I can become stronger by paying salaries. I have one billion employees!

Chapter 103 Your success is their failure, your failure is their success?
On February 18, the day after the Lantern Festival, several flash sale products on Gaopeng.com were mixed in with the super rebate product pool and put on sale together.

"What is this? A KFC family bucket, originally priced at 89 yuan, with a 17.8 yuan rebate, making it only 71.2 yuan?"

Zhang Peng, who was far away in Shanghai, opened Fox Tao as usual and enjoyed shopping at the 10 o'clock flash sale with super returns.

Ever since he got an Apple phone for free by bargaining for 0 yuan, his loyalty to FoxTao has reached a new level.

On weekdays, not only do I buy clothes, socks, and underwear on the website, I also choose instant noodles, snacks, and shampoo in the Super Return Channel, and my user level has risen to F2.

Moreover, he also developed several of his roommates into loyal users of FoxTao.

"Brother Peng, how much did you say the family bucket cost?" The boy sitting in the back scratched his ear and asked in surprise.

"I got 71.2 yuan, which is 20% off!" Zhang Peng confirmed again with a firm tone.

"Fuck! Brother Peng, send me the link quickly! Normally, a single order at the store is 113 yuan, and this is almost half the price!"

The roommate shook Zhang Peng's shoulders and urged him impatiently.

"Okay, I'll send it to the group." Zhang Peng didn't hesitate and immediately sent the link to the dormitory QQ group.

"The Zhen Gongfu mushroom and chicken combo is a great deal, only 12.8 yuan, 4 yuan cheaper than the group buy. It's Fox Tao, and the price is amazing!"

The other roommates clicked on the brand group on Gaopeng.com and said excitedly.

"I just found out that FoxTao's mall rebate has added eLong Travel. From now on, you can save 3-5% on hotel bookings, tickets, and train tickets."

Zhang Peng added casually after finishing his shopping.

"Buying train tickets can be cheap? Holy crap! Bullshit!" Upon hearing this, the roommates quickly found eLong Travel in the mall rebate and started to explore.

On the first day of Gaopeng's online launch, a total of 9.3 orders were sold for four flash sale products, and a total of 7.7 orders were sold for more than 400 ordinary products, totaling 17 orders.

Total sales reached 902 million!
This result not only shocked KFC, Zhen Gongfu and Little Sheep who participated in the event, but also surprised competitors such as Meituan and Lashou.

Although the flash sales caused Gaopeng.com to lose more than 200 million yuan a day, it brought in more than 18000 new customers and increased its market share.

If this money was invested in search engines and subway posters, it would definitely not have this effect.

The next day, sales reached 736 million, a slight decline but still impressive.

On the third day, sales reached 517 million.

In three days, Gaopeng.com's sales reached 2155 million, more than the previous month, and almost 30% of Lashou.com's monthly sales.

Gaopeng.com's cost was only 670 million, with an ROI of over 3 and an increase of 7 new customers, far exceeding previous advertising levels.

Chen Yansen, who was sitting in Room 206, first received a call from Meituan, then from Lashou.com and Wowotuan, and finally even QQ Group Buying came to him, all wanting to replicate Gaopeng.com's brand group strategy.

Chen Yansen agreed to all of them and would let whoever paid the most advertising fee go online first.

He knew in his heart that the investors behind these group buying websites were not short of money, and he could easily make tens of millions by just taking a bite.

However, there are also disadvantages to cooperating with group buying websites. The commission has to be settled after the user redeems the group buying coupon, and the payment period is more than 3 months, which is far less than the 1 month payment period of Taobao and the 2 months payment period of B2C platforms.

Song Yuncheng is in charge of the Gaopeng.com project. According to the current payment period, she will not be able to get the commission until early June at the earliest.

"Brother Sen, yesterday we added 60 new customers, and our daily active users broke the 150 million mark for the first time. Zihao said that at the current growth rate, we can reach 200 million daily active users by the end of Q1."

Hu Yun held the computer, sat on Chen Yansen's right, and reported seriously.

"New customers account for 40%, and they're still too reliant on 0-yuan bargaining and external investment groups. You should find some time to talk to Zhuang Rui and activate the old customers who haven't placed an order in 7 days or haven't logged in in 30 days. These people were also bought with real money, and they can't be left to gather dust."

Chen Yansen frowned and gave instructions to Hu Yun.

"Okay, Brother Sen, I've mentioned this to Zhuang Rui. Once he's finalized the 1-yuan purchase plan, we plan to use the new customer exclusive template to launch exclusive subsidy activities for these two types of users to help them retain their customers."

Hu Yun nodded and answered calmly.

"Okay, got it." Chen Yansen nodded and waved his hand.

"Brother Sen, I'm going to work." Hu Yun stood up, went to the product group, and pulled Zhuang Rui to the meeting room.

Chen Yansen clicked on the product UI style of "1 Yuan Purchase", which is mainly dark gold in color. Old users can get a chance to buy a 1 Yuan product by inviting new users to place an order. New users can participate by registering.

The products on the page are high-commission products negotiated through investment promotion, with a minimum of 50% and a maximum of 100%. For example, a newly established cake e-commerce platform not only gives away cakes for free, but also gives each new customer an additional reward of 30 yuan.

The price is around 20-30 yuan. On average, the cost is 20 yuan. It costs 20 yuan to allow a new user to complete the rebate process.

While users are waiting for rebates, a series of exclusive red envelope subsidies can be used to guide them to understand FoxTao’s super rebates, 9.9 yuan, search rebates and mall rebate models, thereby increasing repurchase rates and reducing new customer acquisition costs.

If the 5.6 million yuan in Series A financing is not spent, how can FoxTao increase its daily active users?

When it comes to spending money, Chen Yansen never hesitates.

He plans to spend 100 million yuan per month through 0 yuan bargaining, bringing in new customers through old customers, and 1 yuan purchases and investments, and to stabilize the daily active users at 3 million within half a year.

What to do when the money is gone?
Keep raising funds!
Take the group buying wars and the upcoming ride-hailing competition, for example. Which of these isn't burning through investors' money? While the equity ratio may be smaller, the bigger the pie, the more likely it is that the founders' wealth will skyrocket.

Equity only makes sense when its valuation rises.

After finishing all these, Chen Yansen looked at the time and called Wang Zihao to go out.

"Pick a smart person from the team and train him first. Don't just focus on the materials, consumption, and data all the time. Spend more time thinking about the plan, delegate the execution, and control the overall direction."

Chen Yansen warned Wang Zihao in person that he noticed that there was something wrong with Wang Zihao's working method, so he gave him a special reminder.

"Brother Sen, the advertising expenditure is tens of millions per month now. If I don't keep an eye on it, I won't feel at ease."

Wang Zihao took the car keys with a wry smile and got into the driver's seat. "It's only tens of millions. If I asked you to spend 1 million a day, would you really stay awake 24 hours a day?"

Chen Yansen said unhappily.

"My heart isn't as big as yours, so you need to give me some time to adapt." Wang Zihao chuckled, started the BMW and drove towards the city.

"Zhao Maolin took the initiative to approach us about cooperation, which is good for FoxTao as it can fill the gap in phone top-up."

Chen Yansen sat in the passenger seat and said with a chuckle.

"Only 1% commission, how stingy!" Wang Zihao curled his lips with a look of disdain.

"Do you think I care about that little bit of gross profit? Only after we take over China Telecom can we negotiate with China Mobile and China Unicom."

Chen Yansen expressed some of his thoughts.

The condition that Zhao Maolin offered to FoxTao was a 1% rebate on phone recharges and a 2% rebate on data traffic recharges. In 2011, this was barely acceptable.

More than ten years later, even though there were 20% or 10% discounts on phone recharges, Chen Yansen didn't dare to do it, as he might end up in jail one day.

"I'll take this opportunity to apply for a payment license. Even if I don't use it myself, I can still make a fortune by selling it at a higher price in a few years when the authorities tighten control on the number of licenses."

Chen Yansen narrowed his eyes and thought secretly.

Half an hour later, the car stopped in front of the telecommunications business hall.

Zhao Maolin had been waiting for a long time, and he was standing at the door with Gu Wenwen, smiling to greet them.

The last time Chen Yansen and Wang Zihao came, they had to trick Gu Wenwen to meet Zhao Maolin.

This time the treatment was completely different.

Zhao Maolin looked at Chen Yansen getting off the car, and sighed in his heart: I was right about him.

In just half a year, Chen Yansen has made a name for himself in the business world, with his company valued at billions and growing at an unimaginable rate.

"Brother Zhao, the weather is cold. I would feel bad if you caught a cold." Chen Yansen stepped forward and shook Zhao Maolin's hand, looking familiar and affectionate.

"You and Zihao are brothers. Waiting for a few minutes is nothing. Let's go inside and talk."

Zhao Maolin laughed out loud, pulled Chen Yansen, waved to Wang Zihao, and the three of them walked in talking and laughing.

In the past, he called Chen Yansen "Brother" out of courtesy, but now others call him "Brother Zhao" to give him face.

Gu Wenwen followed behind him and looked at Chen Yansen with a smile. She didn't expect that half a year ago, the two of them were still selling phone cards in Xuyuan, but in the blink of an eye, the other party transformed himself and became a business genius with an annual income of hundreds of millions.

Thinking of this, her heart moved and her cheeks flushed slightly. Chen Yansen had taken advantage of her a lot in the past.

After entering the office, Zhao Maolin gestured for the two to sit down first while he went to boil water and make tea.

"The head office has a history of cooperation with Ali and Penguin. If this deal goes through, I'll have a chance to move up in my position. So, this time, you two will help me, your brother. Tonight at the Galaxy Star is on my treat."

Zhao Maolin held the tea and explained with a smile.

He had extensive connections within Telecom, but lacked some performance. After careful consideration, he regarded Chen Yansen as a helper in his climb up the ladder.

"This cooperation is also beneficial to Fox Tao. It can be regarded as mutual support. If Brother Zhao says this again, I won't come next time." Chen Yansen pretended to be displeased and said with a stern face.

You son of a bitch, have you ever come here once after getting the commission for the campus card?
Zhao Maolin thought with disdain in his heart, but did not show it on his face. He sat down side by side with Chen Yansen and negotiated the details of the cooperation, profit sharing ratio, settlement period, etc.

"I'll take the contract back and have the legal department review it. If there's no problem, we'll sign it and quickly develop and test the recharge function."

Chen Yansen handed the contract to Wang Zihao and asked him to keep it.

In the initial stage, the two parties adopted a direct docking mode, that is, when FoxTao users recharge, they need to jump to the transfer activity page managed by China Telecom first.

FoxTao only tracks orders and provides rebates to users for recharge orders.

Once Chen Yansen obtains the payment license, he will connect to a third-party payment platform, allowing users to pay within Fox Tao and then push the order information to Telecom.

As Zhao Maolin said, the head office has a precedent for cooperation, so there is no need to worry about whether the superiors agree, not to mention that he has already communicated in advance.

"Brother Zhao, I heard that the Telecom Online Mall has a batch of smartphones in stock..."

Chen Yansen stopped talking halfway. He knew Zhao Maolin was a smart man and there was no need to explain everything.

"The online mall is directly managed by the head office. I can help you try to communicate, but it may not be successful. In our system, there are more uncles than dogs."

Zhao Maolin frowned, looking embarrassed.

"Your success is their failure, and your failure is their success?" Chen Yansen understood immediately and joked with a smile.

"I'm glad you understand. I'll do my best, brother. If it doesn't work out this time, just wait another six months and I'll definitely help you get it done."

Zhao Maolin said confidently.

Chen Yansen smiled and understood his implication. He thought that Boss Zhao Maolin's position would change in half a year, and Zhao Maolin's promotion this time was probably an opportunity given by that boss.

It was not until five o'clock in the afternoon that Chen Yansen and Wang Zihao got up to say goodbye, but Zhao Maolin refused and insisted on taking them to Galaxy Star. They had no choice but to drive behind Zhao Maolin's car.

Like last time, they entered an extremely luxurious box.

The foreman led a dozen young girls in cool clothes, lined up in a row, swaying as they walked over.

(End of this chapter)