70s factory beauty, transform villain cubs to become rich
Chapter 387 Solving Pain Points
Chapter 387 Solving Pain Points
One sentence stunned the entire audience. Some gazed at him with suspicion, others with disdain, and still others immediately gripped their pens to study.
Chen Qing scanned the room and continued, "It's nothing more than three points."
First: Expand your own advantages.
Second: Hit the opponent's weak point.
Third: A degree of shamelessness.
Everyone was silent.
Let's leave aside the first two points, they make some sense, but can we remove the last one?
But her ability to generate foreign exchange was so strong that everyone still took notes.
Chen Qing then calmly explained: "As far as I know, people abroad like 'handmade products.' What is our advantage? We have a large population."
What is backward can become advanced.
For example, rattan weaving can be transformed from a worthless item into a symbol of 'elegance'.
Our light industry is not like heavy industry.
Heavy industry has very low operability and relies entirely on data. In contrast, the difference of just one word in our light industry represents countless foreign exchange reserves.
That's the charm of language.
We must always remember that our great nation has abundant resources, rich history, and distinctive characteristics.
Never belittle yourself right from the start; let them know the charm of this mysterious Eastern power.
Everyone listened.
It makes sense.
In particular, the examples she gave were very apt.
Seeing that she spoke as if it were a routine report, without any stage fright, I secretly admired her, thinking that she was indeed an outstanding young woman with real talent.
Chen Qing continued, "With the booming economy abroad, people can afford to buy imported products and are certainly able to eat and dress well. We will do our best to improve the appearance and quality while ensuring the quality."
I don't know if you've ever heard the saying "The customer is God" from foreigners.
It means to treat customers as the most respected people.
Their God has nothing to do with us, and we don't need to care about their God, but we can learn from their ideas.
If we want to get money out of someone's pocket, we have to serve them well.
You must figure out exactly what they want.
At the same time, we should try our best not to place our Chinese products in a very low-priced position.
This is a loss-making business for us now, which we might be able to tolerate, but it is very detrimental to people's ability to conduct business on the international stage in the future.
This could easily lead foreigners to believe that Chinese products are inferior and cheap.
Of course, this part is very difficult and requires our long-term efforts.
Let's get back to the main point and directly address the other party's pain points.
Many people may not fully understand what I mean by "pain point". Pain point is roughly the problem that customers are most anxious about, most uncomfortable about, and most want to get rid of immediately.
It is a stronger and more urgent need than ordinary needs, and can directly trigger purchasing behavior. If we can solve the customer's pain point, then this deal will be done.
Next, you can ask me a few questions randomly so we can identify the pain points together. This will give you a more intuitive understanding of what I'm talking about.
As soon as he finished speaking, someone from a food factory raised their hand.
Chen Qing asked him to get up.
He asked very sincerely, "Hello, Comrade Chen, I am the deputy director of the food factory. Our factory produces canned meat for Japan, and we are currently being pressured to lower our prices. What do you think are the pain points for our canned meat products?"
Chen Qing thought for a moment and then said, "Canned food is very popular in our country, but it seems that it is not the case abroad. We must first ensure the quality of our products."
"Firstly, we can offer purely natural and pollution-free products because our pigs aren't fed as much pig feed, and they don't have a muttony smell..." "Excuse me, could you explain what 'purely natural and pollution-free' means—does that mean pigs not fed with pig feed are better?"
Pigs fed with pig feed get fatter.
Their food factories are fighting tooth and nail to get a share of the feed market.
Everyone stared intently at Chen Qing.
After thinking for a moment, Chen Qing said, "That's pretty much the idea. Actually, the formula for pig feed is more in line with our desire to eat meat, but foreign countries are already pursuing all-natural products."
For example, in the future, people will prefer pork from local breeds rather than pork from farmed animals.
In fact, local pigs are simply fed with regular farm crops.
The reason they are more valuable is because they require more labor and the pigs grow meat more slowly.
Pigs raised on a large scale in the future can be sent to the slaughterhouse after four or five months, but local pork is basically slaughtered once a year.
In China today, pigs raised in each brigade are typically slaughtered at the end of the year.
Only those brigades that were doing relatively well were willing to slaughter pigs during the double harvest season to increase everyone's strength.
So nowadays, pigs are truly pure local pork.
Saying it's all-natural and pollution-free is absolutely not an exaggeration!
Chen Qing suggested, "I don't have many suggestions right now, but I know that Japan pays great attention to hygiene. You could clean up the pig farm and make the food factory spotless. Then, work with a TV station to make a video to tell everyone that your canned meat is the healthiest."
Because people in Japan don't lack meat, they only buy canned meat when it's convenient.
However, when they buy it, they worry about whether the canned meat contains any strange additives, and whether this will have any impact on their health.
If you can offer the healthiest, safest, and cheapest product among similar offerings, who else would people choose?
His eyes lit up as he listened: "Thank you, Comrade Chen. I'll give it a try when I get back."
"it is good!"
Chen Qing smiled and nodded.
Immediately afterward, a group of people raised their hands, and Chen Qing called out a female comrade.
She is the factory manager of a shoe factory.
The current problem is that the shoes simply can't be sold.
Chen Qing asked, "Did you bring any shoe samples from your factory?"
She said, "I don't have a sample, but I'm wearing them on my feet. I'll stand up and show you."
She showed it to Chen Qing openly, and everyone else's eyes also fell on her feet.
The shoes were just ordinary leather shoes available on the market.
Leather shoes are expensive.
Ordinary people really can't afford to wear these.
This product doesn't sell well either domestically or internationally.
Chen Qingdao said: "What I said about the food factory was a suggestion, but the shoes are just right. I can mention the pain points I just mentioned."
Pain points are the points of dissatisfaction we feel when choosing a product.
Anyone who has worn leather shoes knows that they are very heavy and uncomfortable to wear for a long time because they are not breathable and can feel stuffy and damp. Even worse are new shoes, which have a break-in period and can cause heel pain after wearing them for a while.
If we can solve the above problems, it's equivalent to solving the customer's pain points.
Of course, if you're making clothing items, it would be even better if you could innovate in terms of appearance. If you can't innovate, focusing on classic styles is also a good option.
Since there hasn't been much innovation in leather shoes and other products over the past half-century, it's more important to address pain points.
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