Entertainment: Since 1990

Chapter 281 World Cup Promotional Song
The two decades from the end of the 20th century to the beginning of the 21st century were a period when period dramas with queues were all the rage, almost dominating television screens.

As a reborn individual, Cao Jian himself had indeed watched quite a few period dramas featuring men with queues (traditional Qing dynasty hairstyles).

Examples include "Kangxi Dynasty", "Princess Pearl", and "Kangxi's Private Visits", to name just a few.

This leads many young people to believe that the Qing Dynasty was a good one, and that the people lived in peace and prosperity just like in TV dramas, using romance and poetry to cover up the evil history of the Manchu Qing Dynasty.

This kind of thing is terrifying.

Therefore, as a film and television worker, Cao Jian intends to rectify this trend, produce better works, and restore the truth of history.

Cao Jian was deep in thought when Zhang Baizhi asked with some concern, "Godfather, why do you look so serious?"

"It's nothing, it's just that what happened earlier made me a little upset."

Although Cao Jian put on a show, he was actually very uncomfortable inside.

Zhang Baizhi, with his arm linked with Cao Jian's, said with a sweet smile, "Cheer up, or I'll let you kiss me."

"One kiss isn't enough. I want ten kisses from now on."

"A hundred times is fine."

There were indeed many people kissing on the streets of Paris, which made Zhang Baizhi want to experience it himself.

After kissing the sweet and lovely Zhang Baizhi, Cao Jian stopped thinking about these troublesome things.

Things have to be done step by step. Fortunately, I have influence. As long as I make the films, I'm not afraid that they won't be able to compete with period dramas.
If you can make things up, why can't I?
After strolling around for a while, Cao Jian got a little tired, so he took Zhang Baizhi back to the hotel.

"Wow, what a beautiful dress! Thank you, honey."

When the women saw that Cao Jian had bought so many lingerie items, many of which were very revealing and had a slightly suggestive design, they knew that this boyfriend had ulterior motives.

However, they are willing to wear these clothes to show off to the men they like.

However, because of Zhang Baizhi's presence, Cao Jian's plan to watch the lingerie show cannot be realized for the time being.

After Christmas, Europeans still have a few days of work to do before the New Year.

On December 27, Cao Jian had women impersonate his assistants and secretaries and come to the French World Cup Organizing Committee building.

Who are you looking for?

As soon as I arrived at the door, I was stopped by the person outside.

However, the gatekeeper saw that the young man was accompanied by a group of beautiful women and several bodyguards, and guessed that the visitor was no ordinary person, so he was quite amiable.

"I am the head of a company in Hong Kong. I'm looking for your manager to discuss a collaboration."

"Please come in."

Cao Jian spoke fluent English and was there to discuss cooperation, so the security guard quickly welcomed the group inside.

Soon, an official from the Ministry of Commerce came out to receive Cao Jian.

"Hello, I am the head of Feiyan Electronics and also the owner of a record company."

As Cao Jian spoke, he took out promotional materials from the VCD company and said with a smile, "I want to buy the sideline advertising slots for next year's World Cup."

"So it's Feiyan VCD?"

Upon seeing this information, the other party immediately recalled that their VCD player was a Feiyan brand, and they began to look at Cao Jian with new respect.

Although the World Cup advertisements are from big companies like Coca-Cola, Sony, and Toshiba, Feiyan VCD also has a significant global influence.

Cao Jian nodded and said, "Yes, but we have a new product, and I plan to advertise it."

"New product?"

The World Cup business manager was taken aback and asked, "Do you have any information? We have a strict review system for advertising space at the World Cup stadiums."

"Not for now, but don't you believe in our company's strength? Our new product has even greater market potential than VCDs."

"That's it."

After listening, the person in charge, considering that the company in front of him was the world's first to produce VCDs, stopped talking and took out a price list.

There are many types of sideline advertising. The better the location, the more expensive it is. The cheapest one is still $1.5 million, even for the group stage.

Some of the advertising billboards in the middle of the knockout and final venues cost as much as eight million US dollars.

In Cao Jian's memory, the 98 World Cup was a very exciting one, which made stars of Ronaldo, Beckham, and Zidane.

Especially the knockout stage match between England and Argentina, where Beckham was sent off for lifting his foot, is an exceptionally classic game even more than a decade later.

Needless to say, the final was a disaster; many Brazilian fans almost smashed their TVs.

Cao Jian selected seven classic matches and bought prominent advertising billboards, especially the spot where Beckham kicked the ball – he had to secure it.

This place has been replayed in slow motion countless times, and each time it's replayed, their own product appears.

"Mr. Cao has excellent taste."

The Ministry of Commerce official was truly surprised that this Chinese man was so generous, immediately investing over two thousand US dollars in advertising.

While it's not quite on par with large corporations like Coca-Cola that invest in all competitions, it's already incredibly impressive as the first Chinese company to achieve this.

"Honey, it's over twenty million US dollars. Do you want to consider it?"

When Chen Hong saw that her husband was planning to invest over 20 million yuan in advertising, which was more than ten times more expensive than advertising on CCTV, she was shocked and wanted to dissuade him. "Sister Chen Hong is right, honey, you should think about it carefully. How about investing in a competition instead?"

Others also came over to advise Cao Jian to be cautious.

"You will get a return if you put in the effort."

Cao Jian chuckled, planning to earn the money back in a bit.

Moreover, the World Cup is a global stage, and he bought these advertising spaces not for VCDs, but for mobile phones.

He wants to make his mobile phone a global brand, so he must take advantage of the World Cup platform.

"Ok."

When women see that their men are determined, they don't say much.

However, the thought of more than 20 million US dollars still made them feel extremely distressed.

At the same time, they also realized how rich their men really were.

More than 100 million Hong Kong dollars were spent without a second thought, and it was all for advertising. They didn't seem to care at all.

After signing the contract, he smiled and said, "By the way, do you have a promotional song for the World Cup yet?"

"Not yet, but this isn't my responsibility; it's the publicity department's responsibility."

“I wrote a song that I think is very suitable for the World Cup, and I would like to recommend it to your organizing committee.”

"That's it."

The person in charge was skeptical when he heard that there were songs to recommend.

Your English is fluent, but English isn't popular in France, and what good songs can a Chinese person like you write?

Cao Jian chuckled and said, "Could you please introduce me to your publicity department?"

"Ok."

Considering the contract worth over 20 million US dollars between the two parties, the official from the Ministry of Commerce recommended Cao Jian to the publicity department.

Out of curiosity, he stayed to hear what song Cao Jian recommended.

"Are you going to recommend your own song as the promotional song for this World Cup? What songs have you written before?"

France is not an English-speaking country, and Cao Jian's previous English songs were not popular in France; many people had never heard of them.

"Even if there were many good songs in the past, it doesn't prove anything."

Cao Jian calmly took out a CD and said with a smile, "Listen to this song of mine first."

"Ok."

Many people have recommended promotional and theme songs to the World Cup organizing committee, but so far the committee has not found a suitable one, so they did not have high hopes for Cao Jian's song.

The reason he was given the opportunity was because of the $20 million contract.

Apart from Wang Fei, none of Cao Jian's women had heard of "The Cup of Life" before, and they all wanted to listen to it.

"Beep beep. Knock knock knock."

As soon as the music started, the whistle from the stadium and the drumbeats full of samba flavor immediately attracted everyone's ears.

This opening alone is very World Cup-esque.

Immediately, the sound of horns brought out the joyful atmosphere of the stadium once again.

Moreover, the sound of that horn is really exciting.

"The cup of life, This is the one"

Cao Jian's opening remarks immediately caught the eye of the World Cup organizing committee's publicity department.

The very first line, "The cup of life," indicates that this song was indeed written for the World Cup.

Moreover, the singer's voice is clear and bright, indicating a good singing ability.

As the song continued, everyone wanted to sway to the music.

"The melody and lyrics are really amazing. This Chinese person is incredible."

The French devils looked at Cao Jian with a different expression.

This Chinese man is not only a visionary entrepreneur, but also a musical genius.

"Go, go, go!! Ale, ale, ale"

Upon hearing this, the members of the publicity department silently resolved that they had to get the song on the platform no matter what.

This dynamic music and catchy songs might just make this World Cup in France a great one, and also bring greater global attention.

Cao Jian and Zhang Baizhi listened intently.

"My godfather is so talented, I love him to death."

While listening to the song, the little girl was thinking to herself that she absolutely had to win over her sugar daddy during this trip.
(End of this chapter)