Entertainment: Who still wants to fall in love when there are cheats?

Chapter 190 Website and Promotion

After Li Boda told the authors that opening a studio could help them legally avoid taxes, the authors wholeheartedly agreed with him.

After all, putting everything else aside, Li Boda's idea was indeed based on their interests.

As long as your words are in our favor, then we will agree with you. Even a brilliant strategist like Shen Ji is beginning to acknowledge Li Boda as a star at this moment.

At this moment, Li Boda took out his mobile phone again.

"In addition to what I mentioned above, I also created a mobile reading app. That is to say, your online novels can be read not only on computers but also on mobile phones. More and more people own mobile phones now, and it is very convenient to have a mobile phone in hand. In some places or places where there is no computer, you can read novels on your mobile phone... In this way, the subscription fee for novels will definitely be much higher."

Zhang Heng, Shenji, and the others couldn't help but be amazed as they looked at the 'Magic Cube Literature' app on Li Boda's phone, watching him open it and operate it, showing how to read novels and how to subscribe to paid subscriptions.

Many authors haven't even considered reading novels on their phones, but not having considered it doesn't mean they don't understand its significance after reading it.

Currently, no online novel platform has a mobile app, so Li Boda's proposed website is pioneering this. This is definitely a good thing for Mofang Literature.

Having already been persuaded by Li Boda to switch jobs to the Magic Cube Literature novel website that Li Boda created, he now has no more hesitation.

And so, the novel website, Magic Cube Literature, was established.

Furthermore, many well-known authors such as Shenji, Zhang Heng, and Xihongshi have directly joined 'Magic Cube Technology'.

Zhang Heng plans to write a sequel to "Infinite Terror" on Mofang Literature, while Shenji has also started a new book on Mofang Literature called "Yang Shen" and so on.

With these people taking the lead, one after another, some mid-level and lower-level authors also began to flock to 'Magic Cube Literature'. For example, a guy named Potato, who previously wrote a Warcraft-related novel on Shanda Literature, also went to Magic Cube Literature and started a novel called "Battle Through the Heavens".

In particular, the treatment and benefits of this novel website are slightly higher than those of Shanda Literature. For example, the increase in full attendance bonus is not much, only about 200 yuan more per month, but it has attracted countless unsuccessful people who want to make money by writing novels.

Meanwhile, a number of aspiring novelists have also been attracted to Magic Cube Literature.

After Li Boda established the framework of 'Magic Cube Literature', such as updates, attendance requirements, and support, he began to focus on overall coordination, leaving other matters to his subordinates.

After all, the editors, chief editors, and other managers that Li Boda recruited were there to do this job.

After entrusting some tasks to professionals, Li Boda shifted some of his attention away from the Magic Cube Literature website and began focusing on the post-production of the film "Night Shop".

From writing code to founding, recruiting members, and establishing a brand, it took about a month for Magic Cube Literature to get everything on track.

Meanwhile, the post-production editing of the film "Night Shop" was almost completed.

After reviewing the edited video, Li Boda offered some suggestions. After making some revisions, he was generally satisfied. Then, he proceeded with post-production work such as dubbing and adding music.

By the time the finished film was released, it was already May 09.

The next step, naturally, is to take the finished film to the Film Bureau for approval and review.

The reporting and review process remains the same. No matter how well or professionally made your film is, the Film Bureau will still find some flaws and make you revise it.

Generally, after one revision, the review is almost complete, and then the film's license is issued. Next, the release date of the film is chosen.

Because it was a low-budget film, Li Boda didn't consider choosing a popular release window like the Spring Festival or the National Day holiday.

Well, if it's a low-budget film, don't even think about trying to hit a big release window.

No matter how good your movie is, audiences will still go to see big-budget productions and blockbusters, even if those blockbusters are terrible.

Low-budget films, unless they're directed by a big-name director like Zhang Yimou, should just stick to releasing them during a relatively quiet period.

Of course, films like last year's "One Cut of the Dead" were also low-budget movies. Why did they choose to release them on New Year's Day and still achieve such good box office results?

The main reason was that the movie was released early in that period, when there wasn't much competition. Another reason was that Li Boda promoted it through a mobile phone system, which was unprecedented and could be considered a sneaky move.

Therefore, for this low-budget film, "Night Shop," it's best to stick to a reasonable release date.

Finally, the film "Night Shop" was released in July, which conveniently falls within the summer holiday season. Crucially, it also coincides with the film protection month. Speaking of the film protection month, it essentially means that from June to August, no foreign films are shown in theaters.

As for the film "Nightclub," it's barely acceptable, but at least it reduces some of the competition.

At this point, there was a two-month gap between the film's release and its premiere.

Two months is a bit tight, but it's about enough time to promote the film.

However, the promotion of low-budget films is actually not that great, because some domestic variety shows don't like to promote these low-budget films.

Variety shows like Happy Camp are only made available for big-budget movies or TV series.

Of course, if you are a popular singer or movie star, you can also participate in this variety show in your personal capacity and then take the opportunity to promote your movie or something else.

Of the cast of "Night Shop," only Li Boda is qualified to appear on the popular variety show "Happy Camp." The others are not quite there yet.

Therefore, Li Boda's proposed publicity strategy was to focus on online platforms.

At that time, most directors and actors had not yet focused their attention on the internet. Of course, there were some, but only a small minority.

In fact, at this point, online promotion can already play a significant role.

For example, in 05, when the movie "The Promise" was released, the box office revenue kept declining in the later stages of its release. Later, the daily box office revenue was only around one million. A teacher made a video criticizing "The Promise", turning the movie into "a bloody incident caused by a steamed bun". Although this video made Chen Kaige very angry, he even threatened to sue the teacher.

However, after the short video went viral, the box office of the movie "The Promise" was actually boosted to eight million yuan in a single day, and the box office revenue was actually increased.

This is enough to show that there is still a lot of potential in online promotion.

However, most people's views are rather stubborn and conservative, and many people simply don't take online propaganda seriously.

Li Boda, on the other hand, wanted to use the internet as a channel for publicity this time.

The promotional model is obviously out of the question; it's all about parody videos, like the one titled "A Bloodbath Caused by a Steamed Bun."

Of course, since this is his own film, Li Boda wouldn't allow others to criticize or curse his film.

So Li Boda's approach to parody was to edit a video clip and then change the content into other, funnier lines.

For example, during filming, in the scene where He Sanshui goes to the Watery Supermarket to buy cigarettes, Li Boda directly changed the dialogue to something like, "Sometimes, I think being a woman is pretty good, but damn it, I just don't know whether I should stand or squat when I go to the toilet." (The author saw this parody video online and then watched the movie "Night Shop." It left a deep impression, and even after more than ten years, he still hasn't forgotten it.)
Li Boda produced quite a few similar videos.

Then they started putting these videos online and uploading them to various websites, including Tudou, Youku, and Sohu.

Afterwards, Li Boda used some hacking techniques to generate fake traffic for these videos, or to artificially inflate their click rates, which allowed the videos to quickly climb the charts.

Then, the movie "Nightclub" became a hit online even before it was released.

Many people became interested in the movie "Nightclub" after seeing the parody videos of the film, and then searched for the movie online.

Unfortunately, the movie was never released, so there are no resources for the movie "Nightclub" online.

Once the time was right, Li Boda began to release the news.

"This movie is called 'Night Shop,' and it's said to be Li Boda's first film as a director, but it hasn't been released yet."

'Perhaps someone leaked the movie's content.'

"I didn't expect Li Boda to become a director; he's quite capable. This movie looks pretty good!"

"Huh? Isn't Li Boda a director? Wasn't last year's 'One Cut of the Dead' directed by Li Boda?"

Various messy rumors were released, and soon, the broadcast time of "Night Shop" became known to many netizens.

(End of this chapter)