly remembered in my mind and can be accessed at any time.
Information processing speed is as fast as a computer!
After two days of observation, Chen Yansen found that his sleep time had shortened again. He used to sleep for four or five hours, but now he wakes up on time after sleeping for four hours every day.
Weight increased from 94 kg to 97 kg!
But from the outside, he looks like a man weighing at most 85 kilograms. In fact, the density of his bones, muscles, blood and flesh is astonishing.
Privately, Chen Yansen went to the gym to try it out and found that he could easily lift a 500-kilogram barbell with one hand.
His two BMW 750s weigh 2000 kilograms when empty.
Chen Yansen has tested it and found that he can lift the car half a meter high with one hand. If he uses both hands together, he feels that he can lift the car several meters away.
As strong as an elephant and as quick as a hummingbird!
To test his reaction speed, Chen Yansen raised the pencil to a height of two meters and then let go.
He was able to catch and release the falling pencil 21 times, while an average person could only catch it once at most.
But Chen Yansen felt that it was not accurate enough to say that his reaction speed was 21 times that of an ordinary person, because he could clearly feel that the contraction speed of his hand muscles could not keep up with his reaction.
Simply put, the body's reaction cannot keep up with the brain.
However, Chen Yansen didn't take it to heart. Instead, he deliberately slowed down to make himself look like a normal person.
In the following days, graduates left the school one after another.
On July 8, Xuyuan began its summer vacation, and students from freshmen to junior years left the school within two days.
The huge campus was empty and extremely quiet. Even the cafeteria aunt had gone on vacation, leaving only the hundred or so employees of FoxTao.
Xu Xingxing contacted two off-campus restaurants to provide three meals a day for Fox Tao and Orange Technology, otherwise eating would be a problem.
(End of this chapter)
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